Results
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Link Clicks
Results
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Reach
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App Downloads
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Impressions
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Link Clicks
Project briefing
How results where generated
Overview
VPay Africa is a fintech platform transforming commerce by integrating seamless payments, inventory management, and financial services into one unified solution for businesses and everyday users.
The Challenge
VPay required a mass-market awareness strategy to:
- Expand reach into entertainment and grassroots audiences
- Increase brand familiarity among everyday users
- Drive app downloads and usage
- Strengthen perception as a fast and reliable payment solution
The goal was to broaden VPay’s appeal beyond SMEs into mainstream consumer markets
Our Solution
We executed a celebrity-led awareness and adoption campaign featuring Zubby Michael. The strategy included:
- Celebrity partnership to penetrate entertainment and grassroots audiences
- Relatable content showcasing everyday payment scenarios
- Messaging focused on speed, reliability, and convenience
- Social media amplification to maximize reach
- Conversion-driven CTAs to drive downloads and clicks
This ensured strong mass visibility, engagement, and measurable adoption.
Services offered
Influencer Marketing
We identify the right creators for your brand, develop campaign strategies, and manage collaborations that feel natural and engaging. By partnering with influencers who genuinely align with your brand across Instagram, TikTok, and YouTube, we help you expand reach, build trust, and drive real engagement.
Pay Per Click (PPC) Marketing
Reach the right audience at the right time through targeted advertising campaigns across Google, Meta, TikTok, LinkedIn, and digital platforms. We optimise every campaign for performance, ensuring maximum return on investment.
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