Results
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Impressions
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App Downloads
Results
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Organic Reach
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Link Clicks
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Impressions
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App Downloads
Project briefing
How results where generated
Overview
VFD Group is a diversified financial services company delivering innovative solutions across investment, lending, and asset management. Through its fintech product, VPay, the group aims to simplify digital payments while enabling financial growth for individuals and merchants across Nigeria.
The Challenge
Operating within Nigeria’s highly competitive fintech ecosystem, VFD Group sought to:
- Increase VPay app downloads
- Boost brand awareness and market visibility
- Drive active user adoption
- Strengthen merchant engagement on the platform
Our Solution
Socialander developed and executed a data-driven social media strategy focused on growth and conversion. This strategy ensured VPay remained visible, relevant, and competitive within the fintech space.
Services offered
Social Media Marketing
Build meaningful relationships with your audience through engaging social media strategies. From content creation to campaign management, we help brands grow communities and drive conversions across Instagram, LinkedIn, Facebook, TikTok, and X.
Pay Per Click (PPC) Marketing
We identify the right creators for your brand, develop campaign strategies, and manage collaborations that feel natural and engaging. By partnering with influencers who genuinely align with your brand across Instagram, TikTok, and YouTube, we help you expand reach, build trust, and drive real engagement.
Influencer Marketing
We identify the right creators for your brand, develop campaign strategies, and manage collaborations that feel natural and engaging. By partnering with influencers who genuinely align with your brand across Instagram, TikTok, and YouTube, we help you expand reach, build trust, and drive real engagement.
Results & deliverables
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