Results
0 +
Total Signups Generated
0
Tracked Bitcoin Transactions
0
Influencers Activated
0
Week Multi-Platform Campaign
Results
0 +
Total Signups Generated
0
Tracked Bitcoin Transactions
0
Influencers Activated
0
Week Multi-Platform Campaign
Project briefing
How results where generated
Overview
Monica is a crypto-to-naira transaction platform designed to help Nigerian users seamlessly convert cryptocurrency into local currency. To increase platform adoption and encourage repeat usage, Monica partnered with Socialander to execute an influencer marketing campaign focused on awareness, user acquisition, and retention.
The Challenge
Monica needed more than brand awareness.
While awareness campaigns can drive initial attention, the brand’s primary goal was to encourage users to adopt Monica as their preferred platform for recurring crypto transactions. The challenge was to create a campaign that not only generated signups but also influenced long-term user behaviour and repeat platform usage.
Our Solution
Socialander developed and executed a structured influencer marketing strategy built around three key stages: awareness, activation, and retention.
Rather than relying on isolated influencer posts, the campaign was designed as an eight-week content journey featuring trusted creators within the cryptocurrency, finance, and technology communities.
Services offered
Pay Per Click (PPC) Marketing
Reach the right audience at the right time through targeted advertising campaigns across Google, Meta, TikTok, LinkedIn, and digital platforms. We optimise every campaign for performance, ensuring maximum return on investment.
Influencer Marketing
We identify the right creators for your brand, develop campaign strategies, and manage collaborations that feel natural and engaging. By partnering with influencers who genuinely align with your brand across Instagram, TikTok, and YouTube, we help you expand reach, build trust, and drive real engagement.
Results & deliverables
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