Socialander

Mercy Johnson, for Pennek

Industry: Real Estate

Results

0 M
Reach
0 K
Engagements
0 M+
Impressions
0
Property Sales

Results

0 M
Reach
0 K
Engagements
0 M+
Impressions
0
Property Sales

Project briefing

How results where generated

Overview

Pennek Nigeria Limited is a real estate investment, development, and management company focused on delivering high-value property opportunities in Nigeria.

The Challenge

Pennek required a strong brand and marketing strategy to:

  • Increase brand awareness in Nigeria’s competitive real estate market
  • Drive audience engagement and trust
  • Boost property inquiries and sales
  • Capture mass-market attention quickly

The goal was to elevate brand visibility and accelerate property sales through a high-impact campaign.

Our Solution

We executed a celebrity-led awareness and conversion campaign featuring Mercy Johnson as brand ambassador. The strategy included:

  • Celebrity partnership to expand reach and credibility
  • Engaging video and graphic campaign content
  • Social media distribution and audience amplification
  • Conversion-focused messaging to drive property interest
  • Ongoing engagement to sustain visibility

This ensured strong reach, high engagement, and measurable sales impact.

Services offered

Influencer Marketing

We identify the right creators for your brand, develop campaign strategies, and manage collaborations that feel natural and engaging. By partnering with influencers who genuinely align with your brand across Instagram, TikTok, and YouTube, we help you expand reach, build trust, and drive real engagement.

Pay Per Click (PPC) Marketing

Reach the right audience at the right time through targeted advertising campaigns across Google, Meta, TikTok, LinkedIn, and digital platforms. We optimise every campaign for performance, ensuring maximum return on investment.

Results & deliverables

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