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Results
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Project briefing
How results where generated
Overview
VPay Africa is a fintech platform transforming commerce by integrating seamless payments, inventory management, and financial services into one unified solution for businesses.
The Challenge
VPay required a high-impact awareness strategy to:
- Achieve mass brand visibility in Nigeria’s competitive fintech space
- Drive engagement with business owners and merchants
- Increase app downloads and platform adoption
- Strengthen brand trust and recognition
The goal was to amplify VPay’s positioning through a powerful influencer-led campaign.
Our Solution
We executed a celebrity-driven awareness and acquisition campaign featuring Don Jazzy. The strategy included:
- Celebrity influencer partnership to maximise reach and credibility
- Engaging video and social content showcasing VPay benefits
- Messaging focused on convenience, speed, and reliability
- Targeted distribution to business and SME audiences
- Conversion-focused CTAs to drive downloads and clicks
This ensured large-scale visibility, strong engagement, and measurable user growth.
Services offered
Influencer Marketing
We identify the right creators for your brand, develop campaign strategies, and manage collaborations that feel natural and engaging. By partnering with influencers who genuinely align with your brand across Instagram, TikTok, and YouTube, we help you expand reach, build trust, and drive real engagement.
Pay Per Click (PPC) Marketing
Reach the right audience at the right time through targeted advertising campaigns across Google, Meta, TikTok, LinkedIn, and digital platforms. We optimise every campaign for performance, ensuring maximum return on investment.
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Results & deliverables
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