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Project briefing
How results where generated
Overview
British Council is the United Kingdom’s international organization for cultural relations and educational opportunities. Through initiatives like GREAT Scholarships, GREAT Talks, and the Study UK Alumni Awards, the organization supports students and professionals in accessing UK education and global career opportunities.
The Challenge
British Council Nigeria sought to reposition UK education for Nigerian students and young professionals. Key challenges included limited awareness of accessible UK study pathways, low visibility of UK-funded scholarships, and the need to demonstrate the long-term career impact of a UK education.
Our Solution
We built an integrated content-led campaign on three pillars: The GREAT Talks campaign: delivered campus thought-leadership sessions across Lagos and other regions, combining live engagement with digital reach. The GREAT Scholarships campaign: used targeted content and virtual sessions to promote scholarships and guide applicants to UK universities. The Study UK Alumni Awards campaign: showcased alumni stories through short videos and profiles, highlighting UK study experiences and career impact.
Services offered
Social Media
Marketing
Build meaningful relationships with your audience through engaging social media strategies. From content creation to campaign management, we help brands grow communities and drive conversions across Instagram, LinkedIn, Facebook, TikTok, and X.
Pay Per Click (PPC) Marketing
Our PR team works to secure meaningful media coverage, manage brand communications, and shape positive public perception. From press releases and media outreach to thought leadership placement, we help businesses share their message with the audiences that matter most.
Public
Relations
Our PR team works to secure meaningful media coverage, manage brand communications, and shape positive public perception. From press releases and media outreach to thought leadership placement, we help businesses share their message with the audiences that matter most.
Results & deliverables
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