When you have a social media page for your business, many times your posts gain great engagement while they flop other times. A lot of social media managers still can’t get a hand at this, probably because they don’t know the best to post on social media for strong engagement.
Considering that social media platforms have over 3.2 billion users, you also consider that these users operate in different time zones and are scattered all over the globe. While a user is on the platform by 9 am in the U.S, another user would be on the platform by 2 pm in the United Kingdom.
If you were to gather all the data to make proper analysis, you would hang in there for weeks making no headway. So, let me quickly give you the hacks that will let you know the best time to post on social media for the highest engagement across all platforms.
What is Social Media Engagement?
Social media engagement is a serious keyword that has garnered a lot of attention from both social media users and marketers. But the interesting fact is few people don’t really know what it means or how it applies to any social media channel.
Hootsuite gave a refined definition of this concept. They believe social media engagement is the measurement of comments, likes, and shares. Of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one.
Now you understand this concept, it’s obvious your focus shouldn’t rest on building followership, but on building followers that will actively engage with the brand. To be honest, this is the troublesome part of the job and if you can scale through it, then you can build a lasting engagement.
Building engagement on social media is easy when you know the right processes. At Socialander, we will help you build an engaging and vibrant platform on social media. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started
What Spurs Social Media Engagement?
Social media platforms have billions of users, however, at certain times the number of individuals actively using the platform spike. During this period, you can safely understand that something on the internet going viral is influencing the sudden heavy user presence.
Creating viral content is difficult. Most times, you might believe content has potential for virality until you put it online and you have little or no engagement at all. However, if you’re to follow the right digital marketing trends, you might just get lucky.
Generally, people get engaged with social media when there’s something really interesting to view. And if you can do your best to continually create engaging content, use the right promotion strategies, then you can rest assured that your content can go viral soon enough.
Best Time to Post on Social Media for Highest Engagement
There are a plethora of social media channels. And all of them have different modes of operations. Although Facebook and Instagram share a lot of similarities, using the two platforms provides a unique user experience. So, we will consider each social media channel and the best time to post on each platform.
Best Time To Post on Facebook
Facebook remains the biggest social media platform with the highest number of users. However, their algorithms keep reducing the effect of organic traffic. Because of this, it forces more people to use paid advertising when they want to build engagement for any content.
Hootsuite gathered data from over 250 brands and discovered these to be the best times to post on Facebook:
- For brands in the B2B business, the best time is between 9 am and 2 pm EST on Tuesday, Wednesday, or Thursday.
- For brands in the B2C business, posting at 12 pm EST on Monday, Tuesday, or Wednesday will give you huge engagement.
When it is B2B brands, they draw this time frame from understanding that many businesses open up from 9 am to 2 pm daily. And Mondays are the beginning of the week, so a lot of eyes are on projects uncompleted by Friday. Concurrently, Fridays are the end of the week, so it hinges a lot of attention on hitting deadlines.
In the B2C end, posting at noon is a great time, as many people are on break at their offices. Furthermore, countries with good time differences like the U.K and the United States have their citizens actively working. Monday is the start of the week, so people are looking for products they should get after a long weekend. Hitting them with your strongest offerings on Monday will do the magic.
Further Reading: 10 Tips For Powerful Advertising on Facebook In Nigeria
Best Time To Post on Twitter
Twitter remains an exceptional place for direct relations with your customers or audiences through direct mentions, threads, and even trends that put your brand in the spotlight. Considering how much interest people have developed in Twitter recently, you must pay attention to this unique social media platform.
A lot of Twitter users love being updated with the latest information, trends and news. Hence, most users are active on the platform from Monday to Friday between 9 am and 12 pm. After they’ve gotten their updates, they’ll get active again from 7 pm to 10 pm.
Because of the ease of accessing company pages on Twitter, the social media platform has become a key tool for customers with inquiries about a product or service. For this reason, companies have invested seriously in their social media and customer care team to take care of these inquiries.
Owing to the fact that these inquiries strongly come on Sundays between 2 pm to 9 pm, it’s a good time to post on a social media platform like Twitter. And of course, you can create FAQs and other steps to ensure you don’t answer the same questions always.
Best Time To Post on Instagram
Instagram follows a structure similar to Facebook, however, its user experience is unique. Because of Instagram’s framework, a lot of businesses command strong online presence on Instagram. And the platform keeps creating channels through which communication between businesses and its customers gets easier.
Sprout Social believes the best time to post on a social media platform like Instagram for strong engagement is
- Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m
On the other hand, they posit Sundays as the worst days to post on Instagram, considering how much traffic they receive in that time.
If you’re a business person running a page on Instagram, the visual nature of this social media platform will help you focus more on your images. However, knowing when to post the images that will drive sales and traffic is important as well. Generally, Tuesdays from 11 am to 4 pm remain the best time to post on Instagram as a business professional.
As a media professional or an individual running a B2B business, your timing is different. You must ensure your posts remain highly visible to your target businesses. And what better time would you target them that wouldn’t fall into Monday to Friday between 10 pm and 2 am.
Further Reading: How Do Instagram Promotions Work & How Will They Help?
Best Time To Post on LinkedIn
LinkedIn is another great social media platform powering over 300 million users. It’s a professional environment that condones different levels of communication regarding life, business, and professional work. And the platform continues to garner new users each day.
LinkedIn has a niche audience, however, you shouldn’t ignore marketing on this platform. Currently, more LinkedIn users are seeking ways to use this platform in ensuring they scale certain areas of their life and business. And considerably, the numbers have been favorable.
If you want to get a strong engagement on LinkedIn, you would want to post within the weekdays. In fact, you would want to post from Tuesday till Friday between 9 am and 2 pm. At this point, a lot of LinkedIn users are active on the platform due to work reasons, and immediately it’s 5 pm, you would record a nosedive in traffic.
There’s a lot of research ongoing trying to further pinpoint the best time to post on social media. However, with social media’s algorithms constantly changing and newer demographics using this platform, there’s not so much you can control.
With so many laws guiding posting, the best strategy to use for your social media brand would be to utilize the right social media marketing strategies. And of course, you can’t do this without the help of a professional social media company.
Socialander remains a brand you can trust to help you with the management of your social media platforms. And you can start this journey when you book a free marketing consultation with our team by clicking “I want a Free Consultation Session”