As a Nigerian marketer, finding marketing platforms online for your clients’ products and services is difficult. Many online marketing platforms in Nigeria have certain weaknesses that can cripple the stability of the product in the market. With this lingering problem, marketers face serious confusion.
Research Gates quotes Sheth and Sisodia (1999) who have classified marketing’s lawlike generalizations into four key categories as location-centric, time-centric, market-centric, and competition-centric.
While Location-centric focuses on the physical separation between buyers and sellers, time-centric focuses on modeling the same or similar patterns of product and market evolution. Market-centric focuses on dividing the consumer market into well-defined and relatively homogeneous markets. And competition-centric ones focus on competitors and intensive competition.
Hence, there are many markets, and there are key strategies to employ when you want to enter any market with your client’s product or service. So, while this article will x-ray the best online marketing platforms in Nigeria, it will help you build a better understanding of the Nigerian market.
The Evolution of Online Marketing in Nigeria
Marketing never used to be this way. The normal pattern was always newspapers, magazines, billboards, television – which is still popular, etc. But since the evolution of digital devices, marketing took a new turn as more people adopted these devices and consistently used them.
According to Invoice, digital marketing got visible around 2012. With the entry of eCommerce platforms like Jumia and Konga, the digital marketing arena picked. The industry growth between 2012 and 2018 has been tremendous, with these companies steadily increasing their reach.
In the future, more businesses and marketing platforms will spring up and with growth hacking strategies in place, their user numbers can proliferate. However, before you can decide to leverage any online marketing platform, you must know if it fits your target market.
What To Do Before Choosing an Online Marketing Platform In Nigeria
Social media has influenced the way online marketing works. A lot of platforms have tilted their operations to fit the pace of social media environments. So, before you choose an online marketing platform, you must ensure you follow certain steps. These steps include:
Research – Researching a platform is very important. Because of the large number of internet users, certain platforms have a select audience. When you can identify these platforms, then you can make informed decisions regarding them, especially if they fit your target market.
Follow-Up Conversations – If I were to say check reviews, then I would only limit your investigation. You need to follow different conversations regarding the platform. Most times, do this on the platform. When you follow up on these conversations, it will help you identify the entry points and how you can move in with your product or service.
Search For Progress Reports – If you want to know how fast a platform can grow, then you need to ensure you find progress reports regarding the platform. This progress report can come in form of testimonials from users and some collaborators as well.
If you duly execute your research on an online marketing platform in Nigeria or any part of the world, you would make fewer mistakes with your advertising, as you will optimize for the best results on your campaigns. Checking each platform’s Google My Business Presence can be a splendid start for you.
Choosing an online marketing platform doesn’t have to be your decision. Instead of spending enormous time on research, let professionals who understand the market help you. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started.
What Are The Best Online Marketing Platforms In Nigeria?
When you try to consider the best online marketing platforms in Nigeria, you would need to put into account certain important factors such as their history, market share, type of audience, and their number of visitors. And the following platforms you will read about all have received great recommendations from users over the years. Hence, these platforms include:
#10. Jumia & Konga (E-commerce Platforms)
Jumia and Konga are two of Nigeria’s largest and most popular e-commerce platforms, offering online shopping for a wide range of products, including electronics, fashion, beauty products, groceries, and more. As a business owner, listing your products on these platforms can help you tap into a large, already engaged audience. These platforms have built-in payment systems, logistics networks, and customer trust, making it easier to sell to Nigerian consumers without the need to manage an entire e-commerce website. Additionally, Jumia and Konga offer various promotional opportunities, such as discounts and campaigns, to increase visibility and sales for sellers.
#9. Nairaland & Other Local Forums
Nairaland is Nigeria’s largest online forum, with millions of members discussing various topics ranging from news to business and personal interests. Businesses can market their products or services on Nairaland by participating in discussions, creating threads, or using paid advertisements within the forum. These platforms offer a unique way to target local audiences based on shared interests. Many businesses use these forums for affiliate marketing, driving traffic to their websites, or advertising their services directly.
#8. Google Ads
Google Ads is a powerful online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Display Network. Also, Google Ads offers pay-per-click (PPC) advertising, where you only pay when a user clicks on your ad. With Google Ads, businesses can target users based on specific keywords they search for, making it highly effective for lead generation and increasing website traffic. Advertisers can create search ads, display ads, shopping ads, or even video ads (on YouTube), depending on their goals.
#7. Twitter (X) Ads
Twitter, now known as X, is a popular social media platform in Nigeria, where users share real-time information and engage in conversations on a wide range of topics. Hence, Twitter Ads allow businesses to create promoted tweets, trends, or accounts to reach specific demographics and increase engagement. With its strong use in current events and trending topics, businesses can target users based on interests, location, and behaviors, making it a useful tool for building brand awareness and customer engagement. Sponsored hashtags or influencer collaborations on Twitter can also significantly boost your business visibility.
#6. Meta (Facebook and Instagram Ads)
Meta, the parent company of Facebook and Instagram, offers powerful advertising solutions through both platforms, which are widely used in Nigeria. Facebook Ads allow businesses to create highly targeted advertisements that appear on users’ News Feeds, in the right-hand column, or within the Messenger app. Instagram, being a more visual platform, is ideal for businesses in industries such as fashion, beauty, and food. Meta’s advertising tools enable businesses to target users based on demographics, interests, behaviors, and even look-alike audiences.
#5. Adverture.net
Adverture provides a uniquely seamless experience for users and customers. With a strong emphasis on safety and customer satisfaction, you also get to save time on your journey and get quick delivery for your orders.
On adverture, you can perform a vast range of tasks from taxi booking, ordering of food, down to listing. Additionally, you can also make reservations at hotels and other accommodation homes when you’re new in a town.
If you’re looking for a job, you can find one on adverture. On the other hand, if you’re looking to hire, you can list too on this platform. Adverture gives you an opportunity to sell your brand to its high visitor numbers and remains one of the best online marketing platforms in Nigeria.
#4. Mobofree Nigeria
When you desire a platform that gives you a wide range of options in products, the Mobofree is just what you need. Since their inception, they’ve connected manufacturers and consumers uniquely.
Each product on the platform has a category that displays every piece of information about the product. More so, this product listing has a lot of details that any interested customer can cover in just a few minutes.
On Mobofree, you will definitely find an offer that interests you, so please I think you should start shopping immediately.
#3. Cheki.com
Cheki is also known as Autochek Africa. This is an online environment where you can buy cars, get quality car maintenance services, and even buy an enormous truck for your business. On this platform, you get some of the best deals for exceptional prices within select African countries.
The user experience on this platform is seamless. For any car you wish to purchase, you only need to search the name and model through the search bar. After making the search, you will see a wide range of your choice vehicle with different colours and prices.
A unique selling proposition that Autochek Africa possesses is that they make their customers do less. For example, when you want to sell your car, Autochek Africa will come to your preferred location to run a quick and efficient check on your car. After this check, you can proceed to negotiation wherein you can get a huge sale.
#2. OLX Nigeria
OLX Nigeria is a part of the OLX Group fostering a huge chance in today’s e-commerce marketplace. With immense presence in so many African countries, this group continues pushing a huge course. And by covering more grounds, they’re surely on the right path.
Whether you want to sell or buy a car, sell or buy a home, purchase a piece of new furniture or any sort of appliance, OLX will connect you to someone who’s willing to sell to you. They’ve steadily connected buyers and sellers for years, and there have been little or no accounts of injustice.
With so many other brands under this major company, creating a closer market space has never been more interesting. Diversity inclusion remains one secret element that has helped the OLX Group grow after about 15 years of running the business successfully.
#1. Jiji.ng
If you want to sell anything online in Nigeria, then you must have heard of Jiji. Jiji boasts to be Nigeria’s strongest online marketplace with millions of registered members buying and selling all range of products. From health products, properties, fashion items, etc, Jiji has a market.
This platform has seen rapid development that makes it possible for individuals to easily search out items they want to buy or sell. They simplify the listing process to enable upload some items you want to sell to a ready buyer. Because of the large presence of similar vendors, you can run advertisements on your products to gain a presence on the homepage of this platform.
Frequently Asked Questions About Online Marketing Platforms In Nigeria
Yes, most online marketing platforms, including Google Ads, Facebook, and Instagram, allow you to target users based on their location, demographics, and interests. This means you can focus your ads specifically on Nigerian customers, ensuring your marketing efforts are reaching the right audience.
You can measure the success of your campaigns using analytics tools provided by each platform. For instance, Google Analytics tracks website traffic, conversions, and user behavior, while Facebook and Instagram offer insights into engagement, reach, and click-through rates. By analyzing these metrics, you can adjust your strategies to improve performance.
To get started with online marketing, you need to identify your goals, choose the right platforms, and create a strategy tailored to your business. Akotech Dynamics can guide you through this process, ensuring that you have a clear marketing plan that maximizes your business’s success online.
Conclusion
In online marketing, there are many strategies, however, building a great online presence on social media will be highly beneficial. With large followership on any social media platform, you will spend less on paid advertising so you can fully maximize your profits.
However, while building this presence, utilizing the right platform can save you a similar level of cost. This is great for you as a business professional when you’re running a local business. Simply ensure you’re following the right steps and you’ll scale your business in no time.
On the other hand, you can do something better than reading this post. Something that will save you time, money, and energy. All you need to do is to let us help you with your online marketing process. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started.
