Socialander

10 Best Online Payment Gateways In Nigeria

Best-Online-Payment-Gateways-In-Nigeria-For-E-CommerceTransactions

Payment in Nigeria has taken a different turn from a decade ago. If you’re a business owner looking for the best payment processor in Nigeria, look no further than this article.  Today, conducting cashless transactions in Nigeria is simpler because of the presence of online payment gateways. With these gateways, your customers can make payments between different online stores, without the hassle of going to the bank.. With many online payment gateways in Nigeria, you need to choose a gateway that will ensure seamless transactions. You’ll have to make this choice yourself, as you’ll see some of the best gateway payment systems in the country and how they function. What Are Online Payment Gateways? A payment gateway is a standard system that makes it possible for individuals to process payments using debit/credit cards. It follows a standard procedure as it encrypts confidential data and makes the needed transfer between a vendor, bank, and customer. This gateway functions as a payment portal and the bank as a payment processor. Hence, the payment gateway creates communion between the three participants of the payment process. This way, it ensures every transaction runs safely by applying various anti-fraud tools and acting under all stipulated compliances. When you consider it technically, all payment gateways sit a layer above the payment processor. It draws its data from the user and redirects the payment to the processor in an understandable format depending on the chosen payment format. How To Choose a Payment Gateway Every online payment gateway has certain specifics or areas wherein they perform better than others. With this in mind, your choice of a system must synchronize with your goals. So, before you choose any gateway, consider these specifics that include: #1. Price Structure Because of the inclusion of diverse financial organizations, processing payments is not a straightforward process. Like any service, a payment gateway demands a fee for using third-party tools to process and authorize every form of transaction. Every party to this process pays certain processing charges fees. The cost of charge always depends on the type of product/service and the location as well. Each payment solution has its terms and conditions. After setting up an account, do well to read up their pricing to get a grapple of their offerings. #2. Identify Merchant Account Options A merchant account is simply an agreement between a merchant and an acquiring bank, by which a merchant gives the bank permission to process their transactions. Furthermore, a merchant duly abides by the operational regulations of all card processing established by credit card companies. You can open a merchant account through a bank or payment gateway providers. They usually offer merchant accounts as a part of their overall service with payment processors an added tool. If you already have a merchant account, consider what that provider offers. Otherwise, it’s better to work with a provider that offers a merchant account from the start. #3. Ensure Vendor Adopts Multiple Currencies and Payment Processes According to Statista, the majority of shoppers use credit cards compared to e-payment platforms and debit cards. Despite these numbers, mobile payments generate more revenue to business each year, globally gaining about $930 billion. In eCommerce, you conduct mobile transactions using e-wallets. Applications such as Apple Pay, PayPal, and Google Pay store your credit card information or store your money on their own. So, make sure your payment gateway supports all the necessary payment methods that are popular in your specific industry, region, or country. #4. Product Type is Permissible Products are divided into digital and physical products. Many payment solution providers offer their services both for physical and digital products. However, it’s not rare for only one type of product to be available in a system. Hence, before completing your subscription, make sure your product is permissible. Best Online Payment Gateways In Nigeria For E-Commerce Transactions Following all conversations regarding online payment gateways and the indicators you must track before you choose a gateway, you now need to learn some of the best payment gateways in Nigeria. They include: #1. Flutterwave Flutterwave is an African-based Fintech company bundled with the responsibility of providing payment infrastructure for global merchants and payment service providers across the continent. With an efficient system, they rank as one of the top online payment gateways in Nigeria and Africa. In 2021, Flutterwave achieved unicorn status when it reached a valuation of $1Billion. Flutterwave has a global reach, accepting over 30 currencies. 1.4% per transaction for ACH (Automated Clearing House) NQR (Nigerian Quick Response) Transaction Fees Instead of a percentage, fixed fees apply depending on the transaction amount: Below ₦250 → ₦0.50K Between ₦250 and ₦999.99 → ₦1 per transaction Between ₦1,000 and ₦4,999.99 → ₦5 per transaction For international transactions, a fee of 4.8% is charged. #2. Dusupay DusuPay provides a very secure, efficient, simple, and fast infrastructure to process payments for businesses globally in Africa. Because of their credibility, multi-million dollar companies trust them to process all their payments in Africa. They have an API that’s easy to use, as you can set it up in minutes. With comprehensive payment solutions for Africa, expanding their boundaries and collecting payments from different paths of the world is part of their core function. Dusupay charges 4.9% for all Visa and MasterCard card collections and a 3.9% collection on all verve cards and instant bank wires. They have two plans which include the standard and enterprise plan. #3. Paystack Paystack is one of the fastest and simplest ways to accept online payments in Nigeria. This platform automatically routes payments through the most optimal channels, boasting the highest transaction success rates in the market. Launched in 2015, Paystack has revolutionised payment in Nigeria. They were acquired by Stripe in 2020 and have since become one of the most trusted payment processors across Africa, with operations in Côte d’Ivoire, Egypt, Ghana, Kenya, Nigeria, Rwanda, and South Africa. Paystack’s combination of automated and manual fraud systems protects its users from fraudulent transactions and associated

Top 20 Digital Marketing Agency In Egypt

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In recent years, Egypt has emerged as a thriving hub for digital marketing expertise, with innovative agencies transforming how businesses establish and expand their online presence. As the Egyptian economy continues to develop, these digital marketing specialists have become indispensable partners for companies seeking growth in industry. These agencies offer businesses in Egypt the opportunity to amplify their digital footprint, drive revenue growth, and connect with broader audiences through strategic online marketing solutions. The recent technological and marketing boom in Egypt is in no way shocking as Egypt’s ICT market is estimated to reach a staggering $53 Billion by 2030. This comprehensive guide explores the 20 leading digital marketing agencies across Egypt, examining their specialized services, notable achievements, and distinctive advantages. The Top Digital Marketing Agency In Egypt Include #1. Socialander Socialander is Egypt’s most reliable digital marketing agency that helps you generate more revenue for your business and drive growth. Our seasoned, multifaceted marketing team thrives on taking on the most difficult go-to-market difficulties while adhering to strict timelines. Socialander produces results for your business by utilizing SEO, content marketing, local search, premium link building, web design, eCommerce, and social media marketing. At Socialander Digital Marketing Agency in Egypt, we don’t just concentrate on enhancing our offerings. We ensure that every procedure and strategy we develop for our clients’ businesses are clear to them and can be replicated.  Our passionate Egypt digital marketing team takes the time to hear about your problems and offers suggestions on how to solve them. This is one of the factors that has made Socialander one of Egypt’s top digital marketing agencies. Our Services include: SEO SEO’s primary goal is positioning your website at the top of search engine rankings (SERP). Our group of SEO experts at Socialander Digital Marketing Agency in Egypt are skilled in developing SEO strategies focused on delivering results.  We know what it takes to move your company website to page one and maintain it there. We begin with a comprehensive website analysis and detailed keyword research to determine your needs and implement the most effective strategy for your SEO efforts. Website Design and Development Your website provides a wealth of information about your company and internet presence. At Socialander, we create powerful websites that work even harder to turn visitors into customers, transforming good brands into great ones.  Our expert web designers offer high-quality mockups and sample pictures to ensure that your site reflects your brand. We also use the most recent design trends to provide your customers with a flawless browsing and buying experience.  Our websites are adaptable to interact with your choice CMS platform, making it simple for you to run your online business. Social Media Marketing We provide custom campaigns, and social media marketing services are part of our digital marketing packages in Egypt. We have solid and distinctive solutions to support the expansion of your company’s online presence on all social media platforms.  Thus, we are seasoned business specialists who excel at social media marketing. We are skilled at handling numerous social media campaigns and making them all successful thanks to our extensive experience.  We concentrate on obtaining more qualified leads and converting them into devoted clients to produce continuous ROI for your company. Content Writing Our professional editorial staff will develop content marketing strategies to solve your online marketing needs. Also, our team of expert writers creates rich and optimized content that continuously strengthens your brand identification, inspires action from your audience, and increases your online visibility.  Our content will follow your digital marketing plan, so whether we write for websites, blogs, downloadable resources, or social media, it is always geared toward conversions. Pay Per Click Socialander has highly qualified PPC professionals with years of experience offering clients pay-per-click conversion-driven solutions. Our main objective is to ensure that every solution produces fruitful outcomes for your company.  We use the top AdWord techniques to advertise your company on various ad networks and reach clients. Our strategy is focused on meeting your particular business needs, and we ensure that every step of the route is followed by measuring success. Video Marketing Looking for more effective strategies to market your goods and services? Videos are a fantastic way to turn visitors into paying customers, and Socialander digital Marketing Agency can provide you with a top-notch video production team to fulfill your needs.  We provide various video production services to strengthen your brand identification and foster positive audience engagement via video. Our creative team creates optimized video web advertising that draws in more viewers and wins over new clients. #2. ThinkDigital ThinkDigital is a full-service digital marketing agency in Egypt that offers a wide range of services, including social media marketing, search engine optimization (SEO), content marketing, and website design and development. #3. Digital Republic The Digital Republic is a digital marketing agency in Egypt that specializes in online advertising, social media marketing, email marketing, and mobile app development. #4. Brave Bison Brave Bison is a full-service digital marketing agency that provides services such as SEO, social media marketing, email marketing, and web design. They are located in Cairo. #5. BlankPage BlankPage is a digital marketing agency in Egypt that offers services such as website design and development, SEO, social media marketing, and online advertising. They are located in Cairo, Egypt. START A PROJECT #6. AKQA AKQA is a digital marketing agency in Egypt that offers services such as social media marketing, SEO, PPC advertising, and email marketing. #7. Red Door Communications Red Door Communications is a digital marketing agency in Egypt that specializes in content marketing, social media marketing, SEO, and website design. #8. Amplify Growth Amplify Growth is a digital marketing agency in Egypt that offers services such as website design and development, SEO, social media marketing, and email marketing. #9. BirdMilk advertising agency BirdMilk Advertising is a full-service digital marketing agency in Egypt that provides services such as SEO, social media marketing, online advertising, and web development. START A PROJECT #10. Artimization Artimization is

Top 20 Digital Marketing Agency In Ghana 2025

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Have you ever wondered why some businesses in Ghana seem to always stay ahead of the game? Their ads are everywhere, their social media posts are buzzing with engagement, and their websites rank high on Google searches. Here’s the secret: They have a solid digital marketing strategy and the right team behind it. So, whether you’re a small business trying to get noticed or an established company looking to scale, hiring the right digital marketing company can help you go from being invisible to being front and center with your target audience. Notably, the global digital advertising and marketing market is projected to reach $786.2 billion by 2026. If you’re ready to grow your business, choosing the right agency can be the game-changer you need. The Top Digital Marketing Agency In Ghana Include: #1. Socialander As a digital marketing agency in Ghana, our core priority is ensuring your business gets to the right audience, achieves your KPIs, and ultimately impacts your bottom line.  We do this by leveraging the finest marketing strategies, platforms, tools, and technology, in-depth consumer and target audience data knowledge, and practical experience working with developing and leading brands to create marketing results. Also, we use a team of qualified creatives, web engineers, and digital and content professionals to offer success to clients while maintaining a business profit.  We have consistently improved implementation and produced better results through systems of steady growth. This placed us at the top as Ghana’s best digital marketing agency. Some of our services include: A website that works well can convert visitors into buyers. Socialander’s skilled web design and development team will build a unique website that accomplishes your objectives using industry expertise, best practices, and cutting-edge technology.  We ensure your website is optimized for mobile to increase traffic leads and revenue. Apart from having a good website, we ensure that consumers ready to buy can find you online.  We design successful SEO campaigns that increase your visibility and position you for competitive keywords using in-depth keyword research, expert placement, and white-hat SEO techniques. Maximize the value of your social media presence by working with Socialander digital marketing agency in Ghana.  We help you utilize your audience’s chosen channels to connect with them. With focused social media marketing, you can increase traffic to your website, build your audience, and increase your revenue. With a successful pay-per-click campaign, you can get the right results for your business.  Our Ghana PPC specialists combine knowledge, expertise, and cutting-edge methods to develop a personalized PPC campaign that generates traffic, leads, and sales successfully. Good content will engage your audience and keep them coming back for more. Our skilled content writers develop effective and personalized content marketing plans.  We can also assist you with everything from developing thought leadership to increasing traffic with SEO-friendly content. Say hello to growing your brand today! Book a free consultation session with us. #2. Paragon Digital Marketing agency:  Paragon Digital is a digital marketing agency that provides tailored solutions and strategic guidance to businesses to enhance their online presence and drive sales. As a Google premier partner, they offer marketing services, including Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing, Responsive Web Design, Email Marketing, and Website Analytics. Headquartered in Keene, NH, Ghana. Paragon Digital Marketing is a strategic digital marketing partner for businesses and non-profits of all sizes.  #3. Sprint marketing Africa Sprint Marketing Africa is a digital marketing agency based in Accra, Ghana, providing various services to promote businesses and brands. Specialized in profit-driving strategies with speed, emphasizing “sprint speed.”  They offer bespoke aggressive digital marketing services in SEO, content marketing, social media marketing, and email marketing, leveraging the latest techniques and tools to drive website traffic and increase conversion rates. #4. Digmot  Digmot is a leading digital marketing agency in Ghana dedicated to helping businesses unlock their full online potential and achieve remarkable success. With a wide range of services, Digmot helps businesses boost their online visibility, strengthen their brand, and drive sustainable growth in the digital market. #5. Origin8 Ltd Origin8 Ltd is a Ghanaian-based digital marketing agency that provides innovative solutions to help businesses grow and thrive online. Their services include digital marketing, branding and identity, web development, social media management, and content creation. Origin8 is passionate about helping businesses succeed. With a team of experts, they deliver tailored solutions that drive results. #6. MSJ Advertising MSJ Advertising is a leading digital marketing solutions provider, creating innovative advertising campaigns to help brands gain visibility and recognition. With a team of skilled professionals, they offer a broad range of services, including strategic planning, creative design, digital advertising, and social media management. MSJ Advertising is focused on delivering tailored marketing solutions to help businesses succeed and achieve their goals. #7. Aquity Media   Aquity Media is a digital marketing and advertising agency that has dedicated the past six years to assisting businesses in identifying prospects, transforming those prospects into loyal customers, and ultimately driving revenue growth. The agency’s core focus is leveraging cutting-edge advertising technologies to help businesses connect with high-quality leads, converting them into paying clients. Their services include marketing strategy development and implementation, media planning and buying, brand identity, and creative designs.  #8. Focus Agency Ghana Focus Agency Ghana is a leading marketing and advertising agency based in Ghana. With a team of experts in digital marketing, branding, and communications, Focus Agency Ghana helps businesses and organizations achieve their marketing goals and build a strong online presence. Their services include Digital Marketing, branding and Identity, advertising and Media Buying, Public Relations and Communications, and Web Development and Design #9. Brand nerds Ltd  BrandNerds Ltd is a highly reputable digital marketing agency based in Accra, Ghana, focusing on creative and design works, digital marketing, and advertising. BrandNerds Ltd offers various services such as event design and management, web design and development, etc, all tailored to help businesses elevate their brand presence, engage with their target audience, and drive growth. #10. Echo House Ghana Echo House Ghana

10 Best Online Marketing Platforms In Nigeria? 2025

Online Marketing Platforms In Nigeria

As a Nigerian marketer, finding marketing platforms online for you or your clients’ products and services is difficult. Many online marketing platforms in Nigeria have certain weaknesses that can cripple the stability of the product in the market. More than that, it’s important to understand that different products have unique traits that ultimately influence how they should be marketed. The Evolution of Online Marketing in Nigeria Marketing never used to be this way. The normal pattern was always newspapers, magazines, billboards, television – which is still popular, etc. But since the evolution of digital devices, marketing took a new turn as more people adopted these devices and consistently used them. According to Invoice, digital marketing got visible around 2012. With the entry of eCommerce platforms like Jumia and Konga, the digital marketing arena picked. The industry growth between 2012 and 2018 has been tremendous, with these companies steadily increasing their reach. In the future, more businesses and marketing platforms will spring up and with growth hacking strategies in place, their user numbers can proliferate. However, before you can decide to leverage any online marketing platform, you must know if it fits your target market. What To Do Before Choosing an Online Marketing Platform In Nigeria Social media has influenced the way online marketing works. A lot of platforms have tilted their operations to fit the pace of social media environments. So, before you choose an online marketing platform, you must ensure you follow certain steps. These steps include: Research – Researching a platform is very important. Because of the large number of internet users, certain platforms have a select audience. When you can identify these platforms, then you can make informed decisions regarding them, especially if they fit your target market. Follow-Up Conversations – If I were to say check reviews, then I would only limit your investigation. You need to follow different conversations regarding the platform. Most times, do this on the platform. When you follow up on these conversations, it will help you identify the entry points and how you can move in with your product or service. Search For Progress Reports – If you want to know how fast a platform can grow, then you need to ensure you find progress reports regarding the platform. This progress report can come in form of testimonials from users and some collaborators as well. If you duly execute your research on an online marketing platform in Nigeria or any part of the world, you would make fewer mistakes with your advertising, as you will optimize for the best results on your campaigns. Checking each platform’s Google My Business Presence can be a splendid start for you. Choosing an online marketing platform doesn’t have to be your decision. Instead of spending enormous time on research, let professionals who understand the market help you. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started. What Are The Best Online Marketing Platforms In Nigeria? When you try to consider the best online marketing platforms in Nigeria, you would need to put into account certain important factors such as their history, market share, type of audience, and their number of visitors. And the following platforms you will read about all have received great recommendations from users over the years. Hence, these platforms include: #10. Jumia & Konga (E-commerce Platforms) Jumia and Konga are two of Nigeria’s largest and most popular e-commerce platforms, offering online shopping for a wide range of products, including electronics, fashion, beauty products, groceries, and more. As a business owner, listing your products on these platforms can help you tap into a large, already engaged audience. These platforms have built-in payment systems, logistics networks, and customer trust, making it easier to sell to Nigerian consumers without the need to manage an entire e-commerce website. Additionally, Jumia and Konga offer various promotional opportunities, such as discounts and campaigns, to increase visibility and sales for sellers. #9. Nairaland & Other Local Forums Nairaland is Nigeria’s largest online forum, with millions of members discussing various topics ranging from news to business and personal interests. Businesses can market their products or services on Nairaland by participating in discussions, creating threads, or using paid advertisements within the forum. These platforms offer a unique way to target local audiences based on shared interests. Many businesses use these forums for affiliate marketing, driving traffic to their websites, or advertising their services directly. #8. Google Ads Google Ads is a powerful online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Display Network. Also, Google Ads offers pay-per-click (PPC) advertising, where you only pay when a user clicks on your ad. With Google Ads, businesses can target users based on specific keywords they search for, making it highly effective for lead generation and increasing website traffic. Advertisers can create search ads, display ads, shopping ads, or even video ads (on YouTube), depending on their goals. #7. Twitter (X) Ads Twitter, now known as X, is a popular social media platform in Nigeria, where users share real-time information and engage in conversations on a wide range of topics. Hence, Twitter Ads allow businesses to create promoted tweets, trends, or accounts to reach specific demographics and increase engagement. With its strong use in current events and trending topics, businesses can target users based on interests, location, and behaviors, making it a useful tool for building brand awareness and customer engagement. Sponsored hashtags or influencer collaborations on Twitter can also significantly boost your business visibility. #6. Meta (Facebook and Instagram Ads) Meta, the parent company of Facebook and Instagram, offers powerful advertising solutions through both platforms, which are widely used in Nigeria. Facebook Ads allow businesses to create highly targeted advertisements that appear on users’ News Feeds, in the right-hand column, or within the Messenger app. Instagram, being a more visual platform, is ideal for businesses

How To Begin A Real Estate Business in Nigeria: 6 Crucial Steps

Shelter will remain one of man’s basic needs, making real estate a thriving business in any part of Nigeria. Many people seek to begin a real estate business in Nigeria, but they cannot profit and scale their business because they don’t have the right structure or experience in the market. Profiting from real estate is financially and emotionally gratifying – you know you’re giving people access to quality accommodation that will comfort them while you’re also getting paid for it. Before we venture into the steps you need to take when you want to begin a real estate business in Nigeria, in this article, we will discuss the real estate market in Nigeria, its growth over the years, and the entry points for interested real estate investors. Why Start a Real Estate Business in Nigeria? In 2014, Reports had it that Nigeria’s real estate market had a value of N59 trillion. This was four times higher than the Nigerian stock market, with a value of around N12 trillion. But it’s currently estimated to have a value of  US$2.61, of which residential real estate holds the largest share.  According to the Development Aid, Nigeria has the world’s highest number of homeless people, making it about  24.4 million homeless people in Nigeria. This number accounts for over 13% of the country’s population. While poverty might be the underlying cause, all shelters don’t need to carry the same luxury, as people with less financial strength cannot make a purchase. The truth remains: more people are seeking to purchase their own houses wherein they don’t need to pay any more rent or share certain utilities. And with the population increasing and people establishing new businesses, those who move fast in this business will take all the rewards. With property rates surging, now would be a good time to begin a real estate business. However, you must bring in the right team and establish an excellent business structure. You can also thrive faster when you avoid certain common mistakes. READ MORE: TOP 10 REAL ESTATE COMPANIES IN NIGERIA How To Begin A Real Estate Business in Nigeria in 6 Crucial Steps #1. Create A Solid Business Plan Without a business plan, your business cannot scale. A business plan represents your desire to scale or increase your offerings in your industry. Many business owners start a business without a plan, and therefore, they struggle in certain situations. In creating a solid business plan, you need to integrate entry points, investment opportunities, market penetration techniques, and a lot more. Introducing a business development coach to help you create a great business plan is a significant move. #2. Gain Your License To enter the real estate business, you must get the right and complete licensing from the respective bodies. In Nigeria, your license has to come from the Lagos State Real Estate Licensing Body if you operate in Lagos state. In contrast, other states require you to present your minimum educational qualification, CAC registration, and means of identification. After you have submitted these documents, the licensing body will review all of them and grant you your license after a few days. With your license, you will avoid harassment from local dwellers whenever you want to enter a transaction with them. #3. Register Your Business Registering your business is a necessity. You won’t get a license to practice or begin your real estate business in Nigeria without proper registration. The body responsible for registering businesses in Nigeria is the Corporate Affairs Commission (CAC). Registering your real estate business in Nigeria is now easier on this platform. Instead of constantly oscillating between your office and the registration body with piles of paperwork, you can upload them to their website. If your documentation is complete and your chosen business name is available, your registration will be complete as you get a code. #4. Raise & Invest Your Capital Anyone wanting to begin a real estate business must have the capital to get his plan running. The real estate market has such a prime entry point that you would need a certain amount of money to penetrate, except if you want to start at the lowest strata. Finding investors for your real estate business is easy, as many investors already understand the profitability and security involved in the real estate business. So, ensure you have a solid pitch and the right answers to every question that investigates the strength of your business. #5. Get The Right Team We can overemphasize the importance of teamwork. In building the right team, you need a perfect blend of people with fundamental and technical knowledge. The fundamental folks will help you create the structure, while the technical folks will help you design it. Therefore, start searching for the right people to fill in the gaps in your world-class team. A good place to begin your search would be LinkedIn. #6. Build Your Brand People relate to a brand, patronize a brand, and stay loyal to a brand. Hence, to scale your real estate business, you must strive from being only a business to becoming a brand name. You can start this journey by constantly spreading a message that resonates with your target audience. Introducing taglines, understanding and using the right social media tools and platforms, and creating delightful offers are activities you can implement. Common Mistakes To Avoid In Real Estate Business Many failed real estate businesses started and went down the mud because they couldn’t avoid certain mistakes. While mistakes can help you understand certain processes, some teach you that at a price you cannot afford. Hence, when you want to begin a real estate business in Nigeria, some mistakes you should avoid include: #1. Excessive Borrowing Borrowing money to start a real estate business in Nigeria is a bad idea. And to make it worse, when you borrow an amount that is difficult to pay up, you will encounter tremendous difficulty paying back your loan. The real estate business thrives on time. The business’s profitability is largely based on your