How to Create the Ultimate Marketing Funnel
Taking someone that showed interest in your product or service from the place of interest to the place of purchase is difficult. For this reason, vast companies hire marketers and diverse creatives to help them create a marketing funnel that will convert their leads to customers. If you’re still starting off in business, you wouldn’t want to incur those huge agency fees. You would seek an easier and straightforward process that will ensure you get the right results. And that’s what I’ll show you in this article; a quick and outstanding way to create a strong marketing funnel that converts automatically. Of course, we will critically go through all the steps involved in this process, which I have made easier and clearer to read. Each step clearly describes the process and leaves you with a valid call to action. But before we go into this, let’s identify the meaning and importance of a marketing funnel. What is a Marketing Funnel? A marketing funnel is simply a process that helps a visitor understand the services of the business while ensuring they get to make a purchase decision. In other words, a marketing funnel must teach the individual to understand the business and also make a purchase decision. Creating a marketing funnel usually starts withdrawing traffic to either your blog or website. Commanding expert knowledge of the best SEO practices and processes can help you effectively achieve this goal. You might want to stick to traditional marketing because it’s worked for you. Well, building a marketing funnel will save you a lot of money you would waste on outdated marketing systems. So, if you’re still unconvinced about the value of a funnel, let me treat you to some knowledge regarding its importance. What’s the Importance of A Marketing Funnel? A marketing funnel is very important if you’re running any type of business. Because as advertising costs keep rising, you must ensure you’re utilizing every traffic coming to your page or website. A funnel helps you achieve so much, some of which include: In summary, a marketing funnel is a chart that represents the customer’s journey and it has to be crafted expertly for it to bring in any conversions. If you don’t know how to start this process, you’ll find the steps below. All funnels don’t deliver the same level of conversions. If you want to get a funnel that will deliver about 75% of your leads, then you need to work with us at Socialander. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s turn your leads to repeated paying customers. Creating a Marketing Funnel | 5 Simple Steps Creating a funnel requires experience, discipline, and a depth of creativity. People can smell a funnel that is not original, and you know the implication of this for your brand. Although you might draw up some patterns from working funnels, you must ensure you add your spark of creativity and personalization. So, if you’re ready to create your marketing funnel, here are the six steps you must follow. They include: 1. Identifying The Problem This is usually the biggest problem so many marketers and business owners make. They try to extinguish flames in the restroom while the kitchen is on fire. However, the most important thing is understanding that there is actually fire and it can damage a lot. For every problem, identification is key. When you identify the problem, you’ve done a large part of the job. And few problems are similar in every line of business. For example, when you run an e-commerce business, poor website loading speed is a tremendous problem, unlike a laundry business where fewer washing machines are a deterrent. Contents That Communicate An Understanding of A Problem When your customers feel you don’t understand them, they’ll switch to a brand wherein they can communicate their pain. So, you must ensure you bridge this gap. And a great way to reach out to them would be with your content. Hence, your content should focus on a few things which include: 2. Seeking a Solution Immediately you’ve identified a problem, seeking a solution is a direct means. Choosing a strategy completely depends on the type of problem you want to solve. For example, when you need a health center on you, you can easily run a quick Google search for health centers within your community and you will get a large range of options from which you can choose. Just imagine you needed to call thousands of people just to get this information; downright stressful. According to SEO Tribunal, Google receives over 63,000 searches per second on any day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. So, you can become the go-to expert in your field whenever people encounter any sort of problems at all. With simple blog content, video, etc, you can win the trust of folks searching for solutions within your field. As a business consultant, you can create content around problems people usually face in their business with their corresponding solutions. However, before you begin, ensure you do complete keyword research in order to target the right keywords and input the correct queries. Contents That Communicate Seeking a Solution When it comes to seeking a solution, using PPC and content marketing is vital, especially when you want to reach many people with your solution. When you cannot utilize these tactics, you will find possible customers visiting your competitor’s sites for solutions, and that is bad for business! So, while utilizing this aspect, you still need to be creating content for people at this stage and your content makes up: 3. Screening All Solutions Now the truth remains; people might find you as the best possible result, however, they might not choose you. And the
The Best Time to Post on Social Media for Highest Engagement
When you have a social media page for your business, many times your posts gain great engagement while they flop other times. A lot of social media managers still can’t get a hand at this, probably because they don’t know the best to post on social media for strong engagement. Considering that social media platforms have over 3.2 billion users, you also consider that these users operate in different time zones and are scattered all over the globe. While a user is on the platform by 9 am in the U.S, another user would be on the platform by 2 pm in the United Kingdom. If you were to gather all the data to make a proper analysis, you would hang in there for weeks making no headway. So, let me quickly give you the hacks that will let you know the best time to post on social media for the highest engagement across all platforms. What is Social Media Engagement? Social media engagement is a serious keyword that has garnered a lot of attention from both social media users and marketers. But the interesting fact is few people don’t know what it means or how it applies to any social media channel. Hootsuite gave a refined definition of this concept. They believe social media engagement is the measurement of comments, likes, and shares. Of course, you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one. Now you understand this concept, it’s obvious your focus shouldn’t rest on building followership, but on building followers that will actively engage with the brand. To be honest, this is the troublesome part of the job and if you can scale through it, then you can build a lasting engagement. Building engagement on social media is easy when you know the right processes. At Socialander, we will help you build an engaging and vibrant platform on social media. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started What Spurs Social Media Engagement? Social media platforms have billions of users, however, at certain times the number of individuals actively using the platform spike. During this period, you can safely understand that something on the internet going viral is influencing the sudden heavy user presence. Creating viral content is difficult. Most times, you might believe content has potential for virality until you put it online and you have little or no engagement at all. However, if you’re to follow the right digital marketing trends, you might just get lucky. Generally, people get engaged with social media when there’s something really interesting to view. And if you can do your best to continually create engaging content, use the right promotion strategies, then you can rest assured that your content can go viral soon enough. Best Time to Post on Social Media for Highest Engagement There are a plethora of social media channels. And all of them have different modes of operation. Although Facebook and Instagram share a lot of similarities, using the two platforms provides a unique user experience. So, we will consider each social media channel and the best time to post on each platform. Best Time To Post on Facebook Facebook remains the biggest social media platform with the highest number of users. However, their algorithms keep reducing the effect of organic traffic. Because of this, it forces more people to use paid advertising when they want to build engagement for any content. Hootsuite gathered data from over 250 brands and discovered these to be the best times to post on Facebook: When it is B2B brands, they draw this time frame from understanding that many businesses open up from 9 am to 2 pm daily. And Mondays are the beginning of the week, so a lot of eyes are on projects uncompleted by Friday. Concurrently, Fridays are the end of the week, so it hinges a lot of attention on hitting deadlines. In the B2C end, posting at noon is a great time, as many people are on break at their offices. Furthermore, countries with good time differences like the U.K and the United States have their citizens actively working. Monday is the start of the week, so people are looking for products they should get after a long weekend. Hitting them with your strongest offerings on Monday will do the magic. Further Reading: 10 Tips For Powerful Advertising on Facebook In Nigeria Best Time To Post on Twitter Twitter remains an exceptional place for direct relations with your customers or audiences through direct mentions, threads, and even trends that put your brand in the spotlight. Considering how much interest people have developed in Twitter recently, you must pay attention to this unique social media platform. A lot of Twitter users love being updated with the latest information, trends, and news. Hence, most users are active on the platform from Monday to Friday between 9 am and 12 pm. After they’ve gotten their updates, they’ll get active again from 7 pm to 10 pm. Because of the ease of accessing company pages on Twitter, the social media platform has become a key tool for customers with inquiries about a product or service. For this reason, companies have invested seriously in their social media and customer care team to take care of these inquiries. Owing to the fact that these inquiries strongly come on Sundays between 2 pm to 9 pm, it’s a good time to post on a social media platform like Twitter. And of course, you can create FAQs and other steps to ensure you don’t answer the same questions always. Best Time To Post on Instagram Instagram follows a structure similar to Facebook, however, its user experience is unique. Because of Instagram’s framework, a lot of businesses command a strong online presence on Instagram. And the platform keeps creating channels through which communication between businesses and their customers gets
How Do Instagram Promotions Work & How Will They Help?
Instagram has about 1 billion users. For this reason, advertisers have spotted this platform as a great place for showcasing their products and services. Additionally, many businesses use Instagram as their office, as most companies have a verified Instagram handle. Instagram promotions follow a straightforward process. You don’t even need to possess so much experience when you want to promote content on Instagram. While I will breakdown the complete promotion process, I’ll highlight a few key reasons that make Instagram a top promotion spot for your brand and business. What is an Instagram Promotion? An Instagram promotion is simply boosting the ability of content to reach a greater number of people that are not your followers. With this tactic, many businesses have built significant leads that have converted to customers. Instagram promotions have been effective so far and keep growing every day. Instagram keeps introducing many features into their advertising that makes it easy for individuals to navigate the system. For this reason, they have gained a good number of advertisers within a short time. This process has boosted engagement on the platform to a level within the industry’s normal. You can see that this number proves that Instagram has seriously been working on their framework. And this development which introduced more features for business professionals has made running Instagram promotions easier, faster and cheaper. A distinctive feature that Instagram introduced was the ability to switch accounts with only the tap of a button. Additionally, you can switch with about four different accounts using only one Instagram application. The ability to write simple and clear business information is also another booster that helps people understand more about a business when they visit their page. Can You Promote Content on Instagram? Similar to every other social network that includes an option to boost a post, Instagram introduces regulations regarding advertising and the quality of posts individuals introduce on the platform. Hence, if you’re thinking of promoting a content, then you need to ensure you stick to the guidelines. The whole idea behind creating an Instagram ad is social proof. According to Wikipedia, Social proof is a psychological and social phenomenon wherein people copy the actions of others to undertake behavior in a situation. You need to ensure people know you think like them and agree to some of their proclivities. Naturally, you could choose to use organic traffic instead of boosting a post, but with 800 posts made per second on Instagram, your post would be lost in the sand. Unless you probably have a raving fanbase or a large pool of followers that will help you with shares across Instagram and other social networks. Generally, Instagram remains one of the fastest-growing social media platforms in the world. With their low advertising rates and large diversified audience, you’re sure that your promoted content will reach the audience you want it to reach which will help you build your business and create stronger awareness for your brand. How Much Does It Cost To Promote on Instagram? When you want to promote content on Instagram, asking for the price will help you know how much investment you need to make to get your ad running. Well, with Instagram it’s truly different. When you want to run an advertising campaign, you determine your budget and time frame. For every budget and timeline you input, Instagram automatically shows you how long it will boost your content. Hence, to be clear, Instagram utilizes an ad/promotion structure on a Cost-Per-1000 Impressions (CPM) basis. Essentially, this means you pay the specified bid amount on your post for every 1,000 people that see it. This same framework has been seen in Facebook as well. When you’re using Google keyword advertising, you would use the Pay Per Click (PPC) option, where you pay a certain amount for every user who clicks on your ad campaign. This way, you’re sure that you’re not running a visibility campaign that’s not accompanied by conversions. Although Instagram strongly believes in visibility, you need to ensure you properly optimize posts so that you reach your goals without burning holes in your pocket. This is important, especially when you have a copy to sell. For every type of content you want to share on Instagram, you must have an end goal, and you determine this goal. Instagram has properly categorized all advertising goals into different options, it makes it easier as you choose by clicking your advert goal. Although the complete essence of promoting a campaign would be to build brand awareness, it’s also important you have a product to sell so you can refund a part of your advertising budget. To effectively run a social media promotion, you need a social media management team to help you do the job. What Do I Need to Promote Content on Instagram? If you want to run any of your Instagram promotions, you need to ensure you put a lot of things in check. A lot of times, your promotion can get a rejection when it doesn’t fulfill the requirements, nor does it align with the advertising policies of the platform. A basic thing you would need to run an Instagram promotion would be to switch from a personal account to a professional account. In making this switch, you simply do: Open your Instagram application Click on the “Settings” Button Find the icon “Switch to Professional Account” Choose a Category and Line of Business Conclude the process When you’ve completed this process, you now have a business account wherein you can run your favourite Instagram promotions. Conclusively, you must have a picture or video, copy, and a card that allows you to make payment after your post has started its promotion process. Further Reading: 10 Tips For Powerful Advertising on Facebook In Nigeria How Do Instagram Promotions Work Now this is the core aspect of the entire conversation. And I will break down the process one by one to enable you to build a better understanding. Instagram promotions have
How To Grow Your Website Using Content Marketing In Nigeria
Content marketing is vital to the success of every business online. If you do business in Nigeria, then leveraging this market is important if you want your business to scale to a tremendous level. Increased traffic to your well-optimized page can draw leads you can easily turn to customers. Hubspot strongly believes that content marketing is essential because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today’s age, customers expect high-quality, consistent content from their favorite brands. Hence, even if you’re growing your brand through social media, you need content marketing to further expand your reach, leveraging content marketing as a Nigerian business. I will show you some strategies you can employ, however, before we get into that, let’s discuss content marketing and its importance. What is Content Marketing? When you enter a query into the search engine, you get to see millions of results no matter the keyword in question. A few times, some of these result pages don’t completely answer your questions and this makes your search even difficult. The problem then isn’t a lack of knowledge regarding the subject, as most of them don’t value the importance of putting out this content online. In defining content marketing, Content Marketing Institute gave a bold definition. They connoted “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and keep a clearly defined audience — and, ultimately, to drive profitable customer action.” So, you may have probably disregarded content marketing because you felt it couldn’t draw customers. Well, I’m sure you’re having a rethink towards that decision. However, if you’re still unconvinced, let’s identify the importance of content marketing in Nigeria and even the world. The Importance of Content Marketing When you don’t understand the importance of something, you can easily neglect it. And this neglect can be costly depending on the importance of the matter at hand. Using content marketing in Nigeria is vital to the growth of your business, and I will share a few reasons with you. They include: Your Competitors Are Using It Email marketing remains the fastest and highest converting platform in marketing. And anyone who consumes an email basically consumes content. This content can either be an article or a sales copy, and that’s why the conversion rates are so high. When you spread the wealth of your knowledge on any subject using content marketing, you build trust with your audience as they refer you as a trusted authority. In the same vein, when you create amazing blog posts like this one, you create the same ripple effect with the search engines. A lot of companies, even the biggest ones, still market their content. So, how much more you? You can start the process immediately, however, if you’re having challenges with your research and writing, you can follow the instruction below. When you want to use content marketing, you must do it the right way to prevent making mistakes that will cost you so much. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” let’s give you the complete content marketing framework. Grants You Insight About Your Audience Studying graphic and report sheets that trace the activities of your website visitors is not so easy. An easier way to get to them would be to use great contents that target problems they have together with easy-to-use solutions they need for their life and business. When you write great content, your audience will respond, and some details of their conversation can show you where majorities of their problems lie while giving you content ideas you can use. When you understand your audience, selling to them becomes easy as you may not heavily rely on paid advertising. Pulls Major Traffic There are over 2 billion searches on a search engine like Google alone every day. And the only way to stay in the fray apart from paid advertising is content marketing. Due to the connection that content creates between the reader and the brand, a lot of vast companies invest heavily into this aspect of their business as they hire the best writers and fully optimize for SEO in all their content. How To Grow Your Website Using Content Marketing In Nigeria | 6 Simple Hacks Growing your website using content marketing in Nigeria has many advantages. However, there are not a handful of processes that can help you execute this process. Here are a few steps that have helped many professionals create a strong online presence through this process. They include: Constantly Update Fresh Content Fresh content is fresh content. Search engines love fresh content as they believe it drives a new perspective on an existing subject. And if you’ve done your research well, you’ll probably rank for the keyword in a few weeks depending on your domain rating. Using stunning headlines and answering important queries within your content all add to its strength and relevance on the web. However, you must ensure you don’t lose sight of your focus keyword or your core message so the search engines can know what you want to rank for and place you in the right category. Conclusively, posting fresh content is important for SEO reasons, but getting your content indexed holds a higher level of importance. Use High Volume Low Competition Keywords Certain keywords are very competitive. If you decide to search “Digital marketing trends” as a keyword, you will get websites with huge authority competing for this keyword. And if you have a small digital marketing blog, avoid this keyword immediately. Instead, you can focus on other keywords that have great search volume and are not competitive. You might believe they don’t exist, but it requires a lot of work to find them. You can use keyword research tools such as Ubersuggest, Ahrefs, Google Planner, Keyword Everywhere, SEM Rush, Moz, etc. Although I strongly recommend Ahrefs because
How to Use Google My Business to Get More Customers
Getting the customer in your neighborhood to drive to shop when they need your product or service wasn’t usually easy. You either have to erect enormous billboards that they will see on the driveway or you keep a bunny outside that tries to convince people. All these strategies have high overhead costs but yield brief returns. So, ensure you opt for something that saves you time, money, and makes you the best option to your prospective customer. Setting up a Google My Business framework would do the job for you easily and speedily. With Google My Business, you can list your business, display your value offerings, and the solutions you offer as well. This way, people easily locate you by clicking a button that draws them to your business. Listing your business on google is absolutely free, however, let’s give you more reasons to help you start the process immediately. Why you need a Google My Business Account? A Google my business account is important for every business functioning in our digital world today. The benefits are enormous, however, I will focus on a few important ones. Some of these benefits include: Increased Visibility Everyone searches for anything online first. Today’s digital world has made the online search so easy and efficient. And if anyone is looking for a place to patronize or for a certain product, they will check the product or the store online before proceeding. When your business is listed using Google my business, you can easily draw everyone looking to purchase a product or get a service in the line of your business. With your profile fully optimized, they can easily access a lot about you and that can easily draw them. Although you might have a top website, this listing will help you show up at the forefront of customers within your community and it’s one sweet local SEO strategy. Increased Customer Confidence Customers build confidence in a product or a service when they’ve heard or read about what people who have experienced that product or service think. And a lot of business people don’t pay serious attention to this arm of the business. Reviews work. Reviews help strengthen the purchase decision of any lead. A good review is a booster for the customer’s confidence, and a critical review can just harm their faith. Therefore, building trust on the web is important and a good listing can help you. A lot of people trust online reviews a lot. In fact, a study shows 88% of people trust an online review from their friends and even strangers. So, if you want to strengthen your customer confidence, you need to list your business online. Updates If you run a business that demands individuals to come to your store, then listing your business online just became extra necessary for you. It’s quite important, especially when you have serious competition next door and you want to stay in business. A great business listing will keep your customers and leads aware of all the updates happening in your business. Although your website can effectively execute this, many people won’t want to visit your webpage. Instead, they’ll only search for your business name on Google and take what they see. So, listing your business on Google will help your customers stay on track with happenings in the business and this will help them trust you more. How To Structure Your Google My Business Even if you can see your business name on a Google listing, you must ensure other aspects of your Google my business account are in check. There are about five steps to start and complete the listing process and they include: Sign in This is where you have to search http://www.google.com/business and you sign in with your professional business email, and other necessary contact information. Add your business After you have signed in, you click on the “Add my Business” option. After adding your business name, you choose a category wherein most of your offers sit in. Immediately that process is complete, you head over to the next step. Input Your Location Your location is another important aspect of your listing. You have to input your location so people can easily find you when they want. Add contact information Your contact information is another primary aspect of your business. You have to upload the contact information of your business so interested individuals can call you. Complete the Process Completing the process involves agreeing to their terms and conditions. More so, you can allow the notifications option so you can be notified when an interested person sends a message. Verifying your Business on Google Verifying your business is another important and often overlooked aspect of your listing. A lot of times, a verification process demands you use a postcard. And this process is important as it helps Google and people know you’re a human entity and a viable business. In verifying your business, you need to sign-in to your business account. After signing into this account, you have to click the business account you want to verify (this is important when you have multiple businesses). There are different ways through which you can verify a business. However, using either your phone or mail remains the best option when you want to verify your business. Further Reading: 15 Reasons Why Marketing Through Social Media is a Must For Every Small Business Claiming & Editing Your Business On Google If you’ve listed your business on Google, you need to ensure you claim it. When you don’t claim your business listing, you can’t secure it from hackers. Claiming your business is really easy. First, you need to sign into your Google my Business account. Second, you have to click the button with an inscription “Own this business?” After you’ve clicked that button, you’ll get a form to fill that will enable you to own the listing. Making changes in your business listing profile is important to keep your customers updated at
What is SEO and How It Works for Small Businesses in 2021
As a small business, building your visibility online is important if you want a bigger share of the market. And if you think I’m simply talking about marketing through social media, then you will be incorrect as growing your business online goes beyond that. To effectively grow your business online, you must be visible to the search engines. Essentially, your business blog must show up for keywords related to its niche. And to make this possibility accessible to you, you basically need to understand what is SEO and how it can help your business grow. Clutch confirms the number of small businesses that create high-quality content for SEO increased 16% from 2018. In 2020, a larger number of businesspeople have realized the value of SEO and content marketing to their business, and have made an enormous investment into it. So, why would your case be any different? In this article, I will give you a basic understanding of what is SEO. Furthermore, I will take you through different aspects of these conversations, showing you how a search engine functions and how you can optimize your blog and content to fit the SEO rule. What is SEO & How Does It Work? SEO is an acronym that represents Search Engine Optimization. While this may sound strange to many internet users, it should something that you should be very familiar with when you want to do business online. Running an online business without SEO will cost you more money. Search engines have a duty to offer every searcher results relevant to their search. And to effectively execute this responsibility, they must ensure they have pages that communicate the best answers to every query indexed and ready to produce as a result page. However, before they can introduce the search engine results of these pages, the search engine robots crawl the pages of these platforms to ensure they have accurate information that’s worthy of showing up on a result page. Furthermore, they run test to ensure the content is optimized for the keyword in question. Search Engine Optimization is the process whereby you streamline any content to be a brilliant answer to a particular query or set of queries that searchers will input on the search engines. When your contents have SEO optimization, it helps set your brand as an authority in its niche. What Are the Unique Aspects of Search Engine Optimization? Search optimization has two unique aspects, however, content marketing is an important aspect people often overlook. So, in this section, we will take a closer look at these aspects of search engine optimization and how they can affect the online presence of your business. On Page Optimization If you want your content to rank online, then on-page optimization is necessary. When you get the optimization right on-page, you make it easy for the search engine robots to crawl your site, increase your site performance, and a lot of other things on the front end. On-page optimization works in certain sections of your website that include: Internal Linking Internal links help people spend more time on your site, and you know dwell time can boost your rankings. With proper internal linking, you can build your SEO and reduce your bounce rate. When doing your internal linking, ensure you link to anchor text – avoid linking to a text that has only one word. Furthermore, find out articles that have great relevance to the content you’re writing when you want to do your internal linking. Title Tag The title tag is another important aspect of search engine optimization that a lot of bloggers overlook. If your title tag is messed up, you mess your SEO up. Title tag helps search engines and users know the relevance of a page and the quality of conversations that will transpire within. When you optimize your title tags, you help search engines rank your content better. Meta Description A meta description is a little section of text, not over 150 characters, that explains basic information about a content. A good meta description highlights or summarizes the content by highlighting the most important things about that content. Quality meta descriptions capture the keyword of any article, and even if you cannot write a meta description, the search engines will create one automatically for your blog. Image and Alt Tags Images are a very important aspect of SEO. While a lot of bloggers use images, a good number of them never use alt tags on the images. Alt tags are a very important aspect of on-page optimization. A good alt tag will reflect the focus keyword of your content sop search engines can rank it alongside the query. Sub Headings Writing content is not usually a problem; structuring content stands as the basic problem. This problem of content structure has made a lot of content fail to get visible on the internet as search engines can’t crawl and index them. Subheadings are the nuts that screw poorly structured content together. With the tight subheadings, the search engines can give priority and crawl the posts better. Note: When you want a content to rank and do well on the internet, optimizing for one or two keywords is important. Additionally, submitting your site map to the search engines makes it easier for them to crawl your content and scan your pages with ease. Off Page Optimization When you’ve done your on-page optimization, you’ve only completed one aspect of the job. Off-page optimization doesn’t focus on what happens within your content or blog space, but what happens outside it that can help you build trust and become visible to search engines. Off-page optimization falls under three aspects which include: Backlink According to Moz, Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, back links to your website are a signal to search engines that others vouch for your content. Search engines believe sites should complement and not compete. So, to boost the
10 Tips For Powerful Advertising on Facebook In Nigeria
Advertising on Facebook follows a straightforward process. The developers uniquely designed and constantly improve the system to ensure users don’t encounter a lot of trouble when they want to use the platform. If you run an online business in Nigeria or any part of the world, you would need to know the right tips that will get you results. Facebook has an advertising audience of 2.14 billion. Hence, this connotes the number of people Facebook reports can be reached with ads on its platform. It’s an increase of 2.2% (or 45 million users) since Q3 2020. And with more people leveraging the online space, the numbers will increase. In this article, I will take you through the processes you need for powerful advertising on Facebook. Furthermore, we will discuss how the entire advertising process works and the right processes you need when you want to run any advertisement on Facebook. What is Facebook Advertising? Facebook advertising is a process that helps you increase the number of people that will encounter your post on the platform. To ensure marketers get great value for their investments in advertising, the company introduced a structure for the advertising. Since its introduction, a lot of businesses and companies have benefited from the platform. As the biggest social media platform in the world, they offer users a lot of options in different audience selections. And this variety of options are responsible for some significant results they have today. How Does Facebook Advertising Work? Facebook advertising follows a very simple process. When you want to run an advertisement, you have access to a lot of options. However, I will take you through the basic process of running an advertising campaign using the steps. I’ve broken it down to a five-step process that includes: 1. Choose a Campaign This is the first step to the success of any advert on Facebook. The sort of campaign you choose will determine the setup of the ad. You can choose a campaign to get more message, create brand awareness, or to direct people to your personal website or page. 2. Pick an Audience Choosing your audience is the second important step. You need to choose your audience based on their demographics, interests, behavior, etc. If you’re selling a product for young adults, you’ll probably want to ensure people within the right age range get to see your advertisement. 3. Target Location(s) This is another important aspect of advertising. You wouldn’t want people from other countries to see your advert when you’re selling a product for your local community. Inserting the locations wherein you want people to see your advert is a very important step as well. 4. Input a Budget This is the aspect where Facebook and some other social media platforms beat every other advertising channel or means. On Facebook, you need to input the budget you have set aside for your ad and the time frame you want it to run for. When you input a budget and a time-frame, Facebook automatically shows you the number of people that will view your content., 5. Introduce Payment Process Paying for your advertising is a responsibility you must fulfill. So, before you start running your ad, you have to input a payment process that agrees with the system setup of the platform. Generally, Facebook accepts Visa and MasterCard payments. There’s also an option for local cards as well. Note: You can see that running a Facebook advertisement can be completed in as little as five steps. All you need to do would be to follow these five steps and you would run an advertisement successfully. 10 Tips For Powerful Advertising on Facebook In Nigeria When you want advertising on Facebook from Nigeria or any part of the world, these simple tips will help you a lot. These tips include: 1. Write Great Copies An excellent copy is the best gift you can give your product. There are a lot of reasons a good copy matters; one reason is the attachment it gives your audience to your brand, while the other is the distinction it gives to you amongst your competitors. There are a lot of copywriting styles, and since you would need it for an advertising campaign on Facebook, I would recommend you use the popular A.I.D.A (Attention, Interest, Desire, Action) style. However, if you need some help, you can just follow the instruction below. Writing a copy that will propel sales is a very important part of your advertising – you can’t afford to give this job to newbies. Talk to Socialander by clicking “I want a Free Consultation Session”. and we will help you create great marketing copies for your Facebook advertising. 2. Use Exceptional Graphic Images People easily get attracted to beautiful things. So, you must ensure every graphical representation of your advertising fulfills this condition. Neil Patel believes compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares on other platforms. You need to make the right investment into your graphics. A good investment would be to pay quality graphic designers or use applications like Canva to create stunning graphics yourself. 3. Use Short Videos Over 70% of marketers claim that video produces more conversions than any other content. They believe it’s because a video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. Well, a lot of photosensitive folks might differ. The chart shows that pictures top every other form of content when it to comes to virality and shareability. But videos still hold a good position and if the videos are short, simple and interesting, they can help your advertising a lot more than you can imagine. 4. Use the Demographic Option Good targeting means your campaign has better chances of doing well. When you need to create a campaign for a particular set of audience, you have to ensure you don’t miss out on using demographics. The demographic option makes your advertising customer focused.
15 Reasons Why Social Media Marketing is a Must For Brands
Social media users keep growing every day. In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025 (Statista). With advertising costs for billboards and television stations on the rise, you can agree that marketing through social media is a necessity. If we make comparisons and check the numbers, social media advertising cripples all forms of advertising. It’s one of the easiest and most efficient means of advertising that doesn’t demand so much from the marketer. So, this content will outline so many reasons that will encourage you to do your marketing through social media. 1. Create Brand Recognition The truth remains; there are a thousand other people doing the same type of business you’re doing. So, you have to set yourself out and remain unique. If you remain clogged in the market space, your customers won’t be able to differentiate you from the lot, and that isn’t good for your profits. Investopedia believes the term brand recognition refers to the ability of consumers to identify a specific brand by its attributes over another one. Brand recognition is a concept used in advertising and marketing, as companies often conduct market research to determine the success of their brand recognition strategies. So, you need every tool to set out your brand and marketing through social media gives you that distinctiveness. 2. Easily Connect With Audience To keep your brand relevant, understand the importance of connecting with your audience. Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it’s a great idea to get connected and stay connected with your audience. This way, you keep up with your target audience and adapt whatever you need to in order to stay relevant. Staying in touch with your audience demands the right tools and framework. At Socialander, we will equip you with an efficient structure that will keep you in touch with your customers. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started. 3. Tell Brand Story Stories make people connect with you in different ways. For every story you tell about your brand, people see themselves relating to your story while those who experienced something similar connect with a deeper understanding. So, telling your brand story is a great way to create an emotional appeal. Clinical Psychologist, Dr. S Hamby talks about storytelling in an article for Psychology Today. She commented, “One thing we have learned since starting Touch Network is the importance of sharing your story. It is not just the telling or writing it down, but knowing that what you write will be read by others and the hope that by sharing in a public way, someone else might be inspired or helped by your story.” 4. Increase Traffic Social media is the fastest and easiest way to boost traffic on your blog or to your business. With over 4 combined billion users, there is no other community that can hold such a number within a space. And to do this, you don’t need to break the bank at all. If you consider this Statista chart, you will encounter the number of active users these platforms draw daily and AdEspresso confirms this knowledge when they said “Social media affects your site traffic by providing more visibility to your content.When lots of people share your content within their networks, they’re going to send more traffic to your website and therefore boost your rankings.” 5. Helps Your Targeting If you run a niche-based business, then you would love to ensure you target the right customers with your advertising. For example, if you run a sanitary towel business, then you need to ensure the majority of the people seeing your adverts are women not men. Social media platforms will help you target your customers using demographics, interests and behavioural patterns of individuals that match your target market. This way, you will have a reassurance that your advertising campaigns are getting to the right people. 6. It is Cost Effective A good way to grow a business would be to reduce costs and keep focusing on increasing profits. However, today, most businesses spend much more on overhead costs than they had ever spent. For this reason, most of them never go beyond startup level and this is saddening. Unlike billboard and television placements that have a fixed price, marketing through social media gives you a greater level of control. When you advertise on social media, you control your budget and the timeline in which you want your ad to run. And with a good number of your customers online, you’ll get great conversions. 7. Makes Re-targeting Easy There are poor campaigns, but there can never be a terrible campaign. For example, when you run an advertising campaign on a new product and there are no conversions, you can easily target the same audience with either a new product or after you’ve changed features of the product using the information from your reviews. Re-targeting is a necessary aspect of marketing, especially when using social media. Even Forbes believes; Trust is the cornerstone to all customer experiences. It can’t be built in a day, but it can be destroyed quickly. Focusing on each customer individually instead of rushing to get things done can help create a long-term relationship of trust. 8. Helps You Run Experiments If you desire to know if your product is a great fit for the market, you only need to run an experiment. And what better place would give you the feedback you desire than social media. Some of the most terrible products in the world knew their potential immediately after they started their first campaign online. Running experiments are important, especially when you’re a businessperson. A great product can increase your brand and draw more customers to you, while an inferior product can make you lose customers and bring down