10 Effective SEO Techniques to Drive Organic Traffic in 2021
When you want to drive traffic, search engine marketing can help set you on top of your competitors for a while, but nothing beats SEO in the long run. For this reason, search engine optimization remains the one true efficient strategy that businesses utilize to draw traffic away from their competition and to themselves. But SEO is so broad. It has many intricacies, so mastering and implementing all the SEO techniques will take you years of practice. Well, with search engines updating their algorithms from time to time, so much will still change. However, some SEO techniques will never burn out as the importance of quality content still carries the same value. Conclusively, let’s look at some key SEO techniques that can help you pull organic traffic easier and faster to your blog from search engines. These techniques will contain practical insights, which will show you how to get it all done while drawing examples from blogs that have practiced these techniques consistently. Setting Up Your Site For Optimal Performance A lot of websites possess quality content that can make them show up on the top of SERPs, however, poor site structure and optimization can crumble their chances. Testing your page ranking using Keyword Rank Checker is a very important step. When you input your URL, you can have access to see certain keywords where you’re ranking. If you truly seek to sit on top of the result pages, then you have to start with understanding the keywords you have and what other keywords you need to rank for. For checking the overall health of your site, simply head over to GTMetrix, where you get real-time analysis on your site speed, bounce rate, and a lot more. 10 Effective SEO Techniques to Drive Organic Traffic in 2021 There are a lot of techniques that can help you draw organic traffic from the search engines to your blog. However, these we are about to list here are the best and easiest strategies to implement that will give you the highest results in less time. So, the strategies include: 10. Invest in Long-Form Content According to Neil Patel, long-form content offers you a higher number of backlinks than short-form content. Now, this doesn’t mean that writing long-form content is the best strategy every time, however, it simply acts as a signal to a lot of individuals that long-form content means the writer has a firm knowledge of the subject. Long-form content isn’t perfect for all forms of content. Certain contents require an immediate response or a well-outlined set of directives. These directives can lead any user to their goal, and this is vital, as satisfying user intent has greater importance compared to pleasing search engine robots. For example, when a user makes a search query on “how to drive”, the user isn’t looking for well-detailed content that analyzes all the key aspects of a vehicle. The user isn’t completely interested in knowing about the different car engines, transmission processes, and even characteristics. As a blogger, you might think that writing exhaustively on this topic will make you rank for the keyword. Well, I hate to break it to you that a set of clear directives on how to start and move a vehicle well will trump all your hard work. On the other hand, a topic like this one you’re reading demands a stronger level of detail, hence, you can address it as a long form content. And long form contents can help you target over one keyword, which is an age old SEO technique. But when you need to use bullet points, use them as search engine easily pick them off. Optimizing Older Posts When you probably don’t want to write another 2,000 words for an article, an excellent strategy would be to check if you have anything similar to what you want to write on your blog. When you find something with a high level of similarity, you only need to edit it and expand on the content with your new train of thought. In choosing a content to update, you must ensure it has enough authority – people have constantly read it and found it interesting. Of course, the content needs to be in line with your current research. You would need to use a tool like Google Search Console to check the behaviour of the content and apply the vital changes immediately. 9. Utilize YouTube SEO YouTube remains the platform with the second biggest traffic in the world. When you have a video, that solves a certain problem, uploading it on YouTube will make it reach a wider audience and build you a strong list of subscribers that can help you build your brand and fan base. YouTube results show up on search engines as much as results from other normal articles. So, you must ensure you can optimize to show up for results that demand the presence of a video before any sort of article. To get visible on search engines, you need to: Create Playlists Playlists help users find videos that are closely related. For example, you can create a playlist for copywriting videos that will outline subjects such as “6 Copyrighting Hacks For Any Beginner” and “How To Start Your Copywriting Career” instead of leaving them as stand-alone videos. Optimize Your Video For Search Engines When your videos cannot show up on search engines, then you’re losing a lot of traffic and money. So, you must do better for yourself by ensuring you optimize your videos to rank for select search engine queries in your specific niche or area of interest. A good way to optimize your videos would be to use the right hashtags, keywords, and other SEO techniques that are peculiar to the platform alone. Use Custom Thumbnails Picking up videos without copyright can get you a serious ban from the platform. So, I’m sure you know about that and wouldn’t want to dabble into such practice. Creating original videos that will
9 Tools for Easy Competitive Website Analysis
Analysis of web data is critical in every decision-making process. When you know where your customers are going, you can create a diversion to ensure they come to you. But getting this data is difficult when you don’t have the right web analysis tools and applications. FocusTapps believe that web apps offer options for enhanced customer support. They can be the first line of contact between potential customers and the business. Applications are developed so customer support is accessed at any time, and this can help drive customer loyalty. While many tools can perform this function, we will simply consider about nine smart and efficient tools that can perform a comprehensive web analysis between two competitor sites. With these tools, you can spy on your competition and get to know where they’re drawing a pool of their customers from, and the process they use. But before we get into the tools, let’s define web analysis and reiterate its importance to your business. What is Web Analysis Finding and comparing information over two similar platforms is difficult. If you would visit the websites one by one to check them out, it would take a very long time. And truly; you won’t get a lot of information, hence, you need to employ another strategy. According to Wikipedia, Web analytics or Website Analysis is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic, but can be a tool for business and market research in order to assess and improve website effectiveness. With this definition, you can see that web analytics play an important role in the business decision process, creating marketing funnels and even developing social media marketing strategies. What Are Web Analysis Tools? Web Analysis tools are tools that give you a standard and comprehensive summary of everything you need to know about a website. With websites having so much data, a tool that removes the clutter and helps you focus on what’s truly important is vital. For example, assuming you want to compare how Amazon gets their traffic with how Microsoft gets their traffic, an excellent tool will do the job. With a quality web analysis tool, you can perform a lot of investigations, however, that’s what we will fully consider in the next section. How Do Web Analysis Tools Work? Web analytics tools work in so many ways. However, we want to apportion it to a few important roles they play in the entire process. These roles include: Tagging web pages by inserting a snippet of JavaScript in the web page’s code. Counting time the page gets a visitor or a click on a link. The tag can also gather other information like device, browser, and geographic location (via IP address). Using cookies to track individual sessions and to determine repeat visits from the same browser. Many people usually delete cookies and browsing history, so it makes it difficult for many web analysis tools to function effectively. However, the tools I’m about to show you aren’t limited by these deterrents. 9 Tools for Easy Competitive Website Analysis Web analysis is broad. Traditionally following the process will take you time, energy and more resources. A better way would be to utilize a web analysis tool, but with many of them in the market, settling for an efficient one becomes an additional problem. Well, you don’t need to think a lot on it as this section outlines the best tools for easy competitive web analysis. These tools include: 9. Woopra Woopra is an outstanding web analysis tool that gives real-time analytics tracking. Unlike Google Analytics that can take hours to update, Woopra operates in a different measure. It is an application that gives you complete data on visitor stats, and all their touch points on your webpage. Syncing user data has never been simpler without the help of any developer, but Woopra does that for you. With the possibility of seamlessly unifying data across product marketing, sales, and customer support, you will take real-time action with the right triggers. You also can interact with individual site visitors and analyze the growth metric of any trend. This can be a significant feature for your e-commerce site to interact with customers. Woopra offers a limited freebie plan and three special premium plans which cost $349, and $999 per month. 8. Mouseflow Mouseflow believes your users aren’t converting to customers because you’ve not utilized their platform. And maybe they have a point considering the outstanding features that they have made available for you. Mouseflow automatically creates 6 types of heat maps for all your pages immediately after you record your website. With this heat mat, you will discover the part on your page that generates the most clicks, how far they scroll and move through your page, what gets their attention, where are your visitors from, and how they interact with dynamic elements on your site. With automated funnels tailored for every campaign, user feedback where you get to see what problems your customer is facing, Mouseflow will give you data that will make your profits flow. You can choose from any of their plans which cost $79,$159, and $229 per month. 7. Chartbeat Chartbeat seeks to perform one obligation; monitor and optimize your content for long-term audience loyalty. Of course, with a plethora of alternatives available for your product or service, you know the value of retaining visitors. This web analysis tool reveals how your audience connects with your content in actual time, assessing KPIs over the long term, and how easily your videos capture viewer attention. Chartbeat helps you improve audience engagement, make editorial decisions, and increase readership. It delivers real-time analytics, insights, and transformative tools for content teams around the world. At the beginning of each day, you will take important decisions — whether it’s automated insights delivered to you or flexible tools to build more in-depth reports. On this platform, you have standard, basic, and premium
How to Create the Ultimate Marketing Funnel
Taking someone that showed interest in your product or service from the place of interest to the place of purchase is difficult. For this reason, vast companies hire marketers and diverse creatives to help them create a marketing funnel that will convert their leads to customers. If you’re still starting off in business, you wouldn’t want to incur those huge agency fees. You would seek an easier and straightforward process that will ensure you get the right results. And that’s what I’ll show you in this article; a quick and outstanding way to create a strong marketing funnel that converts automatically. Of course, we will critically go through all the steps involved in this process, which I have made easier and clearer to read. Each step clearly describes the process and leaves you with a valid call to action. But before we go into this, let’s identify the meaning and importance of a marketing funnel. What is a Marketing Funnel? A marketing funnel is simply a process that helps a visitor understand the services of the business while ensuring they get to make a purchase decision. In other words, a marketing funnel must teach the individual to understand the business and also make a purchase decision. Creating a marketing funnel usually starts withdrawing traffic to either your blog or website. Commanding expert knowledge of the best SEO practices and processes can help you effectively achieve this goal. You might want to stick to traditional marketing because it’s worked for you. Well, building a marketing funnel will save you a lot of money you would waste on outdated marketing systems. So, if you’re still unconvinced about the value of a funnel, let me treat you to some knowledge regarding its importance. What’s the Importance of A Marketing Funnel? A marketing funnel is very important if you’re running any type of business. Because as advertising costs keep rising, you must ensure you’re utilizing every traffic coming to your page or website. A funnel helps you achieve so much, some of which include: In summary, a marketing funnel is a chart that represents the customer’s journey and it has to be crafted expertly for it to bring in any conversions. If you don’t know how to start this process, you’ll find the steps below. All funnels don’t deliver the same level of conversions. If you want to get a funnel that will deliver about 75% of your leads, then you need to work with us at Socialander. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s turn your leads to repeated paying customers. Creating a Marketing Funnel | 5 Simple Steps Creating a funnel requires experience, discipline, and a depth of creativity. People can smell a funnel that is not original, and you know the implication of this for your brand. Although you might draw up some patterns from working funnels, you must ensure you add your spark of creativity and personalization. So, if you’re ready to create your marketing funnel, here are the six steps you must follow. They include: 1. Identifying The Problem This is usually the biggest problem so many marketers and business owners make. They try to extinguish flames in the restroom while the kitchen is on fire. However, the most important thing is understanding that there is actually fire and it can damage a lot. For every problem, identification is key. When you identify the problem, you’ve done a large part of the job. And few problems are similar in every line of business. For example, when you run an e-commerce business, poor website loading speed is a tremendous problem, unlike a laundry business where fewer washing machines are a deterrent. Contents That Communicate An Understanding of A Problem When your customers feel you don’t understand them, they’ll switch to a brand wherein they can communicate their pain. So, you must ensure you bridge this gap. And a great way to reach out to them would be with your content. Hence, your content should focus on a few things which include: 2. Seeking a Solution Immediately you’ve identified a problem, seeking a solution is a direct means. Choosing a strategy completely depends on the type of problem you want to solve. For example, when you need a health center on you, you can easily run a quick Google search for health centers within your community and you will get a large range of options from which you can choose. Just imagine you needed to call thousands of people just to get this information; downright stressful. According to SEO Tribunal, Google receives over 63,000 searches per second on any day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. So, you can become the go-to expert in your field whenever people encounter any sort of problems at all. With simple blog content, video, etc, you can win the trust of folks searching for solutions within your field. As a business consultant, you can create content around problems people usually face in their business with their corresponding solutions. However, before you begin, ensure you do complete keyword research in order to target the right keywords and input the correct queries. Contents That Communicate Seeking a Solution When it comes to seeking a solution, using PPC and content marketing is vital, especially when you want to reach many people with your solution. When you cannot utilize these tactics, you will find possible customers visiting your competitor’s sites for solutions, and that is bad for business! So, while utilizing this aspect, you still need to be creating content for people at this stage and your content makes up: 3. Screening All Solutions Now the truth remains; people might find you as the best possible result, however, they might not choose you. And the
The Best Time to Post on Social Media for Highest Engagement
When you have a social media page for your business, many times your posts gain great engagement while they flop other times. A lot of social media managers still can’t get a hand at this, probably because they don’t know the best to post on social media for strong engagement. Considering that social media platforms have over 3.2 billion users, you also consider that these users operate in different time zones and are scattered all over the globe. While a user is on the platform by 9 am in the U.S, another user would be on the platform by 2 pm in the United Kingdom. If you were to gather all the data to make a proper analysis, you would hang in there for weeks making no headway. So, let me quickly give you the hacks that will let you know the best time to post on social media for the highest engagement across all platforms. What is Social Media Engagement? Social media engagement is a serious keyword that has garnered a lot of attention from both social media users and marketers. But the interesting fact is few people don’t know what it means or how it applies to any social media channel. Hootsuite gave a refined definition of this concept. They believe social media engagement is the measurement of comments, likes, and shares. Of course, you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one. Now you understand this concept, it’s obvious your focus shouldn’t rest on building followership, but on building followers that will actively engage with the brand. To be honest, this is the troublesome part of the job and if you can scale through it, then you can build a lasting engagement. Building engagement on social media is easy when you know the right processes. At Socialander, we will help you build an engaging and vibrant platform on social media. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started What Spurs Social Media Engagement? Social media platforms have billions of users, however, at certain times the number of individuals actively using the platform spike. During this period, you can safely understand that something on the internet going viral is influencing the sudden heavy user presence. Creating viral content is difficult. Most times, you might believe content has potential for virality until you put it online and you have little or no engagement at all. However, if you’re to follow the right digital marketing trends, you might just get lucky. Generally, people get engaged with social media when there’s something really interesting to view. And if you can do your best to continually create engaging content, use the right promotion strategies, then you can rest assured that your content can go viral soon enough. Best Time to Post on Social Media for Highest Engagement There are a plethora of social media channels. And all of them have different modes of operation. Although Facebook and Instagram share a lot of similarities, using the two platforms provides a unique user experience. So, we will consider each social media channel and the best time to post on each platform. Best Time To Post on Facebook Facebook remains the biggest social media platform with the highest number of users. However, their algorithms keep reducing the effect of organic traffic. Because of this, it forces more people to use paid advertising when they want to build engagement for any content. Hootsuite gathered data from over 250 brands and discovered these to be the best times to post on Facebook: When it is B2B brands, they draw this time frame from understanding that many businesses open up from 9 am to 2 pm daily. And Mondays are the beginning of the week, so a lot of eyes are on projects uncompleted by Friday. Concurrently, Fridays are the end of the week, so it hinges a lot of attention on hitting deadlines. In the B2C end, posting at noon is a great time, as many people are on break at their offices. Furthermore, countries with good time differences like the U.K and the United States have their citizens actively working. Monday is the start of the week, so people are looking for products they should get after a long weekend. Hitting them with your strongest offerings on Monday will do the magic. Further Reading: 10 Tips For Powerful Advertising on Facebook In Nigeria Best Time To Post on Twitter Twitter remains an exceptional place for direct relations with your customers or audiences through direct mentions, threads, and even trends that put your brand in the spotlight. Considering how much interest people have developed in Twitter recently, you must pay attention to this unique social media platform. A lot of Twitter users love being updated with the latest information, trends, and news. Hence, most users are active on the platform from Monday to Friday between 9 am and 12 pm. After they’ve gotten their updates, they’ll get active again from 7 pm to 10 pm. Because of the ease of accessing company pages on Twitter, the social media platform has become a key tool for customers with inquiries about a product or service. For this reason, companies have invested seriously in their social media and customer care team to take care of these inquiries. Owing to the fact that these inquiries strongly come on Sundays between 2 pm to 9 pm, it’s a good time to post on a social media platform like Twitter. And of course, you can create FAQs and other steps to ensure you don’t answer the same questions always. Best Time To Post on Instagram Instagram follows a structure similar to Facebook, however, its user experience is unique. Because of Instagram’s framework, a lot of businesses command a strong online presence on Instagram. And the platform keeps creating channels through which communication between businesses and their customers gets
What Are The Best Online Marketing Platforms In Nigeria?
As a Nigerian marketer, finding marketing platforms online for your clients’ products and services is difficult. Many online marketing platforms in Nigeria have certain weaknesses that can cripple the stability of the product in the market. With this lingering problem, marketers face serious confusion. Research Gates quotes Sheth and Sisodia (1999) who have classified marketing’s lawlike generalizations into four key categories as location-centric, time-centric, market-centric, and competition-centric. While Location-centric focuses on the physical separation between buyers and sellers, time-centric focuses on modeling the same or similar patterns of product and market evolution. Market-centric focuses on dividing the consumer market into well-defined and relatively homogeneous markets. And competition-centric ones focus on competitors and intensive competition. Hence, there are many markets, and there are key strategies to employ when you want to enter any market with your client’s product or service. So, while this article will x-ray the best online marketing platforms in Nigeria, it will help you build a better understanding of the Nigerian market. The Evolution of Online Marketing in Nigeria Marketing never used to be this way. The normal pattern was always newspapers, magazines, billboards, television – which is still popular, etc. But since the evolution of digital devices, marketing took a new turn as more people adopted these devices and consistently used them. According to Invoice, digital marketing got visible around 2012. With the entry of eCommerce platforms like Jumia and Konga, the digital marketing arena picked. The industry growth between 2012 and 2018 has been tremendous, with these companies steadily increasing their reach. In the future, more businesses and marketing platforms will spring up and with growth hacking strategies in place, their user numbers can proliferate. However, before you can decide to leverage any online marketing platform, you must know if it fits your target market. What To Do Before Choosing an Online Marketing Platform In Nigeria Social media has influenced the way online marketing works. A lot of platforms have tilted their operations to fit the pace of social media environments. So, before you choose an online marketing platform, you must ensure you follow certain steps. These steps include: Research – Researching a platform is very important. Because of the large number of internet users, certain platforms have a select audience. When you can identify these platforms, then you can make informed decisions regarding them, especially if they fit your target market. Follow-Up Conversations – If I were to say check reviews, then I would only limit your investigation. You need to follow different conversations regarding the platform. Most times, do this on the platform. When you follow up on these conversations, it will help you identify the entry points and how you can move in with your product or service. Search For Progress Reports – If you want to know how fast a platform can grow, then you need to ensure you find progress reports regarding the platform. This progress report can come in form of testimonials from users and some collaborators as well. If you duly execute your research on an online marketing platform in Nigeria or any part of the world, you would make fewer mistakes with your advertising, as you will optimize for the best results on your campaigns. Checking each platform’s Google My Business Presence can be a splendid start for you. Choosing an online marketing platform doesn’t have to be your decision. Instead of spending enormous time on research, let professionals who understand the market help you. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started. What Are The Best Online Marketing Platforms In Nigeria? When you try to consider the best online marketing platforms in Nigeria, you would need to put into account certain important factors such as their history, market share, type of audience, and their number of visitors. And the following platforms you will read about all have received great recommendations from users over the years. Hence, these platforms include: 5. Adverture.net Adverture provides a uniquely seamless experience for users and customers. With a strong emphasis on safety and customer satisfaction, you also get to save time on your journey and get quick delivery for your orders. On adverture, you can perform a vast range of tasks from taxi booking, ordering of food, down to listing. Additionally, you can also make reservations at hotels and other accommodation homes when you’re new in a town. If you’re looking for a job, you can find one on adverture. On the other hand, if you’re looking to hire, you can list too on this platform. Adverture gives you an opportunity to sell your brand to its high visitor numbers and remains one of the best online marketing platforms in Nigeria. 4. Mobofree Nigeria When you desire a platform that gives you a wide range of options in products, the Mobofree is just what you need. Since their inception, they’ve connected manufacturers and consumers uniquely. Each product on the platform has a category that displays every piece of information about the product. More so, this product listing has a lot of details that any interested customer can cover in just a few minutes. On Mobofree, you will definitely find an offer that interests you, so please I think you should start shopping immediately. 3. Cheki.com Cheki is also known as Autochek Africa. This is an online environment where you can buy cars, get quality car maintenance services, and even buy an enormous truck for your business. On this platform, you get some of the best deals for exceptional prices within select African countries. The user experience on this platform is seamless. For any car you wish to purchase, you only need to search the name and model through the search bar. After making the search, you will see a wide range of your choice vehicle with different colours and prices. A unique selling proposition that Autochek Africa possesses is that they make their customers do less. For example, when
How Do Instagram Promotions Work & How Will They Help?
Instagram has about 1 billion users. For this reason, advertisers have spotted this platform as a great place for showcasing their products and services. Additionally, many businesses use Instagram as their office, as most companies have a verified Instagram handle. Instagram promotions follow a straightforward process. You don’t even need to possess so much experience when you want to promote content on Instagram. While I will breakdown the complete promotion process, I’ll highlight a few key reasons that make Instagram a top promotion spot for your brand and business. What is an Instagram Promotion? An Instagram promotion is simply boosting the ability of content to reach a greater number of people that are not your followers. With this tactic, many businesses have built significant leads that have converted to customers. Instagram promotions have been effective so far and keep growing every day. Instagram keeps introducing many features into their advertising that makes it easy for individuals to navigate the system. For this reason, they have gained a good number of advertisers within a short time. This process has boosted engagement on the platform to a level within the industry’s normal. You can see that this number proves that Instagram has seriously been working on their framework. And this development which introduced more features for business professionals has made running Instagram promotions easier, faster and cheaper. A distinctive feature that Instagram introduced was the ability to switch accounts with only the tap of a button. Additionally, you can switch with about four different accounts using only one Instagram application. The ability to write simple and clear business information is also another booster that helps people understand more about a business when they visit their page. Can You Promote Content on Instagram? Similar to every other social network that includes an option to boost a post, Instagram introduces regulations regarding advertising and the quality of posts individuals introduce on the platform. Hence, if you’re thinking of promoting a content, then you need to ensure you stick to the guidelines. The whole idea behind creating an Instagram ad is social proof. According to Wikipedia, Social proof is a psychological and social phenomenon wherein people copy the actions of others to undertake behavior in a situation. You need to ensure people know you think like them and agree to some of their proclivities. Naturally, you could choose to use organic traffic instead of boosting a post, but with 800 posts made per second on Instagram, your post would be lost in the sand. Unless you probably have a raving fanbase or a large pool of followers that will help you with shares across Instagram and other social networks. Generally, Instagram remains one of the fastest-growing social media platforms in the world. With their low advertising rates and large diversified audience, you’re sure that your promoted content will reach the audience you want it to reach which will help you build your business and create stronger awareness for your brand. How Much Does It Cost To Promote on Instagram? When you want to promote content on Instagram, asking for the price will help you know how much investment you need to make to get your ad running. Well, with Instagram it’s truly different. When you want to run an advertising campaign, you determine your budget and time frame. For every budget and timeline you input, Instagram automatically shows you how long it will boost your content. Hence, to be clear, Instagram utilizes an ad/promotion structure on a Cost-Per-1000 Impressions (CPM) basis. Essentially, this means you pay the specified bid amount on your post for every 1,000 people that see it. This same framework has been seen in Facebook as well. When you’re using Google keyword advertising, you would use the Pay Per Click (PPC) option, where you pay a certain amount for every user who clicks on your ad campaign. This way, you’re sure that you’re not running a visibility campaign that’s not accompanied by conversions. Although Instagram strongly believes in visibility, you need to ensure you properly optimize posts so that you reach your goals without burning holes in your pocket. This is important, especially when you have a copy to sell. For every type of content you want to share on Instagram, you must have an end goal, and you determine this goal. Instagram has properly categorized all advertising goals into different options, it makes it easier as you choose by clicking your advert goal. Although the complete essence of promoting a campaign would be to build brand awareness, it’s also important you have a product to sell so you can refund a part of your advertising budget. To effectively run a social media promotion, you need a social media management team to help you do the job. What Do I Need to Promote Content on Instagram? If you want to run any of your Instagram promotions, you need to ensure you put a lot of things in check. A lot of times, your promotion can get a rejection when it doesn’t fulfill the requirements, nor does it align with the advertising policies of the platform. A basic thing you would need to run an Instagram promotion would be to switch from a personal account to a professional account. In making this switch, you simply do: Open your Instagram application Click on the “Settings” Button Find the icon “Switch to Professional Account” Choose a Category and Line of Business Conclude the process When you’ve completed this process, you now have a business account wherein you can run your favourite Instagram promotions. Conclusively, you must have a picture or video, copy, and a card that allows you to make payment after your post has started its promotion process. Further Reading: 10 Tips For Powerful Advertising on Facebook In Nigeria How Do Instagram Promotions Work Now this is the core aspect of the entire conversation. And I will break down the process one by one to enable you to build a better understanding. Instagram promotions have
How To Grow Your Website Using Content Marketing In Nigeria
Content marketing is vital to the success of every business online. If you do business in Nigeria, then leveraging this market is important if you want your business to scale to a tremendous level. Increased traffic to your well-optimized page can draw leads you can easily turn to customers. Hubspot strongly believes that content marketing is essential because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today’s age, customers expect high-quality, consistent content from their favorite brands. Hence, even if you’re growing your brand through social media, you need content marketing to further expand your reach, leveraging content marketing as a Nigerian business. I will show you some strategies you can employ, however, before we get into that, let’s discuss content marketing and its importance. What is Content Marketing? When you enter a query into the search engine, you get to see millions of results no matter the keyword in question. A few times, some of these result pages don’t completely answer your questions and this makes your search even difficult. The problem then isn’t a lack of knowledge regarding the subject, as most of them don’t value the importance of putting out this content online. In defining content marketing, Content Marketing Institute gave a bold definition. They connoted “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and keep a clearly defined audience — and, ultimately, to drive profitable customer action.” So, you may have probably disregarded content marketing because you felt it couldn’t draw customers. Well, I’m sure you’re having a rethink towards that decision. However, if you’re still unconvinced, let’s identify the importance of content marketing in Nigeria and even the world. The Importance of Content Marketing When you don’t understand the importance of something, you can easily neglect it. And this neglect can be costly depending on the importance of the matter at hand. Using content marketing in Nigeria is vital to the growth of your business, and I will share a few reasons with you. They include: Your Competitors Are Using It Email marketing remains the fastest and highest converting platform in marketing. And anyone who consumes an email basically consumes content. This content can either be an article or a sales copy, and that’s why the conversion rates are so high. When you spread the wealth of your knowledge on any subject using content marketing, you build trust with your audience as they refer you as a trusted authority. In the same vein, when you create amazing blog posts like this one, you create the same ripple effect with the search engines. A lot of companies, even the biggest ones, still market their content. So, how much more you? You can start the process immediately, however, if you’re having challenges with your research and writing, you can follow the instruction below. When you want to use content marketing, you must do it the right way to prevent making mistakes that will cost you so much. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” let’s give you the complete content marketing framework. Grants You Insight About Your Audience Studying graphic and report sheets that trace the activities of your website visitors is not so easy. An easier way to get to them would be to use great contents that target problems they have together with easy-to-use solutions they need for their life and business. When you write great content, your audience will respond, and some details of their conversation can show you where majorities of their problems lie while giving you content ideas you can use. When you understand your audience, selling to them becomes easy as you may not heavily rely on paid advertising. Pulls Major Traffic There are over 2 billion searches on a search engine like Google alone every day. And the only way to stay in the fray apart from paid advertising is content marketing. Due to the connection that content creates between the reader and the brand, a lot of vast companies invest heavily into this aspect of their business as they hire the best writers and fully optimize for SEO in all their content. How To Grow Your Website Using Content Marketing In Nigeria | 6 Simple Hacks Growing your website using content marketing in Nigeria has many advantages. However, there are not a handful of processes that can help you execute this process. Here are a few steps that have helped many professionals create a strong online presence through this process. They include: Constantly Update Fresh Content Fresh content is fresh content. Search engines love fresh content as they believe it drives a new perspective on an existing subject. And if you’ve done your research well, you’ll probably rank for the keyword in a few weeks depending on your domain rating. Using stunning headlines and answering important queries within your content all add to its strength and relevance on the web. However, you must ensure you don’t lose sight of your focus keyword or your core message so the search engines can know what you want to rank for and place you in the right category. Conclusively, posting fresh content is important for SEO reasons, but getting your content indexed holds a higher level of importance. Use High Volume Low Competition Keywords Certain keywords are very competitive. If you decide to search “Digital marketing trends” as a keyword, you will get websites with huge authority competing for this keyword. And if you have a small digital marketing blog, avoid this keyword immediately. Instead, you can focus on other keywords that have great search volume and are not competitive. You might believe they don’t exist, but it requires a lot of work to find them. You can use keyword research tools such as Ubersuggest, Ahrefs, Google Planner, Keyword Everywhere, SEM Rush, Moz, etc. Although I strongly recommend Ahrefs because
How to Use Google My Business to Get More Customers
Getting the customer in your neighborhood to drive to shop when they need your product or service wasn’t usually easy. You either have to erect enormous billboards that they will see on the driveway or you keep a bunny outside that tries to convince people. All these strategies have high overhead costs but yield brief returns. So, ensure you opt for something that saves you time, money, and makes you the best option to your prospective customer. Setting up a Google My Business framework would do the job for you easily and speedily. With Google My Business, you can list your business, display your value offerings, and the solutions you offer as well. This way, people easily locate you by clicking a button that draws them to your business. Listing your business on google is absolutely free, however, let’s give you more reasons to help you start the process immediately. Why you need a Google My Business Account? A Google my business account is important for every business functioning in our digital world today. The benefits are enormous, however, I will focus on a few important ones. Some of these benefits include: Increased Visibility Everyone searches for anything online first. Today’s digital world has made the online search so easy and efficient. And if anyone is looking for a place to patronize or for a certain product, they will check the product or the store online before proceeding. When your business is listed using Google my business, you can easily draw everyone looking to purchase a product or get a service in the line of your business. With your profile fully optimized, they can easily access a lot about you and that can easily draw them. Although you might have a top website, this listing will help you show up at the forefront of customers within your community and it’s one sweet local SEO strategy. Increased Customer Confidence Customers build confidence in a product or a service when they’ve heard or read about what people who have experienced that product or service think. And a lot of business people don’t pay serious attention to this arm of the business. Reviews work. Reviews help strengthen the purchase decision of any lead. A good review is a booster for the customer’s confidence, and a critical review can just harm their faith. Therefore, building trust on the web is important and a good listing can help you. A lot of people trust online reviews a lot. In fact, a study shows 88% of people trust an online review from their friends and even strangers. So, if you want to strengthen your customer confidence, you need to list your business online. Updates If you run a business that demands individuals to come to your store, then listing your business online just became extra necessary for you. It’s quite important, especially when you have serious competition next door and you want to stay in business. A great business listing will keep your customers and leads aware of all the updates happening in your business. Although your website can effectively execute this, many people won’t want to visit your webpage. Instead, they’ll only search for your business name on Google and take what they see. So, listing your business on Google will help your customers stay on track with happenings in the business and this will help them trust you more. How To Structure Your Google My Business Even if you can see your business name on a Google listing, you must ensure other aspects of your Google my business account are in check. There are about five steps to start and complete the listing process and they include: Sign in This is where you have to search http://www.google.com/business and you sign in with your professional business email, and other necessary contact information. Add your business After you have signed in, you click on the “Add my Business” option. After adding your business name, you choose a category wherein most of your offers sit in. Immediately that process is complete, you head over to the next step. Input Your Location Your location is another important aspect of your listing. You have to input your location so people can easily find you when they want. Add contact information Your contact information is another primary aspect of your business. You have to upload the contact information of your business so interested individuals can call you. Complete the Process Completing the process involves agreeing to their terms and conditions. More so, you can allow the notifications option so you can be notified when an interested person sends a message. Verifying your Business on Google Verifying your business is another important and often overlooked aspect of your listing. A lot of times, a verification process demands you use a postcard. And this process is important as it helps Google and people know you’re a human entity and a viable business. In verifying your business, you need to sign-in to your business account. After signing into this account, you have to click the business account you want to verify (this is important when you have multiple businesses). There are different ways through which you can verify a business. However, using either your phone or mail remains the best option when you want to verify your business. Further Reading: 15 Reasons Why Marketing Through Social Media is a Must For Every Small Business Claiming & Editing Your Business On Google If you’ve listed your business on Google, you need to ensure you claim it. When you don’t claim your business listing, you can’t secure it from hackers. Claiming your business is really easy. First, you need to sign into your Google my Business account. Second, you have to click the button with an inscription “Own this business?” After you’ve clicked that button, you’ll get a form to fill that will enable you to own the listing. Making changes in your business listing profile is important to keep your customers updated at
What is SEO and How It Works for Small Businesses in 2021
As a small business, building your visibility online is important if you want a bigger share of the market. And if you think I’m simply talking about marketing through social media, then you will be incorrect as growing your business online goes beyond that. To effectively grow your business online, you must be visible to the search engines. Essentially, your business blog must show up for keywords related to its niche. And to make this possibility accessible to you, you basically need to understand what is SEO and how it can help your business grow. Clutch confirms the number of small businesses that create high-quality content for SEO increased 16% from 2018. In 2020, a larger number of businesspeople have realized the value of SEO and content marketing to their business, and have made an enormous investment into it. So, why would your case be any different? In this article, I will give you a basic understanding of what is SEO. Furthermore, I will take you through different aspects of these conversations, showing you how a search engine functions and how you can optimize your blog and content to fit the SEO rule. What is SEO & How Does It Work? SEO is an acronym that represents Search Engine Optimization. While this may sound strange to many internet users, it should something that you should be very familiar with when you want to do business online. Running an online business without SEO will cost you more money. Search engines have a duty to offer every searcher results relevant to their search. And to effectively execute this responsibility, they must ensure they have pages that communicate the best answers to every query indexed and ready to produce as a result page. However, before they can introduce the search engine results of these pages, the search engine robots crawl the pages of these platforms to ensure they have accurate information that’s worthy of showing up on a result page. Furthermore, they run test to ensure the content is optimized for the keyword in question. Search Engine Optimization is the process whereby you streamline any content to be a brilliant answer to a particular query or set of queries that searchers will input on the search engines. When your contents have SEO optimization, it helps set your brand as an authority in its niche. What Are the Unique Aspects of Search Engine Optimization? Search optimization has two unique aspects, however, content marketing is an important aspect people often overlook. So, in this section, we will take a closer look at these aspects of search engine optimization and how they can affect the online presence of your business. On Page Optimization If you want your content to rank online, then on-page optimization is necessary. When you get the optimization right on-page, you make it easy for the search engine robots to crawl your site, increase your site performance, and a lot of other things on the front end. On-page optimization works in certain sections of your website that include: Internal Linking Internal links help people spend more time on your site, and you know dwell time can boost your rankings. With proper internal linking, you can build your SEO and reduce your bounce rate. When doing your internal linking, ensure you link to anchor text – avoid linking to a text that has only one word. Furthermore, find out articles that have great relevance to the content you’re writing when you want to do your internal linking. Title Tag The title tag is another important aspect of search engine optimization that a lot of bloggers overlook. If your title tag is messed up, you mess your SEO up. Title tag helps search engines and users know the relevance of a page and the quality of conversations that will transpire within. When you optimize your title tags, you help search engines rank your content better. Meta Description A meta description is a little section of text, not over 150 characters, that explains basic information about a content. A good meta description highlights or summarizes the content by highlighting the most important things about that content. Quality meta descriptions capture the keyword of any article, and even if you cannot write a meta description, the search engines will create one automatically for your blog. Image and Alt Tags Images are a very important aspect of SEO. While a lot of bloggers use images, a good number of them never use alt tags on the images. Alt tags are a very important aspect of on-page optimization. A good alt tag will reflect the focus keyword of your content sop search engines can rank it alongside the query. Sub Headings Writing content is not usually a problem; structuring content stands as the basic problem. This problem of content structure has made a lot of content fail to get visible on the internet as search engines can’t crawl and index them. Subheadings are the nuts that screw poorly structured content together. With the tight subheadings, the search engines can give priority and crawl the posts better. Note: When you want a content to rank and do well on the internet, optimizing for one or two keywords is important. Additionally, submitting your site map to the search engines makes it easier for them to crawl your content and scan your pages with ease. Off Page Optimization When you’ve done your on-page optimization, you’ve only completed one aspect of the job. Off-page optimization doesn’t focus on what happens within your content or blog space, but what happens outside it that can help you build trust and become visible to search engines. Off-page optimization falls under three aspects which include: Backlink According to Moz, Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, back links to your website are a signal to search engines that others vouch for your content. Search engines believe sites should complement and not compete. So, to boost the
10 Tips For Powerful Advertising on Facebook In Nigeria
Advertising on Facebook follows a straightforward process. The developers uniquely designed and constantly improve the system to ensure users don’t encounter a lot of trouble when they want to use the platform. If you run an online business in Nigeria or any part of the world, you would need to know the right tips that will get you results. Facebook has an advertising audience of 2.14 billion. Hence, this connotes the number of people Facebook reports can be reached with ads on its platform. It’s an increase of 2.2% (or 45 million users) since Q3 2020. And with more people leveraging the online space, the numbers will increase. In this article, I will take you through the processes you need for powerful advertising on Facebook. Furthermore, we will discuss how the entire advertising process works and the right processes you need when you want to run any advertisement on Facebook. What is Facebook Advertising? Facebook advertising is a process that helps you increase the number of people that will encounter your post on the platform. To ensure marketers get great value for their investments in advertising, the company introduced a structure for the advertising. Since its introduction, a lot of businesses and companies have benefited from the platform. As the biggest social media platform in the world, they offer users a lot of options in different audience selections. And this variety of options are responsible for some significant results they have today. How Does Facebook Advertising Work? Facebook advertising follows a very simple process. When you want to run an advertisement, you have access to a lot of options. However, I will take you through the basic process of running an advertising campaign using the steps. I’ve broken it down to a five-step process that includes: 1. Choose a Campaign This is the first step to the success of any advert on Facebook. The sort of campaign you choose will determine the setup of the ad. You can choose a campaign to get more message, create brand awareness, or to direct people to your personal website or page. 2. Pick an Audience Choosing your audience is the second important step. You need to choose your audience based on their demographics, interests, behavior, etc. If you’re selling a product for young adults, you’ll probably want to ensure people within the right age range get to see your advertisement. 3. Target Location(s) This is another important aspect of advertising. You wouldn’t want people from other countries to see your advert when you’re selling a product for your local community. Inserting the locations wherein you want people to see your advert is a very important step as well. 4. Input a Budget This is the aspect where Facebook and some other social media platforms beat every other advertising channel or means. On Facebook, you need to input the budget you have set aside for your ad and the time frame you want it to run for. When you input a budget and a time-frame, Facebook automatically shows you the number of people that will view your content., 5. Introduce Payment Process Paying for your advertising is a responsibility you must fulfill. So, before you start running your ad, you have to input a payment process that agrees with the system setup of the platform. Generally, Facebook accepts Visa and MasterCard payments. There’s also an option for local cards as well. Note: You can see that running a Facebook advertisement can be completed in as little as five steps. All you need to do would be to follow these five steps and you would run an advertisement successfully. 10 Tips For Powerful Advertising on Facebook In Nigeria When you want advertising on Facebook from Nigeria or any part of the world, these simple tips will help you a lot. These tips include: 1. Write Great Copies An excellent copy is the best gift you can give your product. There are a lot of reasons a good copy matters; one reason is the attachment it gives your audience to your brand, while the other is the distinction it gives to you amongst your competitors. There are a lot of copywriting styles, and since you would need it for an advertising campaign on Facebook, I would recommend you use the popular A.I.D.A (Attention, Interest, Desire, Action) style. However, if you need some help, you can just follow the instruction below. Writing a copy that will propel sales is a very important part of your advertising – you can’t afford to give this job to newbies. Talk to Socialander by clicking “I want a Free Consultation Session”. and we will help you create great marketing copies for your Facebook advertising. 2. Use Exceptional Graphic Images People easily get attracted to beautiful things. So, you must ensure every graphical representation of your advertising fulfills this condition. Neil Patel believes compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares on other platforms. You need to make the right investment into your graphics. A good investment would be to pay quality graphic designers or use applications like Canva to create stunning graphics yourself. 3. Use Short Videos Over 70% of marketers claim that video produces more conversions than any other content. They believe it’s because a video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. Well, a lot of photosensitive folks might differ. The chart shows that pictures top every other form of content when it to comes to virality and shareability. But videos still hold a good position and if the videos are short, simple and interesting, they can help your advertising a lot more than you can imagine. 4. Use the Demographic Option Good targeting means your campaign has better chances of doing well. When you need to create a campaign for a particular set of audience, you have to ensure you don’t miss out on using demographics. The demographic option makes your advertising customer focused.