Project briefing
Overview
Signature by Cybele (SBC) is a fragrance brand built around the philosophy of personal identity and self-expression. Launching a twelve-fragrance collection in 2026 — including African Wood, Wavescrest, Illusion, Flordessy, Cybele Red, Cybele Blue, and more — SBC entered the market with a bold campaign message: “Find Your Signature.” The brand needed creative output that could match the ambition of its launch and introduce each fragrance to its audience with impact.
The Challenge
Launching twelve fragrances simultaneously is no small feat. SBC needed a high volume of premium promotional creatives that could give each fragrance its own distinct visual identity while maintaining cohesion across the full collection. The creatives had to feel luxury, campaign-ready, and visually compelling enough to drive awareness and desire from day one.
Our Solution
Socialander leveraged AI-powered creative tools to produce a rich library of promotional assets across the full SBC fragrance collection. Each creative was developed to reflect the individual character of its fragrance while staying true to the overarching “Find Your Signature” campaign aesthetic.
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AI-Powered Product Creatives:
Visually elevated promotional assets tailored to each of the twelve fragrances, communicating the unique mood, notes, and identity of every scent.
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Promotional Content:
Campaign-ready creatives designed to introduce the SBC collection to its audience and build desire across digital platforms.
Results & deliverables
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Delivered a comprehensive library of AI-powered promotional creatives across all twelve SBC fragrances
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Produced visually distinct assets for each fragrance while maintaining full collection cohesion
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Established a strong, aspirational visual identity aligned with the “Find Your Signature” campaign
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Supported SBC’s 2026 launch with high-quality creatives designed to drive awareness and engagement from launch day
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