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Project briefing
How results where generated
Overview
VFD Group is a financial services and investment company offering innovative digital financial solutions. VPay is its seamless payment gateway designed to help Nigerian businesses accept and manage payments efficiently.
The Challenge
VPay required a strong digital strategy to:
- Increase brand awareness in Nigeria’s competitive fintech market
- Drive app downloads and business adoption
- Build a credible and engaging social media presence
- Position VPay as a preferred payment gateway for businesses
The goal was to accelerate awareness and scale user adoption through sustained digital campaigns.
Our Solution
Socialander developed and executed a targeted awareness and acquisition strategy focused on visibility and conversion. The strategy included:
- Strategic social media campaigns to drive app installs
- Audience targeting tailored to Nigerian business owners
- Educational and product-focused creatives to build trust
- Conversion-driven content and promotional pushes
- Continuous performance tracking to optimize reach and clicks
This ensured sustained brand visibility and measurable user growth.
Services offered
Pay Per Click (PPC) Marketing
Reach the right audience at the right time through targeted advertising campaigns across Google, Meta, TikTok, LinkedIn, and digital platforms. We optimise every campaign for performance, ensuring maximum return on investment.
Social Media Marketing
Build meaningful relationships with your audience through engaging social media strategies. From content creation to campaign management, we help brands grow communities and drive conversions across Instagram, LinkedIn, Facebook, TikTok, and X.
Influencer Marketing
We identify the right creators for your brand, develop campaign strategies, and manage collaborations that feel natural and engaging. By partnering with influencers who genuinely align with your brand across Instagram, TikTok, and YouTube, we help you expand reach, build trust, and drive real engagement.
Results & deliverables
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