How to use Pinterest for business
What could you miss with social media marketing? Using Pinterest for business is yet another part to explore in your digital marketing strategies. A Brief Overview of Pinterest Pinterest is a social networking site where people get inspiration and ideas for their interests and hobbies. This social media platform is focused on finding fresh ideas and inspiration for the topics that you care about. That’s why Pinterest has designed three feeds so that you may browse Pins and discover the inspiration you need A Pin is an image that users may search for and save on Pinterest. Pins can also contain links to other websites, which is why Pinterest is such a successful tool for increasing traffic and revenue. Pins assist customers in locating further information about products they are considering purchasing. A wide range of interests may be found in Pinterest’s most popular categories such as fashion and food, automobiles, interiors, and travel. Think of Pinterest as an image search engine rather than a social network. For example, the search term “black leather sandals” will bring up thousands of results in the form of pins from fashion businesses, online merchants, bloggers, and other Pinterest users. Getting started with Pinterest for business If you have a personal account on Pinterest already, don’t worry, you can switch to a business account. Benefits of using Pinterest for business 1. Pinterest converts more browsers into buyers than any other social media platform. When compared to other social media websites, Pinterest is distinguished by the fact that it reduces the number of steps required from discovery to conversion. In other words, visitors from Pinterest convert into leads or sales at a quicker rate than visitors from other social media platforms. This is because of the way the platform works as you can easily link back to your website or online store with a pin. Think of Pinterest as the best place to capture leads for your business. 2. Pins Increase the Number of Links You Get from Other Websites Pinterest is great since each pin includes a link to the original source of the image. John Jantsch, CEO of Duct Tape Marketing, argues that “links established through photos are some of the best links you can acquire when it comes to actual interaction.” This is to say that pins and re-pins accounted for nearly all of the photographs on Pinterest. Pinterest’s expanding popularity will supply you with a significant number of highly relevant backlinks. And as long as visitors return to your site via these links, it’s always a good thing. 3. Your website, Twitter account, and Facebook profile can all be linked to your Pinterest account. Connectivity appears to be a key aspect in the development of social media websites. On Pinterest, you can automatically add new pins on Facebook to the news feed of those who follow you. As a result, your Pinterest photographs will be seen by a wider audience. Also, you can instantly send the pins you created on Pinterest to your Twitter feed as long as youre using the same email address for both your Pinterest and Twitter accounts. A ‘Pin It’ button can also be added to a company’s website or blog (similar to other social media sharing buttons). Using this feature, visitors to your site may easily pin items or other visual information. 4. Pinterest Is Hugely Popular Think of what a ten-million-viewing audience will do for your business. Any website would do well with these numbers. This massive traffic would be beneficial for your business especially if your website is the engine that powers your sales and marketing efforts. Pinterest is a good way to get more traffic to your website by increasing the number of links to your site. In fact, early data shows that Pinterest is more effective than other social networking platforms, even Facebook, in driving traffic back to a website. A website would receive more traffic from Pinterest than it does from Facebook. Warbly Parker, an up-and-coming yet low-cost eyeglass store, says Pinterest accounts for 11% of its social traffic. Twitter accounts for 18% of the total. 5. The level of engagement among users is high. Pinterest can become highly addictive to the users and this is good for business. People are always available to engage with your pins on the platform. Pinterest users are far from being passive individuals and you can utilize the platform to stick to the minds of your audience. Tips to become successful with using Pinterest for business 1. Pin more frequently and more evenly spaced You will get more Pinterest engagement by pinning more frequently. So instead of pinning once or twice a day, increase your frequency to ten pins a day and watch out for massive results. Also, schedule your pins and space them out for easier assimilation to your readers. You don’t want to lose their attention because your pins are ill-arranged. 2. Use beautiful images with the correct image quality The visual nature of Pinterest means that creating high-quality, compelling visual content to post is essential for effective business use of the network. Because users browse Pinterest on their mobile devices, you should use more Imagery that is oriented vertically. Be informed that ratios of 2:3 or above are recommended to avoid awkwardly cropped photos in post-production. Take into consideration the quality of your images and video. Pixelation should be avoided at all costs; therefore, Pinterest advice you to choose the highest-quality image and video. The caption should also be descriptive. Good descriptions can help you enhance your search engine optimization, provide context for your photos, and encourage users to click on links in your content. If it makes sense for your business and is consistent with your Pinterest marketing strategy, include your logo in your Pins to ensure that your brand does not get lost in the shuffle of Repins and re-posts. 3. Use catchy descriptions, prioritize keyword Since the Pinterest algorithm prioritizes keywords, you should be sure to use the