9 Tools for Easy Competitive Website Analysis
Analysis of web data is critical in every decision-making process. When you know where your customers are going, you can create a diversion to ensure they come to you. But getting this data is difficult when you don’t have the right web analysis tools and applications. FocusTapps believe that web apps offer options for enhanced customer support. They can be the first line of contact between potential customers and the business. Applications are developed so customer support is accessed at any time, and this can help drive customer loyalty. While many tools can perform this function, we will simply consider about nine smart and efficient tools that can perform a comprehensive web analysis between two competitor sites. With these tools, you can spy on your competition and get to know where they’re drawing a pool of their customers from, and the process they use. But before we get into the tools, let’s define web analysis and reiterate its importance to your business. What is Web Analysis Finding and comparing information over two similar platforms is difficult. If you would visit the websites one by one to check them out, it would take a very long time. And truly; you won’t get a lot of information, hence, you need to employ another strategy. According to Wikipedia, Web analytics or Website Analysis is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic, but can be a tool for business and market research in order to assess and improve website effectiveness. With this definition, you can see that web analytics play an important role in the business decision process, creating marketing funnels and even developing social media marketing strategies. What Are Web Analysis Tools? Web Analysis tools are tools that give you a standard and comprehensive summary of everything you need to know about a website. With websites having so much data, a tool that removes the clutter and helps you focus on what’s truly important is vital. For example, assuming you want to compare how Amazon gets their traffic with how Microsoft gets their traffic, an excellent tool will do the job. With a quality web analysis tool, you can perform a lot of investigations, however, that’s what we will fully consider in the next section. How Do Web Analysis Tools Work? Web analytics tools work in so many ways. However, we want to apportion it to a few important roles they play in the entire process. These roles include: Tagging web pages by inserting a snippet of JavaScript in the web page’s code. Counting time the page gets a visitor or a click on a link. The tag can also gather other information like device, browser, and geographic location (via IP address). Using cookies to track individual sessions and to determine repeat visits from the same browser. Many people usually delete cookies and browsing history, so it makes it difficult for many web analysis tools to function effectively. However, the tools I’m about to show you aren’t limited by these deterrents. 9 Tools for Easy Competitive Website Analysis Web analysis is broad. Traditionally following the process will take you time, energy and more resources. A better way would be to utilize a web analysis tool, but with many of them in the market, settling for an efficient one becomes an additional problem. Well, you don’t need to think a lot on it as this section outlines the best tools for easy competitive web analysis. These tools include: 9. Woopra Woopra is an outstanding web analysis tool that gives real-time analytics tracking. Unlike Google Analytics that can take hours to update, Woopra operates in a different measure. It is an application that gives you complete data on visitor stats, and all their touch points on your webpage. Syncing user data has never been simpler without the help of any developer, but Woopra does that for you. With the possibility of seamlessly unifying data across product marketing, sales, and customer support, you will take real-time action with the right triggers. You also can interact with individual site visitors and analyze the growth metric of any trend. This can be a significant feature for your e-commerce site to interact with customers. Woopra offers a limited freebie plan and three special premium plans which cost $349, and $999 per month. 8. Mouseflow Mouseflow believes your users aren’t converting to customers because you’ve not utilized their platform. And maybe they have a point considering the outstanding features that they have made available for you. Mouseflow automatically creates 6 types of heat maps for all your pages immediately after you record your website. With this heat mat, you will discover the part on your page that generates the most clicks, how far they scroll and move through your page, what gets their attention, where are your visitors from, and how they interact with dynamic elements on your site. With automated funnels tailored for every campaign, user feedback where you get to see what problems your customer is facing, Mouseflow will give you data that will make your profits flow. You can choose from any of their plans which cost $79,$159, and $229 per month. 7. Chartbeat Chartbeat seeks to perform one obligation; monitor and optimize your content for long-term audience loyalty. Of course, with a plethora of alternatives available for your product or service, you know the value of retaining visitors. This web analysis tool reveals how your audience connects with your content in actual time, assessing KPIs over the long term, and how easily your videos capture viewer attention. Chartbeat helps you improve audience engagement, make editorial decisions, and increase readership. It delivers real-time analytics, insights, and transformative tools for content teams around the world. At the beginning of each day, you will take important decisions — whether it’s automated insights delivered to you or flexible tools to build more in-depth reports. On this platform, you have standard, basic, and premium