10 Tips For Powerful Advertising on Facebook In Nigeria
Advertising on Facebook follows a straightforward process. The developers uniquely designed and constantly improve the system to ensure users don’t encounter a lot of trouble when they want to use the platform. If you run an online business in Nigeria or any part of the world, you would need to know the right tips that will get you results. Facebook has an advertising audience of 2.14 billion. Hence, this connotes the number of people Facebook reports can be reached with ads on its platform. It’s an increase of 2.2% (or 45 million users) since Q3 2020. And with more people leveraging the online space, the numbers will increase. In this article, I will take you through the processes you need for powerful advertising on Facebook. Furthermore, we will discuss how the entire advertising process works and the right processes you need when you want to run any advertisement on Facebook. What is Facebook Advertising? Facebook advertising is a process that helps you increase the number of people that will encounter your post on the platform. To ensure marketers get great value for their investments in advertising, the company introduced a structure for the advertising. Since its introduction, a lot of businesses and companies have benefited from the platform. As the biggest social media platform in the world, they offer users a lot of options in different audience selections. And this variety of options are responsible for some significant results they have today. How Does Facebook Advertising Work? Facebook advertising follows a very simple process. When you want to run an advertisement, you have access to a lot of options. However, I will take you through the basic process of running an advertising campaign using the steps. I’ve broken it down to a five-step process that includes: 1. Choose a Campaign This is the first step to the success of any advert on Facebook. The sort of campaign you choose will determine the setup of the ad. You can choose a campaign to get more message, create brand awareness, or to direct people to your personal website or page. 2. Pick an Audience Choosing your audience is the second important step. You need to choose your audience based on their demographics, interests, behavior, etc. If you’re selling a product for young adults, you’ll probably want to ensure people within the right age range get to see your advertisement. 3. Target Location(s) This is another important aspect of advertising. You wouldn’t want people from other countries to see your advert when you’re selling a product for your local community. Inserting the locations wherein you want people to see your advert is a very important step as well. 4. Input a Budget This is the aspect where Facebook and some other social media platforms beat every other advertising channel or means. On Facebook, you need to input the budget you have set aside for your ad and the time frame you want it to run for. When you input a budget and a time-frame, Facebook automatically shows you the number of people that will view your content., 5. Introduce Payment Process Paying for your advertising is a responsibility you must fulfill. So, before you start running your ad, you have to input a payment process that agrees with the system setup of the platform. Generally, Facebook accepts Visa and MasterCard payments. There’s also an option for local cards as well. Note: You can see that running a Facebook advertisement can be completed in as little as five steps. All you need to do would be to follow these five steps and you would run an advertisement successfully. 10 Tips For Powerful Advertising on Facebook In Nigeria When you want advertising on Facebook from Nigeria or any part of the world, these simple tips will help you a lot. These tips include: 1. Write Great Copies An excellent copy is the best gift you can give your product. There are a lot of reasons a good copy matters; one reason is the attachment it gives your audience to your brand, while the other is the distinction it gives to you amongst your competitors. There are a lot of copywriting styles, and since you would need it for an advertising campaign on Facebook, I would recommend you use the popular A.I.D.A (Attention, Interest, Desire, Action) style. However, if you need some help, you can just follow the instruction below. Writing a copy that will propel sales is a very important part of your advertising – you can’t afford to give this job to newbies. Talk to Socialander by clicking “I want a Free Consultation Session”. and we will help you create great marketing copies for your Facebook advertising. 2. Use Exceptional Graphic Images People easily get attracted to beautiful things. So, you must ensure every graphical representation of your advertising fulfills this condition. Neil Patel believes compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares on other platforms. You need to make the right investment into your graphics. A good investment would be to pay quality graphic designers or use applications like Canva to create stunning graphics yourself. 3. Use Short Videos Over 70% of marketers claim that video produces more conversions than any other content. They believe it’s because a video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. Well, a lot of photosensitive folks might differ. The chart shows that pictures top every other form of content when it to comes to virality and shareability. But videos still hold a good position and if the videos are short, simple and interesting, they can help your advertising a lot more than you can imagine. 4. Use the Demographic Option Good targeting means your campaign has better chances of doing well. When you need to create a campaign for a particular set of audience, you have to ensure you don’t miss out on using demographics. The demographic option makes your advertising customer focused.