Branding is a vital aspect of every business. It goes beyond choosing colours, layouts and sticking to select catchphrases that are unique to you. However, professional branding is truly the job description of a branding agency.
Branding allows customers to possess a good feeling about your businesses and it helps them connect emotionally to it. Customers are usually loyal to a brand, not a business., and this makes branding a hot topic for many business professionals.
Hence, if you’re not utilizing every aspect of branding, you’re installing strongholds for every marketing in your business. By working with a branding agency, you discover a way to constantly communicate your core message and organizational values.
What is A Branding Agency?
A branding agency is an agency specialized in creating, developing, and building a brand approach for a business. They use all forms of creative designs and sticky communication techniques to build this persona. Overall, the brand strategy remains the foundation on which they build.
Branding agencies give your business support by helping clarify the business goals through the eyes of the customer while using the right form of communication for their audience. By looking at your metrics, they can help you create an effective strategy for your business.
So, if you’re seeking to grow your business to the highest levels, then you need a great agency working with you. However, if you’re only looking to gain more notice, then getting an advertising agency will do the job.
Why is A Branding Agency Important?
Branding agencies can play a lot of roles in a business. They can play strategic, creative, and design roles, still keeping to their major responsibility of creating, managing, planning, and effecting the important changes to your branding strategy.
A branding agency cannot be treated as an external part of your organization. Although you might hire professionals to help you, they need to be close enough to your organization to achieve the desired results. They must master every practice that makes your organization successful and learn to input action points that will build your brand game.
Apart from learning the ropes within your organization, they will also pay keen attention to your competitors. These agencies will learn about the key tips that are making your competition relevant while studying key areas wherein they have dominated. With all this information, they will build a brand strategy that will work for you.
What are the Core Duties of A Branding Agency?
A branding agency performs a plethora of activities, however, before you decide to hire one, it’s vital you learn about the core duties they execute and how these changes can introduce positive development to your business.
The core duties of a branding agency include:
- Structuring a brand identity from nothing
- Rebranding established businesses.
- Creating brand positioning and messaging.
- Erecting a branding strategy.
- Designing company logos.
- Building brand guidelines for design, style, and tone.
- Setting out a social media strategy that aligns with the company’s brand identity.
- Writing copy for websites and other digital assets that accurately reflect the brand voice.
By introducing and executing these services, branding agencies help businesses connect to their customers easily while retaining top of mind awareness.
What are the Top Branding Services?
Branding doesn’t basically deal with colours, taglines, and catchphrases. It focuses on lending a voice to the vital aspects that make your service or product unique. There are different branding services and they include:
1. Brand Positioning
Brand positioning is often an overlooked aspect of branding, which can cause serious damage to your branding game. With many brands seeking attention in a crowded marketplace, brand positioning helps you set your organization apart from the lot. It introduces your unique, distinct system solution to the ready market.
By creating an obvious reason customers should choose your brand over other brands, you will constantly bag loyal and returning customers.
A quality agency can help you take a strategic brand position by using market research and organizational analysis. They will dictate what your customers truly want and make your offers align with these pressing needs. This way, you run your organization efficiently and with minimal losses.
2. Design of Logo
A logo is usually the face of a brand. Immediately customers see a logo, they can recognize their brand’s product. Today, business owners pay less attention to a logo because they don’t understand how much power a logo can give to a brand today.
When you consider a company like Apple, their logo depicts an apple bitten at its right edge. It is a very sticky logo that immediately tells any customer that a certain product belongs to Apple. Another good example is MacDonalds; this logo which comes with a big “M” which tells any customer the same message.
Branding agencies help businesses design logos that appeal to the customer, but they also ensure these logos clearly communicate the company’s core business values. Additionally, organizations can get to communicate their history, innovativeness, and professionalism with a great logo design.
3. Brand Messaging
Many brands suffer because they don’t have a message that resonates with their customers and are catchy to prospects. These and more add to the overall experience of your customer which they can’t find in any other organization.
Your brand messaging explores every aspect of your organization, from your marketing, products, taglines, down to every description you give to any product. All aspects of your organization must communicate your core values, resulting in great brand messaging.
For example, Nike’s tagline “Just Do It” strongly communicates their desire to always take consistent action in improving the quality of their products and services.
By working with a branding agency, your organization can receive expert guidance on how you can craft your tagline, brand message, and communication approach for your customers. While certain cases require a mild tweak, there might be a need for a complete rebranding.
4. Style Guide
A style guide is a vital aspect of branding that helps you structure your brand voice and messaging into a program that every member of your organization can practice and communicate as well. The style guide acts as a culmination of all branding aspects structured as one material.
A style guide is your branding instructional journal giving direction to everyone on answers and forms of communication they must use when interacting within and outside the organization. It spells out the right design templates and colours to use.
Branding agencies can help you create a style guide that will not only appeal to your customers and team members but be so simplified that the learning process doesn’t demand a lot of work.
5. Social Media Branding
Social media branding is tough for many organizations. While they want to express the same style guide across all social media platforms, certain platforms don’t give them that freedom. For example, LinkedIn can be effective for professional long-form communication, unlike Twitter, which prefers short-form.
Hence, you must devise a means to use the power of social media while sticking to your brand messaging and brand voice. It’s usually a tricky task, but branding agencies can help you make it work.
6. Brand Voice
A brand voice is simply the tone or style of communication that a brand uses to appeal to its customers or target market. While some voices are friendly, others are authoritative and aspirational. In choosing a brand voice, you must first understand the type of business you run.
By possessing a strong brand voice, you solidify the identity of your organization while steering away any other replicas that lack the authenticity of the brand.
Great branding agencies can help you learn and master your brand voice by properly analyzing your business model, customer type, organizational culture, and core values. For example, a professional brand voice won’t be great for a gaming industry or business.
Branding agencies help organizations bridge the gap between themselves and their customers by creating relatable and acceptable forms of communication. And they do this by learning the ropes of your business and creating channels that make it work.
Socialander is a branding agency that can help your organization create, design, and structure a brand message for your organization. By researching your industry and looking into the framework of your business, we will ensure you attract loyal customers and lose none to your competitors.
Simply book a free consultation session with us today by clicking “I want a Free Consultation Session”, so we can help you brand your organization effectively.