There is so much information out there, but not so much information can be seen with one click. The goal of SEO is to make your content visible once anything related to your content is searched for.
SEO means Search Engine Optimization. It’s not such a big word.
In a simpler term, SEO is making your content visible on the web.
With SEO, you can make your brand’s content appear on a search engine’s SERP.
SERP means search engine result page. Your company’s SERP ranking is where it ranks in the search engine.
You won’t have so much competition online, once you prioritize SEO.
SEO is a long-term strategy, it’s not what you do today and expects results tomorrow.
According to Semrush, SEO should show results within a 6- to 12-month period. It takes time and patience to get the required result. Aim for daily activities with the goal of long-term success.
Does SEO involve only blog content?
SEO deals with everything on the internet including social media, email, etc.
It then means that once your business is online, SEO should be your priority.
In both blog content and social media, human interactions and algorithms are the major keys for SEO.
The goal of this post is to make you understand the importance of SEO and how you should go about it in your business.
What does SEO involve?
SEO focuses on making your content seen by both the search engine’s algorithm and humans.
Is your content relevant for humans?
Can the algorithm notice your content?
The three main components of SEO are Content, popularity, and speed.
Content:
Focus on writing well-informed quality content. The content should be relevant. SEO starts with content because it is the one you can work on without external help. Also, consider your goals before writing any content. Is it to generate more traffic? get more sales? or get more visibility?
SEO-optimized content involves structuring your content the way search engines will see it.
Prioritize your keyword, make sure to use the keyword in these 5 places: title, header, image alt text, link text to that page body.
Example:
Target word: SEO
Title: What does SEO mean?
Headers: <h2>What does SEO involve?
Links to the page: Good: What does SEO mean?
Bad: How to rank higher on Google
Aim for 2% keyword usage of the word count (explain)
Your site HTML matters. Without proper tags, headers, and descriptions, google would not find your content.
Another thing is the design of your headers. Headings are the titles of each section on a web page. They organize the text and make it scannable.
On any website, headers are set by tags. The largest is <h1> and normally goes at the top of a page. The next largest is <h2> and so to <h6>.
Note that you shouldn’t overuse the keyword in your content. This would result in keyword stuffing and it is bad for SEO.
Also, freshness counts for SEO. Posting new content signals to google and brings its attention to your site. Always go through your content to check for accuracy, fix any broken link, refresh old data, bringing in new statistics are good ways to tell google that your content is relevant.
The structure of the content is important. Make sure the texts are broken up and the sentences are not long. Make use of short sentences and paragraphs for easy readability.
There’s a thing called bounce rate. How much time people spend on your content matters. This shows the search engine that your content is of good quality and relevant. People coming to your site and leaving immediately would result in a high bounce rate and it’s not good for your search engine optimization.
Popularity:
How popular is the keyword you want to rank for?. The main idea of SEO is to have content that people are searching for. Tools like Google trend and Google keyword planner can help you target the right keyword.
Another way to gain popularity is by writing guest posts. Guest posts bring traffic to your site. Aim to write guest posts for websites in your niche. The idea is to offer free and quality content and get exposure to their audience and an SEO boost from linking back to your website.
Also, content promotion is key. Promote your content on your social media platforms and other media outlets. Run good ads on google and make sure to drive enough traffic to your website. The goal is to get more people to see your content. Once there is much traffic coming into your site, the search engine will classify the content as important and will make it rank higher. This will boost your search ranking.
Popularity also involves how many backlinks your website has. This goes both ways, a lot of websites linking to your page will bring more traffic to your site. This will get the attention of the search engine and it will rank your website high. The basic trick for getting traffic is creating content people would want to share. This works for social media too.
Speed:
This is mainly for web content. Optimizing your website for search engines requires you to make your web page easy to access and this involves working on the speed. You can use tools like google speed insights or webpage tests to check your web speed.
In conclusion, make sure your content is relevant and optimized, prioritize link building, and ensure your website has the best user experience in terms of speed and navigation.
Pro tip: Optimize your website for voice search. Voice search is becoming more popular. It is what the future holds. Optimizing Your website for voice search will do a lot for your SEO.
In addition, pay attention to your metrics, use tools like Google Analytics, Google search console to keep track of your page ranking, and SEO crawlers for writing content to ensure long-term success.
Test, test, and test again. Keep checking what works, keep updating your site, the search engine’s algorithm keeps changing. Always have in mind that SEO is a long-term strategy, It requires patience and dedication for it to be successful.
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