How does Instagram promotion work?
Promotion on Instagram is a type of web marketing that involves Instagram. Instagram promotion feature helps you convert regular Instagram posts, stories, highlights into a sponsored one for a fee. It looks similar to organic posts on feeds or stories but would be identified by the “Sponsored” tag that appears below the handle. Promotion would let you add a call to action that is clickable for the feed or a swipe-up option for stories. With the Instagram promotion, you can introduce your brand, announce an event or sales, contests, giveaways, influencer collaborations, etc. Instagram promotions will help you increase brand awareness and recognition, grow your Instagram followers, find new customers, boost sales, create a community, etc. With roughly one billion monthly active users, Instagram belongs to the most popular social network worldwide. Instagram is a huge platform that has the potential of bringing in a lot of revenue. Why Promoting on Instagram? Instagram promotion vs. Instagram ad The purpose of an ad is to convert and so there are so many features peculiar to this. Instagram ads offer more preference for targeting. While the purpose of a promotion is for visibility. It is to make a particular post get seen by a lot of people. The goal is to get a lot of people to visit your page and not necessarily to convert. Promotion is a good way to take your content marketing to the next level in terms of profile views, likes, comments, and shares. This is because as more people visit your page, they see more of your content and interact more with them. The “Sponsored post” tag is present in both of them but the Instagram algorithm treats them both differently. Instagram promotion can be done directly with your phone but with ads, you need to do it with ads manager. How does Instagram promotion work? Instagram promotion works by popularity. Make your content(s) go viral beyond the audience you already have. Your content will appear on a lot of people’s feeds and they get to interact with your post and visit your profile for other posts. They would probably follow your page. When do you use Instagram promotion? You should use Instagram promotion when your goal is visibility, reach, and engagement. Things you can promote on Instagram In Instagram promotion, there is a wide range of options; photo, video, carousels, story ads, reels, etc. You can promote the following on Instagram: A post you’ve shared: This works the same way as a Facebook boost. You can promote a video or picture that has gathered more shares, likes, and comments. High engagement shows that people like the post and there’s a higher possibility that other people not in your audience will like it too. This gives the content extra awareness and visibility to more people. A story from your profile, highlights, or story archive: This helps you capture authentic moments that speak to your business. Though it is limited to photos taken with an Instagram camera or posts only in a vertical form, it’s still a good way to promote your content. Creating a promotion from the promotion button on your profile: This is best if you don’t know which post to use for your promotion. Instagram will recommend which post they think will do well. This option allows you to start another new campaign from your Instagram profile. How to boost post on Instagram First, your profile should be a business account. Personal accounts do not have the promotion features. You can convert your account to a business account from the settings in your profile. On your profile, tap the promotion button. Choose the post you would like to promote and move forward from there. Set your goal: Here you get to decide your goals for the promotion. Decide whether it’s for more profile visits, more website visits, or more promotion views. Decide your post’s call to action: This depends on your goal for the promotion. Is it for more profile visits?, Engagement? sign-ups? visiting your website? visit your physical store? call a number? etc. It could learn more, call now, sign up, watch more, shop now, contact us, book now, etc. Select your target audience: Here there’s the option of creating an automatic, local, or manual audience. Instagram provides the basic parameters such as location, age, gender but you are allowed to target certain interests(Up to 10 interests). It can range from music, events, sexual orientation, hobbies, etc. Set your budgets and promotion duration: After the age, gender, location, and interests, you will get to decide your budget, duration, and distribution. Instagram gives you an estimate of your reach depending on your daily budget and how long you would like to run the promotion. It would also decide if stories or feeds would be better for your selected audience. Maximum limits for Instagram promotion are set at $1000 daily and up to 30 days on the duration for a maximum reach of 400k-1million people Review your promotion: This is where you make sure everything is in place. You check for the following: Keep checking insights: This will help you decide whether you will continue the promotion or terminate it. How to promote your Instagram story If you wish to promote an old or archived story, go to your Instagram profile, tap on the three dots and select “archives”. You would access any of the stories you want to promote from there. The best practices for Instagram promotion includes: In conclusion, Instagram promotion is not a one size fits all thing. It is best to keep testing the different forms of content, whether pictures, videos, carousel, etc. Always measure your results to know what works best and leverage that information for your future promotions. 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