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Ultimate Guide On How To Advertise On Facebook

This guide on how to advertise on Facebook will give you more room to grow and expand your business. In the course of this article, you will get expert tips on how to advertise on Facebook to grow your business. Facebook is a safe space for your business to grow. There are plenty of tools and updates available for your business to maximize on Facebook. You can grow both organically and non-organically on Facebook. Your business goals would determine the one to prioritize. According to Facebook, the 10 ways to grow your business includes: In one way or another, running Facebook ads would facilitate the above tips. There is no gainsaying that Facebook ads should be among your digital marketing strategies. How To Advertise on Facebook: Types of Facebook ads This could be an image post you boosted from your page or you can create an image solely for the ad. Image ads can appear anywhere on the Facebook ads network depending on where you placed your ad. While doing image ads, always be creative about your copy and optimize your image to suit your goals for the ad. Video ads can be on the newsfeed or stories. They can appear as in-stream ads in longer Facebook videos.  You can run a video ad to show a demo of your product or a behind the scene of what you’re about. It mustn’t be filmed, you can create GIF videos or convert images to a slide share video. This is the ad in a poll format. You would ask a question and promote for people to answer, you and those who answered can see the results on the go. This is suitable for research and getting customer feedback. This is where you put up to 10 images or videos together to showcase your brand and products. Each image and video can have its link, maybe leading to a ‘shop now button’ to direct visitors to your product landing page. Here, you create short video ads from a collection of still photos, text, or video clips. The good thing is that it loads faster even with a poor internet connection. This is a way of getting creative with your ad. Collection ads are targeted only at mobile devices. It allows you to showcase 5 images or videos that customers can click to buy a product or service. It’s a way for people to buy your product without having to leave your Facebook page. This kind of ad is best for advertising to people on the go. This can be said to be the best way to advertise to mobile devices. This is because stories ads allow for flexibility while occupying the viewer’s full screen. Also, stories ads utilize the FOMO principle where your audience won’t take time to view your ad knowing fully well that it will disappear in 24 hours. It’s effective for getting quick results. This kind of ad uses features like filters and animations to allow people to interact with your brand. It’s suitable for brand brands that sell fashion items like lipstick, eyeglass, cosmetics,, etc. because it can serve as a mini demo for your products. You can run “Click to messages’’ ads that can appear on Facebook feeds. This is best for getting instant feedback. This is more like retargeting. It is when you advertise to those people that have earlier interacted with your brand. Lead ads are only available for mobile devices. It is designed to make it easy for people to give you their contact information without a lot of typing. It’s best for collecting newsletter subscriptions, signing someone up for a trial, or allowing people to ask for more information from you. How To Advertise on Facebook – Steps to advertise on Facebook  Once you have a Facebook business account, the next thing is to follow the steps below to create your ad Step 1: Set your objectives. From your Facebook ads manager, select the campaign tabs and click on create, Facebook will show you the 11 marketing objectives you can choose from based on what you want to achieve with your ads. These goals include: Step 2. Name your campaign This is for easy tracking and control. You can set up an A/B split test to know what works. To set up this test, click on Get Started in the A/B Test section to set the ad as your control. You can choose different versions to run against this ad. Scroll down a little further to choose whether to turn on budget optimization. This option can be useful if you’re using multiple ad sets, but for now, you can leave it turned off. Step 3: Set your budget and schedule After naming your ad and choosing which page to promote, decide how much you want to spend on your campaign. It could be daily or lifetime. Set the start and the end dates. Scheduling your ad is the best to give room for more flexibility. Step 4: Target your audience There are 3 types of audiences you can target on Facebook; You can start with a custom audience and expand to other options subsequently. Selecting your audience involves choosing their location, age, gender, and language. You can always check the audience size indicator from the data on your Facebook ads manager so you will get a rough estimate of your potential ad reach. Step 5: Choose your Facebook ad placement  You could choose your ad to be automatic and leave it to Facebook to place your ad where it is most suitable or you may go specific to  Step 6: Choose your brand safety and cost controls Here, you can choose to avoid your ads showing sensitive content. Then set your ad bidding strategy and bidding types. You can add an optional bid control. Step 7. Create your ad After choosing your ad format, enter the text and media component you’re using for your ad. This is where you get creative. Write

How Much Do Facebook Ads Cost?

The advent of social media ads (especially Facebook ads) has changed the way businesses do online marketing. It has presented brands with so many options. You either run ads on Facebook, Instagram, Tiktok, or several social media platforms. Facebook ads keep evolving. As more brands run ads on Facebook, new preferences come up, and Facebook keeps incorporating these new things to satisfy the users. Facebook has become a platform for brands to get in front of new people and to get them to convert. When it comes to social media advertising, Facebook offers a competitive advantage with its ownership of Instagram. Via Facebook, you can create Facebook and Instagram ads with ease, which saves your team time. Why should your business run ads on Facebook? With over 2.8 billion users worldwide, Facebook currently ranks as the largest and most active social media platform in the world compared to YouTube (2.3 billion), Instagram (1.3 billion), and TikTok (7.3 million). Facebook has the evenest distribution of users compared to other popular social media platforms like Instagram and Linkedin which means you can target a larger range of age groups with your ads. This is because Facebook has more people using the platform, and their data is large. It is easier for you to target a specific audience from Facebook’s large user data With Facebook, you have more tools for testing, remarketing, reporting, and analysis. These tools will help you make the most of every dollar you spend. According to wordstream, the average CPCs for each of the four major social media advertising platforms in 2021 are: Facebook offers two types of budgeting to accommodate different advertising strategies. Lifetime budgets, which are good if you run ads on a schedule and/or a fixed budget and end date; and daily budgets, which are good for maximizing ongoing campaigns and planning around a fluctuating budget. How Does a Facebook ad work? Facebook ads work the same way your Instagram ads work I.e taking your brand’s message to the faces of people who needs to see it. Facebook Ads Work on an Auction. This is to prevent bombarding users with ads and creating a bad perception of the platform. So Facebook limits the number of advertisements that each user sees. In other words, there’s only so much ad space available and there are many people that want to use it to grow a business. Advertisers must bid against each other to secure an advertising placement. In the simplest terms, whoever bids the highest gets to show their ad. How much do Facebook ads cost? Facebook has three types of cost for their ads  Cost per click This is the price you pay for each click on your Facebook ad. Facebook will try to get you as many clicks as it can within your budget if you choose this option.  Facebook CPC ranges from $0.25 to $3.30 Cost Per thousand impressions This is the amount you pay for every 1000 impressions you get for your ads. The difference between impressions and reach is that impressions are the number of times your ads were seen while reach is the number of people that saw your ads. The average CPM on Facebook across all industries is $11.54. Cost per Engagement Facebook CPE is the cost of the total amount of engagements on a Facebook post. these include: likes and reactions, comments, shares, clicks to page, etc The average Facebook CPE by campaign objective ranges from $0.11 to $0.70. Factors to consider when creating Facebook ads Factors that affect the cost of Facebook ads  As a small business, understanding how Facebook ads cost helps in keeping them low.  Facebook ads costs are influenced by several variables just like that of Instagram ads. Campaign objectives  This is related to the nature of your desired goals. For example, Brand awareness or Engagement campaigns will cost less than action-oriented campaigns like Conversions that drive purchases. It’s easier to get someone to engage with an ad than it is to entice them to click through, open up their wallet, and complete a purchase. Your Industry  If your industry is highly competitive, you would have to pay more.  Advertising to competitive industries like fashion, food, health, etc. will result in giving Facebook more work and this will cost you more. Audience size Targeting larger and broader audiences will generally cost less than for smaller audiences. When you target a more specific audience, Facebook will have more work to do and that will cost you more money. Targeting a small number of people tend to be more specific, smaller in size, therefore more competitive. Budget  Small money for a small value. If you want to get more results, you would pay more money. Also, costs for new ad sets are often higher because the system is still getting to understand your audience and their reactions to your ad. If your ads are well engaged with, Facebook and Instagram will reward you with lower costs over time. Think of it like this, when faced with more resistance, Facebook will cost you more. But when they’ve understood your audience, the resistance will be lesser she which means less money. Click through rates(CTR) Also, think of CTR as the measure of resistance that is more action-driven.  If your CTR is low, especially in a website traffic campaign, you would pay more because Facebook will interpret it as a disconnect between your target audience and the messaging in your ads. In that case, you’re paying them for the more work they would do to get your audience to interact with your ad. It is the opposite when your CTR is high. It means that your audience likes your ad and so Facebook wouldn’t do much to get them to engage. Seasonality Facebook ads costs tend to temporarily increase as more people are advertising within a certain period. Say Christmas holiday or any other important celebration.  During this period, the competition for your audience is higher and you already know