How to Post Ads on Facebook
Facebook advertising is one of the best ways to reach customers online. With over 3 billion monthly active users, Facebook remains the most-used social network. This huge audience gives businesses a real chance to connect with potential customers. Businesses are putting their money where the results are. What makes Facebook ads special is how they let you target exactly who you want to reach. You can show your ads to people based on their age, location, interests, and their online activities. This means you’re not wasting money showing ads to people who won’t buy from you. In this article, you’ll learn the step-by-step process to create and run your Facebook ad. We’ll cover everything from setting up your account to measuring your results. By the end, you’ll know how to get your business in front of the right people on Facebook. What You Need to Get Started Before you can start advertising on Facebook, you need to set up a few things. Having these setups ready will make the process much smoother. Facebook Business Page First, you need a Facebook business page to use Ads Manager for your company. If you don’t already have one, create a new page. Make sure your business page has complete information. Add your business name, description, contact details, and website. Facebook Business Manager Account Next, you need a Business Manager account. This is Facebook’s tool that lets you manage your ads, pages, and team members all in one place. Fcebook Business Manager also keeps your business activities separate from your personal Facebook account. Payment Method You’ll need to add a payment method to run ads. Facebook accepts credit cards, debit cards, and PayPal in most countries. Ad Budget Planning Decide how much money you want to spend on ads. You can start small. Think about what you can afford to spend each month, and start with a small amount while you learn. You can always increase your budget later when you see what works. Setting Up Facebook Ads Manager Facebook Ads Manager is where you’ll create and manage all your ads. Think of it as your control center for advertising on Facebook. Begin by logging into the Facebook platform. Once inside, look for the ‘Ads Manager’ option in the main menu. You can also go directly to [business.facebook.com] and log in with your Facebook account. When you first open Ads Manager, it might look overwhelming. But it’s actually organized in a simple way. The interface has three main sections: If you’re new or don’t have the time to manage campaigns, Socialander can be your ad partner. We set up ads, create, monitor, and optimize them to ensure you get measurable results without wasting your budget. Step-by-Step for Creating Your Facebook Ad Facebook makes the process of creating your ads simple by breaking it down into clear steps. Let’s walk through each one so you can launch your first campaign with confidence. 1. Choose Your Campaign Objective Facebook offers 6 main campaign objectives: Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. Here’s what each objective means and when to use it: Awareness: Choose this when you want more people to know about your business. It’s perfect for new businesses or when launching a new product. Facebook will show your ads to people who are most likely to remember them. Traffic: Pick this when you want people to visit your website, blog, or online store. Facebook will find people who usually click on links and are likely to visit your site. Engagement: Use this to get more likes, comments, shares, or followers on your Facebook page. It’s great for building a community around your brand. Leads: This objective helps you collect information from potential customers, like email addresses or phone numbers. Facebook can create forms that people fill out without leaving the platform. App Promotion: Choose this if you have a mobile app and want more downloads or people to use it more often. Sales: This is for businesses that want people to buy something. Facebook will show your ads to people who are most likely to make a purchase. 2. Set Your Target Audience You can choose exactly who sees your ads based on where they live, how old they are, what they’re interested in, and how they behave online. Demographics (Age, Gender, Location) Pick the age range of people most likely to buy your product. Set your location targeting based on where you can serve customers. If you have a local business, target people within a certain distance of your store. If you sell online, you can target entire countries. Interests and Behaviours Facebook combines demographic data (like education and job titles), interest signals (such as fitness preferences and gaming genres), and behavioural patterns (including device usage) to create highly refined audience segments. Facebook knows a lot about its users based on what they like, share, and click on. You can target people based on their hobbies, the pages they follow, and even their shopping habits. 3. Choose Ad Placements Ad placements are where your ads will appear on Facebook’s platforms. You have several options: Facebook Feed: Your ads appear in people’s main Facebook feed as they scroll through posts from friends and pages they follow. Instagram: Since Facebook owns Instagram, you can show your ads there too. This is great for reaching younger audiences and showcasing visual products. Stories: These are full-screen ads that appear between people’s Stories on both Facebook and Instagram. They’re perfect for mobile users and creating immersive experiences. Automatic vs. Manual Placement When starting out, Facebook automatically tests your ad in different places and shows it where it performs best. This usually gets you the most results for your money. Once you have more experience, you can choose manual placements to control exactly where your ads appear. This gives you more control but requires more testing to find what works best. If you already run ads but aren’t sure whether they’re working as well as they should, check
Facebook Ads Audit
Facebook updates its features and algorithms constantly. Privacy changes keep shifting how data is collected and used. Competition grows as more businesses fight for the same audiences. The result? Many brands waste thousands of dollars each month without knowing exactly where their campaigns are failing. Sales may still be happening, but if Facebook isn’t tracking them correctly, brands can’t tell if their ads are truly working. Performance declines, but the root cause remains unclear. Common issues include poor tracking setup, outdated targeting, creative fatigue, and wasted budget on underperforming campaigns. This creates blind spots that make optimization nearly impossible without the right approach. A Facebook Ads audit solves this problem. It’s a systematic review of your account that highlights inefficiencies, reveals growth opportunities, and ensures your ad spend is working harder for you. Who Should Run a Facebook Ads Audit? Marketers who want to identify what’s holding back performance. Brands that are scaling campaigns and need clarity before increasing budgets. Agencies reviewing client accounts to spot missed opportunities and improve ROI. This article breaks down a step-by-step process for running a Facebook Ads audit. You’ll learn how to review every part of your advertising setup, from tracking to targeting to creative performance. How to Do a Facebook Ads Audit Running Facebook Ads without regular audits is like going on a blind date. You might get results for a while, but inefficiencies, wasted spend, and missed opportunities quickly pile up. A Facebook Ads audit reviews your campaigns from top to bottom. It clarifies whether your ads align with business goals, whether your account is structured for easy optimization, and whether your spend is delivering measurable returns. Below, we’ll walk through the process step by step. Need expert help? At Socialander, we run full-fledged Facebook Ads audits, from tracking setup to creative analysis, so you don’t just see what’s wrong but also get a clear roadmap for fixing it. 1. Define the Purpose of the Audit Every audit should start with clarity. Without a clear purpose, you risk fixing surface-level issues without addressing deeper problems. Set business goals first: Are you aiming for awareness, lead generation, sales, or customer retention? Match goals to ad objectives: For example, if sales are the goal, running a campaign optimized only for engagement won’t get you far. Evaluate the stage of your business: A new brand might need reach and awareness, while an established one should focus more on conversions and retention. 2. Account Structure Review A disorganized ad account makes it difficult to manage campaigns and track performance. Poor structure often results in wasted spend and confusing reports. Campaign organization: Check if campaigns are grouped logically by objectives or funnels (e.g., awareness, consideration, conversion). Ad set clarity: Are ad sets targeting specific audiences without overlap? Naming conventions: Clear names (e.g., [Goal] – [Audience] – [Placement]) make analysis easier compared to random or vague labels. Duplication or redundancy: Identify inactive or duplicate campaigns that clutter the account. 3. Campaign Objectives & Settings The wrong campaign setup can sink performance, no matter how good the ad creative is. Reviewing objectives and settings ensures your ads are working toward the right outcomes. Campaign objectives: Are you using the right one: Traffic, Conversions, Engagement, or Sales for your goals? Budget distribution: Check if spend is aligned with top-performing campaigns and whether you’re using daily or lifetime budgets effectively. Bidding strategy: Ensure you’re using the right bidding approach (lowest cost, cost cap, or bid cap) for your budget and goals. Targeting settings: Review geo, language, and placement settings. For instance, automatic placements often perform better than manual unless there’s a clear reason otherwise. 4. Target Audience & Segmentation Even the best ads will fail if they’re shown to the wrong people. A proper audit looks closely at how audiences are defined and segmented. Audience overlap: When multiple ad sets target the same people, you compete against yourself, inflating costs. Check overlap reports to prevent wasted impressions. Custom Audiences: Review if you’re effectively using website visitors, email lists, and engaged users for remarketing. Many businesses neglect these high-intent groups. Lookalike Audiences: See if they’re built from high-quality seed lists (like buyers vs. all website visitors). The data source determines their effectiveness. Regular updates: Outdated audiences lose accuracy. Make sure lists are refreshed, especially email uploads and website-based audiences. Exclusions: Confirm you’re excluding people who have already converted, irrelevant regions, or employees. This avoids wasted spend and irrelevant clicks. Strong segmentation ensures you spend money reaching the right people, not just more people. 5. Ad Creatives & Messaging Your creativity is the first and sometimes only thing users see. Weak or repetitive ads hurt performance, no matter how good the targeting is. Visual quality: Check if images and videos are high-resolution, properly sized for placements, and formatted for mobile-first users. Relevance: Does the creative speak to the target audience’s needs and match the campaign goal (e.g., problem-aware vs. ready-to-buy)? Copy audit: Review headlines, body copy, and CTAs. The message should be clear, specific, and aligned with the funnel stage. A/B testing: Are you testing variations of visuals, headlines, or CTAs? Running a single creative across all audiences rarely works long-term. Frequency check: High frequency means people are seeing the same ad too often, leading to fatigue and rising costs. Rotate creatives to keep engagement high. 6. Landing Page & Conversion Path The ad is only half the journey. If the landing page doesn’t deliver, conversions will stall. Page speed & mobile optimization: Slow-loading or desktop-only landing pages lose clicks immediately. Test pages with tools like Google PageSpeed or GTmetrix. Message match: The promise in the ad should match the landing page headline and offer. Any disconnect increases bounce rates. Conversion tracking setup: Ensure Facebook Pixel, Conversions API, and key events (like add-to-cart, lead, or purchase) are properly installed and firing. Without accurate data, optimization is guesswork. CRO (Conversion Rate Optimization) basics: The smoother and more relevant the path from ad to action, the higher your return on ad spend (ROAS). 7.
Ultimate Guide On How To Advertise On Facebook
This guide on how to advertise on Facebook will give you more room to grow and expand your business. In the course of this article, you will get expert tips on how to advertise on Facebook to grow your business. Facebook is a safe space for your business to grow. There are plenty of tools and updates available for your business to maximize on Facebook. You can grow both organically and non-organically on Facebook. Your business goals would determine the one to prioritize. According to Facebook, the 10 ways to grow your business includes: In one way or another, running Facebook ads would facilitate the above tips. There is no gainsaying that Facebook ads should be among your digital marketing strategies. How To Advertise on Facebook: Types of Facebook ads This could be an image post you boosted from your page or you can create an image solely for the ad. Image ads can appear anywhere on the Facebook ads network depending on where you placed your ad. While doing image ads, always be creative about your copy and optimize your image to suit your goals for the ad. Video ads can be on the newsfeed or stories. They can appear as in-stream ads in longer Facebook videos. You can run a video ad to show a demo of your product or a behind the scene of what you’re about. It mustn’t be filmed, you can create GIF videos or convert images to a slide share video. This is the ad in a poll format. You would ask a question and promote for people to answer, you and those who answered can see the results on the go. This is suitable for research and getting customer feedback. This is where you put up to 10 images or videos together to showcase your brand and products. Each image and video can have its link, maybe leading to a ‘shop now button’ to direct visitors to your product landing page. Here, you create short video ads from a collection of still photos, text, or video clips. The good thing is that it loads faster even with a poor internet connection. This is a way of getting creative with your ad. Collection ads are targeted only at mobile devices. It allows you to showcase 5 images or videos that customers can click to buy a product or service. It’s a way for people to buy your product without having to leave your Facebook page. This kind of ad is best for advertising to people on the go. This can be said to be the best way to advertise to mobile devices. This is because stories ads allow for flexibility while occupying the viewer’s full screen. Also, stories ads utilize the FOMO principle where your audience won’t take time to view your ad knowing fully well that it will disappear in 24 hours. It’s effective for getting quick results. This kind of ad uses features like filters and animations to allow people to interact with your brand. It’s suitable for brand brands that sell fashion items like lipstick, eyeglass, cosmetics,, etc. because it can serve as a mini demo for your products. You can run “Click to messages’’ ads that can appear on Facebook feeds. This is best for getting instant feedback. This is more like retargeting. It is when you advertise to those people that have earlier interacted with your brand. Lead ads are only available for mobile devices. It is designed to make it easy for people to give you their contact information without a lot of typing. It’s best for collecting newsletter subscriptions, signing someone up for a trial, or allowing people to ask for more information from you. How To Advertise on Facebook – Steps to advertise on Facebook Once you have a Facebook business account, the next thing is to follow the steps below to create your ad Step 1: Set your objectives. From your Facebook ads manager, select the campaign tabs and click on create, Facebook will show you the 11 marketing objectives you can choose from based on what you want to achieve with your ads. These goals include: Step 2. Name your campaign This is for easy tracking and control. You can set up an A/B split test to know what works. To set up this test, click on Get Started in the A/B Test section to set the ad as your control. You can choose different versions to run against this ad. Scroll down a little further to choose whether to turn on budget optimization. This option can be useful if you’re using multiple ad sets, but for now, you can leave it turned off. Step 3: Set your budget and schedule After naming your ad and choosing which page to promote, decide how much you want to spend on your campaign. It could be daily or lifetime. Set the start and the end dates. Scheduling your ad is the best to give room for more flexibility. Step 4: Target your audience There are 3 types of audiences you can target on Facebook; You can start with a custom audience and expand to other options subsequently. Selecting your audience involves choosing their location, age, gender, and language. You can always check the audience size indicator from the data on your Facebook ads manager so you will get a rough estimate of your potential ad reach. Step 5: Choose your Facebook ad placement You could choose your ad to be automatic and leave it to Facebook to place your ad where it is most suitable or you may go specific to Step 6: Choose your brand safety and cost controls Here, you can choose to avoid your ads showing sensitive content. Then set your ad bidding strategy and bidding types. You can add an optional bid control. Step 7. Create your ad After choosing your ad format, enter the text and media component you’re using for your ad. This is where you get creative. Write
How Much Do Facebook Ads Cost?
The advent of social media ads (especially Facebook ads) has changed the way businesses do online marketing. It has presented brands with so many options. You either run ads on Facebook, Instagram, Tiktok, or several social media platforms. Facebook ads keep evolving. As more brands run ads on Facebook, new preferences come up, and Facebook keeps incorporating these new things to satisfy the users. Facebook has become a platform for brands to get in front of new people and to get them to convert. When it comes to social media advertising, Facebook offers a competitive advantage with its ownership of Instagram. Via Facebook, you can create Facebook and Instagram ads with ease, which saves your team time. Why should your business run ads on Facebook? With over 2.8 billion users worldwide, Facebook currently ranks as the largest and most active social media platform in the world compared to YouTube (2.3 billion), Instagram (1.3 billion), and TikTok (7.3 million). Facebook has the evenest distribution of users compared to other popular social media platforms like Instagram and Linkedin which means you can target a larger range of age groups with your ads. This is because Facebook has more people using the platform, and their data is large. It is easier for you to target a specific audience from Facebook’s large user data With Facebook, you have more tools for testing, remarketing, reporting, and analysis. These tools will help you make the most of every dollar you spend. According to wordstream, the average CPCs for each of the four major social media advertising platforms in 2021 are: Facebook offers two types of budgeting to accommodate different advertising strategies. Lifetime budgets, which are good if you run ads on a schedule and/or a fixed budget and end date; and daily budgets, which are good for maximizing ongoing campaigns and planning around a fluctuating budget. How Does a Facebook ad work? Facebook ads work the same way your Instagram ads work I.e taking your brand’s message to the faces of people who needs to see it. Facebook Ads Work on an Auction. This is to prevent bombarding users with ads and creating a bad perception of the platform. So Facebook limits the number of advertisements that each user sees. In other words, there’s only so much ad space available and there are many people that want to use it to grow a business. Advertisers must bid against each other to secure an advertising placement. In the simplest terms, whoever bids the highest gets to show their ad. How much do Facebook ads cost? Facebook has three types of cost for their ads Cost per click This is the price you pay for each click on your Facebook ad. Facebook will try to get you as many clicks as it can within your budget if you choose this option. Facebook CPC ranges from $0.25 to $3.30 Cost Per thousand impressions This is the amount you pay for every 1000 impressions you get for your ads. The difference between impressions and reach is that impressions are the number of times your ads were seen while reach is the number of people that saw your ads. The average CPM on Facebook across all industries is $11.54. Cost per Engagement Facebook CPE is the cost of the total amount of engagements on a Facebook post. these include: likes and reactions, comments, shares, clicks to page, etc The average Facebook CPE by campaign objective ranges from $0.11 to $0.70. Factors to consider when creating Facebook ads Factors that affect the cost of Facebook ads As a small business, understanding how Facebook ads cost helps in keeping them low. Facebook ads costs are influenced by several variables just like that of Instagram ads. Campaign objectives This is related to the nature of your desired goals. For example, Brand awareness or Engagement campaigns will cost less than action-oriented campaigns like Conversions that drive purchases. It’s easier to get someone to engage with an ad than it is to entice them to click through, open up their wallet, and complete a purchase. Your Industry If your industry is highly competitive, you would have to pay more. Advertising to competitive industries like fashion, food, health, etc. will result in giving Facebook more work and this will cost you more. Audience size Targeting larger and broader audiences will generally cost less than for smaller audiences. When you target a more specific audience, Facebook will have more work to do and that will cost you more money. Targeting a small number of people tend to be more specific, smaller in size, therefore more competitive. Budget Small money for a small value. If you want to get more results, you would pay more money. Also, costs for new ad sets are often higher because the system is still getting to understand your audience and their reactions to your ad. If your ads are well engaged with, Facebook and Instagram will reward you with lower costs over time. Think of it like this, when faced with more resistance, Facebook will cost you more. But when they’ve understood your audience, the resistance will be lesser she which means less money. Click through rates(CTR) Also, think of CTR as the measure of resistance that is more action-driven. If your CTR is low, especially in a website traffic campaign, you would pay more because Facebook will interpret it as a disconnect between your target audience and the messaging in your ads. In that case, you’re paying them for the more work they would do to get your audience to interact with your ad. It is the opposite when your CTR is high. It means that your audience likes your ad and so Facebook wouldn’t do much to get them to engage. Seasonality Facebook ads costs tend to temporarily increase as more people are advertising within a certain period. Say Christmas holiday or any other important celebration. During this period, the competition for your audience is higher and you already know