How To Begin A Real Estate Business in Nigeria: 6 Crucial Steps
Shelter will remain one of man’s basic needs, making real estate a thriving business in any part of Nigeria. Many people seek to begin a real estate business in Nigeria, but they cannot profit and scale their business because they don’t have the right structure or experience in the market. Profiting from real estate is financially and emotionally gratifying – you know you’re giving people access to quality accommodation that will comfort them while you’re also getting paid for it. Before we venture into the steps you need to take when you want to begin a real estate business in Nigeria, in this article, we will discuss the real estate market in Nigeria, its growth over the years, and the entry points for interested real estate investors. Why Start a Real Estate Business in Nigeria? In 2014, Reports had it that Nigeria’s real estate market had a value of N59 trillion. This was four times higher than the Nigerian stock market, with a value of around N12 trillion. But it’s currently estimated to have a value of US$2.61, of which residential real estate holds the largest share. According to the Development Aid, Nigeria has the world’s highest number of homeless people, making it about 24.4 million homeless people in Nigeria. This number accounts for over 13% of the country’s population. While poverty might be the underlying cause, all shelters don’t need to carry the same luxury, as people with less financial strength cannot make a purchase. The truth remains: more people are seeking to purchase their own houses wherein they don’t need to pay any more rent or share certain utilities. And with the population increasing and people establishing new businesses, those who move fast in this business will take all the rewards. With property rates surging, now would be a good time to begin a real estate business. However, you must bring in the right team and establish an excellent business structure. You can also thrive faster when you avoid certain common mistakes. READ MORE: TOP 10 REAL ESTATE COMPANIES IN NIGERIA How To Begin A Real Estate Business in Nigeria in 6 Crucial Steps #1. Create A Solid Business Plan Without a business plan, your business cannot scale. A business plan represents your desire to scale or increase your offerings in your industry. Many business owners start a business without a plan, and therefore, they struggle in certain situations. In creating a solid business plan, you need to integrate entry points, investment opportunities, market penetration techniques, and a lot more. Introducing a business development coach to help you create a great business plan is a significant move. #2. Gain Your License To enter the real estate business, you must get the right and complete licensing from the respective bodies. In Nigeria, your license has to come from the Lagos State Real Estate Licensing Body if you operate in Lagos state. In contrast, other states require you to present your minimum educational qualification, CAC registration, and means of identification. After you have submitted these documents, the licensing body will review all of them and grant you your license after a few days. With your license, you will avoid harassment from local dwellers whenever you want to enter a transaction with them. #3. Register Your Business Registering your business is a necessity. You won’t get a license to practice or begin your real estate business in Nigeria without proper registration. The body responsible for registering businesses in Nigeria is the Corporate Affairs Commission (CAC). Registering your real estate business in Nigeria is now easier on this platform. Instead of constantly oscillating between your office and the registration body with piles of paperwork, you can upload them to their website. If your documentation is complete and your chosen business name is available, your registration will be complete as you get a code. #4. Raise & Invest Your Capital Anyone wanting to begin a real estate business must have the capital to get his plan running. The real estate market has such a prime entry point that you would need a certain amount of money to penetrate, except if you want to start at the lowest strata. Finding investors for your real estate business is easy, as many investors already understand the profitability and security involved in the real estate business. So, ensure you have a solid pitch and the right answers to every question that investigates the strength of your business. #5. Get The Right Team We can overemphasize the importance of teamwork. In building the right team, you need a perfect blend of people with fundamental and technical knowledge. The fundamental folks will help you create the structure, while the technical folks will help you design it. Therefore, start searching for the right people to fill in the gaps in your world-class team. A good place to begin your search would be LinkedIn. #6. Build Your Brand People relate to a brand, patronize a brand, and stay loyal to a brand. Hence, to scale your real estate business, you must strive from being only a business to becoming a brand name. You can start this journey by constantly spreading a message that resonates with your target audience. Introducing taglines, understanding and using the right social media tools and platforms, and creating delightful offers are activities you can implement. Common Mistakes To Avoid In Real Estate Business Many failed real estate businesses started and went down the mud because they couldn’t avoid certain mistakes. While mistakes can help you understand certain processes, some teach you that at a price you cannot afford. Hence, when you want to begin a real estate business in Nigeria, some mistakes you should avoid include: #1. Excessive Borrowing Borrowing money to start a real estate business in Nigeria is a bad idea. And to make it worse, when you borrow an amount that is difficult to pay up, you will encounter tremendous difficulty paying back your loan. The real estate business thrives on time. The business’s profitability is largely based on your
Top 20 SEO Company In Egypt 2024
Search engine optimization (SEO) has become an essential aspect of digital marketing for businesses in Egypt, as it helps them improve their online visibility and attract more potential customers. With the increasing demand for SEO services in Egypt, many companies have emerged in the market claiming to be the best in the field. However, selecting the right SEO company in Egypt that can deliver measurable results and enhance your online presence can be a challenging task. In this article, we will discuss the top 20 SEO companies in Egypt based on their track record, expertise, customer feedback, and industry recognition. This list aims to help businesses identify and choose the most reliable and effective SEO companies in Egypt to achieve their digital marketing objectives. The Top SEO Company In Egypt In 2024 #1. Socialander At Socialander, we are dedicated to helping businesses in Egypt increase their online presence and drive more targeted traffic to their websites. Our team of experienced professionals knows exactly how to optimize your website for search engines, ensuring that your business ranks highly on Google and other search engines. With our extensive knowledge of SEO best practices and the latest techniques, we can help you improve your website’s ranking and visibility on the internet. Whether you’re a small local business or a large corporation, we have the expertise and the tools to help you achieve your online marketing goals. We offer various SEO services, including keyword research, on-page optimization, link building, and content creation. We also provide detailed monthly reports to inform you of our progress and its impact on your business. If you’re ready to take your business to the next level and increase your online visibility, contact our SEO company in Egypt today to learn more about how we can help. Our team is standing by and ready to assist you in achieving your online marketing goals. Let us help you grow your business and reach more customers with our proven SEO techniques. At Socialander SEO Company in Egypt, we provide many SEO services, such as: START A PROJECT Keyword research Keyword research identifies relevant keywords for your business and determines how you rank for these phrases on Google. We identify the keywords and phrases most relevant to your business that your target audience will likely search for. This will help us create optimized content for search engines so your business will rank highly for those keywords. On-page optimization On-page SEO refers to all steps that can be implemented directly within your website to increase its position in search rankings. Examples include measures to optimize the content or improve the meta description and title tags. Our SEO company in Egypt will optimize the elements of your website, such as the title tags, meta descriptions, and header tags, to make them more visible and relevant to search engines. This can help your website rank higher in the search results for your target keywords. Link building Link building is creating one-way hyperlinks (sometimes called “backlinks”) to your website to improve search engine visibility. Some link-building strategies include content marketing, developing valuable resources, email outreach, broken link-building, and public relations. We help you acquire high-quality backlinks from other websites to your own. This can improve the authority and credibility of your website in the eyes of search engines. Content creation SEO content creation is creating content that helps your web pages rank high in search engines. It includes everything we do with your website’s writing and structuring content. Socialander SEO company in Egypt will create high-quality, relevant, and engaging content optimized for search engines that will attract and retain the attention of your target audience. Local SEO Local SEO is a type of search engine optimization (SEO) that helps businesses improve their online visibility on search engines like Google and Bing in their local area. It helps to improve the ranking of a business’s website on search engine results pages (SERPs) for local search queries. This can be especially beneficial for companies that rely on customers from a specific geographic area, such as brick-and-mortar stores or service providers that operate in a specific city or region. Our SEO company in Egypt will optimize your website and online presence for local search results. Mobile Optimization Mobile optimization is important for businesses because it can improve the user experience for people who visit their website on a mobile device. With more and more people using smartphones and other mobile devices to browse the internet, businesses need to make sure their websites is easy to use and navigate on a mobile device. This can increase the number of people who visit the website, which can drive more traffic and potentially increase revenue for the business. Additionally, mobile optimization can help improve a website’s search engine rankings, making it more likely to appear at the top of search engine result pages when people search for keywords related to the business. Socialander SEO company in Egypt will ensure your website is mobile-friendly and can be easily accessed and navigated on smartphones and other mobile devices. Working with an experienced SEO company in Egypt is essential to help you identify the best strategies and tactics for achieving your online marketing goals. START A PROJECT #2. Nilecode Located in Cairo, Nilecode is a digital marketing agency in Egypt that provides a wide range of services, including SEO, social media marketing, UI/UX design, IOT development, business automation, cloud computing, website design and development, and e-commerce solutions. Their SEO services include keyword research, on-page optimization, link building, and analytics tracking. #3. Egy Pro Tech Egy Pro Tech is an SEO company in Egypt based in Alexandria. They specialize in search engine optimization, pay-per-click advertising, and social media marketing. Their SEO services cover technical SEO, keyword research, content optimization, and link building. #4. CORD Digital Headquartered in Cairo, CORD Digital is a full-service SEO company in Egypt that offers a variety of services, including SEO, social media marketing, website design and development, and branding. Their SEO
Top 20 SEO Company In Kenya (2024)
Every business in Kenya needs an SEO company. This is because, in today’s digital landscape, it’s more important than ever for businesses in Kenya to have a strong online presence. These companies specialize in search engine optimization services that can help businesses in Kenya improve their visibility on search engines like Google. With services ranging from keyword research to on-page optimization, link building, and content creation, any SEO company in Kenya can help businesses rank higher in search engine results pages (SERPs). In this article, we will explore the top 20 SEO companies in Kenya and their unique offerings. Whether you’re a startup or an established business, this list will help you find the best SEO company in Kenya to take your online marketing strategy to the next level. The Top SEO Company In Kenya Include: #1. Socialander At Socialander SEO Company in Kenya, we specialize in helping businesses in Kenya increase their online visibility and reach their target customers through proven search engine optimization (SEO) strategies. Our team of SEO experts has a deep understanding of the Kenyan market and knows what it takes to improve your search engine rankings. We will work closely with you to understand your business goals and develop a customized SEO plan tailored to your unique needs and Our Services include: Keyword research and strategy Keyword research is the process of identifying and selecting keywords and phrases relevant to your business and website that people use when searching for products or services like yours on search engines. These keywords and phrases are then used in your website’s content and other elements of your online presence, such as your website’s meta tags and URLs, to improve your search engine rankings for those keywords and help your business show up when people search for them. Using the right keywords in your website’s content and other elements can improve your search engine visibility, attract more qualified traffic, and ultimately drive more leads and sales for your business. At Socialander, we can raise your ranking for particular search terms relevant to your business. Our SEO team will examine the keywords your website presently ranks for, take your keyword wishlist, and perform more keyword research to create a list that makes the most sense for your website and the competitive landscape. On-page SEO On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This is achieved by optimizing the content and HTML source code of a page, as well as optimizing other elements within the website owner’s control. At Socialander SEO company in Kenya, we employ effective on-page strategies to improve your website’s credibility. We will help you increase your web presence to attract high-quality traffic by writing quality content, using well-optimized media, and optimizing your HTML tags and headlines. Technical SEO Technical SEO refers to optimizing a website’s technical aspects to improve its visibility and ranking on search engine results pages (SERPs). This type of optimization focuses on a website’s underlying structure and code rather than the content. It is designed to make a website more easily crawlable and indexable by search engines. Technical SEO is important because it can help to improve a website’s visibility on search engines and make it more likely to appear near the top of the search results for relevant queries. This can increase the site’s traffic and ultimately drive more business. At Socialander SEO company in Kenya, we optimize the back end of your website to raise rankings by increasing page speed and other technical components. We correct the issues on your website and make it simpler for search engines to index your website. Link building Link building is acquiring hyperlinks from other websites to your own. In the context of SEO, the goal of link building is to improve the authority and visibility of a website on search engine results pages (SERPs). Ranking higher in search results is greatly influenced by quality backlinks, not just any links! For this reason, you should work with a reputable SEO company in Kenya like Socialander, which has a devoted link-building staff and relationships with numerous high-quality and authoritative websites. Local SEO Local SEO is when you optimize a website for local search results. This is typically done by incorporating keywords and location-specific information into the content and structure of a website, as well as building local citations and acquiring local backlinks. Local SEO is essential for businesses that serve a specific geographic area, such as a restaurant or retail store because it can help to increase their visibility on search engines for local searches. For example, if someone searches for “pizza near me,” a local pizza restaurant that has optimized its website for local SEO is more likely to appear near the top of the search results. This can help to drive more traffic and, ultimately, more business to the restaurant. According to statistics, 64% of consumers look for nearby businesses online. Our team at Socialander SEO company in Kenya will raise your local SEO ranks and draw in customers with high purchase intent with Google Business Profile or My Business (GMB) optimization. We also manage your online reputation and enhance your GMB profile to increase your local following. Content writing SEO content writing involves creating written content that is optimized for search engines. This involves incorporating keywords and phrases that are relevant to the content and the target audience, as well as structuring the content in a way that is easily readable and accessible to both users and search engines. SEO content writing is important because it can help improve a website’s visibility on search engine results pages (SERPs), which can drive more organic traffic to the site. By creating high-quality, SEO-friendly content, businesses can increase their chances of ranking high on search engines, leading to more leads and sales. Search engines favor a website that consistently adds new information. Our team of writers can develop SEO-friendly content for your website, whether writing
What is Social Media Management and Why You Need a Social Media Management Company
Social media platforms have continued to grow in their user numbers. Facebook, which is the biggest social media platform in the world, has about 2 billion users and even newer applications like TikTok are pushing towards that number of downloads. Of course, we can’t ignore how powerful and important social media has become for many people and businesses alike. Businesses with social media handles have adopted social media management as an important element of their structure. With strong advancements in science and technology, the owners of these platforms are bound to receive an increased number of users. But the whole social media might probably puzzle you, and you don’t yet see the importance of social media talk less of a social media company handling your accounts. Well, this article will give you a full insight into this concept and you’ll see a significant reason to get serious on social media. What is Social Media Management? Social media management is simply ensuring your visibility on social media platforms is excellent. To be precise, it deals with the creation, analysis, and posting of content on the platforms. Social media platforms such as Twitter, Facebook, Pinterest, Instagram, and LinkedIn have garnered high user numbers over the years. Their overall user number amounts to over 4 billion. To increase the efficiency of their platforms, they introduced prominent features that enable social media management to be easy. Furthermore, there are additional tools that have made it easier. A social media manager must handle social media pages, and the manager has to ensure these pages are optimized to get the best results for the business. Getting into the position of a social media manager demands a strong understanding of social media trends, data analysis, and so much more. However, let’s consider the importance of getting involved in social media before we expand this conversation. Why Get Involved In Social Media Management? It’s usually strange whenever I have a conversation with a business professional and they tell me they have no social media presence because they have a strong offline network. Well, I only see people who are cutting themselves short because they’re probably naïve or scared of “NOTHING”. Getting involved in social media will offer you a lot of benefits as a business professional, and I will list some of them. They include: #1. Wider Reach A wider reach is important if you want to scale your business. And quality social media management can ensure you get access to more individuals that can patronize your brand. #2. Less Advertising Cost Advertising costs keep rising on every platform. So, if you can get organic traffic, that would be profitable to you both long term and short term. Good social media management can guarantee you spend less money on advertising as you will create channels that can help you market your products without running advertisements. #3. Virality Most of the huge internet sensations today became big with just one post that went viral. Virality remains one of the fastest ways to hit a bigger customer base, as your market does the advertising for you. Creating viral content isn’t usually easy, as the least things you expect can grow viral. Turkish Chef Salt Bae became an immediate internet sensation after people saw the way he butchered and sprinkled salt on meat. That’s just the whole truth about virality; you never know what works. However, if you keep making constant efforts, something you do will give your brand and business that big break on social media. What Are The Top Social Media Platforms? A good social media management team understands there are so many social media platforms, however, there are certain platforms that fit certain types of content. So, in this section, I will list some top social media platforms and what quality of conversations or promotions you should use there. #1. Facebook When you start a conversation about social media platforms and you don’t start with Facebook, then you probably didn’t complete your research at all. Facebook remains the “King” of all social media channels commanding over 2 billion users. And maybe we can attribute it to the fact they’re older than the other, apart from YouTube. On Facebook, you can run any type of advertising and you will get great conversions. Whether text, video, audio, etc, Facebook has an audience large enough to be interested in your content. And considering the efforts they have made by introducing applications like Business Suite and Ads manager, I will go with Facebook any day for my advertisements. #2. Instagram Instagram started as its channel before Facebook acquired the company. The company started with a model different from Facebook as they put a higher level of emphasis on the image and less emphasis on the text that followed. With this model, business people and marketers who love graphics found an untapped market. If you want to run any form of advertising on Instagram, use high-quality images or designs. Your designs or images must be able to communicate your brand, as people will pay less attention to your text. Another great idea would be to adopt a carousel which is text inputted into an image. #3. YouTube YouTube is a company owned by Google. And till today, they remain the standard choice for individuals who are interested in video creation, editing, etc. YouTube has over 3 billion visitors much more than Facebook as they are the second most visited webpage only behind Google.com. Although YouTube has a large visitor number, you cannot run all forms of an advertising campaign on YouTube; you can only run campaigns that have videos. Smart Insights shows that video marketing is considered an important part of advertising. #4. Twitter Twitter is a great social media platform with user numbers in hundreds of millions. This platform is recognized as the most used platform for organizations and people in politics and government. On this platform, you send out brief messages to your followers called “Tweets” and people can either
How to Grow Your Business With Digital Marketing in Nigeria
If you have a business in Nigeria and you have used no digital marketing service in building your business, you’re running at an enormous loss. Digital marketing is the easiest, fastest, and smoothest way of building any type of business and I can show you how to grow your business with digital marketing in Nigeria in a few steps. However, before then, let me show you a disturbing statistic. Microsoft Founder, Bill Gates, comments ” If your business is not on the internet, then your business will be out of business. ” Verisign executed a study that shows 84% of consumers believe that a business with a website is more credible than a business without one. So, if I told you you were damaging your business by trivializing digital marketing, then I wasn’t wrong. And if you’re ready to stop making that mistake, then keep reading. You can also see What Can Digital Marketing Agencies Do for Your Business? (And Do You Need One?) The Role of Digital Marketing Digital marketing has played a pivotal role in helping businesses grow. E-commerce platforms like Amazon understand its importance and it’s why they heavily invest in building their presence both on the web and in digital platforms all over the world. Beating the giants in any business is hard, however, when you have chosen a great digital marketing team to handle that aspect of your business, you increase your fighting chances. And that’s the only option you have unless you simply want to run out of business. With digital marketing, you can simply focus on your core customers that bring the best sales for you, especially when you don’t have a huge budget like big companies. More so, you build trust between yourselves by offering them some of your other products you believe they’ll find valuable. How to Grow Your Business With Digital Marketing in Nigeria | 9 Simple Steps If you don’t know how your business with digital marketing in Nigeria, this section will teach you all you need to know. I outlined nine simple steps that you can easily implement. They include: #1. Leverage Search Engine Optimization Everyone searches for something on the internet. Global search volume amounts to 3 billion on Google alone and with internet popularity and dependency increasing, the numbers will keep going up. Search engine optimization is the simple process of making your search result show up on search engines when a particular word or phrase is inputted into the search engine. Hence, this is one of the ways to grow digital marketing in Nigeria When you keep showing up on search engine results for different searches, your webpage builds web authority and you gain the trust of your web visitors. This is one of the digital marketing trends that draws the highest numbers of leads for your business. #2. Be Active on Social Media Social media platforms are the biggest advertising channels globally. And when you consider some of their actions and their user numbers, you would agree that they have significant power. Thus, this is yet another way to grow digital marketing in Nigeria A lot of Nigerians have a wrong perception of social media; they feel it’s a platform that misinforms the public and gives unwarranted exposure to young individuals. Indeed, this is untrue, as a lot of social media platforms are channels wherein accurate information is communicated as they have strong policy regulations as well. A lot of business platforms have pages on social media that help them interact with their clients on the platform. You can create a page too for your business, which you can use to hold discussion forums, run advertising campaigns, and answer questions as well. If you truly want to grow your business with digital marketing in Nigeria, you must not miss this step. Further Reading: What Can Digital Marketing Agencies Do for Your Business? (And Do You Need One?) #3. Get A Website Another great way of growing digital marketing in Nigeria includes having a webpage. A webpage is a platform that belongs to you, and you possess full administrative control within and over. Unlike social media platforms that have their framework, a website allows you to create and design yours however you choose. Hence, it imposes no limitations at all! With a webpage, you can put what’s most important on the front page of your website for your visitors to see. Most times, it might be your most popular product or a new one you want to test in the market. Indeed, it all comes down to what you want people to see. #4. Run Advertising Campaigns Running advertising campaigns is vital when you want to increase your customer base and sales. Almost every big brand in the world puts aside a great budget for advertising. Management study guides communicate that the four essential goals of advertising are trial, continuity, brand switch, and switching back. The fastest way to determine if your product is a great market fit is by putting some advertising budget on it. With a sponsored post or a copy of the product, you can get feedback from the market in terms of reviews and general market acceptance. Amazon shares in the graph below their funnel, which shows the level of results each of its entry points for purchases converts for them. And you would agree that paid advertising takes up a big share in their overall traffic despite their large size. #5. Build An Email List There’s a strange perception that many marketers have, especially in email marketing in Nigeria. A good number of them believe that Nigerians hardly use their mail. So, that’s why most of them would happily opt for social media marketing, which promises higher conversions. Although this is untrue, as many Nigerians use their emails for both business and personal reasons, your choice of email marketing will depend on the demographics of the target market you want. The smartphone market in Africa is growing, however, for many
What Can Digital Marketing Agencies Do for Your Business? (And Do You Need One?)
Your business needs to grow! That’s the only way it can survive trying times like a pandemic. To grow your business, you need to ensure you’re working with the right people and following the right steps. In a growing world replete with digitalization, working with a good digital marketing agency can put you ahead of your competition. If you’ve never heard about digital marketing agencies before, then I will give you a quick recap before I get into the primary subject. But I think after reading this article, your persuasion will rise and you’ll take that important step of bringing in a good digital marketing agency to work with you. Also Read: How to Choose the Best Digital Marketing Agency What Are Digital Marketing Agencies? There are so many definitions a person can give to describe an agency depending on the function/role they’re playing, however, that would be incomplete. I think Digital Hill gave a proper definition as it defined a digital marketing agency as a resource that provides a wide variety of marketing services under one umbrella that a business rarely has in-house expertise in. There are a lot of key takeaways from this definition, however, the use of “rare in-house expertise” sums it all up. Of course, a lot of businesses possess an in-house digital marketing team, but that frame isn’t suited for many businesses. A lot of businesses cannot manage growing an in-house team because of the demerits. What Can Digital Marketing Agencies Do for Your Business? Digital marketing agencies can help your business in so many ways, however, I will list nine important things an agency can do for your business. They include: 1. Search Engine Marketing(SEM) Search engine marketing differs from SEO, although a lot of users can confuse them. Word Stream defines Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). In advertising, a lot of advertisers tender offers on certain key phrases that have a large volume. The goal is to help Google rank their products/content alongside the keywords to draw buyers. This is an important part of marketing that a good digital marketing agency can help you execute. The chart below clearly represents the numbers when it comes to search engine marketing. 2. Email Marketing Social media platforms have algorithms that can mess up your advertising or disparage your content. Hence, for a long time, a lot of business professionals have switched to email marketing. Oberlo suggests that there are 3.9 billion email users and they project the figure to reach 4.3 billion in 2023. Email marketing remains the most personalized and convenient form of marketing. With email marketing, you interact directly with your customers and you don’t need to use keywords to please any search engine. Email marketing still gets the highest number of conversions compared to any other marketing channel. Setting up your email list, creating broadcast messages and the whole automation process is what a digital marketing agency can do for you and your business. 3. Search Engine Optimization (SEO) If you truly want to scale your business, then it has to show up on search engines. And of course, you can’t possibly do that overnight. Although it takes some time, a level of expertise introduced into it makes it faster, making you spend less on advertising while getting high returns. Search engine optimization is necessary considering the billions of inquiries people make on the bed. I would even say it’s an inquiry that brought you to this article you’re reading. So, it’s an important area you must give attention to, and having the right digital marketing agency by your side makes it a walk in the park. Read more: 30 Digital Marketing Trends You Can’t Ignore 4. Link Building Search engines believe that the strength of any content depends on how many people read it and the number of people validating its importance by linking to it. Good content cannot rank when it doesn’t have quality backlinks from authority platforms backing it up. Neil Patel in his article “The Seven Commandments of Internal Linking” comments that internal linking has three purposes: it aids in website navigation, defines architecture and hierarchy of a site, and distributes page authority and ranking power through a site. Page authority and ranking power basically affect your ability to be visible on search engines. And you need to ensure you up your game in these areas so you don’t always burn your money on search engine marketing. Search engine marketing can bring you conversions, however, search engine optimization brings conversions without a budget. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s help you get visible on the internet. 5. Content Creation & Marketing Lee Odden says, “Content is the reason search began in the first place.” People love content, people relate to content, and people read content. However, not every content is good and if you ignore content creation & marketing in your business, it will pull you down on the digital frame. Content creation is a creative, specialized, and unique process. When you create good content, you increase your visibility, rank for more keywords, and build your authority on the web. Creating great content demands a good understanding of the subject, channel, and audience. After creation, you need to expose your content to many people and that is the entire goal of content marketing. Content marketing simply means the utilizing of proper channels to ensure your content gets a wider reach. And you know each channel has a unique system that drives its decision, so you must ensure you have a digital marketing agency to help you. 6. Lead Generation Funnel It’s usually rare to get a first-time visitor to buy from you, especially when it’s not a product that is accessible. You might need to use a lot of mediums to convince them. However, once they buy your product and it’s worth it, they’ll keep
How to Choose the Best Digital Marketing Agency
Marketing has a true essence; finding people with an interest in your product or service to communicate your value to them. Finding these people requires the expertise of digital marketing specialists. With a long line of these professionals available, you need to know the right metrics to help you choose the best digital marketing agency for your business. Of course, working with an agency is the best decision you can make when you consider a lot of reasons. For example, contractors choose specializations, and this is frustrating when you need multi-talented professionals. And hiring in-house professionals will cost you money and time to train, not forgetting additional administrative responsibilities. Although you now understand how choosing a digital marketing agency is helpful to you, you shouldn’t just fall for any agency that comes to you with a flash of light. You need to look through their books to see if they can get you to the place where you want to be. In this article, you will learn how to choose the best digital marketing agency and more. What Do Marketing Agencies Do? Marketing agencies perform lots of activities. The current demand placed on these agencies by their clients continues to spur them to develop different and more productive ways of getting the right people to patronize businesses that can add value to them. Some functions of these agencies include: #1. SEO SEO is an acronym for Search Engine Optimization. Search Engine Land defines SEO as the ability to increase site visibility so your results show up on the search engine results pages. This is important, as over 3 billion people conduct searches on the web every day seeking solutions to different problems. You would want to let those numbers know you exist and that you have working solutions to their problems. Search engines make use of robots to crawl web pages they index using their algorithms. Every web page they crawl goes to a category they have programmed. Categorizing them helps the search engines deliver results for the relevant keywords when people search for them. Although Google remains the biggest search engine platform, Bing and DuckDuckGo are great alternatives. #2. Social Media Advertising Facebook is the biggest social media platform in the world powering over 2 billion users. Owing to its large membership, a lot of marketers have stormed the application seeking mediums to advertise their products and services. For this reason, Facebook developed models that helped market products and services. Today, a lot of professionals even tag themselves as “Facebook Ads Experts”. Other social media platforms like Twitter and LinkedIn saw Facebook’s work and emulated by developing such models, and they’ve helped many businesses grow. So, if you need any help selling your products on social media, choosing the best digital marketing agency will help you achieve those results with less stress. #3. Video Advertising Research from HubSpot says 78% of people watch online videos every week, and 55% view online videos every day. In the same vein, their research also says 81% of businesses use video as a marketing tool — up from 63% over the last year. Numbers don’t lie, and you know video advertising is a growing market that keeps getting more powerful. Now you can agree that video advertising is truly a vast market and you need to use it immediately. Even if you’re clueless about video creation, marketing, or even SEO, choosing a great digital marketing agency will eliminate that burden. #4. Google AdWords When people search on Google, they use a specific set of words. For example, if I am looking for results when I need help on how to drive a car, I simply type “How to Drive A Car” and I hit the enter key. A lot of the results will show up communicating instructions regarding driving, however, they’ll focus on one thing – driving a car. The phrase “drive a car” is a keyword and you can target to rank for it. To rank for it, you would create content that focuses on that keyword. However, because of the large number of web pages battling for it, you might never show up on the first page of the search engine result pages. So, you need to run an ad campaign on the keyword and that is where Google AdWords are handy. AdWords helps you run a campaign to rank for a keyword, even if you lack web authority. #5. Mobile Marketing Mobile devices are selling out. The global phone market reached $522 billion in 2018, and over 100 mobile phone producers are in this billion-dollar market. With over 4 billion people constantly using their mobile phones, this became another advertising hotspot for marketers. When you choose a good digital marketing agency to run your business, you get a good guarantee they will help push your brand to the large market of mobile users. And you know what happens when you generate more leads, the possibility of getting customers increases by over 50%. Mobile marketing is important for your business, and we want to help you promote your brand to billions of people. This is one of our core objectives at Socialander as we promise you outstanding results that will expand your brand and business. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s handle your mobile marketing game. #6. Content Marketing I think I can categorize this article under content marketing. Microsoft Founder, Bill Gates, said “Content is King” and the truthfulness of that statement remains valid as people relate to content. Articles, videos, and podcasts all fall into the category of content and you will agree that we all cannot do without content. Content marketing is a great tactic that helps people gain an interest in your brand, service, or product. Most times, the whole idea of content is to inform and persuade and not convert. But who says you can’t make little tweaks? If you want to get awareness
30 Digital Marketing Trends You Can’t Ignore in 2024
If you were to converse about machine learning and how artificial intelligence would be a strong determinant in making business decisions years ago, you might be regarded as overly ambitious and too forward. However, today we can see how artificial intelligence, voice search optimization, and even blockchain technology have continued to affect marketing and even customer buying decisions. And this is something you shouldn’t ignore if you want to remain relevant in your industry as a business professional. Although last year was quite a rough year due to the growing trends, a lot of these trends played pivotal roles during that period and their use keeps increasing. In 2024, we expect an increase in their use and the introduction of other concepts such as these. So, let’s quickly consider 30 Digital Marketing Trends You Can’t Ignore in 2024. 30 Digital Marketing Trends You Can’t Ignore #1. Artificial Intelligence According to Investopedia, Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving. In a lot of ways, artificial intelligence has controlled different aspects of our lives. For example, self-driving cars are made possible through the use of AI. In business, a lot of businesses have created messaging platforms that give automatic replies to customer problems. Forbes comments AI helps improve sales forecasting, predict customer needs, and improve communication. Intelligent machines can help sales professionals manage their time and identify who they need to follow up with and those customers might be ready to convert. A. I truly remain one of the biggest digital marketing trends in 2024. Also Read: Why You Should Hire A Digital Marketing Agency For Your Business #2. Chatbots Chatbots are software applications that use either text or speech in real-life conversations with humans. They’re programmable as they offer stated replies to frequently asked questions any person can have. Learning Hub predicts that chatbots will power 85% of web conversations, and you would be dumb to ignore using this in your business. Because of the interest rate, a lot of companies like Facebook have chatbots they have set up to help people run their businesses on the platform easily. You can also create your chatbot as well to help you take care of first-time customers and their obvious questions while you focus on other areas of your business. #3. Conversational Marketing A lot of people would rather opt to have an individual relationship with them, instead of machines. A restaurant in Chinese tested its service using both humans and robots when it came to taking customer orders. The results showed that people for whom the robot took their orders felt displeased, while those who had humans take their orders had another view. Indeed, this shows how much people accept and treat human conversations as compared to programmed codes. Conversational marketing is one of the digital marketing trends you cannot ignore in 2024 if you plan to remain relevant in your industry. A customer who gets treated to great service will return to get a similar treatment again. #4. Personalization Carnegie said, “There is no sweeter sound to one’s ear than the sound of his name.” In the digital world now, personalization has become a powerful part of marketing campaigns, and a lot of APIs have helped further develop its effectiveness. Hubspot agrees with this narrative as personalized messaging conversations have higher conversation rates compared to other forms of marketing. The chart below is evidence to strengthen this claim. With personalization in marketing, you communicate a sense of value to your customers and when someone feels good about you, trust me, they will buy from you. Conclusively, if you have not been making the best of personalized messaging, then you need to start utilizing one of the biggest digital marketing trends in 2024 immediately. Crafting personalized messages is a lot of work, however, we love hard work making it easy for you to focus on your business. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” so we can help you with automated personalized messages. #5. Video Marketing According to Smart Insights, 92% of marketers say it’s an important part of their marketing strategy. In 2020, 92% of marketers said that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing. The chart by Hubspot shows that there is an ever-increasing demand for videos than articles. So, instead of simply relying on long-form content to communicate, especially the usability of an item, you can create a short video that simply shows and describes all you want to share. This short video will drive more numbers and give you better conversations than any article. Also Read: Social Media Advertising #6. Influencer Marketing David makes an interesting comment: “If you produce a product or service which exceeds your customers’ expectations while fulfilling their needs and wants, it will sell itself (within reason).” While I can partly agree with this, I would still say it’s an incomplete statement and shouldn’t be adopted as a rule. People can only use products they know about and this is a fact. So, after you’ve created the product, create a marketing strategy that allows a lot of people to know that this product exists and it can solve their problems. Influencer marketing is a strong digital marketing trend you shouldn’t ignore in 2024. It is a strong brand awareness technique that can help you increase your leads, get more customers, and ultimately scale your profits. Believing that your customers don’t listen to influencers will be naïve on your part. #7. Social Messaging Applications Social messaging applications make it easy to transfer information from one end to another despite geographical differences. Due to increased demands, a lot of social media applications are currently in the market with each platform communicating its distinct value proposition to its target
Should You Hire a Contractor, Marketing Agency, or Go In-House?
In marketing, using the right channels is key to maximizing your advertising budget, however, identifying that channel doesn’t come easy. For example, the raving app Tiktok has garnered over 1.5 billion downloads and this number keeps increasing. Recently, Snapchat users have pushed on to higher numbers reducing the gap between them and Twitter. With all this data, would it be better if you hire a contractor, or marketing agency, or go in-house for your marketing? In this article, I will briefly outline all the pros and cons of each option available and this will help you decide faster. Remember, the choice you make will affect your sales and business. Contractors Contractors are a unique set of professionals who work with you based on an initial agreement between the two of you. These contractors are professionals who work singularly or have a small team of few people. Contractors usually work remotely and this gives them a lot of flexibility for doing their job well. Pros of Hiring a Contractor A contractor offers a lot of advantages to your agency when you have a working relationship. Their experience and professionalism will ensure you devote your time to other areas of the business. Some of these advantages include: These pros are instrumental especially when you don’t have a lot of office space to accommodate more people and you want the best hands with authentic experience on board. Cons of Hiring a Contractor Contractors offer you a lot of benefits when they come into your team, however, these benefits come at a great price. We won’t be looking at the cost of these benefits now, as we will focus on some downsides involved when you bring in a contractor to take care of your digital marketing business.Some cons involved in hiring a contractor include: These cons hit hard when you want professionals who can help you with a variety of tasks and who wouldn’t take a huge cut on your budget. So, if you’re in this category, you have about two options; hiring a digital marketing agency or going in-house. Marketing Agency Hiring a digital marketing agency holds a lot of advantages for you as a businessperson. However, before we delve into the details of these benefits, let’s take a sneak peek into digital marketing agencies, their functions, and what they offer to your business.It’s really simple. A digital marketing agency is a firm involved in helping business professionals like you build their influence using all forms of digital devices. Essentially, the core aim of every digital marketing agency is to make your business visible to your target market leveraging all forms of digital platforms. Pros of Hiring a Marketing Agency Before you eliminate the option of hiring a digital marketing agency, let me tell you some pros you will miss out on. They include; With a good digital marketing agency by your side, you accrue less cost in hiring and firing of incompetent in-house staff, focus on more important tasks, and get professional counsel concerning the latest trends and platforms you must join to grow your brand and business simultaneously. Cons of Hiring a Marketing Agency Notwithstanding the professional help and time, you will save by hiring a marketing agency, these agencies might not give you the control you want especially when you want to see how every dollar gets spent, and every work gets done. Some cons involved in hiring a marketing agency include: Every marketing agency functions differently as some of them offer personalized attention to you and your business. At Socialander, this is what we do – we give you the attention you need in order to maximize results. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and you’ll marvel. In-House If you love to have excellent control over your marketing, then this option should perfectly suit you. Building an in-house marketing team is an interesting experience especially when you’re that leader who loves training his junior partners. Although a lot of mega-companies opt for hiring digital agencies, you can start by building an in-house team when you don’t have a lot of capital to burn and you also command a commendable level of knowledge of digital marketing platforms, products, and processes. Even if you don’t want expert knowledge of digital marketing, hiring a professional to train your staff for some time is also another pathway you can thread. Notwithstanding there are no guarantees of getting an in-house team, the coin can flip. Pros of Hiring An In-House Team Building an in-house agency can be helpful to you in so many ways and we will glance at some benefits involved. These benefits include: With committed staff willing to take on over one responsibility and undistracted from external projects, your in-house team can surely deliver quality results to your clients without fail. Cons of Hiring An In-House Team Hiring an in-house team is pretty helpful, however, there’s a lot that comes with an in-house team that you might not see from the get-go. Some cons of hiring an in-house team include: If you were to make your calculations correctly, hiring in-house staff is highly demanding and there are no guarantees you’ll achieve what you want. More so, you increase the workload on yourself by adding administrative roles and rationing time for building staff morale and overseeing projects. FAQs on Should You Hire a Contractor, Marketing Agency, or Go In-House? Conclusion Before you can decide on what option will be highly beneficial to you, think about the type of business you do, your market, and the numbers involved. It’s important because not every business needs to have an in-house agency, unlike some other businesses. Identifying the marketing channels that will give you higher profit levels is also another important thing you must determine. You must discover whether most of your target market spends time on Facebook or Twitter. Also, you must determine if you would love to occupy a top spot in all
Why You Should Hire A Digital Marketing Agency For Your Business
Your business deserves the best hands pushing it forward. And you wouldn’t be able to achieve so much as a singular individual. Although you can have different professionals supervising different areas of your business, you limit the possibilities of your reach and trivialize your profits when you’re not working with a digital marketing agency. But for the best result, you need to learn ‘why you should hire a digital marketing agency’ to help you with those activities. Recommendations work, and billboards, which take up unbelievable overhead costs—work as well, however, in executing quality advertising on a budget, nothing beats digital marketing. So, a lot of the conversations in this article will help you understand why hire a digital marketing agency for your business today. We recommend you also see Web Design Company In Lagos The Fierceness of Digital Marketing According to WebFx, digital marketing helps you reach more qualified audiences to market your products or services, which leads to more sales for your business. If you use the right strategies correctly, digital marketing can grow your sales in less time. It’s really a simple decision, and helpful when you consider the control you have over your marketing budget. With improved techniques, you possess huge control over the amount of money you spend on each project, and you can track the results based on your spending. As digitalization further widens its reach into many localized communities, it’s really impossible to ignore how digital marketing can help increase your sales and ultimately build your business, however, you must ensure the right professionals handle this aspect of the job. What To Look Out For When Choosing a Digital Marketing Agency Choosing a digital marketing agency to help you implement the best digital marketing strategies for your business can be a tough choice. With many digital marketing agencies scattered across the globe, you would want to ensure you choose a company that can help you achieve your goals. In choosing a digital marketing agency, here are some qualities to look out for: #1. Credibility: A lot of digital marketing agencies can promise you a lot of results but cannot back any up because of a strong lack of credibility. You shouldn’t fall prey to this. Before you work with them, ensure you research the organization to see if their claims about their numbers are true. #2. Track Record: You definitely don’t have a lot of money to burn, so you would want to ensure the best hands handle your digital marketing business for you. Before you decide to contract a digital marketing agency, you must ensure they have a track record that shows how they’ve helped similar businesses achieve results. #3. Innovativeness: With every campaign getting duplicated easily and copyright sues roaming up and down, you would want to ensure you work with an agency that understands how to swim with and against the tide. They must identify and treat innovation as an important aspect of the business. #4. Diligence: Diligence is another important element you must seek when choosing a digital marketing firm for your business. A firm that believes your opinion is vital to every decision they make concerning your marketing. An industry that will listen to your concerns and proffer adequate solutions rather than nudge opinions down your throat. At Socialander, we are a credible firm with an enviable track record. Our recommendations have been important to the growth of our business, and we can boast this is because of the quality of results we deliver to our clients. With our quality team of professionals, we can help you increase your sales and grow your business. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session”. Also Read: Facebook Ads Agency In Nigeria Why You Should Hire A Digital Marketing Agency Here, we have given you many reasons why you should hire a digital marketing agency and what a digital Marketing Agency can do for your business. A digital marketing agency can do so much for your business. However, I have listed eleven critical things a digital marketing agency will do for you. They include: #1. Cut Your Advertising Costs Advertising costs keep increasing. According to Medium, Digital advertising has recently surpassed total TV ad spending. With increased demand, prices are sure to follow. So, if you choose to do your advertising by yourself, you might hop onto channels that will cost you a lot of money and give you little or no results at all. And this cut on your finances is irrecoverable. This is a good reason why you should hire a digital marketing agency that would ensure you run proper well-targeted advertising at a great price. This way, you save money on huge advertising costs and still get the best results. #2. Offer You, Professional Counsel, For the technicalities of digital marketing, certain things can be complicated. I remember my first experience running a Facebook ad; it was downright frustrating, and I had to inquire about the help of a friend who was a professional. Well, I knew I could have burnt a lot of money and still not achieved my goals if I hadn’t sought help. And I guess you wouldn’t want to make a similar mistake, but sticking to your guns and not seeking help. When you work with a digital marketing agency like Socialander, you get the right counsel on how digital marketing works and much more. In fact, we guide you through the entire process displaying how each decision you take will affect your results. #3. Give You Industry Relevance In any industry you belong to, you need relevance. You need the right people to know about your products and services, which can lead you to higher sales and greater expansion chains. And this is one thing a digital marketing agency can offer to you. By constantly showing up on the World Wide Web and other digital platforms, your industry relevance and influence will soar. This is