Targeting the Right Clients for Your Brand
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Socialander engages in social media advertising services to help brands grow and gain more visibility by targeting a specific audience.
This would lead to measurable growth for a brand and a good ROI.
So many brands seek companies that would run a result yielding social media advertisements for them. Quite unfortunately, the outcome is not always desirable.
For such a brand, there is no need to seek futile services; Socialander is the end to your unyielding adverts.
Socialander is the best digital agency in Lagos. A feat achieved by persistence and consistency.
With the team of experts, we have generated at least 100 Million naira in revenue for brands
One of the most popular and efficient digital marketing tactics for increasing conversion rates is through social media advertising, often known as paid social media.
Social media advertising entails presenting paid social adverts or sponsored content on numerous social media sites, including Facebook, LinkedIn, Instagram, Pinterest, Twitter, and TikTok.
Social media advertising specifically targets certain client demographics.
What is Social Media Advertising
Social media advertising is an online marketing service that leads customers to a brand’s ad. That is a brand would pay a certain sum of money to a social media platform to publicize its products and services to the users of the platform.
When social media advertising is practiced, the age, location, devise, online behaviour and demographics of the target audience are usually out into consideration.
Social Media Advertising and Social Media Marketing: How do they Differ?
Social media marketing is an online marketing initiative that does not require payment before a product is advertised. That is, one can easily post one’s products and services to followers, comment about products and services in social media groups.
While Social Media Advertising is different from social media advertising in the sense posts on social media platforms would be paid for and boosted. Advertising with social media would place your brand in the spotlight, so people who see your product and services can easily locate you.
For greater efficiency with social media, it is not advisable to exclude social media marketing from social media advertising
If your goal is to reach out to your brands for better ROI, Socialander is ready to assist you with just that. CONTACT US!!
A Brief on our CHAIN Strategy
Socialander offers all-encompassing digital services that interweave to create distinct individual digital services.
Our social media advertising team in collaboration with the SEO team research keywords that would gain traction for a particular type of brand, the content team then writes exploding content based on the keywords provided by the SEO team.
After that, the social media advertising experts then begin the campaign for the brand on delegated social media advertising channels. This would help in gaining more traction for the brand and lead to increased conversion in ROI.
We’re ready to start working with you on your social media advertising campaign. Reach out and let us know how we can help!
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Benefits of Social Media Advertising Services for Your Business
Research confirms that people make a purchase more from social media platforms when they are enticed or attracted by the quality of the advert used.
And with a massive increase in the use of smartphones, making a purchase is no longer an issue.
If you want to make the move and broaden your social media advertising campaign, then you need to understand its advantages to your business.
Social media advertising services have numerous benefits for the businesses that offer them.
With social media advertising, your brand can reach a lot of prospective clients. With the aid of images, videos and content, optimal visibility will be created for your brand on social media advertising platforms.
For example, your brand can communicate directly with customers, listen to their needs based on the clicks and comments on the various contents and get their feedback in real-time.
Sourcing for a social media advertising company would be in the best interest of your brand because your clients are mostly online and their attention has to be captured so that your business can make sales and keep on thriving.
At Socialander, we are client centred and chain strategy has been the interweaving of various digital services such as SEO, PPC, Content Marketing, UI/UX design, Social Media Advertising, to deliver tangible results to clients who source for any of our services.
Given below are the benefits of social media advertising:
1. Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use, it can generate a wide audience for your business.
2. More Inbound Traffic
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.
Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviours.
With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business.
3. Improved Search Engine Rankings
Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website.
While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business. Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results.
If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. To give yourself the best chance of ranking better through social media, create high-quality content that integrates your targeted keywords.
4. Higher Conversion Rates
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.
Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises. Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.
5. Better Customer Satisfaction
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive to your visitors’ needs and aim to provide the best experience.
6. Improved Brand Loyalty
One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them.
Social media advertising is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business. The millennial generation is known for being the most brand-loyal customers of all. Born between the early 1980s and the early 2000s, millennials are the largest generation in US history — and will soon completely consume the market.
Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media advertising to get the attention of their most influential consumers.
7. More Brand Authority
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have.
Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion.
8. Cost-Effective
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.
9. Gain Marketplace Insights
One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them?
By monitoring the activity on your profiles, you can see customers’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence. Using social media as a complementary research tool can help gain information that will aid you in understanding your industry.
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Social Media Advertising services offer to help businesses connect with their customers and a range of other benefits. To get the most out of these services, you’ll want to consider how Socialander can help your business grow.
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Socialander Social Media Advertising Services Offer
Our Social Media Advertising services leverage market intelligence combined with digital marketing expertise to capture and use the full spectrum of internet marketing to grow your business. Choose from our list of digital marketing services below and let us help you reach new business milestones.
Facebook Advertising Services
With social media advertising services for Facebook, the world’s largest social media network, you may reach a global audience of over one billion people.
Reaching a global audience can be easily said than done. It requires technicality in content, videos and images. To get it right without losing money, you need expertise.
Currently, Facebook included video reels in its services and our social media advertising team are already up to date on using it to gain traction.
At Socialander, our team of experts are well versed in social media advertising and they would help you reach out to your prospective clients on Facebook within a given time frame.
Instagram Advertising Services
Instagram has over the years garnered viewers, though not used by all age ranges, it appeals to the younger generation due to the video function it offers.
With Instagram advertising services, brand exposure and engagement can be increased and users will be encouraged to interact with your brand and purchase your products.
Twitter Advertising Services.
Twitter has been found appealing to a broad number of age ranges, it also has video options that attract users and a re-tweet button which can users fancy to easily share content across
With Twitter’s social media advertising services, you can quickly connect with current and new clients. Become the company that people want to follow and trust.
LinkedIn Advertising Services
With LinkedIn service, your brand can easily reach out to industry professionals. This is because LinkedIn has been optimized as a professional platform where key players in the industry mostly share their ideas and approaches to certain processes.
With LinkedIn, you are sure that your adverts will generate leads. With intriguing and tailored advertising for your audience, you can target and grab crucial clients.
YouTube Advertising Services
With social media advertising services for YouTube, you can access more than a third of the Internet. Make text and video adverts to generate leads and sales.
YouTube is specifically dedicated to video content. And with our well-versed SEO team, we would attach traction-gaining headlines to video content. This would increase the chances of the advert being viewed.
Pinterest Advertising Services
With a managed social media campaign for Pinterest that creates visibility, sales, and more for your brand, you can engage with a specialized and highly focused audience.
Advertising on Social Media for E-commerce
With social media advertising, you can increase traffic to your eCommerce store and start selling more online!
TikTok Advertising Services
TikTok was launched in 2016, and since then it has grown to become a popular channel for social media advertising. It is interesting to note that so many influencers and brands utilize.
It is used to build brand awareness, and create authenticity for brands. The interesting part about TikTok is that short videos can be created with it and videos have been seen to gain a lot of traction.
Who Needs Socialander’s Social Media Advertising Services
Social media advertising services can benefit your organization whether you’re selling business-to-consumer, business-to-business, or eCommerce. Thirty percent of online time is spent on social media.
Targeting clients where they like spending their time is a good move.
Socialander will integrate several social media advertising services to build a campaign that is specifically targeted to your company’s needs.
Social media advertising services may help you achieve a variety of objectives, including increasing conversions, brand awareness, and audience engagement. We can determine the optimal strategy for your company.
The strategy will include relevant content that is current with marketing trends and will always take into account the unique characteristics of your company that set you apart from competitors.
Working with our social media advertising team offers you:
- A wide outreach to clients across various platforms
- Tangible ROI
- Metrics of social media advertising campaign progress.
- Increased customer participation.
When examining B2B advertising, social media advertising was used by 83% of marketers and ranked second in success (29%) behind search engine marketing (33%). This shows how beneficial social media advertising is. With the assistance of a reputable internet marketing firm, you may acquire a comprehensive understanding of your social media clients and competitors.
To make more revenue in your business, spending on social media advertisements that will be futile should be put to an end.
Are you looking for digital marketing services in Lagos, Nigeria? Join up with Socialander Digital Agency now to gain strategic market domination with our customized social media advertising chain solutions.
Why Use Socialander’s Social Media Advertising Services
At Socialnader, we offer the best client-centred services that no other agency can come close to. Just like every business with its goal, our major goal is to assist both big and small businesses in retaining their clients and increase conversion ratios.
Before choosing a digital agency to carry out social media advertising for your brand, you should critically look at the factors below:
1. Vast Client Experience
When it comes to social media advertising, one size does not fit all, and the same can be said for who controls your social media platforms. Just because one agency is doing a fantastic job for one client does not mean they will do the same for you.
When choosing an agency, consider your target audience, tone of voice, and goals. Inquire about the agency’s experience in your industry or if they’ve ever worked with a company like yours. Do they have any experience working with companies that sell to both businesses and consumers? Do they understand what you’re saying? Do they comprehend your goals and offer solutions that can be measured against them? Is it more important to them to deliver high-quality engagement or to just grow your following?
Socialander has worked with numerous clients. To mention a few, we have worked with clients in the oil and gas industry, art industry, health sector, finance, hospitality and travels, real estate, Information and communication technology, and many others.
At Socialander, our social media advertising team have experience in various sectors and this gives us the versatility to fit into any industry.
2. We Can Back up Our Claims with Case Studies
Examine the case studies of the agency you’re thinking about hiring. Agencies in charge of social media advertising should be able to point you to current campaigns or material; if they can’t, that’s a significant red flag.
Socialander has enough case studies to display upon request. With our years of experience in notable industries, our social media advertising team give will highlights and strategies used in achieving set goals.
3. In-house Social Media Advertising Experts
Look into the operations of the companies you’re considering. Although the greatest agencies have content teams in-house, many agencies today outsource work to third-party vendors. In-house agencies have the advantages of being more responsive to the market and operating at a higher level of quality.
In addition to these advantages, you must spend time with the people who will be working on your account, not just the account manager. Because social media is where your brand’s personality lives and breathes, it’s critical that everyone who works on your account, not just the salesman, understands this.
At Socialander, ALL our digital marketing agency services are in-house. We understand the detriment of outsourcing as we may not be in control of the outsourced service. When employing, we ensure to not just employ the best of the best in a particular service, but we check for ability to respond on time and meet up with given tasks.
4. Unique Blogging
Reading some of the content on their blog is an important part of choosing your agency. Any agency worth considering will have a thorough blog with content that is both factually correct and current.
A look at our blog content shows how detailed and current we are updated. We look out for trends and various problems that need solutions. Then we provide the solutions in our blog content.
5. Gauging Our Success
Social media isn’t a medium that can be ignored; like any other marketing activity, it must be measured, reviewed, and enhanced regularly.
Please don’t trust what the nasty social media people say; ROI CAN and SHOULD be calculated on social media.
That is exactly what a quality agency will do. You must be able to track how much traffic you’re getting, where it’s coming from, and how much of it leads to sales.
With Socialander, we only provide solutions and it can be seen on your social media platforms as engagement levels and conversion ratio would increase on your social media platforms.
There are other additional factors to consider, but this is an excellent place to start. However, keeping the above considerations in mind when selecting a social media agency will save you time and money in the long run!
How to Get Social Media Advertising Services for Small Business
As a small business owner, striving to compete physically may not favour you. But going online would be the key to your business generating more revenue. With millions of active users on social media, your target audience would definitely be seen and with a good social media advertising team, clients can become customers and be retained too.
With Socialander’s social media advertising services, we seek to provide affordable services to both small and big businesses and this is achieved by the various pricing options we set up.
If you have a small business and need social media advertising marketing services in Lagos, Nigeria, click the button below to get a free digital marketing strategy session.
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Why Your Small Business needs digital marketing services
Social media advertising helps create visibility for small businesses and also help them gain some grounds against competitors.
As a marketing plan, small businesses should engage with customers on social media. Using social media advertising to boost brand awareness, expand your consumer base, and communicate with current customers can all help you grow your business.
In fact, according to one research, 90 percent of marketers believe social media advertising is critical to their business. Eighty-two percent of those who took part in the survey worked for companies with fewer than 100 employees.
Small business owners can easily market their products or services via social media if they are active on social media platforms. Facebook, Twitter, Instagram, LinkedIn, and Pinterest are some of the most popular social networking platforms. Set a schedule to engage with their followers on social media to make it more productive for their business.
What Exactly do Social Media Advertising Services for Small Businesses Involve?
Social media advertising service refers to a broad range of activities that revolve around creating brand awareness with the aid of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest amongst other social media platforms.
Social media advertising services for small businesses include
- Channel-specific social media services.
- Strategy planning.
- Account/profile creation and branding.
- Content creation.
- Content publishing.
- Research and analysis.
- Education and consulting.
- Campaign and community management.
Carrying out this service may be a bit of a herculean task for small businesses. But let that not be a bother to you as socialander has plans that cover both small and large businesses. And the beautiful part is that it is very affordable.
Social Media Advertising Services We Offer
Social media advertising has varied options that serve various functions. But none of the types works explicitly as we combine them for effective results.
Below are the types for your consumption:
1. Photo Advertisements
Photo ads are probably the most common sort of ad, and you’ll find them spread over news feeds, sidebars, and banners. They are a little easier to make than movies and tales, but you’ll want to make sure your images are of good quality.
Because they put your goods right in front of the buyer, photo advertising is excellent for increasing brand awareness. Just make sure your graphics match the style of your posts and stories so that viewers identify the ad with your company right away.
Photo advertising is also effective at driving traffic to your website. In fact, according to Facebook research, a series of photo-only ads outperformed other ad formats in terms of driving unique visits.
Photo advertising, unlike organic posts, may include a call-to-action button which helps the customer have a more streamlined purchase experience.
2. Video Adverts
According to Vidyard, more than half of all social media users will view a full video if it is under one minute long, and this number drops as the video gets longer.
This implies you only have a limited amount of time to entice a user and keep them engaged. Fortunately, social media platforms such as Instagram and Facebook allow you to create short, looping video ads that viewers can view and interact with while scrolling through their feed.
3. Story Ads
According to an Instagram Business study, half of the users polled claimed they visited a website to buy a product or service after seeing it advertised on stories. And, with 1 billion active users on Instagram, there is a big opportunity for you to get your company seen.
A photo can be viewed for six seconds on Facebook stories, while a video can be played for up to 15 seconds. Instagram Stories advertising, on the other hand, can last up to 120 seconds, depending on whether you’re utilizing photographs or videos. Story advertising appears in full-screen style on both platforms, letting your product be in full focus for as long as you have your customer’s attention.
4. Advertisements on Facebook Messenger
No, social media advertisements don’t have to appear exclusively in a user’s news feed! Unlike photo, video, and Story advertising, Facebook Messenger ads appear between chats in a user’s Chats tab in Messenger.
Potential clients can click on the ad to start a conversation with you via Messenger, or they can go to your website to look at your products.
Frequently Asked Questions (FAQs)
What is the Best Social Media Platform For Social Media Advertising?
The best social media advertising platform is dependent on which would suit your brand.
How Can I Increase My Followers?
Increasing your followers is good for social media advertising. And it can be done by posting search engine optimized content.
Will Social Media Advertising Work For Me?
Social media advertising works for various brands. With the right social media advertising agency, you would gain more ROI.
Is Social Media Advertising Expensive?
No, social media advertising is not expensive. Just seek an affordable social media advertising agency.