Having customers’ loyalty is one of the vital ways of building a successful and long-lasting business. This is where creating an identity brand design comes into play.
An identity design sets apart your business from every other business in your niche. It is a silent ambassador of your brand and also serves as a special tool that shapes your business.
Why You Need Our Identity Design Services?
A lot of creative energy goes into branding. While technical knowledge of design makes the mental conversations practical, possessing the thinking faculty to produce an appealing design is not something anyone can do without a level of experience.
Our team of brand experts has helped many businesses create identity designs that have boosted business visibility and revenue. By adopting many strategies, we build a persona for your business that clearly reflects your business values and system.
If you’re not convinced about the importance of an identity design, keep reading to get a hang of its importance to your brand and business. However, if you believe this is something you need, just book a free consultation session with our team.
What Does a Brand Identity Include?
A logo and a color palette are not enough to create a brand identity. When developing your brand, you must develop a comprehensive visual language that can be used on everything from your website to your packaging. Your demands may be more extensive depending on your brand (and the type of material you intend to publish), but a basic brand identity includes:
- Design System
- Data visualization
- Interactive elements
- Video and motion
- Web design
How Is An Identity Design Created?
We’ve created this step-by-step guide to creating a brand identity to help you understand the process. The process may appear scary, but we’ve gone through it many times with our creative partners (as well as our own rebranding), so we know what blunders to avoid and how to make it simpler on everyone.
If your brand is in its early phases or you are ready to rebrand and are unsure where to begin, use these guidelines to guide you through the process and create a stronger brand identity that will set you up for success.
1. Build Your Personality/Position and Purpose
This is possibly one of the most significant steps in the establishment of a brand’s identity. A brand is to a company what a personality is to a person. Personality, for example, will influence the tone and style of your messaging.
Brand Positioning has to do with narrowing your target consumers. Finding out who your consumers are and why they should opt for what you offer. Our identity design services have structures that make this process easy for you.
2. Define Audience
Your primary demographic must affect your brand to some level. In other words, who is your intended audience and why should they care about your particular brand? Always keep in mind while building your product who your audience are.
Also, try shaping your brand around your audience. To achieve this, the colors you choose, logo design, the messaging, and every part of your brand’s identity needs to be relevant to your central audience.
Many companies spend a lot of money determining what their audience wants. Customers after all keep you in business. So think with them in mind in terms of brand design. From surveys to phone calls – one of the best ways to get to know your audience is to reach out to them.
3. Build a Great Logo
This is crucial. The significance of a good logo cannot be overstated. Your logo is an important part of your brand’s identity, contributing to all parts of the brand. We’ve talked about personality, and your logo should help you portray it.
Your logo should also incorporate your color palette. In certain aspects, it must assemble several parts of the brand puzzle. So you want to devote some time to it.
When developing your logo, it can be tempting to go overboard to leave a lasting impact on anyone sees it. This is a fantastic idea, however it should be carefully studied how your logo will fit into the broader identity of your firm. Make sure your logo’s features, such as typeface and color, complement the rest of your identity.
4. Get the Right Color Palette
The color palette you choose goes hand in hand with logo design. Color, like your logo, is another factor that inspires emotion, so choose wisely. You want to make an emotional connection with your audience.
You want to choose colors that people already associate with your organization when selecting your hues. If you don’t already have a palette, consider what colors go well with your overall identity. Below are what some of the colors can do on your brand identity;
Red: This is the color of fervor and energy. It’s ideal if your brand’s identity is loud, youthful, and exciting.
Orange: Another high-energy color, orange is fantastic for seeming pleasant and fun. Because it is less frequent than red, it will also make you stand out.
Brown: Brown is likely the least used color in branding, but this could work in your favor! Any time you do anything out of the ordinary, it helps you stand out. Brown can also help customers associate your brand with toughness or masculinity.
Nothing is more classic and effective than black if you want to be perceived as current or sophisticated.
Blue: As the most generally appealing color in the spectrum, blue can assist your branding in seeming more stable and trustworthy.
Purple: This is the hue of royalty, so if you want to convey a rich vibe in your logo, this is a safe pick.
Pink: Whether right or wrong, pink is culturally associated with femininity, thus if your brand is aimed at women, pink should be a strong contender for your brand color.
Yellow: The color of sunshine, yellow, is all about happiness. Its upbeat mood makes it a wonderful choice if you want to feel fun, approachable, and affordable.
Green: Green is an extremely flexible hue that can be utilized for almost any brand. However, when people see green, they immediately think of two things: money or nature. If your brand is associated with one of these things, green is an extremely good color to use.
5. Choose the Right Typography
The typeface used in all marketing materials is just as significant as the color or logo. The writing style you select speaks a lot about the firm and what it stands for. Keep in mind that fonts are really strong. Consider having a bespoke font created for specific elements—this might create your distinct brand identity.
In design, there are four major types of typography:
- Serif Fonts like Times New Roman which can best suit your brand if you want your brand to appear traditional or trustworthy.
- Sans Serif Fonts like Helvetica which are letters that have smooth edges.
- Script Typography that work best if you want to add a feminine feeling to your brand.
- Display fonts are used to create brands identity that cannot be forgotten easily. So, if you want to create a brand identity people won’t soon forget, Display fonts can work for you.
There are thousands of fonts you can use for your design, and thinking about it can be so draining. Alternatively, our identity design services eliminate this challenge by providing a font that soothes your brand message.
6. Maintain Your Brand Language
Brands are built via messaging. We briefly discussed the famous taglines. What works for those companies is that the terminology that follows (in whatever they put out) is accurate. So, if yours is a more entertaining brand, employ language that reflects that. When dealing with high-end clients, employ more professional terminology.
Knowing your brand’s personality might assist you in establishing the tone and style of words to use in this situation.
7. Use Social Media Platforms
Social media is one of the most effective ways to promote your brand. It provides a more intimate interaction than your website. You want to directly engage customers on your social media sites. Make them feel at ease with who you are and, eventually, with your brand identity.
From your Facebook cover photo to your Twitter account, be sure that everything you upload/use/display is consistent with your brand identity. These platforms provide a fantastic opportunity for you to broaden the reach of your business. Simultaneously, you can strengthen the many elements connected with that brand.
Don’t let the platforms sit idle. Engage with customers that provide feedback or comments on your product or service. This is how you grow a following. This is also how you contribute to the general reputation of your brand.
8. Be Consistent
Whether you’re promoting your business on social media or in more traditional ways, you want to make sure everything is consistent. The importance of consistency cannot be overstated. You’ve worked hard to create a distinct brand identity; now it’s time to instill it in people’s minds. The big names, the memorable corporations, are masters at this.
9. Package Your Brand Identity
Paying attention to the smallest details can help your brand stand out. Using branded packaging can be a lovely touch that will be appreciated by the end-user if done appropriately. Having your logo, brand symbol, or even utilizing your own distinctive brand font for any typography on the box may make all the difference in establishing a good first impression on whoever received one of your promotional items.
10. Get Your Identity in Email
Another wonderful strategy to strengthen your brand identity with your customers is to include your brand signature and logo in your email. Simply including your branding will allow your recipients to identify who sent the email at a look. You may also use customized email banners and layouts to make your emails seem distinctively yours.
11. Have Brand Style Guide
Once you’ve acquired your design assets, you’ll want to ensure that they’re used correctly, which is why you should produce a brand style guide. This document, which specifies your design assets, when and how to use them, as well as any design do’s and don’ts for your brand, will guarantee that any future design is consistent with your brand identity and develops the perception with your target audience.
Why Choose Socialander Identity Design Services?
Our identity design services are unique for so many reasons. Apart from the clear mental picture it gives your customers and prospects about the brand, it also makes brand awareness and positioning a straightforward task.
Our team of experts with years of experience in identity design will take you through a journey that will bring you to your choice destination. And by constantly giving you updates regarding our activities, you’re not bothered about the growth stage of the design process.
If you’re ready to make a pick among our flexible identity design services, that is one of the best decisions you’ve made for your business. You can get started immediately when you book a free consultation session with our team.