Marketing is something every real estate seller in Nigeria should take seriously. It starts from getting real estate buyer leads and then extends to lead nurturing and conversion.
As a real estate seller, you should learn marketing if you want to succeed in the business. In the course of this post, you would learn all about how to get leads as a real estate marketer.
Why should you generate real estate buyer leads?
Your buyer leads are people who already have an interest in real estate. The aim is to get all these people interested in your brand and what you offer.
Once you get them to like your brand, you can go on to nurture them convince them more to make sales.
You get real estate buyer leads by presenting yourself as the solution to their problems. People would get into your funnel if you have something to offer.
Challenges with getting real estate buyer lead in Nigeria
It is worthy to note that getting leads as a real estate seller can be a hard nut to crack. The market is already saturated and there is a lot of competition.
You might not find it easy making waves through the crowd.
Also, a lot of people have lost trust in real estate sellers. This is because there’s been a lot of scams and illegal transactions. People would become skeptical at first and you have to put in a lot of work to gain people’s trust.
10 Tips to getting real estate buyer leads in Nigeria
- Have a website: Don’t fail to appear professional. Have a good website where you upload all you have for sale. You can build the website yourself, or you could contact socialander digital agency to do it for you.
Remember that people get the first impression of your brand once they come on your website. It is good you make them feel at home on your website before they buy a home from you.
- Content Marketing: people have a lot of questions about real estate.
- How to buy a house
- Where to buy a house
- Who’s the best agent to buy
You can put it upon yourself to create content around these questions and put it out there. You can do this through your blog, your social media page, and by sending emails. As you answer these questions, people would perceive you as a professional.
You can get leads by including a call to action at the end where you collect their information.
- Be active on social media: 61% of organizations that engaged in social selling saw an increase in revenue growth compared to 41% of organizations that did not use this as part of their sales strategy. You have to be where your customers are for you to make sales.
Getting real estate buyer leads is even easier with social media. You can easily target those people that have interacted with your brand on social media.
- Brand yourself: Present good branding. This is not all about having a logo but talks more about maintaining your brand personality throughout your brand communication.
- Be good at what you do: This is the first thing to work on. Don’t just present yourself as a trustworthy real estate seller, work at becoming one.
- Value referrals: A report by the National Association of Realtors (NAR), shows that over 64% of an agent’s business comes from their circle of influence. This is what you earn when you offer flawless services to your customers.
They will like your brand and even refer other people in their circle.
- Invest in the right tools: Tools have made things easier. You can invest in tools like message bots which help you to engage with visitors once they come on your website, send targeted messages to your audience by leveraging their browser history to send them targeted messages.
- Invest in SEO and other promotional tools: SEO(Search Engine Optimization) would make your brand be discovered on the web. Optimize your page for better visibility. You can hire socialander’s SEO services for an expert service.
Don’t forget about paid advertising which can be in the form of search engine marketing and social media ads/promotions.
These activities would put you in from of your real estate buyer leads. You can’t get people in your funnel if they haven’t seen your brand anywhere.
- Organize an event: Remember that the main idea of getting real estate buyer leads is to find people interested in your product and bring them all together. You can do this by organizing an event where you enlighten people on the subject of real estate.
You can get their contacts at the end in exchange for the knowledge offered. Organizing events have proven to be an effective marketing strategy in Nigeria.
- Persevere: Patience is a virtue. Some things would not work out as much as you want. It is on you to keep winging it, to keep finding out what works and infusing it in your brand.
Pro tip: Go beyond digital!. The real estate business in Nigeria is still adapting to the digital space. It’s been an offline venture. Don’t be so caught up with marketing online, some of your customers are not online.
How do you then get real estate buyer leads offline?
Organizing events can help. Advertise this event on radio stations, tv ads, posters, banners, trade fairs, etc. If people can’t see your brand online, they should see it offline. Just be everywhere.
You can do this event occasionally, it’s all part of lead nurturing. When people keep seeing your brand beyond the online space. It would give you an edge.
FAQs on getting real estate buyer leads in Nigeria
Is getting real estate buyer leads easy?
Things are much easier when it is done with the right tools and knowledge.
Getting real estate buyer leads involves having knowledge about the real estate market and investing in marketing tools.
How do you get real estate buyer leads?
You can get real estate buyer leads through email sign-ups, social media follows, SMS integration, local events, etc.
Once you’re doing your digital marketing well, you can incorporate these lead generation mediums and start getting real estate buyer leads.
What are the challenges to getting real estate buyer leads in Nigeria?
In Nigeria, there are a lot of real estate sellers. You would face fierce competition once you’re starting.
Putting in a lot of work in getting buyer leads would do a lot for you.
You would also have to convince people that you’re legit. The best way to do that is to be legit yourself. Give people exactly what they expect from you, and even more. With time, people would trust you.
Conclusion
Everything that would make you succeed in real estate in Nigeria does not start and end with getting buyer leads. You have to understand your market. Extensive market research would help you do that.
Also, you need to nurture your buyer leads to the point where they face no doubts to buy what you sell. This whole thing would be complete only when you make sales.
Don’t be distracted with getting buyer leads that you forget to sell to them. Digital Marketing is an all-around marketing strategy, feel free to contact us for all your digital marketing activities.
If you have more questions on how to position your brand as an expert in the real estate industry, you can book a free consultation session with us by just clicking “I want a free consultation”
