The world of marketing has changed intensely in recent years and Google Ads is one of the platforms that is driving that change. Candidly, Google Ads is one of the most effective methods for paid online advertising.
With Google Ads, businesses can reach anyone who uses Google to find information, products, and services online. When used correctly, Google Ads can send you a large number of people who want exactly what you offer.
If you do not currently have a Google Ads account for your business, or are not using your Google Ads account to the fullest, you should seriously consider making the most of this platform.
What Are Google Ads?
Google Ads is Google’s online advertising program. This program allows you to create online advertisements that are targeted at audiences interested in the products and services you offer. The Google Ads platform works with pay-per-click (PPC) advertising. That is to say, you must pay each time a visitor clicks on your ad.
But there are so many advertising means and methods. It can be difficult to determine which one is right for your business. Influencers and marketers always tell you to invest in this and that without really explaining why.
How Do Google Ads Work?
When you make a Google ad spend, the first thing to do is tell Google which of these three goals you want to achieve. Whether it’s to increase the number of calls to your business, to attract more visitors to your business, or to direct people to your website or business homepage.
Then decide whether your ad copy will serve a global or a local audience. After that, use pictures or three short phrases to tell Google what makes your business different. Google uses this data to create your ad copy.
Finally, set your budget that Google will use to predict the success of your Google Ads campaign, and Google will serve your ad. Your target audience will see that your ad rank is high and appears as a top search result. As more people click on the ads in your PPC campaign, your business will get closer to meeting your preset budget.
Further Reading: How to Use Google My Business to Get More Customers
How Do I Use Google Ads?
Here is a step-by-step procedure on how to use google ads:
Step 1: Log in
Just go to the Google Ads website and log in with your Google account. If you don’t have a Google account, you will need to create one. Don’t worry, it shouldn’t take more than a few minutes.
Once you have entered the required details, you will land on the next page to create your first campaign. Here you can choose your budget, target your audience, set your bids, and write your ad copy.
Step 2: Set Your Budget
As you can see, defining a budget is the most important task on the list. Setting your daily budget ensures that you never exceed your spending limits. The best way to calculate your daily budget is to first determine the number of visitors your landing page can convert to customers. If you’re just starting, it’s okay to work with averages.
After choosing the currency and budget you want, click Save and proceed to the next step.
Step 3: Choose Your Target Audience
In this step, you can specify the geographic location of your target group. This feature ensures that your ad is only shown to users who search for the keywords you offer and are available in the geographic location that you specified.
Step 4: Choose A Network
Here, you choose between the Google search advertising network and the display network. The search network places your ads on the Google SERPs, while the display network shows your ad on all the websites that serve ads.
The search network is recommended for beginners and small businesses as it will show your ads to people who are specifically searching for keywords relevant to your business. Display ads are great for branding and retargeting, and they generally have a much lower CPC. But they are not as query-oriented either.
Step 5: Choose Your Keywords
Keywords are the search terms or phrases that a user enters into the Google search box when searching. On Google, you can choose between 15 and 20 keywords that can make your ad appear in the SERP. Don’t worry, you can always add more keywords later.
It is recommended that you pick a few keywords that you are sure will yield results rather than pick 20 that you may find relevant.
Step 6: Set Your Bid
Google Ads uses a bidding model. A bid is the amount of money that you are willing to pay for each person who clicks on your ad. If you and your competitor are bidding on the same keyword and are willing to pay more per click, your ad will run higher than theirs.
However, setting bids manually can be more profitable. Although sometimes this also requires additional ongoing maintenance.
Step 7: Write Your Ad
Writing your ad is possibly the most critical part of this process. We encourage you to think about it and make it really convincing. Your message should convey your offer so clearly that the user is convinced that they will click on your ad and visit your website.
Step 8: Create Your Ad
When you have finished writing your ad, click the “Save” button and proceed to the last step of the process. In this step, Google will ask for your business and payment information. You will be charged when your allocated budget is exhausted or 30 days later, whichever occurs first.
Why should I Use Google Ads for my business?
If your business has a valuable product or offers to sell to a market audience, there is no reason not to at least try Google Ads. The thing is, it all comes down to dollars and cents. If you don’t get it right, you probably won’t see a return.
However, if you have a powerful team, an individual, or a combination of both, carefully executing your PPC strategy, your business growth can only double, triple, or quadruple on the PPC marketing side.
1. With Google Ads, you can easily reach your customers.
Being seen exactly when they search for your information, product, service, offer, or location is intent and profitable marketing.
However, as a small business hoping to get into the top ten search results organically, you must realize that you are competing with motivated, experienced, and career-long SEO professionals.
With Google Ads, you can compete at the same level no matter how long you’ve been around or your expertise.
2. Get results faster than SEO
It may take years before you see one of your pages in the coveted top position for a broad search term. Some companies will never see it.
However, when you start with Google, your chances of skipping all organic results on a search engine results page increase exponentially and it also becomes easier. There is no endless search for links to shake up your page a bit. You don’t think about keyword density on your post-click landing page. Place ads and increase the chances that people will see you first.
3. Google Ads Deliver Predictable Results
Unlike most other forms of advertising, Google Ads has a certain level of predictability built-in. This removes much of the uncertainty and allows you to work at a level that you know can be profitable.
You can use Google Ads to test which demographics, keywords, devices, and headlines are most effective. You can reduce bids on terms and keywords that are not as profitable and more on profitable terms. You can expand your budget on terms that you think are predictable, reliable, and consistent to generate a steady stream of quality leads for your business.
4. Gmail Ads
Since 53% of email users are logged into Gmail, you want to choose this email platform as your advertising location. And you can with Google Ads.
Gmail advertising is also cheap to use, as not many advertisers choose to use it.
5. Ads help you differentiate yourself from your competitors
The speed and accuracy of Google Ads is out of this world. Compared to search engine optimization, you will undoubtedly get a huge advantage over your competitors. You’ll instantly appear in search engines whether or not you have a consistent digital presence, and your website will get more clicks in search results than any of your competitor’s corporate websites that didn’t go with the fast-moving stone ads.
This puts you ahead of your competition and allows you to expand faster and be confident in a successful business that is ahead of the curve with a competitive advantage.
Google Ads is an extremely powerful new customer acquisition tool for small businesses. However, if the platform is not used wisely, it can cost you actual money in advertising without generating a significant ROI.
So, you must avoid using Google ads the wrong way by delegating it to experts you can trust who will help you easily set up your business. You can get this process started when you book a consultation session with us by clicking “I want a Free Consultation Session.”