Facebook Advertising Service
A digital marketing firm dedicated to improving your following,
generating leads and increasing sales.
With the world’s largest social media network, Facebook advertising services help your business grow its online following, raise brand awareness, and improve lead generation and revenue-driving initiatives.
Make Facebook advertising simple with Facebook PPC management services.
With its large audience (over two billion monthly users), extensive targeting capabilities, and various ad formats, Facebook is a must-use advertising channel for businesses looking to expand.
We provide Facebook ad management services at Socialander to help your company get the most out of Facebook. We offer an all-in-one Facebook advertising solution, from developing your strategy and ad creatives to deploying and tracking your advertisements.
Continue reading to find out more about our Facebook ad services, including what they entail and how much they cost. Alternatively, you may speak with a Socialander strategist one-on-one by contacting us online or phoning.
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Why should you use Facebook's ad services?
Investing in Facebook advertising services, as well as advertising on Facebook, has various advantages:
- Get access to one of the largest (and most active) social media networks.
- Get cost-per-click (CPC) rates that are around $0.97 on average.
- To reach your target demographic, create hyper-targeted adverts.
- At an average cost-per-lead (CPL) of $1.07, you may generate qualified leads.
- Remarketing advertising can be used to re-engage website visitors.
- For an average cost of $7.19, you can reach 1000 people in your target audience.
- Use social media to drive visitors to your website. You also receive these benefits when you employ Facebook ad management services:
- Qualified social media specialists provide expert assistance (and a Facebook Marketing Partner)
- Years of expertise have led to competitive strategies.
- Competitive intelligence to help you improve your marketing
- Reporting that is useful to your team and helps you improve your plan
- For data-driven campaign moves, artificial intelligence and machine learning technology are being used.
Socialander, as your Facebook ad services supplier, offers innovative solutions for delivering successful messaging to users who are most likely to respond – prospective customers in your audience! We’ll work with you to determine your target audiences and devise the most effective plan for reaching them. Your company will reach its most ambitious social media goals with our help.
Throughout the creation, targeting, and monitoring phases, our social media experts will work closely with you to ensure that we’re meeting your needs.
We know how to promote on Facebook as a Facebook Marketing Partner.
What kind of businesses should make use of Facebook ad management services?
Are you unclear whether or whether your company should invest in Facebook ad management?
Working with a Facebook advertising firm is a great idea if you want to:
- Facebook can help you raise brand recognition.
- Save time when it comes to marketing your company on Facebook.
- Find out how to advertise on Facebook, how to scale campaigns, and how to track results.
- Take advantage of the expertise of Facebook advertising specialists.
- Compete with other people.
- Ad clicks, budget, and conversions should all be optimized.
- Create effective Facebook marketing campaigns.
- Resolve ad performance plateaus on Facebook.
Contact our strategists if you’re still unsure whether Facebook ad services are ideal for your business. They may provide you advise on whether you should invest in professional Facebook advertising packages if you explain your business and goals, as well as your present ad strategy.
What are the features of Facebook’s ad services?
Our Facebook ad services at Socialander offer an all-in-one solution for Facebook advertising.
As part of our services, your firm will receive the following deliverables (once a month):
- There can be up to four different adverts.
- Up to two advertising campaigns are possible.
- Up to four targeting and copy changes are possible.
- 1 one-on-one consultation
Furthermore, your Facebook ad management services include:
- A dedicated social media expert
- Facebook advertising plan that is unique to you
- Facebook advertising that are mobile-friendly
- Targeting specific demographics
- Setup and optimization of a Facebook Ads account
- Installation of the Facebook Pixel
- Response time is 48 hours during business hours.
- And there’s more!
You can also join up for social media ad commenting monitoring if you like. We boost your quantity of advertising, campaigns, and more if you partner with Socialander to advertise on more social networks, such as Instagram or Twitter.
What does it cost to advertise on Facebook?
When it comes to Facebook advertising services, transparency is crucial. That’s why we make our rates and deliverables public, so you can evaluate if Socialander is the right partner for your expanding company.
Now you can see our Facebook pay-per-click (PPC) management costs:
What to look for in a provider of Facebook ad services
It’s critical to select the right partner to help your company with Facebook advertising services.
Look for a Facebook advertising agency that keeps up with the latest Facebook advertising trends and invests in continual training for its employees so they can learn new techniques.
Look for pricing and deliverables that are transparent. Pricing for Facebook advertising agencies may be posted on their website or shared after contacting them for a quote.
When looking for a Facebook advertising agency, one of the most crucial features to look for is transparent pricing. Learn how an ad agency communicates Facebook advertising results with clients and whether you’ll have access to real-time campaign performance.
Evaluate the communication abilities of every Facebook advertising professional you speak with during your investigation. Do they communicate properly and respond quickly? Is it bothering them or do they want to answer your questions?
You may pick a quality Facebook advertising service provider (like Socialander) for your business using the guidelines above.
What metrics are measured by Facebook’s ad services?
To assess the effectiveness of Facebook advertising, Socialander use a variety of metrics. We use Facebook Ads Manager (network performance), Google Analytics, and our own Socialander software [SOFTWARE NAME] to evaluate data.
- Ad outcomes on the Facebook platform are referred to as network performance. Impressions, reach, interactions, cost per click, click through rate, and clicks are all key performance measures.
- The data from your Facebook advertising in terms of traffic on your website is referred to as site performance. Sessions, bounce rate, average time on page, pageviews, goal completions, and transactions are all key performance metrics.
Our Facebook ad services and professionals will assist you in defining your most crucial KPIs and analyzing campaign outcomes in order to optimize and improve performance.
Facebook Ads Manager
Although key performance indicators vary slightly and are weighted differently depending on your Facebook advertising goals, there are a few KPIs that apply to practically every campaign:
- Impressions
- Reach
- Results (clicks, views, post engagements, conversions, etc.)
- Cost per result
- Results rate (click-through-rate, conversion rate)
Socialander will install or optimize the Facebook Pixel using Facebook Ads Manager. By tracking site visitors and their activity, the Facebook Pixel delivers even more insight and measurement into Facebook advertising results.
The Facebook Pixel is a short bit of code that is placed at the top of every page on your website. The code keeps track of all website visitors, not only Facebook visitors, as well as the pages they visit and actions they take.
Advertisers can use the Facebook Pixel to remarket to website visitors, track and measure leads and sales, and optimize campaigns for these valuable actions using the Facebook Pixel.
Google Analytics
Google Analytics is essential for assessing performance when a Facebook advertising strategy includes goals such as driving and increasing traffic to your website.
The Facebook advertising team at Socialander studies what happens when people leave Facebook to visit your website. The following are some crucial inquiries:
- What is the average length of time that visitors spend on the site?
- What pages are they looking at and how many are they looking at?
- How much of the site’s traffic is new?
- When visitors come to the site, what percentage of them bounce?
When it comes to optimizing Facebook advertising campaigns, data from Google Analytics and on-network performance are both important.
Which ad formats are available through Facebook’s ad services?
Based on your resources and goals, Socialander will work with you to determine the optimal type of ad format for your Facebook advertising campaign. With our Facebook ad services, we use all of the available ad forms.
Copy, tone, call-to-actions, and medium are all advertising characteristics that apply to any form of ad campaign. These aspects lay the groundwork for various formats, therefore it’s critical to have strong elements here if you want to get the most out of your campaign’s ad formats.
The following are examples of ad formats:
Single Image Ads:
- Include a single image, header, copy, link description, and call-to-action with a link to your site.
- The most common application is in a traffic or conversion campaign.
Photos:
- Include a photograph and a copy of your resume.
- It’s appropriate for usage in post-engagement or awareness initiatives.
Videos:
- Include a video in your advertisement.
- Can be utilized without a destination link in a post-engagement campaign, or with a title, description, and call-to-action below the video in traffic and discussion campaigns.
Carousel:
- Create a scrolling carousel with many photographs and a call-to-action, each with its own headline and link description.
- In traffic and conversion initiatives, it’s most typically employed.
Canvas:
- Canvas can be utilized in any advertisement with a location.
- Canvas works in a similar way to constructing a Facebook landing page.
- Create a mini-landing page for your ad with videos, photographs, text, buttons, and more to provide more information than you can include in the ad that appears in the News Feed.
Catalog:
- Promote many products in a Carousel or Collection format with a Facebook Catalog.
Which ad formats are available through Facebook's ad services?
Based on your resources and goals, Socialander will work with you to determine the optimal type of ad format for your Facebook advertising campaign. With our Facebook ad services, we use all of the available ad forms.
Copy, tone, call-to-actions, and medium are all advertising characteristics that apply to any form of ad campaign. These aspects lay the groundwork for various formats, therefore it’s critical to have strong elements here if you want to get the most out of your campaign’s ad formats.
The following are examples of ad formats:
Single Image Ads:
- Include a single image, header, copy, link description, and call-to-action with a link to your site.
- The most common application is in a traffic or conversion campaign.
Photos:
- Include a photograph and a copy of your resume.
- It’s appropriate for usage in post-engagement or awareness initiatives.
Videos:
- Include a video in your advertisement.
- Can be utilized without a destination link in a post-engagement campaign, or with a title, description, and call-to-action below the video in traffic and discussion campaigns.
Carousel:
- Create a scrolling carousel with many photographs and a call-to-action, each with its own headline and link description.
- In traffic and conversion initiatives, it’s most typically employed.
Canvas:
- Canvas can be utilized in any advertisement with a location.
- Canvas works in a similar way to constructing a Facebook landing page.
- Create a mini-landing page for your ad with videos, photographs, text, buttons, and more to provide more information than you can include in the ad that appears in the News Feed.
Catalog:
- Promote many products in a Carousel or Collection format with a Facebook Catalog.
What are the goals of Facebook ad services?
Each company’s aims for a Facebook advertising campaign are different, according to Socialander. Facebook advertising offers goals at every stage of the sales or conversion funnel, from brand awareness to conversions.
Our Facebook PPC campaign management services include all of the following objectives:
Awareness
Do you want to reach out to new customers or raise brand recognition for your company or brand? Your campaign will benefit greatly from a goal that focuses on raising awareness.
For example, a law business may utilize Facebook advertising to target people who are actively interested in the firm’s services. Someone involved in a recent car accident, for example, may notice a lawyer’s Facebook ads because they are looking for a lawyer to defend them.
At the awareness level, there are two alternatives for Facebook advertising objectives: Brand Awareness and Reach.
Both goals have to do with boosting your company’s visibility. The following is how they differ:
- The goal of the brand awareness objective is to reach out to people who are likely to be interested in your brand, product, or services.
- The goal of reach objectives is to reach as many people as possible in a target audience.
Consideration
Choose a consideration objective for your Facebook ad to move individuals down the conversion funnel.
All objectives in this category include a user taking an action, whether it’s visiting your website or watching a video. This pushes people to interact, watch, click, or engage, taking them a step beyond awareness.
Traffic, engagement, app installs, video views, lead generation, and messages are among the goals.
Traffic: The goal of this objective is to increase the amount of traffic to your website.
Engagement: There are three types of engagement objectives.
- Increase the number of people who engage with your Facebook content by increasing post engagement.
- Increase the number of people who like your Facebook page.
- Increase the amount of people who attend a Facebook event by increasing the number of people that RSVP.
Mobile app installation: If your company has an app that you’d like more users to download, this goal is useful.
Video views: The video views objective will increase the number of times your video material is seen.
Lead generation: Using email and information collecting, the lead generating goal can help you generate more sales leads.
Messaging: You can start more interactions with people in your audience by using the messages objective.
Conversion
Is it possible for Facebook to help your company’s bottom line? Yes! To increase conversions on your website or in your business, Facebook offers three conversion goals, which can be found below:
These goals work best when you’re targeting warm audiences, or people who are already familiar with your company. Conversion campaigns can employ objectives from the Awareness and Consideration stages to fuel greater audiences.
Conversions: Encourage important actions such as purchases, quotations, forms, and downloads on your website.
Catalog sales: Increase the number of people who buy things from your Facebook Product Catalog. This goal is solely applicable to e-commerce stores.
Visits to stores: Promote in-store visits. This goal is available to businesses with Facebook Locations, which means you have a Facebook Business Manager account and your application to use the function has been approved by Facebook.
What kind of targeting does Facebook utilize for its ad services?
Facebook advertising allows you to target both large, broad audiences and small, targeted groups. The target demographic for a Facebook advertising campaign is determined by the campaign’s objectives.
Our Facebook ad services leverage three basic sorts of audiences provided by Facebook:
- Saved Audiences— Usually a large group of people.
- Custom Audiences —Audiences that are typically quite particular.
- Lookalike Audiences – Usually a large group of people.
Saved Audiences: This includes demographics, age, gender, location, interests, and behaviors. These identities and traits can be used by Facebook advertisers to generate audiences based on information about their target audiences.
Custom Audiences: Facebook advertisers can take advantage of data and interactions from websites and Facebook pages. These audiences are created using data from your website traffic, current customer lists, or Facebook users who interact with you or watch your videos.
Custom audiences can be used by Facebook advertisers in remarketing campaigns to keep current customers coming back or to stay top-of-mind among users in the conversion or sales path.
Any of the identifiers provided in Saved Audiences can be layered on by Facebook advertisers.
Lookalike Audiences: Users who are similar to users in one of your Saved or Custom audiences are included in Lookalike audiences.
They may have similar interests, demographics, and behaviors as the target population you’ve chosen.
Any of the identifiers accessible in Saved Audiences can be applied to Custom and Lookalike audiences by Facebook advertisers.
Begin using Socialander’s Facebook Advertising Services
Are you interested in launching a Facebook marketing campaign with Socialander?
Our Facebook advertising professionals at Socialander will devise a strategy for you, assess and optimize campaigns on a regular basis, and provide transparent reporting on results.
Socialander also works with a Facebook advertising professional to get direct support and information on the latest features from Facebook!
Contact our team of strategists today to learn more about our Facebook advertising services or to get started!
Frequently Asked Questions on Facebook Advertising Services
Because Facebook advertisements may reach clients early in the buying process, even before they are aware of their preferences, they are easier to set up than Google AdWords. Furthermore, it generates an immediate influx of traffic to your website, which is beneficial to SEO.
By first creating an ad campaign and promoting the page, you can create sales leads. After that, decide on an audience and a budget for the advertisement. You can also alter the content and image in the advertisement.
Choose lead generation as your goal, and the program will guide you through the various phases. The call to action will direct you to a form where you may collect information about sales leads in the manner you specify.
Before you produce and pay for your ad, you must first evaluate your return on investment. Even though the cost per click is less expensive and more effective than some other social media platforms, if you’re not making the money you expect, it’s probably not worth the effort.
Begin with a core audience and gradually widen it by adding categories one at a time. You can also make many adverts for different audience groups based on your company objectives. Keep an eye on the ads and select one or two groups that have produced the best results, then reproduce them for your next campaign.
WordStream investigated the Facebook Ads performance of 256 of its US-based clients, despite the fact that the data fluctuates depending on market dynamics and economic conditions.
They devised a number of useful benchmarks. It may provide some direction for your Facebook ad initiatives. The best solution, though, is to build your ad and then adjust and re-tweak it to determine what works best.
Images of people fare better than images of animals. As a result, many advertisers use Facebook advertising to highlight the people who work for your company. Additionally, some businesses benefit from unusual and amusing photographs with personality. When selecting photos, use caution and discernment because they may clash with your company’s brand.
If your ad campaign does not follow Facebook’s advertising regulations, it may be rejected. The image having too much text is one of the most typical causes for Facebook rejection. Text-heavy images receive less distribution and engagement from viewers than images with no text.
Facebook Pixel allows you to track the website traffic produced by your Facebook ads. Pixel codes can be generated by Facebook for your website. If you are the one who runs your website, or if you ask your website administrator to do it for you, install it.
The Facebook Pixel is a snippet of code that you may add to your website to track visitor traffic. It’s critical to test and validate that your pixel is firing properly after you’ve set it up.
You give up control of where your advertising appear after you set up ad targeting based on geographic area, interests, groups, sex, income level, and other factors.
However, Facebook’s manage ad page includes a nice feature where you can see a list of URLs where your ads appeared. Every 30 days, Facebook recommends updating this list by blacklisting URLs where you don’t want your ads to show.
There are eight different ad formats available on Facebook. Video commercials, narrative ads, photo ads, carousel advertising, messenger ads, collection ads, slideshow ads, and playable ads are the different types of ads. It’s just as crucial to use the appropriate format for your ad as it is to use the right language and picture. Please utilize each of them and see what they have to offer.
The quality of the ad, the investment, the industry, the budget, the audience, and a variety of other factors all influence the expectations and outcomes of Facebook ad campaigns. The only way to know for sure how effective Facebook advertising is for your business is to test it out, design advertisements according to the requirements, and track the results.