What is Social Media Management and Why You Need a Social Media Management Company
Social media platforms have continued to grow in their user numbers. Facebook, which is the biggest social media platform in the world, has about 2 billion users and even newer applications like TikTok are pushing towards that number of downloads. Of course, we can’t ignore how powerful and important social media has become for many people and businesses alike. Businesses with social media handles have adopted social media management as an important element of their structure. With strong advancements in science and technology, the owners of these platforms are bound to receive an increased number of users. But the whole social media might probably puzzle you, and you don’t yet see the importance of social media talk less of a social media company handling your accounts. Well, this article will give you a full insight into this concept and you’ll see a significant reason to get serious on social media. What is Social Media Management? Social media management is simply ensuring your visibility on social media platforms is excellent. To be precise, it deals with the creation, analysis, and posting of content on the platforms. Social media platforms such as Twitter, Facebook, Pinterest, Instagram, and LinkedIn have garnered high user numbers over the years. Their overall user number amounts to over 4 billion. To increase the efficiency of their platforms, they introduced prominent features that enable social media management to be easy. Furthermore, there are additional tools that have made it easier. A social media manager must handle social media pages, and the manager has to ensure these pages are optimized to get the best results for the business. Getting into the position of a social media manager demands a strong understanding of social media trends, data analysis, and so much more. However, let’s consider the importance of getting involved in social media before we expand this conversation. Why Get Involved In Social Media Management? It’s usually strange whenever I have a conversation with a business professional and they tell me they have no social media presence because they have a strong offline network. Well, I only see people who are cutting themselves short because they’re probably naïve or scared of “NOTHING”. Getting involved in social media will offer you a lot of benefits as a business professional, and I will list some of them. They include: #1. Wider Reach A wider reach is important if you want to scale your business. And quality social media management can ensure you get access to more individuals that can patronize your brand. #2. Less Advertising Cost Advertising costs keep rising on every platform. So, if you can get organic traffic, that would be profitable to you both long term and short term. Good social media management can guarantee you spend less money on advertising as you will create channels that can help you market your products without running advertisements. #3. Virality Most of the huge internet sensations today became big with just one post that went viral. Virality remains one of the fastest ways to hit a bigger customer base, as your market does the advertising for you. Creating viral content isn’t usually easy, as the least things you expect can grow viral. Turkish Chef Salt Bae became an immediate internet sensation after people saw the way he butchered and sprinkled salt on meat. That’s just the whole truth about virality; you never know what works. However, if you keep making constant efforts, something you do will give your brand and business that big break on social media. What Are The Top Social Media Platforms? A good social media management team understands there are so many social media platforms, however, there are certain platforms that fit certain types of content. So, in this section, I will list some top social media platforms and what quality of conversations or promotions you should use there. #1. Facebook When you start a conversation about social media platforms and you don’t start with Facebook, then you probably didn’t complete your research at all. Facebook remains the “King” of all social media channels commanding over 2 billion users. And maybe we can attribute it to the fact they’re older than the other, apart from YouTube. On Facebook, you can run any type of advertising and you will get great conversions. Whether text, video, audio, etc, Facebook has an audience large enough to be interested in your content. And considering the efforts they have made by introducing applications like Business Suite and Ads manager, I will go with Facebook any day for my advertisements. #2. Instagram Instagram started as its channel before Facebook acquired the company. The company started with a model different from Facebook as they put a higher level of emphasis on the image and less emphasis on the text that followed. With this model, business people and marketers who love graphics found an untapped market. If you want to run any form of advertising on Instagram, use high-quality images or designs. Your designs or images must be able to communicate your brand, as people will pay less attention to your text. Another great idea would be to adopt a carousel which is text inputted into an image. #3. YouTube YouTube is a company owned by Google. And till today, they remain the standard choice for individuals who are interested in video creation, editing, etc. YouTube has over 3 billion visitors much more than Facebook as they are the second most visited webpage only behind Google.com. Although YouTube has a large visitor number, you cannot run all forms of an advertising campaign on YouTube; you can only run campaigns that have videos. Smart Insights shows that video marketing is considered an important part of advertising. #4. Twitter Twitter is a great social media platform with user numbers in hundreds of millions. This platform is recognized as the most used platform for organizations and people in politics and government. On this platform, you send out brief messages to your followers called “Tweets” and people can either
What To Look Out For When Hiring A Social Media Manager
In this article, we would shine the spotlight on the social media manager role and we will show you how important they are to every business and what to look out for when trying to hire one. Brand awareness is very important to every business and we have social media managers holding this forte. A social media manager is key to any online business because they make the most of the social media platforms by creating and managing engaging content, marketing campaigns, and branding. Brand loyalty is another key area where a social media manager is also responsible for, they are to understand the way new customers/clients think and act. This in turn will foster a bond between your brand and your clients, even potential ones, causing repeat patronages of whatever goods or services you offer. Why Do You Need A Social Media Manager? Effective and efficient social media marketing will transform your business, give you the needed brand awareness, bring your target audience to your doorstep, and foster brand loyalty. Now, you can strategize and get the ball rolling, but we must warn you it is incredibly time-consuming. Social media marketing entails consistency, researching, and coming up with strategies every time. Also, keep the conversations with your customers and leads going, these are a lot right? This is why you need a social media manager. With the ever-changing updates, new features, trends, and user behavior, you will not be able to keep up and still run your business effectively and efficiently. What To Look Out For In A Social Media Manager Social Media X Business Analysis A social media manager should be able to recognize and spot content and conversations that are opportunities for your business. We know that the social media sphere is clouded with a lot of issues and opportunities at the same time. However, a social media manager should be able to sort through the noise and steer it positively for your business. Their Personal Social Presence Anyone can construe words to create a good resume, well for this kind of role, action speaks volumes. Have a look at their personal social media platforms and see what their activity is like. Are they consistent? Are they able to identify trends? If the person uses short forms to write their captions or just throws in a bunch of hashtags that are totally unrelated, you already know that is not your candidate. Can They Create A Bond Between Your Brand And Your Audience? An ideal social media manager should be able to create engagements, and campaigns. They are properly calculated for your audience to build lasting relationships. The content they produce should be current and informative, this will help in building loyal audiences. Loyal clients/audiences help in advancing your brand’s goal. Effective Storyteller An expert knows how to make use of the various broad host of social media channels at their disposal to use them to tell the same amazing stories that an advertising executive uses to “sell” customers on a company’s goods and services. Because of this, each social media platform has its own requirements for storytelling. For example, on Twitter, they must deliver a storyline in 140 words or fewer, while on Facebook, an interesting title must is used to assure users to “share” and comment on the post. A social media manager needs to have an eye for visually appealing content that will catch viewers’ attention, which is equally crucial. Crisis Management You need to know if your manager can handle circumstances because difficulty often arises without warning. A single insensitive or inappropriate Tweet can destroy a firm’s reputation. A single careless Facebook post can go viral rapidly and bring shame to an entire company. In order to prevent such errors from happening, social media managers need to be adept at addressing PR disasters when they arise as well as keeping a close eye on corporate social media material. Social media managers must be skilled in crisis PR, much like their traditional public-relations colleagues. Adopting Social Media Strategy To Align With Goals Even though social media experts are skilled at creating social media strategies, it’s vital that they get that these strategies do not exist in a vacuum but are a part of a much larger picture and exist only to further the greater aim. You need to hire someone who can swiftly change your social media strategy when your company’s objectives and priorities change. The ideal applicant should be able to take part in strategic planning meetings for the company and offer detailed suggestions for social media strategy. Creativity X Growth The ability to be creative is something that is innate and cannot be developed overnight. Since social media is constantly changing, you need to hire someone who can advance and stay current. Not only is it vital to adapt, but it’s also crucial to apply those changes to your online presence. Their ideas and originality will help you avoid being a copycat and instead make your company a leader. Which in turn will allow you to develop and advance. Ability To Learn Quick And Adapt Your strategies may suffer if your social media manager cannot rapidly adjust to having a solid understanding of social issues. Social media has so many layers and sub-layers that learning is never done. If your social media manager ignores these developments and keeps going in the same direction, your brand could suffer well. In order to adjust to new social scenes, they must truly desire social media. A Multitasker Who Knows Their Tools Multitasking is key to social media marketing. Social media has a lot of complexity, so there is plenty a brand can do there that goes far beyond just scheduling postings. The person who will represent your business should be very effective and able to strike a wonderful balance in order to keep it afloat and ahead of the competition. The tools they are used to, will go a long way toward providing you an
Simple Steps on How To Delete Instagram Account
If you want to learn how to delete an Instagram account for any of the following reasons: you may just need a break from social media, you may not need it anymore, you may want to protect your personal information, you may be addicted and need a break, or you may just want to hibernate for a while, then keep reading because we will walk you through the easy steps on how to delete your Instagram account. Like its parent company Facebook, Instagram is no stranger to the occasional privacy incident. Instagram poses a severe threat to your privacy because of password leaks, and default location tracking. Additionally, it notifies other users of your in-app behavior, including likes, comments, and interactions with stories. Instagram had recently started letting other users know when you are online and even when you were last active. It’s also understandable that a sizable portion of users is prepared to uninstall Instagram permanently given the increasing number of fresh reports outlining the detrimental impacts of social media on mental health. You might also think about deactivating or deleting your social media accounts if you wish to share a little less information online. This post will explain how to delete your Instagram account permanently when you’re ready. First things first, we would like you to know that there is a difference between how to delete your Instagram account and deactivating your Instagram account. Deactivating VS. Deleting If you need a break from Instagram because of life changes or you just need a break then you should consider deactivating your Instagram account. When you deactivate your Instagram account, your account goes through a ‘suspension’, meaning your profile, alongside your pictures, likes comments, and followers will be hidden from other users. To reactive your account all you need to do is log back in, and you are in again! Now, how to delete your Instagram account is different. If you decide you don’t need the Instagram app anymore, probably because you want to protect your personal information or social media isn’t just your thing anymore, then you will want to delete your Instagram account. Deleting your Instagram account means all of your data, which includes your pictures, following, saved posts, and so on, will be deleted and the only way to get back on the Instagram space will be by signing up again, unfortunately, you cannot use your previous username nor can anyone else. How To Deactivate Your Instagram Account If you are an android user, you cannot deactivate your account from the app, you will have to log on to the web browser on the Instagram website. Let’s get started! Go to the Instagram website and log into your account and click on your profile icon to go to your profile Click on the edit profile, scroll down to the bottom of the page and click on Temporarily Disable My Account From the drop-down menu, select the reason you want to deactivate your account You will be asked to reenter your password, enter it and select Temporary Disable Account You will get a message that says ‘Your account is now deactivated and it will be hidden from other users until you log in to it once again. P.S.: According to Instagram’s usage policy, you can only deactivate your Instagram account once a week. How To Delete Your Instagram Account If you are an android user, you are still in luck, just like deactivating your account, you can only delete your account through the web. To permanently delete your Instagram account, go to the Instagram website and log into your account. Click on the profile icon and select Delete Your Account from the drop-down menu select your reason for deleting your account Re-enter your password and click on Permanently Delete My Account Once you follow these steps, congratulations, you have successfully learned how to delete your Instagram account. How To Delete An Instagram Account For iOS Users In order to comply with Apple’s updated App Store guidelines, Instagram had to add an option in its app to allow users to delete their account on the service in June 2022. If you had searched for ways on how to delete your Instagram account or deactivate it before now, you would see that you will have to log on to the website. However, Apple asked that developers that offer account creation must also support account deletion from June 30th, 2022. Here are the steps to delete an Instagram account or deactivate it: Launch the Instagram app Click on the profile icon on the bottom-right corner of the app Tap on the hamburger menu at the top-right corner of the page Click on Settings Select the Account option Select Delete Account at the bottom of the menu Confirm by clicking Delete Account (or Deactivate Account) Following these steps, you will have successfully deleted your Instagram account, however, Instagram has a 30-day period whereby you can stop the deletion of your account if you change your mind. To do that, just log back into your account. In this period, your information will not be accessible by other users or the public. Don’t Lose Your Instagram Data You don’t have to lose your pictures and videos and curated content just because you don’t want to be on Instagram anymore. In order not to lose your data, you will have to download it. To download your data just follow these steps: Launch the Instagram app, click on the Profile Icon and click on the Hamburger Menu Click on Settings and click on the Privacy & Security button Select the Request Download tab Enter the email address where you want to receive your Instagram data Enter your password and in 48 hours you will receive a mail with a link to your data Click on the prompt titled Your Instagram Data to download your data. Activating an Instagram Account Again Follow these instructions to reactivate your Instagram account if you already deactivated it. Open Instagram
How to use Pinterest for business
What could you miss with social media marketing? Using Pinterest for business is yet another part to explore in your digital marketing strategies. A Brief Overview of Pinterest Pinterest is a social networking site where people get inspiration and ideas for their interests and hobbies. This social media platform is focused on finding fresh ideas and inspiration for the topics that you care about. That’s why Pinterest has designed three feeds so that you may browse Pins and discover the inspiration you need A Pin is an image that users may search for and save on Pinterest. Pins can also contain links to other websites, which is why Pinterest is such a successful tool for increasing traffic and revenue. Pins assist customers in locating further information about products they are considering purchasing. A wide range of interests may be found in Pinterest’s most popular categories such as fashion and food, automobiles, interiors, and travel. Think of Pinterest as an image search engine rather than a social network. For example, the search term “black leather sandals” will bring up thousands of results in the form of pins from fashion businesses, online merchants, bloggers, and other Pinterest users. Getting started with Pinterest for business If you have a personal account on Pinterest already, don’t worry, you can switch to a business account. Benefits of using Pinterest for business 1. Pinterest converts more browsers into buyers than any other social media platform. When compared to other social media websites, Pinterest is distinguished by the fact that it reduces the number of steps required from discovery to conversion. In other words, visitors from Pinterest convert into leads or sales at a quicker rate than visitors from other social media platforms. This is because of the way the platform works as you can easily link back to your website or online store with a pin. Think of Pinterest as the best place to capture leads for your business. 2. Pins Increase the Number of Links You Get from Other Websites Pinterest is great since each pin includes a link to the original source of the image. John Jantsch, CEO of Duct Tape Marketing, argues that “links established through photos are some of the best links you can acquire when it comes to actual interaction.” This is to say that pins and re-pins accounted for nearly all of the photographs on Pinterest. Pinterest’s expanding popularity will supply you with a significant number of highly relevant backlinks. And as long as visitors return to your site via these links, it’s always a good thing. 3. Your website, Twitter account, and Facebook profile can all be linked to your Pinterest account. Connectivity appears to be a key aspect in the development of social media websites. On Pinterest, you can automatically add new pins on Facebook to the news feed of those who follow you. As a result, your Pinterest photographs will be seen by a wider audience. Also, you can instantly send the pins you created on Pinterest to your Twitter feed as long as youre using the same email address for both your Pinterest and Twitter accounts. A ‘Pin It’ button can also be added to a company’s website or blog (similar to other social media sharing buttons). Using this feature, visitors to your site may easily pin items or other visual information. 4. Pinterest Is Hugely Popular Think of what a ten-million-viewing audience will do for your business. Any website would do well with these numbers. This massive traffic would be beneficial for your business especially if your website is the engine that powers your sales and marketing efforts. Pinterest is a good way to get more traffic to your website by increasing the number of links to your site. In fact, early data shows that Pinterest is more effective than other social networking platforms, even Facebook, in driving traffic back to a website. A website would receive more traffic from Pinterest than it does from Facebook. Warbly Parker, an up-and-coming yet low-cost eyeglass store, says Pinterest accounts for 11% of its social traffic. Twitter accounts for 18% of the total. 5. The level of engagement among users is high. Pinterest can become highly addictive to the users and this is good for business. People are always available to engage with your pins on the platform. Pinterest users are far from being passive individuals and you can utilize the platform to stick to the minds of your audience. Tips to become successful with using Pinterest for business 1. Pin more frequently and more evenly spaced You will get more Pinterest engagement by pinning more frequently. So instead of pinning once or twice a day, increase your frequency to ten pins a day and watch out for massive results. Also, schedule your pins and space them out for easier assimilation to your readers. You don’t want to lose their attention because your pins are ill-arranged. 2. Use beautiful images with the correct image quality The visual nature of Pinterest means that creating high-quality, compelling visual content to post is essential for effective business use of the network. Because users browse Pinterest on their mobile devices, you should use more Imagery that is oriented vertically. Be informed that ratios of 2:3 or above are recommended to avoid awkwardly cropped photos in post-production. Take into consideration the quality of your images and video. Pixelation should be avoided at all costs; therefore, Pinterest advice you to choose the highest-quality image and video. The caption should also be descriptive. Good descriptions can help you enhance your search engine optimization, provide context for your photos, and encourage users to click on links in your content. If it makes sense for your business and is consistent with your Pinterest marketing strategy, include your logo in your Pins to ensure that your brand does not get lost in the shuffle of Repins and re-posts. 3. Use catchy descriptions, prioritize keyword Since the Pinterest algorithm prioritizes keywords, you should be sure to use the
Ways to Use Social Media for Campaigns
There are a ton of benefits when you use social media for campaigns. Other than search engine marketing, social media marketing is becoming popular, and you shouldn’t miss out on it. The first thing to do to get started on social media for campaigns Before you get into social media campaigns, tick the following boxes: Tips for effectively using social media for campaigns 1. Conduct a thorough investigation of your competitors. Researching your competitors is a critical step that many marketers overlook when it comes to social media marketing, but it is one that you do not want to overlook. It can provide you with information about what is working for your competitors. You can then utilize this useful information to develop and improve your own marketing strategies in the future. Among other things, you can look at how the competition covers different types of themes and what kinds of content they provide. Do they provide tutorials or engage in a lot of Q&A? What types of content garner the most attention? You can also check what times they post, how frequently they post, and even what tone they’re using when they’re speaking. Does it appear that they are marketing forcefully or that they are offering more of a subtle nudge? You should find out in the course of your research. Discovering your competitors’ social media strategies will enable you to develop a more effective one for your own company, giving you a competitive advantage. In order to save time, you can either do your research manually or use rival research tools to gather the data for you. 2. Formulate a Strategic Plan First and foremost, you must have a good strategy for your marketing initiatives. Although strategy might get complicated, it is best to begin by breaking it down to its most fundamental components. The first thing to do is to decide on a campaign goal that you want to achieve. For example, do you want to develop an online community, increase the number of leads who come to your site, or promote your blog? After that, decide the metrics you’ll be tracking. If you want to drive leads to your website, you might want to track the number of users who contact you directly or who click links that promote lead magnets on your site. Then, organize your messaging and material around the goal in a way that your target audience will likely find appealing and effective. 3. Use different types of content to promote a single message. In the preceding phase, you should have determined the messaging that you intend to pass. Now, you’ll have to experiment with several delivery forms for that message, such as infographics, videos, and blog posts, to see which ones are most effective. You should market a single product across all of these distinct media types to see what your audience responds to. Continue to use a variety of forms while favoring the ones that perform best overall. This will ensure that your channels remain engaging and that your users remain engaged. Also, establish a healthy balance between promotional and non-promotional content. This is because if you exclusively post promotional information on social media, people will become disinterested and cease to follow you as a result of this. Those who share just noncommercial content on social media, on the other hand, will not see the kind of results that they are hoping to see. 5. Create content that is both unique and trending. Locate current hot subjects or techniques and inject your own personal flair into them. For example, rather than writing about how a particular social media update will hurt reach, you should write about how it will benefit businesses that make the effort to better connect with their customers. Because you, your company, and your product are all unique, avoid creating generic content for your audience. 6. Make use of scheduling software to make your routine more efficient. Attempting to create social media posts on the fly will not be successful. Instead, use scheduling tools to streamline the process, which will help you improve your campaigns and your daily routine. You may plan ahead of time by creating a social media calendar, which allows you to schedule posts to be published at specified times and dates. With this strategy, you’ll spend substantially less time bouncing around between different platforms to submit material, allowing you to devote more time to developing excellent content and engaging with consumers. 7. Make use of social listening tools and interact with your target audience. Tools for social listening are extraordinarily effective. People’s opinions about your brand can be gleaned through social media platforms. Make use of social listening software to track the effectiveness of your efforts and to learn about what people are talking about. You should also explicitly check what questions people have regarding your product, your brand, and your industry; such queries can provide useful content ideas for your website and social media channels. 8. Create a Hashtag that is specific to each campaign. Hashtags are extremely powerful on social media platforms such as Instagram and Twitter. They can assist in driving interaction, and, perhaps more importantly, they can assist you in tracking the effectiveness of your initiatives. Users who don’t remember to tag your brand directly in their posts will be able to measure the engagement and user-generated material if you use a unique, branded hashtag that is particular to your brand and certain campaigns. Branded hashtags should not be used in place of the more common hashtags that your target audience is already familiar with. In order to optimize reach and trackability, use both types of posts in each one. 9. Consider live streaming Livestreaming is a popular social media trend, and if you aren’t making use of it, you are missing out on a valuable marketing and branding opportunity. Go live on Facebook or Instagram to discuss topics that are relevant to your social marketing activities. In order to
How to Use Google Analytics For Social Media
If you arent using Google analytics for social media you would be missing out on a lot. With Google Analytics, you can find out what kind of content your audience likes and which social media sites they frequent. Google Analytics is a tool that helps you track the activities of your website including traffic from social media. Why is google analytics for social media important? If you have a sufficient amount of user data at your disposal, developing and optimizing your social media marketing strategy will be much easier. Moreover, Google Analytics allows you to gain access to this information without having to run from pillar to post. Google analytics helps do the following: Steps to get started with Google Analytics for social media The google analytics for social media reports and what they mean Overview report The Overview section provides a high-level overview of your website’s existing readership. It is not in real-time for that, you must utilize Real-Time Reports but it does provide a valuable summary of the current audience data on your site, including information on users, unique users, sessions, page views, bounce rate, and other metrics that are important to you. This study provides a quick look at how many individuals are converting on social media platforms for digital marketers. All completed goals are compared against the value of social referrals. Network referrals Google uses the term “referral traffic” to describe visitors who came to your site from sources other than its search engine. In this report, you’ll get engagement figures from several social media platforms. This can assist you in identifying the content that performs the best on each network. Landing page A landing page is the first page that a user sees when they enter a session in Google Analytics. As a result, your website’s “landing page” will appear in Google Analytics results. We can learn a lot about how our users arrive on our websites by studying the landing page report. To see how our pages are attracting visitors, we can refer to this data report. Conversions Conversion reports can provide you with information about the performance of each objective that you have set up on your website. Among the things they enable you to do is: track user actions on your site that indicate that a business target has been achieved (e.g purchase, newsletter signup, contact form submission, etc.) Plugin An easy way to integrate the most recent Google Analytics tracking code directly into one’s WordPress admin area is provided by the plugin. Information such as the number of sessions and pageviews are included in the plugin Google Analytics reports. Users flow The Users Flow report is a visual representation of the pathways users took within your site, starting at the source and progressing through the various pages, as well as the points on their paths when they left your site. Benchmarking The “Benchmarking” report, as the name suggests, provides insights into your traffic and compares it to that of your competitors in the industry to provide actionable information. Filter the data even further to discover how the benchmark compares to other sectors and market categories. If you want to improve your social media marketing strategy, this research will put you in the correct direction. Acquisition This Google Analytics report focuses solely on social media activity and engagement. This report provides an in-depth analysis of social traffic to assist you in better understanding the significance of the social media segment. The following are the highlights of this report: These reports can provide in-depth insight into whether or not the social traffic is assisting you in reaching your objectives or hindering them. What to look out for while using Google analytics for social media 1. Add social media to your goals If you don’t add social media to your goals, you won’t be able to get social media insights on your google analytics. To add social media to your goals on Google Analytics, log into your Google Analytics account and select the “Admin” option then click “View” and then select “Goals” and “New Goal” to create a new goal. For you to access the social media reports, Log in to Google Analytics and select the right website for which you’d like to view the social media report. In the left taskbar, navigate to Acquisition » All Traffic » Channels. You can view a detailed Channels report when you click on the Social column. 2. Learn how to interpret the data knowing how to interpret the data on google analytics will give you an edge as to how your website is performing especially with how the social media handles connected to it are performing. With Google Analytics’ social analytics reports, you can track the success of your social media marketing campaigns. Using the “Reporting” menu, click on “Acquisition,” then “Social,” to get these reports. When it comes to measuring the success of your social media marketing, what metrics should you be keeping an eye on? To make the process of evaluating your Google Analytics data as simple as possible, I highly recommend integrating Google Analytics with systems like Supermetrics. Other data sources, such as Facebook, Twitter, and other social media sites, can be linked to the collected information. The Google Analytics stats that you require can be readily retrieved from the platform. Metrics like impressions, clicks, conversions, click-through rate (CTR), revenue per click, and more can all be monitored from a single dashboard. 3. Understand your audience first As you know, the primary goal of every social media strategy is to connect with a specific target. Not everyone on social media is a potential customer. To put it another way, driving traffic from social media alone isn’t enough. You’ll need to bring in targeted, relevant visitors to your site. This is where Google Analytics “Demographics and Interests” saves the day. Visitors’ demographic and interest data can be analyzed with this tool. When it comes to social media marketing, this might assist you figure
8 Facebook Ads Strategies Working for Us Right Now
Facebook ads are still very much alive, although it seems that Instagram is taking over. The truth is, you can target both the Facebook and Instagram audience when you run ads on Facebook but can’t target the Facebook audience from Instagram. Also, there are more audiences and better targeting data on Facebook to get the best of your ads. Better results are gotten when you use the best Facebook ads strategies. It is almost impossible for brands not to run ads on Facebook. This is because the algorithm has made it difficult for a business post to go far organically. It is just 1 out of 10 of your followers that would see your ads, hence, the need for paid promotions and ads. This proves the fact that Facebook ads are still the king and for you to get the most out of Facebook, you have to learn and apply the best strategies. Best Facebook ads strategies Having the best strategy for your Facebook ads campaign starts with choosing the best ads objectives. There are different objectives for running ads on Facebook, these objectives could be brand awareness, reach, engagement, traffic, video views, lead generation, conversion, sales, etc. Choosing the best objectives for your Facebook ads is the first step toward an effective campaign. After choosing the right campaign, the next step is targeting the right audience. Target the people that fit into your buyer persona, with that you’re sure to reach people who you’re sure would be interested in your brand. With these in mind, you can adopt these 8 strategies: Leverage Facebook data analytics: Facebook Analytics has a lot of useful features that allow you to see how prospects and customers are interacting with your website, app, Facebook page, etc. Facebook’s data analysis would give you a complete insight into how your ad is doing. You can leverage this information to do better. Use videos: Video marketing is currently making waves On Facebook. This is because human beings are more prone to watching videos than any other ads format and there’s a reason for this. According to Demoduck, human beings connect more to videos because of the following: Facebook video ads can be up to 240 minutes long, so there’s no limit to what you can show on video. According to Facebook, captioned video ads increase video view time by an average of 12%. Views of branded video content on Facebook increased 258% as of June 2017, and over 500 million people watch videos on Facebook every day. This is to show that video ads are something you should invest in if you want to make the most out of your ad. Have a suitable budget: Running a successful Facebook campaign is less about having a huge budget than about maximizing the one at your disposal. With small budgets, optimization becomes very important. And to fully optimize your new and existing campaigns, you should study analytics from your previous ads very well. Leverage Facebook’s Retargeting: You can do this through the Facebook pixel(an addition to your website that enables you to buy ads that remind people of your products and services). You can also retarget people who have engaged in your Facebook content before. Retargeting is effective because it allows you to target users based on an action they’ve already taken on your website or social accounts. This gives you an advantage of knowing how they’ve already interacted with your brand, and in what part of the sales funnel they are. Your ads should be creative: Your ads should be creative enough to hold the attention of the people. People will get turned off if your ad is boring even though they have engaged with your brand before. Do your research, get creative, and ensure your ad is something your audience would like to read. Don’t forget to speak to their pain points and emotions. Have you heard the popular saying, “people buy with their emotions and justify with their reasoning?” It is still very much applicable today, leverage it. Optimize your ad content to fit the standard Facebooks ads requirements: It would hurt to see that your ads have been tampered with after spending money to make it work. Don’t make that mistake, below is a quick summary of what Facebook wants: Always be careful to apply these rules so your Facebook ads would be effective. Work on having a high relevance score: Facebook’s ad relevance score is a number from 1-10 (10 is highest and one is lowest) that tells you how relevant your ad will be to your target audience. You can improve your relevance score by Use the right ad placement for your ad: You can run ads in four different places on Facebook: And within those placements, you have three different options for device types on which your ads will run: Choose the right placement for your ad and run with it. This will not only put your ad in the right place but would also make it work. We won’t stop at 8, there is more Bonus tips for Facebook ads strategies that work Customizing Your Facebook ads for mobile would give it more potential to be seen. Thus, driving more sales. In conclusion, the idea is that you don’t just create Facebook ads for your business, you build these ads based on what has been working. This is an encouragement to keep creating ads, keep checking what works, and keep experimenting. With time you would build a template for your brand’s Facebook ads campaigns.If you need help with your social media marketing or your digital marketing services in general, you can book a free consultation session with socialander. Just click on “I want a free consultation” and we would be right there with you.
How to use the Instagram reels feature to grow your business
Is there any more to Instagram?. Instagram keeps bringing in new features and innovations to give businesses the best tools to grow their business. This innovation with Instagram reels is disrupting the way brands have been promoting themselves on Instagram and to put your brand forward, you have to learn how to use the Instagram reels feature to grow your business. Your post on Instagram can appear in 4 places; For this article, we would focus on how to maximize the Instagram reels feature to grow your business What is an Instagram reel? Instagram reels are full-screen vertical videos made up of audio clips and visual effects that you can create and post on Instagram to promote your brand. Instagram reels allow you to share short video clips up to 15 seconds long with all the users of Instagram, not just your audience. One good thing about Instagram reels is that it offers your brand a wider reach. It can be discovered easily which will help your audience grow. You can find the reels feed on the Instagram explore page and when you share reels featuring certain songs, hashtags, or effects, your reel will also appear on dedicated pages when someone clicks on that song, hashtag, or effect. See Instagram reels as a combination of both stories and in-feed post feature where you can add effects just as in stories and also post on your feed. It has a similar format to TikTok videos. How does the Instagram reels algorithm work? Users see reels not only from the accounts they follow but from all Instagram accounts on the reel tab. Instagram shows reels to users based on the content they have interacted with before alongside that of the brands they follow. Instagram reel algorithm will also register certain actions on your reels and either promote these reels or bring them down. These actions include You should make your reels in such a way that the algorithm will favor you for good. You should do this by creating the kind of reel content that people will love, study reels that work, learn one or two things, and apply them to yours. Don’t put yourself in a box, explore the Instagram reels terrace and take advantage of what’s working. How to make a reel on Instagram Making a simple Instagram reel is not so technical. Unless you’re creating an advanced reel with multiple features, you can make your first reel with these steps; Note that when you share a reel with original audio, your audio will be attributed to you, and users can create their reels with your audio. Sharing your feed is ideal because it will give more people, especially your followers to see your reel and interact with it. Benefits of Instagram reels The primary benefit of reels is brand awareness. Instagram reels will give your content a chance to be shown on the explore or reels page. Instagram reels are also a way to add variety and spice to your content formats. Instagram reel content ideas to grow your business Tou can share what is going on in your brand with reels. These can include events your brand organized, an inhouse party, a celebration of a win, brand meetings, client meetings, etc. this is a good way to show the humanity of your brand and connect with your audience. These tips and advice could be based on what your brand is about. You can also caution people on things to avoid. Most of the time, reels that contain educational content get the win. For example, at socialander, we leverage our Instagram to share tips on digital marketing with our audience. Reels can be a good way to share your story so people could hear and connect with you. You can also share your recent works as reels, they’re all part of your story. You can answer a popular question on your Instagram reels. These questions could be about your services or any other thing related to your industry. You can also showcase your products on Instagram reels. People would love it when you arrange your products beautifully in a reel. Reels can also be used to promote your brand. You can creatively announce sales and share offers with your reels. Your customer reviews and stories can also come in the form of reels. With that, it gets more views and attention. You can bring all your favorite stories together and repost them as reels. Tips to make your reels go viral Although reels are easy to be found, these other actions can put your reels in the best place When you start your reels with something interesting, more people would be drawn into it giving it the potential to go viral. Always be intentional about the first few seconds of your reel because it would determine if people watch till the end. People are more drawn to beautiful and engaging visual effects. There are a ton of effects to choose from in the Instagram reels feature. It is left for you to get creative and choose something that will appeal to your viewers. Use your CTAs to make your audience perform certain actions on your reel. It could be to like, comment, answer a question, share, save, etc. once people are reacting to your reels, the Instagram algorithm will pick it up and prioritize that reel to more viewers. Hashtags will allow your Instagram to show your reels to users who are already interested in your content. Be creative and intentional with your hashtags, learn about the best hashtag strategies and apply them to your reels game. There are best times to post on Instagram for better engagements and you should note these times and take advantage of them. Posting your reels at the time most people are online will boost your engagements and make your content go viral. This is the real deal. Using trending songs that people love will get the most attention. Keep that in
Ultimate Guide On How To Advertise On Facebook
This guide on how to advertise on Facebook will give you more room to grow and expand your business. In the course of this article, you will get expert tips on how to advertise on Facebook to grow your business. Facebook is a safe space for your business to grow. There are plenty of tools and updates available for your business to maximize on Facebook. You can grow both organically and non-organically on Facebook. Your business goals would determine the one to prioritize. According to Facebook, the 10 ways to grow your business includes: In one way or another, running Facebook ads would facilitate the above tips. There is no gainsaying that Facebook ads should be among your digital marketing strategies. How To Advertise on Facebook: Types of Facebook ads This could be an image post you boosted from your page or you can create an image solely for the ad. Image ads can appear anywhere on the Facebook ads network depending on where you placed your ad. While doing image ads, always be creative about your copy and optimize your image to suit your goals for the ad. Video ads can be on the newsfeed or stories. They can appear as in-stream ads in longer Facebook videos. You can run a video ad to show a demo of your product or a behind the scene of what you’re about. It mustn’t be filmed, you can create GIF videos or convert images to a slide share video. This is the ad in a poll format. You would ask a question and promote for people to answer, you and those who answered can see the results on the go. This is suitable for research and getting customer feedback. This is where you put up to 10 images or videos together to showcase your brand and products. Each image and video can have its link, maybe leading to a ‘shop now button’ to direct visitors to your product landing page. Here, you create short video ads from a collection of still photos, text, or video clips. The good thing is that it loads faster even with a poor internet connection. This is a way of getting creative with your ad. Collection ads are targeted only at mobile devices. It allows you to showcase 5 images or videos that customers can click to buy a product or service. It’s a way for people to buy your product without having to leave your Facebook page. This kind of ad is best for advertising to people on the go. This can be said to be the best way to advertise to mobile devices. This is because stories ads allow for flexibility while occupying the viewer’s full screen. Also, stories ads utilize the FOMO principle where your audience won’t take time to view your ad knowing fully well that it will disappear in 24 hours. It’s effective for getting quick results. This kind of ad uses features like filters and animations to allow people to interact with your brand. It’s suitable for brand brands that sell fashion items like lipstick, eyeglass, cosmetics,, etc. because it can serve as a mini demo for your products. You can run “Click to messages’’ ads that can appear on Facebook feeds. This is best for getting instant feedback. This is more like retargeting. It is when you advertise to those people that have earlier interacted with your brand. Lead ads are only available for mobile devices. It is designed to make it easy for people to give you their contact information without a lot of typing. It’s best for collecting newsletter subscriptions, signing someone up for a trial, or allowing people to ask for more information from you. How To Advertise on Facebook – Steps to advertise on Facebook Once you have a Facebook business account, the next thing is to follow the steps below to create your ad Step 1: Set your objectives. From your Facebook ads manager, select the campaign tabs and click on create, Facebook will show you the 11 marketing objectives you can choose from based on what you want to achieve with your ads. These goals include: Step 2. Name your campaign This is for easy tracking and control. You can set up an A/B split test to know what works. To set up this test, click on Get Started in the A/B Test section to set the ad as your control. You can choose different versions to run against this ad. Scroll down a little further to choose whether to turn on budget optimization. This option can be useful if you’re using multiple ad sets, but for now, you can leave it turned off. Step 3: Set your budget and schedule After naming your ad and choosing which page to promote, decide how much you want to spend on your campaign. It could be daily or lifetime. Set the start and the end dates. Scheduling your ad is the best to give room for more flexibility. Step 4: Target your audience There are 3 types of audiences you can target on Facebook; You can start with a custom audience and expand to other options subsequently. Selecting your audience involves choosing their location, age, gender, and language. You can always check the audience size indicator from the data on your Facebook ads manager so you will get a rough estimate of your potential ad reach. Step 5: Choose your Facebook ad placement You could choose your ad to be automatic and leave it to Facebook to place your ad where it is most suitable or you may go specific to Step 6: Choose your brand safety and cost controls Here, you can choose to avoid your ads showing sensitive content. Then set your ad bidding strategy and bidding types. You can add an optional bid control. Step 7. Create your ad After choosing your ad format, enter the text and media component you’re using for your ad. This is where you get creative. Write
10 best tools for social media managers
As a business, it is important you learn the best tools for social media managers. This is because there is a growing need for businesses to be found online and this has increased the need for social media managers. Because business has to be across social media platforms, the need for tools for effective management has doubled. These tools can either be used for creating content calendars, scheduling posts, publishing, engagement, competitor analysis, campaign tracking, reporting, etc The good thing about these best social media management tools is that you can create a detailed report and share it as a CSV file or pdf to your team or clients(if you’re managing other business profiles). Here at socialander, we make use of these best social media management tools to effectively manage your business page for better results. What should the best tool for social media managers do? A social media management tool should be able to do one or more of the following; 1. Scheduling: This is when you queue your content(s) to be posted at a later time or date. This feature will come in handy if you need to save these posting times for other things. Posting your content at regular times also helps with your page growth and engagement especially if you’re posting at the best time for your audience(a social media management tool should be able to give you these insights). 2. Engagement: A social media management tool should be able to help you engage with your audience across social platforms effectively without having to visit these platforms one by one. 3. Monitoring: You should be able to monitor your social activities, find out who is mentioning your brand and what your competitor is doing with these best social media management tools. 4. Analytics: Most social media tools will give you an in-depth analysis of how your page is performing. This analytics would better guide you in your subsequent social activities. How did we choose these 10 best tools for social media managers? 1. Functionality: These tools have stood the test of time and have proven to be effective and functional. 2. Ease and efficiency: Another thing we considered was how less complicated these platforms are. These platforms are easy to use and simple. 3. Supported by different social media platforms: A social media tool should be supported by a wide range of platforms so the manager can do more with them. 4. Detailed analytics: Analytics are best utilized when they are detailed and this is what most of these social media tools will do for you. 5. Integration: How well can these tools support plugins and other tools? This is another thing we checked while selecting these tools. This is because you might need to integrate other tools and software in the future as you use these tools. These best social media management tools we selected would accommodate other plugins without any issues. 6. Cost-effective: These platforms have different plans that would suit your budget. You might go for the free plan or you can choose to upgrade to the paid version. 7. Versatility: Most of these platforms can do a wide range of things at the same time. The best thing is for you to get a platform that can handle all your social media needs in one platform. 8. Popularity: These tools have been vetted by many social media managers. Popularity is one indicator that a platform is liked and used by many. The 10 best tools for social media managers Buffer Buffer is primarily used to schedule social media posts. You can connect up to 3 social media accounts including Facebook pages and groups on buffer and manage all of them from one platform. Sprout social With sprout social, you can manage all your social profiles in a single platform and get in-depth analytics to understand how your brand is performing online. This platform makes it easy to collaborate with co-workers or clients. It also scouts through the net and suggests influencers that your brand can follow. Hootsuite This tool is for scheduling, monitoring, and analytics. It is compatible with over 20 social networks. It gives you everything you would need in a social media management tool, especially in the aspect of analytics. Coschedule This is not only a social media management tool but also a content marketing tool. It helps you with planning, organizing, and executing all things content marketing. Coschedule can also help you create your content calendar. Sendible Sendible gives you more advanced features at a lower price. With sendible, you can schedule your post, create a calendar and track your results. It offers 8 pre-built features(including integration with google analytics and it lets you customize the dashboard according to your brand image to attract new clients. Social pilot This tool is best for small teams handling the same page. This is because it has built-in features that allow different people to gain access to the same page. It gives you everything expected of a social media management tool except monitoring. Loomly Loomly is a cloud-based social media management tool that offers you marketing analytics, automated publishing, keyword filtering, multi-account management, and post scheduling. It is a multi-featured tool that would suit your needs. Social bee One special thing that social bee do is automated content recycling. It can republish content on connected profiles when the need arises. It has content categories where you can group different contents according to their categories, this made the tool the best for scheduling. Post planner Post Planner helps you schedule your content in advance. It allows you to add Facebook, Twitter, and Instagram hashtags or blogs to other social feeds and pull the photos and articles from those feeds and rate the content based on engagement. Eclincher This is majorly an automation tool. It helps you automate your social strategy. Other social media management tools you should check out include; MeetEdgar Later Mar social Sprinkter Oktopost Hubspot Croodfire Friends+me Agorapulse Tailwind etc.