HP
Digital Marketing, Search Engine Optimisation
We’re a team of passionate storytellers, tech wizards, and marketing alchemists who transform brands and businesses into digital sensations. We don’t just create websites and campaigns, we craft experiences that captivate, connect, and convert. Scroll down to explore a few of our success stories
Results
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Target Enrolments
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Actual Enrolments
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Referral Link Clicks
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Website visit
Results
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Target Enrolments
0
Actual Enrolments
0
Referral Link Clicks
0
%
Conversion Rate
0
+
Website visit
Project Briefing
HP LIFE partnered with Socialander to drive enrolments for one of its key online business skills courses through a targeted digital campaign. The objective was to reach a specific enrolment target within a defined budget and timeframe while strengthening awareness of the HP LIFE program among its core audience.
Who They Are
HP LIFE is a global, free business skills training program by HP, designed to equip individuals with practical knowledge and tools to grow their careers, improve employability, and build successful businesses. The program provides accessible online courses in entrepreneurship, marketing, finance, and digital skills for learners worldwide.
The Challenge
In 2022, HP LIFE aimed to significantly increase enrolments for a priority course. The campaign target was to acquire 1,800 new participants through digital marketing efforts while maintaining strict cost efficiency.
The key challenge was reaching highly relevant audiences at scale, maximizing conversions, and ensuring optimal performance within budget constraints.
Objectives
- Drive at least 1,800 new course enrolments
- Reach high-intent audiences through digital channels
- Maintain strong cost efficiency within budget
- Increase engagement and visibility for HP LIFE courses
- Achieve measurable and scalable campaign performance
Process (Our Approach)
Socialander designed and executed a highly targeted Pay-Per-Click (PPC) strategy focused on performance and continuous optimization:
- Audience segmentation to identify high-intent learners and entrepreneurs
- Precision targeting across relevant digital platforms
- Development of compelling ad creatives and messaging
- Ongoing A/B testing and performance monitoring
- Continuous optimization to improve click-through and conversion rates
- Budget efficiency management to maximize ROI
Services Offered
PPC campaign strategy and planning
Audience research and targeting framework
Ad creatives and messaging development
Campaign setup and execution
Performance tracking and optimization
Reporting and insights analysis
Results & Deliverables
We’re a team of passionate storytellers, tech wizards, and marketing alchemists who transform brands and businesses into digital sensations. We don’t just create websites and campaigns, we craft experiences that captivate, connect, and convert. Scroll down to explore a few of our success stories
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