Checkers Africa Limited
Digital Marketing, Search Engine Optimisation, Website Design & Development, UI & UX Design
We’re a team of passionate storytellers, tech wizards, and marketing alchemists who transform brands and businesses into digital sensations. We don’t just create websites and campaigns, we craft experiences that captivate, connect, and convert. Scroll down to explore a few of our success stories
Results
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Target Organic Traffic Growth
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Achieved Organic Traffic Growth
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for visibility for priority terms in Target Keyword Ranking
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of targeted keywords ranking on page one
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Overall Organic Visibility Increase
Results
+
0
%
Target Organic Traffic Growth
+
0
%
Achieved Organic Traffic Growth
0
th
for visibility for priority terms in Target Keyword Ranking
0
%
of targeted keywords ranking on page one
+
0
%
Overall Organic Visibility Increase
Project Briefing
Checkers Africa Limited partnered with Socialander to strengthen its digital visibility and organic search performance through a strategic SEO campaign. The objective was to increase brand discoverability, improve keyword rankings, and convert search intent into product demand and brand loyalty in Nigeria’s competitive FMCG market.
Who They Are
Checkers Africa Limited is a Nigerian FMCG and food manufacturing company founded in 2018. The company produces affordable, premium-quality food products, with its flagship brand, Checkers Custard (Vanilla, Banana, Milk 3-in-1, and Chocolate), widely recognized as a breakfast staple across millions of households. Its product portfolio also includes oats, corn flour, and crunchy peanuts.
The Challenge
Despite strong product quality and market acceptance, Checkers Africa faced limited digital discoverability in a category dominated by legacy brands.
- Low Non-Branded Visibility: Difficulty ranking for high-volume category searches such as nutritious breakfast and custard-related queries.
- Weak Domain Authority: Limited backlink profile reduced search competitiveness.
- Conversion Gap: Organic search traffic was not effectively translating into brand engagement and purchase intent.
Objectives
- Increase organic traffic to the website
- Rank for high-volume non-branded FMCG keywords
- Strengthen domain authority through backlinks
- Improve overall organic visibility
- Convert search intent into brand preference and demand
Process (Our Approach)
Socialander implemented a focused SEO growth strategy combining technical optimization, content relevance, and authority building:
- Keyword research targeting high-intent breakfast and custard searches
- On-page optimization for content relevance and readability
- SEO-optimized product and category content development
- High-quality backlink acquisition to strengthen authority
- Technical SEO improvements for crawlability and indexing
- Performance tracking and ongoing optimization
Services Offered
Website Design & Development
SEO strategy and keyword research framework
On-page SEO optimization
SEO content development
Backlink acquisition and authority building
Technical SEO improvements
Results & Deliverables
We’re a team of passionate storytellers, tech wizards, and marketing alchemists who transform brands and businesses into digital sensations. We don’t just create websites and campaigns, we craft experiences that captivate, connect, and convert. Scroll down to explore a few of our success stories
