Social Media
ALL
DIGITAL MARKETING
SOCIAL MEDIA
DESIGN
TECHNOLOGY
COMPANY NEWS
Stay up to date with latest
information and newsletters
© 2021 Socialander Digital Agency
Call us: +234 806 272 7943Email us: [email protected]
SOCIAL MEDI A MANAGEMENT
A Digital Marketing Service Committed to handling your social media pages
Being in charge of several social media accounts to generate ROI can be a daunting task. Hence the need to understand proper social media management. Between developing effective tactics and managing several social media accounts, the need to stay on top of new marketing opportunities and report on your performance, while working under time constraints will arise.
And, as if this is not challenging enough, your social media teams are also expanding. This requires you to have strong management skills to create effective workflows and achieve results.
Do you seek an agency that would ease the constraint of social media management for you? Are you tired of spending resources on software that gives poor analytics? Then look no more.
With Socialander, you are sure of getting the best social media management team. A team with years of experience and track records of successful social media management that generated massive ROI.
What is Social Media Management
Social media management is a subset of social media marketing (SMM) that entails content strategy, creation, and distribution on social media platforms. It entails conducting regular social profile audits and audience research, both of which are necessary for distributing appropriate material.
Furthermore, it is the process of analyzing social media audiences and developing an audience-specific strategy, as well as creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and then monitoring, measuring, and reporting on social media performance and ROI.
Why it is Critical to have an Efficient Social Media Management Process?
Social networks have enormous commercial possibilities. Brands may successfully use social media platforms to advance their marketing objectives across the marketing funnel, from brand recognition to shopping visits.
However, the above listed cannot be accomplished without effective social media teams. The more objectives a brand seeks to accomplish through social media marketing, the more individuals it would need on the channel. The increased demand will eventually result in the establishment of complicated social media team structures.
If it is a huge brand, they would need to have many teams located in various offices and regions around the world, each utilizing a unique strategy to accomplish certain goals. This may pose some constraints for a brand. Hence the need to outsource social media management services.
With at least 74% of people affirming to have made purchasing decisions based on social media. Social media management offers the following benefits:
Affordability
Regardless of your marketing budget, social media management is a cost-effective strategy. Joining social media networks, posting content, and responding to user comments are all free. Even social media advertising can be a lucrative way to reach your audience and grow an online following.
Wide Reach
Social media platforms ranging from Facebook to LinkedIn enable you to connect with users from all over the world. Additionally, you can reach niche audiences through social media platforms such as Pinterest, Instagram, Twitter. Traditional marketing and advertising are unable to compete in terms of reach. That is why businesses must invest in social media management.
User Prediction
By incorporating social media management into your marketing strategy, you can ensure that your marketing efforts are consistent with user behaviour. For instance, 74% of people now use social media to help them make purchasing decisions. Not to mention, 80 percent of people receive purchasing advice via social media.
Improved Performance
Marketers and business owners agree about the effectiveness of social media management and advertising. Businesses can use social media to build their brand and even generate leads and sales. On good record, nearly 45 percent of business-to-business marketers have acquired a client via Facebook.
For Effective Social Media Management Services
Who is A Social Media Manager
Whether as an advisor, in-house worker, or team member at a social media agency, a social media manager is a skilled professional in social media marketing, advertising, and management. They assist you in achieving your social media objectives, such as increasing your following or revenue from social media.
Why you Should Seek For Social Media Management Service
Social media management is crucial for businesses that want an effective social media strategy. It is worthy of note that more businesses than ever are leveraging social media to curate and connect with clients while also spreading the brand’s products and services.
Nevertheless, at Socialander, our social media management programs assist businesses in saving time and money. Rather than managing each social media network separately, our social media management team would create and schedule posts across multiple platforms in a centralized location.
Also, our social media management service will help you in managing and responding to comments, capturing user data for sales funnels, and targeting the right audiences with online advertisements to increase sales.
Why Small Businesses Need Social Media Management
Social media is used by the vast majority of small businesses as an advertising medium, and it’s easy to see why. Millions of individuals use social media platforms such as Meta, Twitter, Pinterest, and Instagram. Having a consistent presence on social media enables small businesses to communicate with their customers wherever they are.
Affordable Social Media Management Service at Your Doorstep
However, with the growing number of popular platforms, trying to manage multiple social media accounts can become a complete nightmare. After all, business owners would need to find the time and energy to log into multiple social media accounts, post an article for each, as well as schedule them throughout the day as needed.
Also, small businesses with fewer than ten employees need social media management platforms that enable them to create and manage a comprehensive social media presence in one location.
Social Media Management Tools
To successfully engage in social media management, you would need the best tools that would serve for good productivity and experience.
The tools used in social media management can help in scheduling content, responding on time to comments etc.
Listed below are a few of the best tools used in social media management:
Just like the name implies, it is a useful paid tool for scheduling social media posts, managing social media accounts, building content calendars, publishing blog posts at a given time too. For a social media management team, this is a very necessary tool.
Zoho social stands out as an all-in-one social media management tool used to handle the social media accounts of businesses in one place while managing their email, projects, accounting, and webinars. Zoho social is also a paid-for tool. The beauty of Zoho social lies in the fact that it accepts standard, premium and professional payment.
Buffer is also a paid tool that is used to establish a posting schedule, manage social accounts, schedule social media posts. The beautiful part about this app is that it is available as a mobile app and it makes social media management hassle-free.
Hootsuite is a social media management tool that helps you manage social media platforms, respond to questions asked by users, make comments across several social media channels and monitor your social media strategy’s performance via analytics. The tool is also a paid tool.
Managing Social Media Content Creation
Managing social media content creation requires one to know when to post, where to post, tools to use when posting, what to post to gain traction too.
Without a good background in social media management, a catastrophe can occur which could lead to loss of “intended” target audience and pre-existing audience.
Why You Should Trust Socialander with Content Creation
The aim of writing content is for it to be seen by the target audience, and this can only happen when the content is fully optimized to land search engine result page.
To fully optimize the contents made for the brands that source our social media management service, we:
Our social media management team would create a social media content calendar specifically for your brand.
With the expertise of our social media management team, social media content would be posted across your social media pages at the right time to gain more traction.
Our social media management team in collaboration with our well-versed team would create unique social media content for your brand.
How to Manage Social Media Listening
As a social media management personnel, you must understand listening skills. When your listening skill is bad as a social media management person, you would miss out on important details and so would the brand that sourced you for social media management service.
At Socialander, our social media management team is well versed in listening due to the years of experience and continual training they have had. When our social media management team handles the social media account of a brand they:
- Monitor @mentions and how the campaigns resonate on social media.
- Scrutinize what social media users are saying about your competitors.
- Provide the best customer care service.
- Identify novel social media influencers and brand ambassadors in line with brand needs.
- spot complaints and negative comments in no time, so they can prevent conflicts from escalating.
- Engage in larger conversations that would favour your brand.
- Make use of the right keywords in queries.
Getting Started with Social Media Management for Businesses
You already understand what social media management is and what it generally entails for businesses; now, remember to put those practices into action in your social media campaigns with this breakdown of the 11 most critical processes:
- Conducting an Audit of Your Current Social Media Strategy: Are you already using social media to market and advertise your business? After that, you’ll want to set aside some time to conduct an audit of your current strategy. With a social media audit, you can determine what is and is not working in your social media campaigns. A social media audit typically consists of the following steps:
- Examining your social media objectives
- Ascertaining that your branding is consistent across social media networks
- Compiling data from your social media accounts, such as followers, engagement rate, and more
- Analyze your social media metrics to identify trends, such as content preferences.
- Examine the social media presence of your competitors.
Your audit will immediately reveal critical information about your social media strategy. Additionally, it will serve as a foundation for optimizing your campaigns to achieve the results your business desires from social media, from increased followers to increased client satisfaction. If you work with a social media manager, this step will be taken care of for you. With the social media management team of Socialander, this would easily be achieved.
- Conducting Audience Research: Conducting audience research is a critical component of social media management. Good social media management requires you to understand who your audience is, to easily develop a social media strategy. At Socialander, once our social media management team analyses your target audience, they would know where to find them online.
This is critical if you want to get the most out of your social media management investment. By focusing on your audience’s preferred platform, you can maximize your return on investment (ROI). For example, when our social media management team is sourced by an automobile company, they carry out audience research immediately and then ensure that their marketing budget and advertising funds are spent on content and advertisements that are relevant to the right buyers, rather than just anyone in need of automobiles.
If you invest in our social media management services, you can anticipate your account manager initially inquiring about your target audience. When you call for a meeting with our social media management team, you can take the initiative to inquire about your target audience.
- Platform Selection for Social Media: At Socialander, our team of experts understand the need to utilize the best social media platform that would serve a brand. Time is a scarce resource when it comes to managing social media for businesses, which is why our social media management team would critically concentrate their efforts on the social media networks that matter most to your audience.
While you should have a presence on the major social media platforms, such as Facebook, Twitter, and LinkedIn, our social media management team would not devote equal time to each. Rather than that, they would prioritize social media platforms based on their popularity with your audience. And this is why Socialander stands out from the crowd.
By analyzing demographic data, our team can determine which networks are most important to your target market. Additionally, after we conduct a social media audit, you could look at your engagement rates to determine which networks performed the best. Not to worry after the expiration of our social media management service with you. Your account manager will make platform recommendations after conducting research into your industry, target audience, and objectives.
- Establishing a Social Media Strategy: When a brand sources our social media management team, they would typically focus on developing a strategy for each platform, owing to the distinct roles and functions of Twitter, LinkedIn, Facebook, and other social media platforms. Along with your audience, they will consider the following factors:
Your objectives: What do you want our social media management team to accomplish for your business? Do you wish to increase consumer awareness of your brand or to increase brand loyalty among existing clients? Or do you have another objective in mind?
Your line of business: What do your industry’s audiences want to know? Is there any content gaps that your business could fill, such as through blog posts or guides that you could then share on social media? Or are there industry leaders with whom you can connect via various platforms?
Your trademark: What is the tone of your brand? Have you established a set of standards or procedures for interacting with clients in a public forum? Alternatively, how does your branding affect the colours and media you use?
Certain questions, such as your branding standards and objectives, will require direct input from you. At Socialander, we are constantly on the lookout for ways to learn more about your business. It’s this curiosity that enables us to create effective and personalized social media strategies.
- Creating a Visual Identity for Your Social Media Profiles: When creating or updating your social media profiles, our social media management team ensures they align with the designs for your brand. That is why, in addition to social media management, social media design can be included. This service is focused on developing professional images that accurately represent your brand and leave a favourable first impression on users.
In most cases, social media design will focus on the static images associated with your account, such as the following:
Twitter’s header and background images
Your Facebook page’s header image, icon, and profile photo
Your Instagram cover photo.
Once our social media management team has designed your social media accounts and gotten your approval for the designs, they begin working on your marketing objectives, such as increasing post engagement or driving conversions.
Check Out Some of Our Outstanding designs
Love What You See?
- Creating Social Media Advertisements: At Socialander, our social media management team will develop an advertising strategy for your business based on your business’s goals and service plan. If you want to increase the number of genuine followers and increase user engagement, social media ads are critical.
From Snapchat to Facebook, each platform has a unique advertising approach. They use a variety of different ad formats and have a variety of different objectives. For example, Facebook allows users to create ads for a variety of purposes, including increasing brand awareness, generating leads, and earning store visits. Other ad features that our social media management team will examine are the following:
Calls-to-action in Audience Media Content (CTA)
Cost-per-click (CPC)
All of these are critical factors in determining the success of your advertisements. You can create an ad with a compelling call to action, but if it is not targeted correctly, you will not see the results you expect. And this is where our social media management team comes in. You must see the results.
Testimonials from our past and current clients You would also have the opportunity to review and approve your ads before launching an advertising campaign.
- Creating a Content Calendar for Your Social Media Accounts: Another deliverable that our social media management services include is a content calendar for each of your social media accounts. This calendar is a useful resource for you and your professional social media management team.
You can view scheduled posts for your social media accounts in your content calendar, which will include the current month. These posts may include company announcements and holiday greetings, as well as shared content from your websites, such as a blog post or an image from a client.
Your social media manager will almost certainly request that you review and approve all content before it is published. While this requires some effort on your part, it ensures that only the content you approve is published.
- Creating Content that is Platform-Specific: At Socialander, our social media management team does more than creating a content calendar for your business; they also create the content that is included in the calendar. In some cases, they may oversee all aspects of content creation, from topic development to copywriting and media selection. Also, at Socialander, our social media management team will collaborate with our graphic designers and copywriters to create the best possible content.
As a result, you’ll have a piece of content that resonates with users and serves your company’s objectives.
If your calendar contains content from a third party, for example, an influencer’s blog post that includes a mention of your product, our social media management team will ensure they have the correct link and caption to share on your social media accounts.
- Interacting with Your Followers on Social Media: Interacting with your followers and commenters is a daily responsibility that comes with our social media management services. This service is critical for many businesses because it has a direct impact on brand awareness and loyalty. As part of this service, your social media management team will engage with your followers in a manner consistent with your brand and company standards.
Additionally, they will respond to users who leave negative comments, such as those about a negative experience. Your company’s interaction with social media users demonstrates that you care. This will differentiate your business from competitors in a variety of industries. It could even become a selling point for consumers, given that over 66% of people use social media for customer service.
- Extending your Social Network: At Socialander, Ads are not the only way our social media management team grows your social media following and presence. As part of our social media management services, your social media manager may contact industry influencers and reputable organizations.
For instance, if your brand sells upholstery, an influencer may recommend your product as a purchase for their newly renovated room. They will create a post on their social media account highlighting the experience, which our social media management can then share on yours. It’s an opportunity for the influencer and your organization to obtain coverage.
- Maintaining a close eye on your social media performance: Monitoring the effectiveness of your social media efforts is a critical component of social media management. That is why our social media management team will monitor the performance of your ads and creative content and will report back to you on the results. We ensure that you can see both the performance and the return on your investment.
When investing in social media management services or any type of digital marketing service, it is critical to partner with an agency that not only monitors but also reacts to the performance of your social media accounts.
You want a partner who will work with you to develop an action plan for addressing low performance and not someone who will excuse it. Adopt this mindset and you will quickly discover the best agency for your business. This type of partnership results in superior results and a higher return on investment.
This may result in those individuals covering your company, which may connect you with their followers. As a result, your brand receives increased exposure and the opportunity to gain new followers and clients. At Socialander, you can have all this and more. We are ready to work with YOU
Best Social Media Platform for Social Media Management
When planning a strategy for social media management, the best platform for a brand has to be considered. At Socialander, our social media management team critically scrutinizes for the best platform, to focus time and resources on the social media networks that will offer the most value for the brand. Listed below are some of the most common platforms for social media management:
1. Instagram
Instagram has around one billion monthly users, and it has become a new standard for social media management services. It would serve as a good platform for companies that would need creative images and videos to gain traction from their audience.
At Socialander, we also consider the demographics of the social media platform we would use for the social media management of brands. Instagram is a platform utilized by users between the ages of 18 to 29, as well as 30 to 49. Over 70% of Americans within the age range of 18 to 29 use Instagram. For users between 30 to 49, the number is nearly 50%. In Nigeria, about 2.9% of the total population make use of this social media platform with an age range between 25-34 years
The usefulness of Instagram for social media management service is that it can be used to establish a relationship with consumers, as well as engage them.
Depending on the industry of brands, Instagram can also be used to generate new leads. That’s why retail, entertainment, and beauty businesses often use the platform.
Social media users love to use Instagram so much. That’s why nearly 60% of the users check in multiple times a day, and this increases the chances that users will not only see posts made on the platform but will also interact with them. For certain brands, Instagram is a must-have platform that we use.
2. YouTube
YouTube is a social media platform with more than two billion users, and it offers access to more than 80% of adults in the U.S, Nigeria about 5.29 million people use the platform and it is projected to get to about 11.99 percent by 2025.
In response, businesses are doing more with their YouTube accounts, from creating how-to videos to showcasing behind the scenes material
Like Facebook, YouTube features a wide range of users, from 18 to 65 and older. Even 49% of people 65 and older watch YouTube, while almost 83% of 50-to-64-year-olds visit the platform.
With YouTube, our social media management team will provide users with informational content. A few examples include how-to videos on your brand’s products, as well as explainer videos related to your industry or services. These can increase user brand awareness, as well as lead to conversions.
A notable benefit of YouTube is that it can convert more than any other social media platform, even Facebook. That can lead to big gains for your brand, especially if you’re offering a valuable product. high-priced product.
While YouTube is more time-intensive than other social media outlets, it is worth the investment.
3. Linkedin
LinkedIn is the world’s largest professional social network, with over 774 million users. That is why it is an ideal platform for businesses seeking to recruit candidates and establish a position as an industry leader.
LinkedIn is a popular platform among recent graduates — more than half use it. Even better, 90% of LinkedIn users also use Facebook, which is advantageous if your strategy incorporates both platforms.
LinkedIn, like Twitter, is useful for sharing news-related materials, such as company announcements or industry news. Additionally, it can aid in developing relationships with other businesses and in building your reputation through content marketing.
LinkedIn has several advantages for businesses, particularly B2B operations. LinkedIn generates 80% of B2B leads generated via social media. That is why over 60% of marketers believe that it is the most effective platform for their business. LinkedIn may offer several advantages depending on your objectives, market, and operations.
4. Meta
Meta is a massive social media network with nearly two billion daily users. That is why social media management agencies will not only specialize in Facebook but will also recommend it due to its diverse audience.
Facebook provides access to a diverse range of demographics, from elderly individuals and youth to men and women. Additionally, more than half of adults in the United States use Facebook multiple times per day, allowing you to connect with diverse segments of your intended audience.
Additionally, more than half of adults in the United States use Facebook multiple times per day, allowing you to connect with diverse segments of your intended audience.
From a social media management standpoint, Facebook is advantageous for cultivating relationships with current and prospective customers. Additionally, it can aid in the development of brand loyalty, which can encourage future purchases.
Additionally, it can aid in the development of brand loyalty, which can encourage future purchases.
A significant benefit of Facebook is the breadth of its advertising and content formats, which range from photos to videos to text. Even better, it resulted in new clients for more than 40% of business-to-business (B2B) marketers. Regardless of your industry or objectives, you can count on Facebook to be a part of your social media strategy.
5. Pinterest
With over 450 million active monthly users, Pinterest enables businesses with a strong visual component, such as furniture makers, clothing shops, and flower shops, to connect with their target audience.
Pinterest has a sizable female audience, with over 40% of women but only 16% of men using the social media platform. Between 30% and 40% of US adults between the ages of 18 and 64 use the platform, while 18% of those 65 and older do.
Pinterest is ideal for promoting your brand in a non-aggressive manner. For instance, you can emphasize the benefits and attributes of your products. Additionally, you can connect with influencers to market your brand.
One advantage of Pinterest is that users use it to plan future purchases, with one study revealing that over 85 percent of millennials do so. As a result, you’re connecting with consumers who are already considering making a purchase. Pinterest can be a valuable addition to your social media management services, depending on your audience.
6. Twitter
Twitter, with 330 million daily users, does not have the reach of Facebook. It does, however, connect your business to a group of users who interact with brands daily. That may be an advantage based on your target audience.
Although less than 25% of adults in the United States use Twitter, the social media platform offers competitive access to users aged 18 to 29 — more than 40% of Twitter users fall into this age group. Additionally, they are more likely to be active on the platform daily.
Unlike Facebook, Twitter is more focused on news. Additionally, it emphasizes two-way communication between users, regardless of whether they are a brand or a consumer. If you’re looking for a way to connect with your target audience, Twitter is an excellent choice.
One of Twitter’s advantages is its users. They are engaged and willing to engage with one another. Twitter also has a targeted audience, which is advantageous if your target market is comprised of people aged 18 to 29.
While Twitter is not appropriate for every business, it does provide value to those in certain sectors.=While agencies may specialize in different platforms, focuses on several social media platforms. Facebook, Twitter, Instagram, LinkedIn, and Pinterest are all platforms on which we offer social media management services.
Best Social Media Management Agency
Do you need a social media management agency for your business? At Socialander, we have the best social media management service providers with more than 10 years of experience. Get the Best Social Media Management Service
How Much Does Social Media Management Cost
Businesses spend an average of $4000 to $7000 per month on social media management. This investment includes the development and maintenance of a social media marketing and promotional strategy, as well as a monthly advertising budget and tool subscriptions.
Depending on your business, your social media management costs may be higher or lower. However, you can use this price range to create a budget for your social networking marketing and promotional strategy.
Frequently Asked Questions (FAQs)
At Socialander, when our social media management team makes use of Twitter as a media tool, we spur our influencers and viewer’s to always click on more, then settings and privacy when sharing content. This is done to not taint a brand’s image.
The most popular social media platform for social media management is not considered when social media management services are offered. At Socialander, our social media management team scrutinizes what your brand offers and then maps out the best social media platform.
If a social media platform that serves as a tool for effective social media management service has a negative reputation in it or about it, then it cannot be used for social media management as it would not yield tangible results.
To serve in a social media management agency as a social media manager, you need to be able to make use of various social media tools like Zoho Social, Hootsuite and also be able to strategize properly.
Zoho Special is an all-in-one tool used for social media management. But its usage is dependent on the social media management team.
