Social Media Marketing Agency that turns followers into customers
Socialander is a social media marketing agency in Nigeria. We manage organic content, paid social ads, and community engagement across Instagram, LinkedIn, Facebook, X, and TikTok. Everything we do is built around one goal: generating leads and revenue for your business, not just likes and comments.
Results from our
social media campaigns
Trusted by businesses across Nigeria and Internationally
Why social media isn’t working for
your business yet?
You’ve been posting. Maybe you hired someone to manage your pages. Maybe you’ve been doing it yourself between meetings. Either way, the results have been the same: a few likes, some comments from people who were never going to buy, and no clear connection between your social media activity and your bottom line.
Here’s what’s usually going wrong:
Posting without a strategy
Content goes up because “we need to stay active,” not because each post is designed to move a specific audience toward a specific action. Activity without intention is just noise.
No paid amplification
Organic reach on Instagram and Facebook has been declining for years. If you’re not running targeted ads behind your best content, you’re speaking to a shrinking fraction of your audience.
No conversion infrastructure
There’s no landing page for your campaigns. No lead capture in your bio. No retargeting for people who engaged. Content creates attention, but without a system to capture that attention, it evaporates.
Reporting on the wrong metrics
Your last agency probably sent you a monthly report showing impressions and follower growth. What they didn’t show you: how many leads came from social, how many DMs turned into conversations, or how many link clicks turned into booked calls.
If any of this sounds familiar, it’s not because social media doesn’t work for your industry. It’s because it wasn’t being run as a marketing channel. It was being run as a content calendar.
We run social media as a revenue channel, not a content calendar
At Socialander, social media marketing starts with your business goals, not a content schedule. Before we post anything, we build a strategy around what actually matters to your business: leads generated, sales influenced, pipeline built.
Every piece of content we create has a job. Brand awareness posts are paired with paid campaigns to drive reach to the right audience. Engagement content is designed to start conversations that our community managers convert into DMs and inquiries. Conversion content drives traffic to landing pages, lead forms, and booking links where we can track every click.
We combine organic content management with paid social advertising and community engagement into a single system. You don’t need three different vendors. You need one team that sees the full picture and optimizes every piece of it.
Our Social Media
Marketing
Services
Here’s what’s included when you work with our social media team. Every service is tied to a measurable business objective.
Social Media Strategy
We build a documented strategy covering your target audience, content pillars, posting cadence, paid campaign plan, and conversion goals. This isn’t a generic template. It’s built from research on your market, your competitors, and what your audience actually responds to. The strategy is reviewed and updated quarterly as we learn what’s working.
Content Creation and Management
We handle the full content pipeline: ideation, copywriting, graphic design, video editing, scheduling, and publishing across all your active platforms. Every post is designed around your brand voice and built to serve a specific purpose in the funnel, whether that’s awareness, engagement, or conversion.
Paid Social Advertising
We create and manage targeted ad campaigns on Instagram, Facebook, LinkedIn, and TikTok. Our paid social process covers audience research, ad creative development, A/B testing, bid management, and conversion tracking. We focus on cost per lead and cost per acquisition, not impressions.
Community Management
We monitor and respond to comments, DMs, and mentions across all your platforms daily. Our community managers are trained to turn conversations into qualified inquiries, route customer service questions, and protect your brand reputation. You’ll never miss a lead that came in through a DM.
Reporting and Analytics
Every month, you get a report that answers three questions: What did we do? What happened? What are we changing? We report on the metrics that matter to your business: leads generated, link clicks, DM inquiries, cost per lead, and pipeline influenced. No vanity metrics. No 40-page decks.
How we work with you:
Month by month
Discovery and Onboarding (Week 1-2)
We start with a deep-dive into your business: your goals, your audience, your competitors, and your brand voice. We audit your existing social presence, review what’s worked and what hasn’t, and identify quick wins. You’ll fill out a brand voice guide so our team writes in your voice from day one.
Strategy and Setup (Week 2-3)
We build your social media strategy and get your accounts set up for tracking. That includes pixel installation, UTM parameters, conversion events, and a content calendar for the first month. You review and approve the strategy before we publish anything.
Content Production and Launch (Week 3-4)
Our creative team produces the first month’s content: graphics, copy, short-form video, carousels, and stories. All content is submitted for your approval before publishing. Once approved, we schedule, publish, and begin community engagement.
Paid Campaign Launch (Month 1-2)
Once we have organic engagement data, we launch your first paid campaigns. We test multiple audience segments, ad formats, and creative variations. The first month of paid is primarily testing. By month two, we’re scaling what works and cutting what doesn’t.
Optimize, Report, Repeat (Ongoing)
Every month we review performance, present results, and adjust strategy. Content that drives leads gets more budget. Content that doesn’t gets replaced. You’ll have a standing monthly call with your account manager plus access to a shared dashboard for real-time data.
Platforms we work across
We manage social media across the platforms that matter for your business and your audience. Not every brand needs to be on every platform. Part of our strategy process is identifying where your target customers spend time and focusing your resources there.
Visual storytelling, reels, stories, and shopping. Best for B2C, e-commerce, lifestyle, and consumer brands in Nigeria.
Thought leadership, B2B lead generation, and professional networking. Best for SaaS, fintech, professional services, and recruitment.
TikTok
Short-form video for reaching younger audiences at scale. Growing rapidly in Nigeria’s urban markets.
X (Twitter)
Real-time engagement, industry conversations, and PR amplification. Best for media, tech, and public-facing brands.
Community building, targeted ads, and local business visibility. Still the largest social platform in Nigeria by active users.
Let's start a project that will scale your company at 10x
