How to Create the Ultimate Marketing Funnel

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Taking someone that showed interest in your product or service from the place of interest to the place of purchase is difficult. For this reason, vast companies hire marketers and diverse creatives to help them create a marketing funnel that will convert their leads to customers.

If you’re still starting off in business, you wouldn’t want to incur those huge agency fees. You would seek an easier and straightforward process that will ensure you get the right results. And that’s what I’ll show you in this article; a quick and outstanding way to create a strong marketing funnel that converts automatically.

Of course, we will critically go through all the steps involved in this process, which I have made easier and clearer to read. Each step clearly describes the process and leaves you with a valid call to action. But before we go into this, let’s identify the meaning and importance of a marketing funnel.

What is a Marketing Funnel?

A marketing funnel is simply a process that helps a visitor understand the services of the business while ensuring they get to make a purchase decision. In other words, a marketing funnel must teach the individual to understand the business and also make a purchase decision.

Creating a marketing funnel usually starts with drawing traffic to either your blog or website. Commanding expert knowledge of the best SEO practices and processes can help you effectively achieve this goal.

You might want to stick to traditional marketing because it’s worked for you. Well, building a marketing funnel will save you a lot of money you would waste on outdated marketing systems. So, if you’re still unconvinced about the value of a funnel, let me treat you to some knowledge regarding its importance.

What’s the Importance of A Marketing Funnel?

A marketing funnel is very important if you’re running any type of business. Because as advertising costs keep rising, you must ensure you’re utilizing every traffic coming to your page or website. A funnel helps you achieve so much, some of which include:

  • Easily convert leads to customers
  • Save you the stress of answering questions
  • Saves you cost on customer service
  • Explains your business in steps
  • Helps you build trust in a new market
  • Saves you additional re-targeting cost

In summary, a marketing funnel is a chart that represents the customer’s journey and it has to be crafted expertly for it to bring in any conversions. If you don’t know how to start this process, you’ll find the steps below.

All funnels don’t deliver the same level of conversions. If you want to get a funnel that will deliver about 75% of your leads, then you need to work with us at Socialander. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Sessionand let’s turn your leads to repeated paying customers.

funnel hacking
Source: PixelMe

Creating a Marketing Funnel | 5 Simple Steps

Creating a funnel requires experience, discipline, and a depth of creativity. People can smell a funnel that is not original, and you know the implication of this for your brand. Although you might draw up some patterns from working funnels, you must ensure you add your spark of creativity and personalization.

So, if you’re ready to create your marketing funnel, here are the six steps you must follow. They include:

1. Identifying The Problem

This is usually the biggest problem so many marketers and business owners make. They try to extinguish flames in the restroom while the kitchen is on fire. However, the most important thing is understanding that there is actually a fire and it can damage a lot.

For every problem, identification is key. When you identify the problem, you’ve done a large part of the job. And few problems are similar in every line of business. For example, when you run an e-commerce business, poor website loading speed is a tremendous problem, unlike a laundry business where fewer washing machines are a deterrent.

Contents That Communicate An Understanding of A Problem

When your customers feel you don’t understand them, they’ll switch to a brand wherein they can communicate their pain. So, you must ensure you bridge this gap. And a great way to reach out to them would be with your content. Hence, your content should focus on a few things which include:

  • Understanding the customer’s pain point – Creating content that answers the questions of any customer e.g. What to Do When You Have a Tooth Ache?
  • Using Personalization – This is excellent content that communicates your audience’s routine e.g. 3 Things You Must Do When You Wake Up For a Productive Day
  • Communicating Your Knowledge – When you write content like an expert, your leads believe in your ability to solve the problem which is vital e.g. 5 Secrets Success I have Learnt in 10 Years

2. Seeking a Solution

Immediately you’ve identified a problem, seeking a solution is a direct means.

Choosing a strategy completely depends on the type of problem you want to solve. For example, when you need a health center on you, you can easily run a quick Google search for health centers within your community and you will get a large range of options from which you can choose. Just imagine you needed to call thousands of people just to get this information; downright stressful.

According to SEO Tribunal, Google receives over 63,000 searches per second on any day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.

So, you can become the go-to expert in your field whenever people encounter any sort of problems at all. With a simple blog content, video, etc, you can win the trust of folks searching for solutions within your field.

As a business consultant, you can create content around problems people usually face in their business with their corresponding solutions. However, before you begin, ensure you do complete keyword research in order to target the right keywords and input the correct queries.

Contents That Communicate Seeking a Solution

When it comes to seeking a solution, using PPC and content marketing is vital, especially when you want to reach many people with your solution. When you cannot utilize these tactics, you will find possible customers visiting your competitor sites for solutions, and that is bad for business!

So, while utilizing this aspect, you still need to be creating content for people at this stage and your content makes up:

  • Content that validates their need and promises an immediate and efficient solution. These contents should emotionally appeal to the buyer and should be descriptive. e.g. 6 Problems All Digital Marketers Face And Their Solutions
  • Content that spurs interest in your company’s culture, business model, and strategies. This content should seek to give insider information that only you can provide e.g. What We Do Every Friday at {Company Name} That Drives Sales?

3. Screening All Solutions

Now the truth remains; people might find you as the best possible result, however, they might not choose you. And the reason isn’t always farfetched; you might not be offering the type of product/service they need. For example, if anyone searches for “kids’ clothes”, and your page shows up with a range of kids’ clothes but no kid headband, then they might just leave your website.

When a customer is performing screening like this, they’re actually looking to gain an experience from your platform, and you need to give it to them. A good thing to apply would be to have free trials – especially when you run a software business. Demonstration videos on how to use the platform are also helpful in every way.

If you run a digital marketing business, you need to create content around why you should hire a digital marketing agency, how to choose the best digital marketing agency, and how to grow your business with digital marketing. These contents are expository contents that can help you understand what this agency can offer you.

Contents that Communicate Screening A Solution

When people are considering a solution, they’re looking for kickers to show this is the perfect choice for them. It’s your complete obligation to ensure they feel great that they’re making the right decision. And a good way to do this would be to create content.

  • Contents that completely describe the product while also encouraging viewers to give it serious consideration e.g. The Unpopular Truth About Product Y
  • The core difference between your product and a plethora of others out there that strikes a strong similarity
  • The successful buying decision of many people and case studies showing what the product has done for many people
  • Content that shows the vacancy you saw in the market and how this product perfectly fills it

4. Making a Decision

This stage is where you’re trying hard to draw your customers into. When they make that purchase decision, then you can start off the next line of funneling and get them hooked with better offers all day.

Using case studies is very instrumental at this point. You have to provide case studies that show different customer profiles, verticals, business sizes, etc. With each brilliant case study you represent, you further strengthen that purchase decision.

For example, when you launch a health product capable of dealing with a plethora of illnesses such as fibroid, vaginal infection, ensure you fill your funnels with testimonials of individuals who have gained results from this using the product. Ensure the stories are backed up with scans and medical reports before and after the use of the product.

Although you might have a wonderful product and a great sales funnel, negative feedback from customers is a deterrent to anyone who wants to make a purchase. You must ensure you have tested and trusted your process to determine its workability. A good hack would be to get reviews from Doctors and health professionals.

Conclusively, when you get negative reviews and criticisms, don’t totally thrash them. See them as an opportunity to grow your brand and improve your business. Constant negative reviews can make your customers lose trust in your business.

Contents that Communicate Making a Decision

When the customer has made that important purchase decision, you must ensure you give them all the confidence they need to follow up on their purchase. With your content, you ensure they efficiently utilize the product so it can serve them for the purpose which they got it. You can create great content in this area, which includes:

  • Content that makes customers feel confident in their decision while giving them the power to control a certain outcome e.g. 7 Ways The Product Y Will Solve All Your Productivity Issues
  • Content that shows the checkout process, and the steps required in purchasing the next solution
  • Case studies of people who’ve bought the product
  • An appreciation message and a promise of the product’s workings

5. Promoting Habitual Purchase

Selling doesn’t stop when the customer makes a purchase. You must ensure you build offers and keep upselling on the go. Furthermore, you must seek to be in charge of the post-sale experience.

Your onboarding process has to be personalized and descriptive. It must explain to the customer, the importance of their decision and its impact on their lives in the future. And to efficiently do this, you must provide them with resources that can help them use the product efficiently. If your product or service does wonders for them, then you don’t need to beg for a recommendation.

However, if they get disappointed at the functionality of your product, you will get negative reviews both online and offline. This will reduce buying power and can draw your sales into the red zone.

When it comes to post-purchase behavior, no content can convince a customer that an inferior product is good – the product just has to be good. You only have to get it right with the product and avoid a lot of issues.

Creating FAQ sections or using 24/7 customer support is an efficient way to control post-sale behavior. Most times, a customer’s inability to use a product can make them leave a critical review on it.

Conclusion

Marketing funnels take time to create. Some will take a few days to create, while others can take months. Everything has to do with your research, your audience, and the type of product you’re introducing into the market. A product cannot be as good as you sell it.

However, when you follow the five steps to create a marketing funnel, we discussed within this article, you will find only a few things that demanded extra effort. It’s basically replicating an existing project on a fresh sheet, and that saves you time, money, and energy.

But if you still don’t want to follow these processes that can take your time, you can simply book a free marketing consultation with our team by clicking I want a Free Consultation Session, and we can automate the process for you in less time.


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Bella Victor

Bella Victor

Bella Victor is the CEO of Socialander, a Digital Marketing Agency that doubles all your business’ digital and social engagements efforts into a revenue-generating channel. He's also the founder of Student Business Club and Author of Get SET

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