E-commerce websites have made businesses easy and convenient, both locally and globally. It is understandable, as most consumers are too occupied with day-to-day activities and have no choice but to buy their goods online.
E-commerce platforms provide you with everything you need, from groceries to gadgets, without stepping out of your day.
E-commerce in Nigeria today is revolutionising convenience and transforming how Nigerians interact with businesses, providing endless opportunities for seamless shopping.
But with so many options available, how do you know where to start?
In this article, we will explore Nigeria’s top 15 e-commerce platforms. Some are familiar names; others are not. E-commerce has taken a different shape than it was years ago, and we’ve reflected that change in this article.
Top 15 E-commerce Websites for Online Shopping in Nigeria
These websites offer products ranging from phones, computers, and electronic gadgets to fashion, clothing, kitchen appliances, books, and sundry.
# 1. Jumia
Jumia Nigeria is the largest and first online shopping website in Nigeria. It offers a platform where customers in any part of Nigeria can find and shop for all they need, either through the Jumia mobile app or website. You can shop from the comfort of your home or during work breaks and get everything delivered fast without having to stress or move an inch.
Jumia offers a wide range of quality and original products, from beauty products to household appliances, fashion, and electronics.
They are also known for their limitless offers and deals like flash sales, help price deals, etc.
The company has repeatedly proved itself in the business of shopping online in Nigeria and Africa. New small businesses in this niche emulate and regard them as the number one ultimate destination in the online shopping industry.
Jumia considers consumer satisfaction very important and delivers products ordered or purchased by customers with high professionalism. Established in May 2012, Jumia Nigeria is often considered Nigeria’s version of Amazon. Also, becoming the first African startup to be listed on the NYSE, Jumia has stood its ground.
# 2. Konga
Konga was established in July 2012 and is headquartered in Lagos, Nigeria. It is currently the second-largest eCommerce shopping website in Nigeria. Konga’s mobile-friendly website offers a variety of eye-catching products.
Konga provides goods and services at unbeatable and palatable prices. It offers a wide range of retail spanning categories ranging from home appliances to books, Children’s items to computers and their accessories, phones and tablets to personal care products.
Konga also allows small businesses to sample and sell their products on their website, making them one of Nigeria’s most preferred online shopping websites.
#3. Jiji Nigeria
Jiji is great today because it offers various services, unlike its counterparts. Your local online market offers a platform to exchange goods and services and find jobs.
Founded in 2014, Jiji has become one of the fast-growing Nigerian Online Marketplaces. This platform provides a simple solution to buy and sell almost anything in Nigeria. From household essentials to electronics, vehicles, and properties, Jiji offers you everything at your fingertips.
Jiji platforms also allow you to post free adverts for your products and services on their website. This way, you can reach prospective customers and increase profit as a Seller or business owner.
#4. Temu
Temu is an online marketplace operated by a Chinese e-commerce company. It offers heavily discounted goods that are mostly being shipped to your doorsteps.
Temu entered the Nigerian market in late 2024, and with their viral campaigns and insane discounts and promos, they quickly converted that buzz into orders.
Founded in 2022, Temu is a relatively new global online marketplace that offers affordable products, including clothing, beauty products, home goods, and jewellery, focusing on quality and convenience. It offers attractive product features, such as price adjustment, secured payment options, free and fast shipping, refund/return of damaged goods, credit on delay, and quick delivery.
#5. Social media
Social media platforms like Facebook, Twitter, and Instagram are rapidly becoming booming platforms for all your online shopping. Due to their direct connection to consumers, they are revolutionising e-commerce and removing the barrier between platforms and users. Social media also enables personalised interactions and fosters trust through engagement. It provides unique opportunities for showcasing products, running targeted ads, and leveraging influencer partnerships to reach a broader audience.
Facebook, for instance, has emerged as a dominant platform in e-commerce due to its massive user base and diverse features that support businesses. The Facebook Marketplace allows people to buy goods without the bottlenecks often associated with traditional e-commerce companies.
#6. PayPorte
Payporte was launched in September 2014 and has since prospered to ensure it caters to a wide demographic, from youths to young urban professionals. The eCommerce websites for online shopping in Nigeria have adopted the title of Nigeria’s preferred online retail store.
PayPorte also partners with local businesses to showcase their goods on its platform to a wider audience. This gives these businesses access to customers, great logistics coverage, and the opportunity to exceed expectations in business. Click here to get started.
#7. Ali Express
AliExpress is a global e-commerce platform that offers affordable prices on various products. It caters to various shopping needs, from electronics and fashion to household items at competitive prices. One of its standout features is free shipping on many items, making it a popular choice.
Launched in 2020, AliExpress has revolutionised online shopping. With its easy-to-use features, you can shop anytime, any day.
#8. Ajebomarket
Ajebomarket, founded in July 2013, is one of the leading online fashion stores for men in Nigeria and aims to become the best in Africa. It offers premium products for both teenagers and adults.
If you are searching for fashionable men’s clothing—clothes, watches, shoes, bags—check out Ajebomarket and choose.
#9. Obiwezy
They launched this online platform in 2010 to become an online marketplace for previously owned gadgets like iPads, computers, smartwatches, and phone accessories.
As a user of Obiwezy, they usually offer you the opportunity to buy excellent quality used phones with a warranty. You can also swap your used phones for new ones.
Additionally, they offer advisory, after-sales service, repairs, etc., to meet their users’ needs.
#10. Mano
Mano is an on-demand grocery delivery platform redefining the conventional grocery shopping experience by offering you an ultra-fast, convenient, and reliable grocery delivery service.
It offers the convenience of ordering groceries and household essentials via a user-friendly mobile app, with delivery services typically completed within hours. Mano focuses on providing a seamless shopping experience by sourcing high-quality products and ensuring timely delivery to meet all your essential grocery needs.
#11. Slot
Slot is not just a regular eCommerce website for online shopping in Nigeria but also one of Nigeria’s best eCommerce web stores. They still operate functional retail outlets in major cities where users can buy phones and gadgets.
Slot Nigeria is loved for the good after-sale services and great customer support it has maintained for years.
#12. Kara
This Nigerian online store deals with everything from Mobile phones to Electronics, Industrial kitchen equipment, Computers, and phone accessories.
Kara Nigeria often offers great discounts on Phones in Nigeria. They also host an engaging affiliate program that allows you to earn money by promoting their products on Social Media.
Kara Nigeria also offers a marketplace for small business owners to sell products on their platform.
#13. Kusnap
Kusnap is a digital marketplace and business transaction medium where buyers and sellers across Nigeria meet to perform transactions. This platform allows entrepreneurs and business owners to set up an online store and sell their products to customers.
Different levels of business, from startups to large enterprises, have a lot to benefit from utilising Kusnap as their e-commerce platform. This is because this platform possesses a wide range of features that will work with your business to achieve the estimated heights.
As an e-commerce website for online shopping, Kusnap supports various e-commerce businesses. This ensures you can sell your physical products or services and deliver them to your customers through Kusnap.
#14. Sellatease
Sellatease is a Nigerian online marketplace created to bring the buyer and seller to one platform and designed to facilitate stress-free buying and selling experiences.
It offers a diverse range of products, including cars and UK-used iPhones, with detailed pricing information to assist buyers in making informed decisions.
Additionally, Sellatease features a blog that provides the latest news and updates on cars, smartphones, aeroplanes, and other tech devices, catering to tech enthusiasts seeking current information.
#15. Printivo
Printivo is one of Nigeria’s most popular online print shops. As an online print provider, it provides its customers with free templates created by designers across Nigeria. Unlike other e-commerce websites, Printivo is a singular marketplace for only online print designs, not varieties.
Factors to Consider Before Choosing an E-Commerce Website
When shopping online, there are several factors you should consider when choosing an e-commerce website to guarantee a positive and secure shopping experience.
Pricing:
You need to compare the prices of products across different e-commerce websites to find the best deal that aligns with your budget. Be conscious of additional costs like shipping, etc. Remember to consider subscribing to newsletters or following social media accounts for exclusive discounts and promotional offers.
Delivery and Logistics:
Endeavour to check the shipping options available, including delivery times and costs. Look for e-commerce websites that provide reliable order tracking and flexible delivery options, such as express or scheduled delivery. Be aware of return and exchange policies to ensure hassle-free transactions.
Range of Products:
Opt for e-commerce websites offering a wide range of products to cater to your needs. This includes variations in sizes, colours, and models and access to exclusive or hard-to-find items.
Payment Gateways:
Ensure the e-commerce website supports your preferred payment methods, such as credit cards, debit cards, or digital wallets like PayPal. Also, consider the website’s support for secure and encrypted transactions to protect your financial information.
Reputation:
Research the e-commerce website’s reputation by reading customer reviews, testimonials, and ratings on independent review platforms. Focus on aspects like product quality, customer service, and overall shopping experience to gauge the reliability and trustworthiness of the e-commerce website.
Security:
Security is the watchword for today’s e-commerce. Prioritise e-commerce websites with robust security features to protect your personal and financial information. These features may include secure payment processing and privacy policies that comply with data protection regulations. Shopping on secure websites ensures peace of mind and reduces the risk of identity theft or fraud.
Trends in E-Commerce in Nigeria
E-commerce evolves daily, driven by technological advancements, shifting consumer preferences, and global economic factors. Here are some of the key trends shaping the e-commerce landscape today
- Augmented Reality (AR) and Virtual Reality (VR)
AR and VR technologies are becoming more common in the e-commerce space. It offers immersive shopping experiences, allowing customers to visualise products in real-world settings and make informed purchase decisions.
- Artificial Intelligence (AI) and Machine Learning (ML)
AI and ML continue revolutionising e-commerce, powering personalised product recommendations, chatbots, and automated marketing campaigns to enhance customer engagement and boost sales.
- Mobile Shopping
With the increasing use of smartphones, mobile commerce is gaining prominence. E-commerce websites and apps are optimising their platforms for mobile devices, offering seamless and convenient shopping experiences on the go. Report has it that most of the black Friday sales took place on a mobile device.
- Social Commerce
Social media platforms like Facebook and Instagram are integrating e-commerce functionalities, enabling users to shop directly from their feeds. This convergence of social media and online shopping facilitates impulse purchases and leverages influencer marketing for product promotion.
- Faster Delivery
The rise in fast delivery has led to same-day and next-day delivery. These options are gaining popularity as people seek instant gratification. Before, you had to wait weeks, if not months, for delivery. Now, you can get your order mere hours after placing the order instead of weeks and months.
- Flexible payment option
Since there is a need for more and easier payment solutions, payment options are evolving, leading to multichannel payment options. Many e-commerce platforms now offer flexible payment options like “buy now and pay later” and other options.
Before, shopping on international sites meant you needed a dollar card, which was another world of problem. These days, you can shop from international websites with your naira card.
- Personalisation
Advanced data analytics enables e-commerce platforms to offer highly personalised shopping experiences, tailoring product recommendations, offers, and marketing messages to individual customer preferences and behaviour.
Conclusion
There are many eCommerce websites for online shopping in Nigeria, with the list increasing daily. They say the beautiful ones are not yet born. Perhaps even the best online eCommerce shopping websites with quality products and services are yet to appear.
Whatever the case, you can choose from the list above as your go-to eCommerce website for your online shopping experience.
