Does Facebook Marketplace Ad Show in Google Organic Search
Mostly no. Facebook Marketplace listings and in-app ads generally do not appear in Google’s organic search results. This is because most Marketplace content lives inside Facebook’s environment, often hidden behind logins, privacy settings, or dynamic designs, which makes it difficult for search engines like Google to crawl and index. However, Meta’s July 2025 update did introduce a change: search engines can now index some public Facebook and Instagram content, such as professional posts and media published on public profiles. But this does not automatically make regular Marketplace listings indexable. For now, the vast majority of Marketplace items remain invisible in Google’s search results. In this article, we’ll cover: Why Google can’t index Facebook Marketplace Search engines can only show content they can discover, fetch, and store. Facebook Marketplace was built as an in-app shopping experience, not as a public storefront. That means: Because of this setup, most Marketplace items are invisible to Google’s crawlers. As a result, they don’t get added to Google’s index and don’t appear in organic search results. Independent checks confirm this: Marketplace URLs rarely show up in SERPs, while public Facebook pages and posts (the type of content Meta has started allowing search engines to index) are much more likely to appear. At Socialander, our team helps businesses work around this limitation. Instead of relying on hidden Marketplace listings, we set up public Facebook Pages, optimized ad campaigns, and content strategies that both perform inside Facebook and create indexable touchpoints for Google. That way, your brand isn’t locked inside Facebook’s walls. How Facebook structures Marketplace pages Facebook built Marketplace mainly for people already on Facebook, not for Google. That means: Because of all this, Marketplace items are mostly “locked inside” Facebook. Unless a seller republishes their listing on a public Facebook Page or an external site, Google has nothing it can index. The crawlability & indexing basics Search engines work like digital librarians. To make your content searchable, they go through three main steps: 1. Crawl – Google discovers a URL by following links or sitemaps. 2. Render – It processes the page’s HTML and JavaScript to see the final version. 3. Index – It stores the page in its database so it can match it to user searches. Site owners can control what gets crawled and indexed in different ways: In practice, if a page can’t be reached by Google as a normal visitor without logging in, or if it’s blocked through robots/noindex settings, it won’t appear in search results. On top of that, pages that rely heavily on JavaScript without proper setup may look like “empty shells” to Google’s crawler and fail to be indexed. This is exactly why most Marketplace listings don’t show up in Google search. How search engine indexing actually works Understanding the mechanics of indexing makes the Marketplace answer obvious. If Google can’t reach or reliably render a page, it won’t index that page, and if it doesn’t index it, the page cannot appear for organic search queries. #1. Crawlability & discovery Crawlers follow links and sitemaps to find pages. A canonical, public URL that’s linked from other indexable pages stands a much better chance of being crawled than a URL only reachable inside an app feed. Site owners can also tell crawlers what to do via `robots.txt` (which limits crawl access), `noindex` meta tags (which prevent indexing), and structured sitemaps (which help discovery). #2. Rendering & JavaScript Modern sites and apps often build content client-side using JavaScript. Googlebot attempts to render pages, but rendering takes extra time and resources. If the content only appears after complex client actions, or if the app requires cookies/authentication to load content, the crawler may never see the actual item details. That’s why server-rendered, static or well-hydrated pages are much more reliably indexable than dynamic app-only views. #3. Indexing & serving After content is crawled and rendered, Google evaluates its relevance and decides whether to store it in the index. Pages with unique, crawlable content (good titles, text, images with alt text, schema markup) are far more likely to be indexed and surfaced. If multiple versions of the same content exist, canonical tags tell Google which URL to treat as the authoritative source. Protocols and tools like sitemaps or IndexNow can speed discovery and re-indexing for public product pages. Practical Implications for Marketplace Sellers If your product content only exists as a Marketplace listing inside Facebook’s feed, Google typically can’t crawl it, render it, or index it, therefore it won’t appear in organic search. To capture organic visibility, you must publish the product on an indexable URL (your site or an indexable marketplace) or publish public social posts/pages that explicitly link to an indexable product page. The July 2025 Meta change increases the ability of public social posts to appear in search, but it doesn’t remove the technical and privacy barriers that have historically kept Marketplace listings out of Google’s organic results. Exceptions when Facebook listings can show up While Facebook Marketplace listings themselves are not directly indexable by Google, there are a few exceptions where your listings might still surface indirectly on search engines. These are rare but worth noting if you’re hoping to gain visibility beyond Facebook’s platform. #1. Public Facebook Pages or posts referencing a Marketplace listing If a Marketplace listing is shared on a public Facebook Page or in a public post, Google can index that post or page, not the listing itself, but the reference to it. For instance, if a local thrift store posts a Marketplace link on their business Page and makes the post public, Google may index that Page update. A Sharetribe article explains how marketplace is indexed and shared on search engines and social sites. Highlighting how platforms can leverage this technique by funneling traffic through indexable pages. #2. Shared or listed on indexable platforms Facebook has experimented with integrating third-party marketplaces like eBay. In January 2025, The Verge reported that Meta was testing eBay partnerships to bring eBay product listings into Marketplace. In
How to Track Purchases on Facebook Ads
Running ads without tracking purchases is like sailing without a compass. You might reach some destination, but you won’t know if it’s the right one or whether the journey was worth it. Tracking purchases on Facebook Ads helps you see which ads actually drive sales, how much revenue they generate, and where your budget may be wasted. It also gives insights into buyer behaviour like what products people prefer, when they’re most likely to purchase, and which ad creatives convert best. It’s the difference between guessing and making informed decisions. In this article, you’ll learn step by step on how to set up purchase tracking in Facebook Ads, so you can optimize your campaigns with confidence. At Socialander, we help businesses set up, track, and manage campaigns so every penny brings profit. Our team ensures you’re not flying blind. #1. Set Up a Meta Business Manager Account Before you can track anything, you need to know what you’re tracking and where the data will go. That’s where Meta Business Manager comes in. Business Manager is the hub where you manage your ads, Pixels, events, and reports. If you already have one, simply confirm that it’s set up correctly and that you have admin access. Without this step, you won’t be able to create or connect your Pixel. #2 Install the Meta Pixel on Your Website The Meta Pixel is a small piece of code that tracks what people do on your website after clicking your ad. It’s the main tool for monitoring purchases and other conversions. To set it up, Once this is done, your Pixel starts sending data back to Facebook whenever users interact with your site. #3. Enable the Standard Purchase Event Installing the Pixel is just the foundation, you also need to tell it what to track. For purchase tracking, this means enabling the Purchase event. Here’s how: You can set this up automatically (Meta will detect purchase pages) or manually by adding event code to your checkout confirmation or thank-you page. This ensures that whenever a customer completes an order, the Pixel reports it back as a purchase. If you sell different products or want to track specific values, you can customize the purchase event to record order amounts. This helps you see not just how many sales you made, but how much revenue each ad generated. #4. Verify Pixel Installation Once your Pixel and purchase event are set up, it’s important to confirm they’re working properly. If your Pixel isn’t firing, none of the purchase data will be tracked. The easiest way to do this is with the Meta Pixel Helper, a free Chrome extension. After installing it, visit your website and check if the Pixel is detected. You should see a green checkmark showing that it’s active. You can also run a test event inside Events Manager: This gives you peace of mind that your setup is working before you start running ads at scale. #5. Use the Conversions API (CAPI) The Pixel alone tracks most purchases, but since Apple’s iOS 14 privacy update, some data gets lost due to browser restrictions. That’s where the Conversions API (CAPI) comes in. CAPI works by sending purchase data directly from your server to Meta, rather than relying only on browser tracking. This makes your reporting more accurate and reliable, especially if your audience uses iOS devices. You can set up CAPI in two main ways: Partner integration: Platforms like Shopify, WooCommerce, and WordPress have direct CAPI integrations you can turn on with a few clicks. Manual setup: This requires a developer to connect your server to Meta, which is more technical but gives full control. While optional, using CAPI alongside your Pixel ensures that you’re not missing valuable purchase data. #6. Set Up Custom Conversions (If Needed) In most cases, the standard Purchase event is enough. But if your business has a unique checkout flow or you want to measure very specific actions, you can use Custom Conversions. For example, let’s say your thank-you page URL contains “order-confirmation.” You can tell Meta to count every visit to that URL as a purchase. To create one: This helps when your setup doesn’t allow adding event code directly or if you want to track purchases from a specific funnel. #7. Track Purchases Inside Ads Manager After setup, the final step is checking results inside Ads Manager. This is where you’ll see how many purchases your campaigns generate, how much revenue they bring in, and whether your ad spend is profitable. To view this: From here, you can compare which ads, audiences, or campaigns deliver the best return. This insight helps you double down on what works and cut what doesn’t. Common Issues and Fixes Even after setting everything up, you may run into problems. Here are some of the most common ones and how to fix them: #1. Pixel not firing: If your Pixel isn’t showing up, double-check that the code is correctly installed in your site header. You can also test it with the Meta Pixel Helper extension. #2. Purchases not tracking: This usually means the Purchase event isn’t placed correctly. Make sure it’s added to your checkout confirmation or thank-you page. If you’re using integrations like Shopify or WooCommerce, confirm that the event is turned on in your settings. #3. Data mismatch: Sometimes the numbers you see in Ads Manager don’t match your store analytics. This is common because of browser restrictions or ad blockers. Using the Conversions API (CAPI) alongside the Pixel helps close this gap and gives you more accurate reporting. FAQs #1. Do I need both Pixel and CAPI? No, but it’s recommended. Pixel alone can work, but combining it with CAPI ensures more complete tracking—especially after iOS privacy changes. #2. Can I track purchases on mobile apps? Yes. If you have a mobile app, you’ll need to use the Meta SDK or connect via CAPI to track in-app purchases. #3. What if I use Shopify or WooCommerce? Good news: both Shopify
Why Is Facebook Ad Reach So Low with Website Conversion?
If you’ve run Facebook ads with a website conversion objective (for example, “Purchase,” “Add to Cart,” or “Sign Up”), you may have noticed something frustrating. And that is your reach looks painfully low compared to when you run traffic or awareness campaigns. You’re not alone, many advertisers face this. Low reach in conversion campaigns isn’t always a “mistake” in your ad setup. Instead, it’s how Facebook’s algorithm is designed: it shows conversion ads to a smaller group of people who are most likely to take the action you want. But if your setup isn’t optimized, your reach can shrink too far, making it hard to get results. In this article, we’ll break down what “reach” really means in conversion campaigns (and why it feels smaller). The main reasons your conversion campaign reach might be dropping and practical explanations to help you identify the cause so you can fix it. What Does “Reach” Mean in Conversion Campaigns vs Other Campaign Goals Before we dive into the reasons, let’s clear up what “reach” actually means in Facebook conversation campaigns . Reach is the number of unique people who saw your ad at least once. Impressions is the total number of times your ad was shown (the same person can see it multiple times). While frequency is the average number of times each person saw your ad. When you run different campaign objectives, Facebook’s delivery system treats reach differently: Awareness or Traffic campaigns: Facebook’s goal is to show your ad to as many people as possible within your target audience who are likely to click or at least see it. This usually gives you a bigger reach. Website Conversion campaigns: Here, Facebook isn’t trying to maximize eyeballs. It’s trying to maximize conversions. That means it will prioritize quality over quantity, showing your ad only to people in your audience who its machine learning system predicts are most likely to convert. This narrows the pool of people your ad can reach. At Socialander, we help businesses run smarter campaigns by effective campaign optimization. if you want hands-on support optimizing your Facebook ads. Recent Facebook changes affecting campaign reach: Stricter conversion thresholds: Facebook now needs a minimum number of weekly conversions (≈50 per ad set) for its system to optimize well. If you don’t hit this, your ads can get stuck in the “learning phase,” which limits delivery. More reliance on AI signals: Meta’s system has leaned more heavily on machine learning, meaning small data errors (like a broken pixel) can have a bigger impact than before. Privacy and tracking limits: iOS updates, browser restrictions, and privacy laws have reduced how much conversion data Facebook can see, this limits its ability to find converters, which in turn limits reach. So while your ad is still “working,” the visible reach metric will almost always look smaller compared to traffic campaigns. That’s the design but other factors can shrink it even more. We’ll address those factors in the next section below. Key Reasons Your Reach is Low in Website Conversion Campaigns Here are the most common reasons why reach drops in conversion-focused campaigns, and what’s happening behind the scenes: #1. Audience targeting being too narrow If you choose very small or hyper-specific audiences like a tiny custom audience of past website visitors or a narrow interest set, Facebook simply has fewer people to show your ad to. When combined with conversion optimization, the pool shrinks even more, because Facebook will only deliver to people within that audience who are “most likely” to convert. Signs this might be the issue: #2. Insufficient conversion tracking / Pixel issues Your conversion pixel is the “feedback loop” Facebook uses to learn who is converting. If it’s broken, missing events (like purchases not being tracked), or slow to send data back, Facebook can’t optimize properly. With less feedback, the system limits delivery, cutting down your reach. Why this happens more often: Clues to look for: #3. Budget and bid constraints If your budget is too small, Facebook can’t spend enough to test and reach more people. Similarly, if you’ve set a bid cap or cost control, you’re telling Facebook “don’t spend above this cost,” which may cause the system to restrict reach if it can’t find enough cheap conversions. How to know this is the problem: #4. Ad creative, relevance, and engagement Facebook’s algorithm favours ads people engage with. If your creative (the ad image, copy, or video) is weak, irrelevant, or looks repetitive, fewer people click, which signals low quality. The algorithm then reduces delivery, shrinking your reach. Also, if your landing page is slow or confusing, people may drop off after clicking. Facebook notices poor “post-click experience” and reduces ad delivery. Red flags: #5. Audience saturation, frequency high, and ad fatigue Even if your audience was big enough at first, showing the same ad too often to the same group causes fatigue. People stop paying attention, click less, and eventually ignore the ad. As engagement falls, Facebook reduces reach to that audience. Signs of ad fatigue: #6. External competition and market saturation Sometimes the problem isn’t your setup, it’s the market. If many advertisers are targeting similar audiences at the same time (for example, Black Friday or holiday seasons), the ad auction becomes more competitive. CPMs (cost per thousand impressions) shoot up, meaning your budget buys fewer impressions and your reach looks lower. Want to avoid these mistakes from the start? Check out our guide on how to post ads on Facebook to structure campaigns that maintain healthy reach. When this usually happens: Practical Fixes to Improve Reach Without Sacrificing Conversions If your website conversion campaigns are struggling with low reach, there are practical steps you can take to open up delivery without hurting results. Here’s how: #1. Broaden your targeting Instead of picking a very small audience, start with broader interest groups or larger lookalike audiences. Facebook’s algorithm needs “room to breathe.” A bigger pool of people helps the system test and find those most likely to convert. You
Are Digital Marketing Agencies Worth It?
Yes, digital marketing agencies can be worth it, but it depends on your goals, budget, and expectations. Many businesses struggle with whether to outsource marketing, hire in-house, or go the DIY route. This article breaks it down by covering why businesses consider agencies, the key benefits, potential drawbacks, costs involved, and how to decide if it’s the right move for your business. Why Businesses Consider Hiring a Digital Marketing Agency If you’re weighing your options, here’s why many businesses turn to agencies: Limited in-house expertise: Digital marketing isn’t one skill; it’s a mix of SEO, paid ads, content strategy, social media, email automation, and analytics. Most small businesses don’t have all of this expertise under one roof. Time constraints: Running a business is already a full-time job. Handling keyword research, creating content, managing ad campaigns, and monitoring analytics often gets pushed aside. Agencies take this off your plate. Faster growth and measurable ROI: Instead of spending months experimenting with trial and error, agencies apply proven frameworks and best practices to deliver quicker results. Access to advanced tools: Agencies invest in premium SEO, ad management, and analytics platforms (think Ahrefs, SEMrush, HubSpot, or Meta Ads Manager). Buying these individually can be costly for small and intermediate businesses. Keeping up with digital trends: Search algorithms, ad platforms, and consumer behaviours change rapidly. Agencies stay updated so your campaigns don’t become outdated. Competitive pressure: If your competitors are running aggressive digital campaigns, relying on word-of-mouth or sporadic social posts may not be effective in keeping you visible. This is where Socialander comes in. As one of Nigeria’s leading digital marketing agencies, we help businesses bridge the gap between strategy and execution. Whether you’re looking to increase leads, improve visibility, or dominate your industry online, our team is ready to partner with you. Benefits of Working With a Digital Marketing Agency So, what do you really gain by outsourcing? Expertise & Specialization: Agencies bring in experts across different channels: SEO strategists, PPC specialists, social media managers, content creators, and designers. Hiring all these roles in-house would be expensive and time-consuming. Cost-Effectiveness: A well-structured agency contract is often cheaper than hiring a full in-house team. Instead of paying multiple salaries, benefits, and overhead, you pay a single retainer or project fee. Scalability: Whether you need to ramp up during peak seasons or slow down in quieter months, agencies adjust resources to match your goals. Agencies can scale campaigns up or down depending on your budget. Consistency & Accountability: One of the biggest challenges for small businesses is keeping marketing consistent. Agencies stick to content calendars, campaign schedules, and reporting deadlines. You also get accountability through weekly or monthly reports to track ROI. Data-Driven Decisions: Agencies don’t just “guess.” They test campaigns, analyze performance metrics, and make adjustments so your money works harder for you. Fresh Perspective: Sometimes, internal teams get stuck in the same patterns. Agencies bring an outsider’s perspective, offering creative ideas and spotting new opportunities you may have overlooked. Drawbacks of Hiring a Digital Marketing Agency While agencies bring expertise and efficiency, outsourcing isn’t without challenges. It’s important to weigh the downsides before signing a contract so you know exactly what to expect. Cost barriers: Hiring an agency is usually more cost-effective than building an entire in-house team, but the monthly retainers or project fees can still stretch a small business budget. If you’re in the early stages with limited funds, the cost may feel like a heavy burden. Costs often rise if your agency is also responsible for creating content. However, some digital marketing agencies like Socialander offer integrated solutions that include both strategy and content creation, helping you save time and maintain consistency without juggling multiple agencies. Not all agencies deliver: Some agencies promise the world position #1 on Google in 30 days but fail to back it up with measurable results. Without proper due diligence, you risk working with a team that overpromises and underdelivers. Less control: When you outsource, you hand over execution to an external team. That means the agency manages your brand voice, ad copy, and communication strategies. If expectations aren’t clearly defined, this can lead to misalignment. Time to see results: Even with experts handling your campaigns, marketing is not instant. SEO often takes 3–6 months before showing strong ROI. Paid ads can deliver quicker wins, but sustainable growth still requires testing, patience, and optimization. Understanding these drawbacks upfront helps you set realistic expectations and choose an agency that truly aligns with your needs. If you want to avoid common pitfalls, work with a partner who is trusted to deliver. Socialander has built its reputation in Nigeria and beyond by combining strategy, execution, and transparency, ensuring clients see measurable growth without the typical agency disappointments. The Cost of Hiring a Digital Marketing Agency One of the first questions business owners ask is: “How much will it cost?” The truth is, there’s no one-size-fits-all answer. Agency pricing depends on several key factors that shape both the upfront expense and long-term value. Services offered: The type and scope of services play a big role in cost. SEO, PPC ads, content creation, social media management, email campaigns, and analytics all come with different pricing structures. A business that needs full-service digital marketing will naturally pay more than one that only needs a single channel, like SEO or paid ads. Agency expertise & reputation: Agencies with a proven track record, case studies, and industry recognition typically charge higher fees. While this can feel costly upfront, seasoned agencies usually bring strategies that reduce waste, improve efficiency, and deliver measurable ROI faster than less experienced firms. Pricing models: Agencies structure their fees differently. Some charge hourly, while others use monthly retainers. Project-based pricing is also common for one-off needs like website redesigns or campaign launches. Retainers remain the most popular model for businesses that need consistent support in SEO, paid ads, or content marketing. Location: Geography impacts pricing. Agencies in North America or Europe generally cost more due to higher operating
How to Hire a Digital Marketing Agency
Hiring the right digital marketing agency is no longer optional; it’s critical in today’s competitive online space. Businesses that want to stand out must not only be visible but also deliver consistent value to their audience across multiple channels. The right agency can help you achieve this by creating strategies that align with your goals, whether that’s boosting SEO rankings, running profitable ad campaigns, or building a strong brand presence online. On the flip side, hiring the wrong agency can be costly. Many businesses waste large portions of their marketing budget on agencies that overpromise and underdeliver, leading to poor results, stagnant growth, or even reputational damage. Common risks include low-quality campaigns, lack of transparency, or strategies that simply don’t move the needle. This article will walk you through everything you need to know about hiring a digital marketing agency, from identifying your goals to spotting red flags and comparing proposals. If you’re just starting out, you may want to explore Socialander, one of the most in-demand digital marketing agencies in Nigeria, before engaging any agency. Here are practical steps on how to hire a digital marketing agency that aligns with your business goals: 1. Understand Your Business Needs & Goals Before you start reaching out to agencies, you need clarity on what you want to achieve. Agencies work best when they have specific goals to align their tactics with, so defining your objectives early makes the process smoother. Define your objectives: Be clear about what success looks like. Do you want SEO growth (higher rankings and traffic), brand awareness (visibility and reach), leads (quality prospects), sales (conversion-driven campaigns), or content development (blogs, videos, social media assets)? Clear goals help agencies recommend the right strategies. Clarify your budget and timeline: Digital marketing isn’t one-size-fits-all, and your budget will influence which services are realistic. Setting a timeframe also ensures you and the agency have aligned expectations. Specialized vs. full-service agencies: If you only need SEO, PPC, or social media, a specialized agency may work. But if you need an integrated approach, SEO, paid ads, content, social media, and web development, it’s better to go for a full-service agency like Socialander, which offers end-to-end solutions under one roof. 2. Know What to Look for in a Digital Marketing Agency Choosing the right partner requires more than scanning websites or comparing prices. You need to look deeper into what makes an agency trustworthy and effective. Experience & Expertise: Look for an agency with a proven track record in delivering measurable results. Client portfolios, case studies, and testimonials are reliable indicators of credibility. Services Offered: A strong agency should cover core digital services such as SEO, paid ads, content marketing, social media management, and web development. This ensures your campaigns are consistent across all touchpoints. Industry Knowledge: Agencies familiar with your industry understand your customers’ pain points and can design campaigns that resonate. Whether it’s tech, e-commerce, or professional services, domain expertise adds extra value. Transparency & Communication: Avoid agencies that hide behind jargon. The best ones provide clear reporting, regular updates, and open communication so you always know where your budget is going. Tools & Technology: Ask about the tools they use for SEO, analytics, automation, and campaign tracking. Agencies leveraging up-to-date technology (like SEMrush, Ahrefs, HubSpot, or Google Analytics 4) can deliver more accurate insights and results. 3. Find Potential Agencies Through Trusted Sources Finding the right agency is about identifying a partner that aligns with your goals and values. The search process should be intentional and guided by reliable sources. Referrals and professional networks: Ask colleagues, industry peers, or business groups for recommendations. Word-of-mouth referrals often lead you to agencies that have already proven their value. Online searches and directories: Use platforms like Clutch, LinkedIn, or Google Business Profile to find top-rated agencies in your region. These directories often include verified reviews and service breakdowns. Reviews and client testimonials: Go beyond the agency’s website and check independent platforms or Google reviews. Feedback from real clients gives you a sense of reliability and results. Shortlist aligned agencies: Based on services, expertise, and past work, create a shortlist of agencies that match your objectives. This narrows down your options before moving to a deeper evaluation. 4. Ask the Right Questions Before Hiring Once you’ve shortlisted potential agencies, the next step is to ask the right questions. These help you separate genuine experts from those who rely on buzzwords and inflated promises. What is your experience with businesses in my industry? Industry-specific experience means they understand your audience and the challenges it presents. Can you share case studies or measurable results? Look for tangible success stories that highlight traffic growth, lead generation, or ROI. How do you measure success? Ask about the KPIs they track (e.g., conversions, leads, cost per acquisition) and how results will be tied to your goals. What’s your reporting and communication process? Transparency is key. Agencies should provide regular and concise reports as well as maintain consistent communication. How do you adapt to algorithm and platform changes? A strong agency should be proactive, keeping up with SEO updates, ad platform changes, and new trends so your campaigns don’t fall behind. 5. Schedule a Consultation or Discovery Call Before signing any contract, a consultation or discovery call is important. This is your chance to evaluate not just their expertise, but also their communication style and cultural fit. Why it matters: Calls help you gauge whether the agency treats you as a partner or just another account. Come prepared: Have a clear list of your goals, challenges, and expectations so the agency can give targeted insights. Key things to ask during the call: Use the meeting to assess whether the agency listens to your needs, provides realistic solutions, and demonstrates long-term thinking. Socialander offers free consultations to help brands uncover growth opportunities before committing. This gives you practical insights into your digital strategy upfront. 6. Red Flags to Watch Out For Not all agencies deliver what they promise, and many businesses
Do Digital Marketing Agencies Create Content?
Yes; most digital marketing agencies do create content, but the type, scope, and strategy can vary greatly from one agency to another. A digital marketing agency is a company that helps businesses grow their online presence through a variety of services, not limited to writing or content production. These services often include SEO (search engine optimization), paid advertising, social media management, email marketing, analytics, and overall strategy. Some agencies focus only on one or two of these services (for example, only ads or only SEO), while others offer what’s called full-service support covering strategy through execution. Socialander, for example, is a full-service digital marketing agency that does SEO, social media posts, web development, PPC, and more. In this article, you’ll learn: what kinds of content digital marketing agencies typically create and how content fits into the overall digital marketing mix. Also, you’ll discover the benefits of letting an agency handle content and how to pick the right agency for your content needs. What Digital Marketing Agencies Actually Do Digital marketing agencies often wear many hats. Their work goes far beyond just writing blog posts or designing graphics. To understand whether an agency creates content and how well, it’s helpful to see what their broader role usually includes. SEO & Technical Optimization Agencies handle everything from keyword research and metadata optimization to improving site speed, internal linking, and mobile responsiveness. These technical fixes make sure your content is discoverable on search engines and provides a smooth experience for users. Paid Advertising Running paid campaigns on platforms like Google Ads, Facebook, Instagram, or LinkedIn is another core service. Agencies manage ad copy, visuals, targeting, and landing pages to maximize ROI and ensure every dollar spent yields measurable results. Social Media Management From planning content calendars to designing graphics, writing captions, and engaging with followers, agencies help brands build a consistent and authentic presence on social platforms. Increasingly, this also includes short-form video content for TikTok, Reels, and YouTube Shorts. Email Marketing Newsletters, drip campaigns, and automated email sequences are powerful tools for nurturing leads. Agencies create strategies, write compelling copy, and design templates to keep audiences engaged and moving down the sales funnel. Web Development & Design Some agencies, especially full-service ones, also build and maintain websites. This includes creating landing pages, optimizing user experience (UX), and ensuring that websites integrate seamlessly with marketing tools like CRMs or analytics platforms. Analytics & Strategy Data is at the heart of effective digital marketing. Agencies track KPIs, measure how campaigns perform, and refine strategies based on insights. This ensures every effort, whether content, ads, or email, aligns with broader business goals. Content fits into this picture as one of the major execution arms. Strategy and analytics tell what content to make, when to publish, and where to promote. Creative teams (writers, designers, video editors) bring it to life. And then content is distributed in the form of blogs, social, email, ads, etc. If you want all these pieces working together: strategy, execution, optimization, a full-service agency like Socialander offers exactly that. We plan content in alignment with SEO, brand voice, and audience, then deliver and monitor performance. If you’re unsure about handling content alone, it’s smart to book a consultation with us to see how we tailor content strategy for your business growth. Do Digital Marketing Agencies Create Content? Again, yes: creating content is a central part of what many digital marketing agencies do. Agencies may produce content in-house, using their own team of writers, designers, editors, and video creators. They may also use freelancers or partner with external specialists when needed, especially for niche content types (for example, video production, infographics, or specialized technical writing). The exact scope of content creation depends on the brand/client’s needs, budget, and goals. For instance, some clients may want only blog posts and social media content; others may require full campaigns with video, email sequences, case studies, and so on. Types of Content Digital Marketing Agencies Create Content is the backbone of digital marketing. Without it, SEO strategies fall flat, social media channels stay quiet, and email campaigns have nothing to deliver. That’s why most agencies put content at the heart of their services. The type of content a digital marketing agency creates depends on client goals; whether it’s boosting organic traffic, improving conversions, or building brand awareness. Here are the main types of content digital marketing agencies produce: Blog Content & SEO Articles Agencies create keyword-driven blogs and SEO articles that help websites rank higher on search engines. These pieces often combine educational value with optimization techniques like meta descriptions, internal linking, and long-tail keywords. Done right, they build authority and attract steady organic traffic. Website Copywriting Website copy is more than words; it guides visitors, builds trust, and drives conversions. Agencies create homepage copy, landing pages, and product/service descriptions with clear calls-to-action and persuasive messaging. Optimized website copy also boosts SEO and user experience. Social Media Content From Instagram captions to LinkedIn posts, agencies produce content designed to spark engagement. This often includes post text, graphics, short-form video scripts, and full content calendars. With the right approach, social content builds brand visibility and nurtures customer relationships. Video Content & Scripts Video dominates online consumption. Agencies create explainer videos, YouTube scripts, TikTok shorts, or branded storytelling clips. These are optimized for platforms and can increase both reach and engagement. Email Marketing Content Agencies write newsletters, drip campaigns, and sales email sequences that nurture leads and convert subscribers into paying customers. Strong subject lines, personalized copy, and value-driven content make emails a powerful traffic and conversion tool. Ad Copy & Creative Assets Paid campaigns need compelling copy and visuals. Agencies produce ad copy for platforms like Google Ads, Facebook, Instagram, and LinkedIn, paired with creative assets (images, graphics, video) that grab attention and drive clicks. Content for Lead Magnets To capture leads, agencies develop downloadable content like eBooks, whitepapers, checklists, and case studies. These positions a brand as a trusted authority while building email lists for
Best Plugins to Increase Traffic
Many businesses put in the effort to create great content but still struggle to get the visibility and engagement they deserve. The truth is, without the right tools in place, even the best websites can remain hidden. This is where plugins come in. The right plugins can give your website a significant boost by improving SEO, making your content easier to share on social media, speeding up your site, and keeping visitors engaged for longer. In other words, plugins are not just add-ons, they are powerful traffic drivers when chosen and used strategically. In this article, we’ll explore the best plugins to increase traffic, breaking them down into categories such as SEO, social sharing, analytics, speed optimization, and engagement. By the end, you’ll have a clear roadmap of which plugins can help you attract more visitors, keep them coming back, and grow your online presence. And if you’d prefer expert guidance, Socialander’s digital marketing team can help you select and manage the best plugins for your website growth. Let’s help you unlock your site’s full traffic potential. Best Plugins to Increase Traffic – Tabular Representation The challenge most site owners face isn’t a lack of plugins, it’s choosing the right ones. With thousands available, it’s easy to install too many, use the wrong ones, or overlook the plugins that actually make a measurable difference. That’s why having a curated list of reliable, up-to-date plugins matters. Below is a table that highlights the best plugins to increase traffic. This quick comparison makes it easier to identify which tools can help you reach your traffic goals. S/N Plugin Name Category Packages 1 Yoast SEO SEO Optimization Freemium & Premium 2 Rank Math SEO Optimization Freemium & Pro/paid 3 Social Snap Social Sharing Mostly free / low cost. Premium available too 4 Sassy Social Share Social Sharing Mostly freePremium available 5 MonsterInsights Analytics & Insights Freemium & Paid versions 6 WP Rocket Speed & Performance Paid only 7 W3 Total Cache Speed & Performance Freemium & Pro 8 OptinMonster Engagement & Conversion Paid / subscription-based. Free trial or limited version in some cases. 9 Pretty Links Link Management Freemium & Pro version 10 PushEngage Engagement Paid / subscription. Though there is a free tier with limits 11 Broken Link Checker Engagement Predominantly free. premium support available Key Categories of Plugins That Boost Traffic Not all plugins serve the same purpose. To increase traffic effectively, you need to understand the different categories of plugins and how they directly impact your website’s visibility, performance, and engagement. Below are the key types of plugins that can help your site attract and retain more visitors: SEO Plugins – Optimize content for search engines Search engines are still one of the most reliable ways to generate long-term traffic. SEO plugins make it easier to optimize your content, structure your site for indexing, and implement technical SEO practices without coding knowledge. 1. Yoast SEO Yoast SEO is one of the most widely used SEO plugins for WordPress. It helps optimize meta titles, meta descriptions, and keywords while analyzing readability. Yoast also automatically generates XML sitemaps and provides schema integration, which makes your site easier for search engines to crawl. By simplifying technical SEO, Yoast helps you improve your rankings and attract consistent organic traffic. 2. Rank Math Rank Math is a newer but increasingly popular alternative to Yoast. It offers advanced on-page SEO analysis, schema markup, and keyword tracking. Unlike Yoast, Rank Math integrates seamlessly with Google Search Console and provides built-in 404 monitoring and redirection management. Rank Math offers more advanced features for free, making it a great choice for websites looking to scale SEO performance and traffic growth. Social Sharing Plugins – Make content easy to share This category of plugins makes it effortless for users to share your content, which is one of the fastest ways to extend your reach. Social sharing plugins place share buttons strategically on your content and encourage readers to amplify your message across platforms. 3. Social Snap Social Snap allows you to add highly customizable share buttons across your blog posts and pages. It supports over 30 social networks and includes click-to-tweet functionality, social auto-poster, and analytics for tracking shares. Social Snap makes content distribution easy, helping you turn one visitor into many through network sharing. 4. Sassy Social Share This is a lightweight and free plugin that offers beautiful, responsive social sharing buttons. It integrates with popular social networks and provides floating and inline share button options. Its simplicity and ease of use make it ideal for bloggers or businesses that want quick social share functionality without slowing down their site. Analytics & Insights Plugins – Track performance and user behaviour To grow traffic, you need to understand where your visitors are coming from and what they do on your site. Analytics plugins help you make data-driven decisions that increase engagement and retention. 5. MonsterInsights This plugin connects your WordPress site with Google Analytics in a few clicks. It gives you real-time reports, audience insights, eCommerce tracking, and referral source analysis directly inside your WordPress dashboard. With easy-to-read insights, you can focus your marketing on what’s actually driving traffic and cut out what isn’t. Speed & Performance Plugins – Improve site loading time Website speed directly affects both SEO rankings and user experience. Performance plugins ensure your site loads quickly, which reduces bounce rates and improves conversions. 6. WP Rocket A premium caching plugin that speeds up WordPress sites with minimal setup. It offers features like page caching, browser caching, database optimization, and lazy loading for images. Faster websites are rewarded with better search rankings and keep users engaged longer. 7. W3 Total Cache It is a free alternative that boosts site speed by leveraging caching, file minification, and content delivery network (CDN) support. For site owners who want free yet powerful performance optimization, W3 Total Cache is a reliable option. Engagement & Conversion Plugins – Encourage repeat visits and longer time on site Driving traffic is only the first step;
How to Run Facebook Ads for Free
Running Facebook ads without paying sounds impossible, right? After all, Meta’s ad system is built on bidding, and to reach more people you usually need to spend money. But here’s the truth: while you can’t run paid ads for free, you can still get ad-like results like more reach, clicks, leads, and even sales without spending a kobo. How? By using Facebook’s built-in free tools and organic features the smart way. If you’re a small business owner, freelancer, or creator trying to grow without a big budget. In this article, you’ll learn the exact Facebook features and strategies you can use to promote your brand for free. From posting the right type of content, to using Marketplace and Shops, and collaborating with creators. These are practical, zero-budget tactics that can give you visibility and results. If you ever feel stuck or unsure how to go about running free Facebook ads for your business, Socialander can guide you. We’ll help you create a smarter, organic growth path using what’s already free on the platform. How to Use Facebook Features to Run Ads for Free Facebook may be a paid advertising giant, but it also gives small businesses a wide range of free tools. When used smartly, these tools act like mini-ads, driving visibility, engagement, and conversions without needing an ad budget. Here’s a breakdown: Organic Posts (Feed, Stories, Reels) Organic content is your foundation. Think of it as your business’s digital billboard on Facebook, available to you at no cost. If you’re not sure how to structure these posts to grab attention, check out this article on how to post ads on Facebook. It shares actionable insights on how to design content that drives clicks and engagement, even without a budget. Facebook Marketplace Listings Marketplace is one of the most underrated free ad alternatives on Facebook. It works like an online classified board where millions of people browse daily. You can list products with photos, descriptions, and prices for free. Your items appear to people actively searching for similar products, giving you high-intent visibility. Local businesses, from home decor sellers to fitness coaches offering services thrive here without ever running ads. Best practices include: Learn more on how in-depth Facebook ads audit helps you spot opportunities free features like Marketplace can give you. Facebook Shop (Commerce Manager) Setup A Facebook Shop turns your Page into a mini e-commerce site, all free. With Commerce Manager, you can: The real magic comes when you connect your Shop to your posts and Reels. For example, if you post a Reel showing how your handmade candles burn slowly, you can tag the exact candle from your Shop so viewers can buy instantly. This creates a seamless shopping experience that feels just like an ad but costs nothing. Facebook Groups and Events If you’re looking for long-term free visibility, Groups and Events are powerful. Live Video and Product Demos Facebook Live is one of the most interactive free tools you have. It works like a free TV commercial, except your viewers can talk back in real time. For example, a small skincare brand might host a weekly “Skincare Sunday” where they demo products, answer live questions, and offer a discount code valid only for viewers. This creates urgency, builds trust, and sells without ad spend. Creator/Influencer Collaborations (Micro-Influencers) Not all influencer marketing requires a budget. Many micro-influencers (with 1k–10k followers) are open to free product exchanges or collaborations. Think of it as word-of-mouth marketing on steroids. It’s authentic, trusted, and free. Meta Business Suite Analytics (Free) Finally, promotion without tracking is wasted effort. Meta Business Suite provides free analytics that work like your campaign dashboard. By doubling down on what works and phasing out what doesn’t, you’re effectively running smarter “free ads” every week. Strategies to Maximize Facebook’s Features for Running Free Ads Using Facebook Shops, Marketplace, Groups, Reels, and Lives gives you access to free tools, but success depends on how you use them. Think of it like having a toolkit, the results depend on your technique. Here’s how to maximize visibility and engagement without spending on Facebook ads: 1. Be Consistent and Show Up Often This is not a cliche strategy. Facebook’s algorithm rewards accounts that post regularly. Consistency tells the system you’re active and gives your audience more chances to interact with you. Instead of posting daily at random, aim for 3–5 high-quality posts per week across Feed, Stories, and Reels. 2. Prioritize Video – Especially Reels & Live As of 2025, short-form video is the fastest-growing content type on Facebook. Reels get priority in discovery feeds, and Live videos spark real-time conversations that boost organic reach. If you’re selling a product or service, showing it in action is far more effective than static posts. 3. Leverage Engagement Triggers Meta’s algorithm thrives on interaction. Use: The more people interact, the more Facebook shows your content to others for free. 4. Cross-Promote Across Features Don’t treat each feature separately. For example: Announce a new product in your Feed, then show it in use with a Reel. List it on the Marketplace and go Live for a demo. Also, share behind-the-scenes Stories. This repurposing maximizes visibility without creating endless new content. 5. Build Community First One mistake businesses make is treating Facebook like a billboard. Instead, focus on creating a two-way connection. Reply to comments, engage in groups, and share valuable tips alongside your promotions. A loyal community will share your posts organically. 6. Track and Adjust with Insights Meta Business Suite (free) shows which content performs best. Check metrics like reach, engagement rate, and clicks weekly. Drop what’s not working, and double down on formats or topics your audience already loves. Data-driven posting helps you spend time where it matters. FAQ 1. Which free feature gives the best reach? Reels currently deliver the highest organic reach because Facebook is prioritizing short-form video. However, Shops and Marketplaces are best for direct sales. 2. Do I need a Business Page? Yes. A Business Page unlocks
How Much Are Facebook Ads?
You’re probably wondering: How much will Facebook ads cost me? The truth is, there’s no fixed price. It varies. Facebook ads run on a bidding system, and your final cost depends on things like your campaign goal, who you’re targeting, where your ads appear, and even the time of year. That’s why some advertisers spend as little as ₦1,500 a day while others comfortably put in ₦20,000 daily or more. That said, you don’t need millions to get started, and the good news is you don’t have to guess. By understanding the factors that affect costs, you’ll know how to set realistic budgets and predict your spending with confidence. This article will walk you through the main factors that drive costs, show you current average ranges, and help you understand what budget makes sense for your business. By the end, you’ll know exactly what to expect and how to keep your costs under control. If you’d rather not waste money on trial and error, Socialander can help you plan smarter budgets, run high-performing Facebook ad campaigns, and cut costs. Factors That Affect Facebook Ad Costs Facebook ads don’t come with a flat price tag. What you pay depends on how you set up your campaign and the environment you’re advertising in. Some factors are within your control like your targeting and ad quality, while others, like seasonality, aren’t. Understanding these drivers helps you plan smarter and avoid surprises. Here’s a closer look at what drives your ad costs and how you can plan around them. 1. Campaign Objective Your campaign goal is one of the biggest cost drivers. Facebook prices ads differently depending on what you want to achieve. If you are not sure about your campaign objectives, run a Facebook Ads Audit to spot gaps and opportunities in your current campaigns. Awareness and reach campaigns are usually cheaper because they focus on impressions and visibility. You’re paying for impressions, not complex actions. Many businesses in Nigeria can run these at ₦500–₦2,000 daily and still reach thousands of people. Lead generation or conversion campaigns, on the other hand, cost more because Facebook is targeting people more likely to take high-value actions. These actions include filling out a form or making a purchase. Simply put, the more valuable the action you want, the more you should expect to pay. 2. Audience Targeting Who you choose to target also affects how much you’ll spend. Narrow audiences, competitive audiences like Lagos-based shoppers or tech professionals in a specific niche, are usually more expensive. This is because many advertisers are chasing the same people. The more competitive the audience, the higher the CPC. This drives up the competition and CPC. Broader audiences, on the other hand, are cheaper to reach, though they may not always give you the most qualified leads. The average cost-per-click (CPC) usually falls between ₦50–₦300, depending on how specific and competitive your targeting is. 3. Ad Placement Not all placements are priced the same. Where your ad shows up changes what you’ll pay. Facebook Feed and Stories are the most common placements, offering a balance of affordability and performance. Instagram placements, especially Reels are often more expensive because of higher demand and user engagement. For example, Instagram ads in Nigeria average between ₦150–₦350 per click and ₦1,600–₦3,000 per 1,000 impressions (CPM).If you’re working with a tight budget, starting with Facebook Feed and Stories is usually more cost-effective. 4. Ad Quality & Relevance The better your ad, the less you’ll pay. Facebook algorithm rewards advertisers whose ads get engagement and resonate with the audience. If people click, share, or react to your ad, the system lowers your cost per result. But if your ad is poorly designed, irrelevant, or ignored, Facebook will charge you more to reach the same audience. That means investing in strong visuals, clear messaging, and compelling offers isn’t just good marketing, it’s good budgeting too. 5. Seasonality & Competition Timing plays a big role in ad pricing. During busy seasons like Black Friday, Christmas, or back-to-school shopping, ad costs spike because more businesses are advertising and competing for attention. In slower periods, you’ll notice lower CPCs and CPMs because demand is low and fewer advertisers are bidding for the same audience. Even with the best campaign setup, higher competition during peak seasons will raise your costs. Plan ahead and set aside more budget if you’re advertising during these periods. Your campaign objective, audience, placement, ad quality, and timing all work together to shape your Facebook ad costs. The better you understand these levers, the easier it becomes to manage your budget. Average Facebook Ad Costs Facebook ads don’t have a fixed price tag, but looking at averages can give you a good sense of what to expect. Cost per click (CPC): Clicks typically range from ₦50–₦300. If you’re targeting a highly competitive audience, you’ll likely be on the higher end. Cost per thousand impressions (CPM): For every 1,000 views, expect to pay between ₦1,000–₦5,000, depending on audience size and competition. Cost per action (CPA): Actions like lead sign-ups, app installs, or purchases usually fall between ₦1,500–₦5,000 per action. The exact cost depends on how valuable or competitive the action is. For a broader perspective, WordStream’s 2023 Facebook Ads Benchmark Report shows an average CPC of $1.68 worldwide. How to Estimate Your Own Facebook Ad Budget While averages are helpful, your actual costs will depend on your setup. The good news is, you can estimate what you’ll spend before you start. Here’s a simple, practical way to do it: 1: Define your goal Decide what you want: clicks, leads, or sales. Each goal comes with its own cost range. Think in terms of CPC (cost per click), if you want traffic (clicks). If you want leads (sign-ups, form fills, inquiries), look at CPA (cost per action). If you want sales, focus on ROAS (return on ad spend), because you’ll be tracking revenue against spend. 2: Use average cost benchmarks Once you know your goal, multiply your target
How to Post Ads on Facebook
Facebook advertising is one of the best ways to reach customers online. With over 3 billion monthly active users, Facebook remains the most-used social network. This huge audience gives businesses a real chance to connect with potential customers. Businesses are putting their money where the results are. What makes Facebook ads special is how they let you target exactly who you want to reach. You can show your ads to people based on their age, location, interests, and their online activities. This means you’re not wasting money showing ads to people who won’t buy from you. In this article, you’ll learn the step-by-step process to create and run your Facebook ad. We’ll cover everything from setting up your account to measuring your results. By the end, you’ll know how to get your business in front of the right people on Facebook. What You Need to Get Started Before you can start advertising on Facebook, you need to set up a few things. Having these setups ready will make the process much smoother. Facebook Business Page First, you need a Facebook business page to use Ads Manager for your company. If you don’t already have one, create a new page. Make sure your business page has complete information. Add your business name, description, contact details, and website. Facebook Business Manager Account Next, you need a Business Manager account. This is Facebook’s tool that lets you manage your ads, pages, and team members all in one place. Fcebook Business Manager also keeps your business activities separate from your personal Facebook account. Payment Method You’ll need to add a payment method to run ads. Facebook accepts credit cards, debit cards, and PayPal in most countries. Ad Budget Planning Decide how much money you want to spend on ads. You can start small. Think about what you can afford to spend each month, and start with a small amount while you learn. You can always increase your budget later when you see what works. Setting Up Facebook Ads Manager Facebook Ads Manager is where you’ll create and manage all your ads. Think of it as your control center for advertising on Facebook. Begin by logging into the Facebook platform. Once inside, look for the ‘Ads Manager’ option in the main menu. You can also go directly to [business.facebook.com] and log in with your Facebook account. When you first open Ads Manager, it might look overwhelming. But it’s actually organized in a simple way. The interface has three main sections: If you’re new or don’t have the time to manage campaigns, Socialander can be your ad partner. We set up ads, create, monitor, and optimize them to ensure you get measurable results without wasting your budget. Step-by-Step for Creating Your Facebook Ad Facebook makes the process of creating your ads simple by breaking it down into clear steps. Let’s walk through each one so you can launch your first campaign with confidence. 1. Choose Your Campaign Objective Facebook offers 6 main campaign objectives: Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. Here’s what each objective means and when to use it: Awareness: Choose this when you want more people to know about your business. It’s perfect for new businesses or when launching a new product. Facebook will show your ads to people who are most likely to remember them. Traffic: Pick this when you want people to visit your website, blog, or online store. Facebook will find people who usually click on links and are likely to visit your site. Engagement: Use this to get more likes, comments, shares, or followers on your Facebook page. It’s great for building a community around your brand. Leads: This objective helps you collect information from potential customers, like email addresses or phone numbers. Facebook can create forms that people fill out without leaving the platform. App Promotion: Choose this if you have a mobile app and want more downloads or people to use it more often. Sales: This is for businesses that want people to buy something. Facebook will show your ads to people who are most likely to make a purchase. 2. Set Your Target Audience You can choose exactly who sees your ads based on where they live, how old they are, what they’re interested in, and how they behave online. Demographics (Age, Gender, Location) Pick the age range of people most likely to buy your product. Set your location targeting based on where you can serve customers. If you have a local business, target people within a certain distance of your store. If you sell online, you can target entire countries. Interests and Behaviours Facebook combines demographic data (like education and job titles), interest signals (such as fitness preferences and gaming genres), and behavioural patterns (including device usage) to create highly refined audience segments. Facebook knows a lot about its users based on what they like, share, and click on. You can target people based on their hobbies, the pages they follow, and even their shopping habits. 3. Choose Ad Placements Ad placements are where your ads will appear on Facebook’s platforms. You have several options: Facebook Feed: Your ads appear in people’s main Facebook feed as they scroll through posts from friends and pages they follow. Instagram: Since Facebook owns Instagram, you can show your ads there too. This is great for reaching younger audiences and showcasing visual products. Stories: These are full-screen ads that appear between people’s Stories on both Facebook and Instagram. They’re perfect for mobile users and creating immersive experiences. Automatic vs. Manual Placement When starting out, Facebook automatically tests your ad in different places and shows it where it performs best. This usually gets you the most results for your money. Once you have more experience, you can choose manual placements to control exactly where your ads appear. This gives you more control but requires more testing to find what works best. If you already run ads but aren’t sure whether they’re working as well as they should, check
