E-commerce Website Dev Agency Creating Online Store That Sells. Not Just One That Exists.
Having an online store is not enough. The difference between an e-commerce website that generates consistent revenue and one that sits idle is in the details: how fast it loads, how easy it is to navigate, how seamlessly the checkout works, and whether it is built to rank on search engines and convert the traffic that arrives.
Socialander builds e-commerce websites in Nigeria for businesses that are serious about selling online. We develop stores on Shopify and WooCommerce, integrate Nigerian payment gateways including Paystack and Flutterwave, and connect your e-commerce platform to the marketing and advertising systems that drive traffic and revenue.
Built for Conversion. Connected to Growth.
We don’t build in isolation
We do not build e-commerce websites in isolation. Every store we develop is designed with the full customer journey in mind, from how a visitor first discovers you through search or paid advertising, to how they navigate your product catalogue, add to cart, check out, and come back to buy again.
Your website is built to be SEO-friendly from day one
That means your e-commerce website is built to be SEO-friendly from day one, fast enough to retain mobile visitors, integrated with payment systems your Nigerian and international customers trust, including Paystack, Flutterwave, and Stripe, and structured to give you the data you need to make better business decisions.
Connecting what we have built
We also connect e-commerce builds to Google Shopping and paid advertising campaigns where relevant, ensuring your store and your marketing work together to deliver the strongest possible return on ad spend.
Our E-commerce Services
Shopify
Development
We design and develop custom Shopify stores for businesses that want a robust, scalable, and easy-to-manage e-commerce platform. From theme customisation and product setup to checkout optimisation and app integrations, we build Shopify stores that are ready to sell from day one. Shopify is particularly well-suited for growing businesses that need reliability, speed, and a strong ecosystem of tools.
WooCommerce Development
For businesses that prefer a WordPress-based solution, we build custom WooCommerce stores that combine the flexibility of WordPress with powerful e-commerce functionality. WooCommerce gives you greater control over customisation and is a strong choice for businesses with complex product structures, membership models, or specific integration requirements.
Payment Gateway Integration
We integrate the payment systems your customers use and trust. For Nigerian and African markets, we integrate Paystack and Flutterwave, enabling card payments, bank transfers, and mobile money. For international sales, we integrate Stripe and PayPal. Every integration is tested for reliability and security before launch.
Product Catalogue Setup and Optimisation
We structure your product pages for both user experience and search engine visibility, with optimised product titles, product descriptions, images, and category architecture that helps customers find what they are looking for and helps search engines understand and rank your catalogue.
Shopping Cart and Checkout Optimisation
Cart abandonment is one of the biggest revenue leaks in e-commerce. We design and optimise the checkout process to reduce friction, minimise drop-off, and maximise the percentage of visitors who complete a purchase. Our checkout optimisation has helped Nigerian e-commerce businesses recover significant lost revenue.
Inventory and Order Management
We set up and integrate inventory management and order management systems that give you real-time visibility into your stock levels, orders, and fulfilment status, reducing manual effort and the risk of overselling.
E-commerce
SEO
We optimise your store for search engines, covering product page SEO, category page optimisation, site structure, page speed, Core Web Vitals, and schema markup for rich results. An e-commerce store that ranks organically reduces your dependence on paid advertising and builds a more sustainable revenue channel over time.
E-commerce and Paid Advertising Integration
We connect your e-commerce store to Google Shopping, Meta Ads, and other paid advertising platforms, setting up conversion tracking, product feeds, and retargeting campaigns that bring back visitors who did not complete a purchase and find new customers who match your best buyers.
Platforms we work with
We have delivered applications for clients in financial services, logistics, healthcare, education, retail, and the nonprofit sector across Nigeria, Ghana, Kenya, the UK, and the US.
Who We Work With
- Businesses at different stages of their online selling journey.
- Established businesses with an existing store that is underperforming and needs a redesign or technical overhaul.
- Businesses that want to connect their e-commerce operation to a broader digital marketing strategy that drives consistent, scalable revenue growth.
- Retail brands launching their first online store and needing a reliable, professional platform that works from day one.
- Enterprise brands with complex product catalogues, multiple storefronts, or cross-border selling requirements.
- We have delivered e-commerce projects for clients in fashion, food and beverage, consumer goods, education, and health across Nigeria and international markets.
E-commerce That Delivers
Checkers
30% increase in online sales
20% improvement in customer satisfaction scores.
Rapid Kitchen
40% increase in online sales
15% improvement in customer satisfaction scores.
Let's Build an Online Store That Actually Sells.
