Email and SMS Marketing Agency That Stays in Your Audience's Inbox and Their Mind
Email and SMS remain two of the highest-return marketing channels available. When done well, they build loyalty, drive repeat business, and keep your brand present throughout your customers’ journey. We are the number 1 email marketing agency in Nigeria that designs campaigns and automation workflows that deliver the right message to the right person at the right time.
We are automation-first. That means we build programmes that work for you around the clock, not just when someone remembers to send a newsletter.
Results from our email projects
Our email work have contributed to 3M+ organic visitors driven across client campaigns.
Automation-First. Results-Focused.
Unlike bulk email blasters that send the same message to everyone and hope for the best, we build segmented, personalised programmes rooted in your audience’s behaviour and their relationship with your brand.
We work with leading platforms including Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, Termii, and Yournotify, choosing the right tool for your business size, budget, and goals. Our programmes are built around A/B testing, segmentation, and deliverability, so your messages land in the inbox, get opened, and drive action.
Our Email and SMS Marketing Services
Every service is tied to a measurable business objective. No content for content’s sake.
Email Strategy and Planning
We map your email activity to your customer journey, from welcome sequences for new subscribers to re-engagement campaigns for dormant contacts, building a programme structure that serves your business goals and drives measurable revenue.
Automation Workflows
We build automated sequences that respond to your audience's behaviour. Welcome series, lead nurture drips, cart abandonment recovery, post-purchase follow-ups, and re-engagement campaigns that run without manual effort from your team and generate revenue around the clock.
Campaign Design and Copywriting
Newsletters, promotional campaigns, product announcements, and event invitations are written and designed to capture attention, increase open rates and click-through rates,and drive action.
SMS Marketing
Short, direct messages for time-sensitive communications, promotions, appointment reminders, and event notifications. SMS is particularly effective in the Nigerian market where mobile engagement rates are high. We work with platforms including Termii and Yournotify for local delivery.
List Management and Segmentation
We organise your contact database into meaningful segments based on behaviour, purchase history, and engagement level so that every communication is relevant to the person receiving it. Relevant messages get opened. Irrelevant ones get ignored or marked as spam.
Performance Reporting
Open rates, click-through rates, conversion rates, and revenue attributed to email and SMS are reported clearly every month so you know exactly what each campaign and automation is producing.
A/B Testing
We test subject lines, send times, content formats, and CTAs to continuously improve open rates, click rates, and conversions across your programme.
How it works: From audit to automated revenue
Audit and Setup
(Week 1-2)
We audit your current email platform, list health, and existing automations. We clean your list, fix deliverability issues, and set up tracking.
Strategy and Segmentation (Week 2-3)
We build your email and SMS strategy, segment your audience, and map the automation flows that will have the biggest revenue impact.
Automation Build (Week 3-5)
We write, design, and build your core automated flows: welcome series, abandonment recovery, nurture sequences, and re-engagement. These are the revenue backbone.
Campaign Execution (Ongoing)
Your success is our success. At Socialander, we place our clients at the center of everything we do.
We listen to your needs, understand your goals, and work tirelessly to exceed your expectations, delivering solutions that truly resonate with your target audience.
Test, Optimize, Report (Monthly)
We A/B test subject lines, content, send times, and segmentation. Monthly reports tie results to revenue and identify the next optimization opportunities.
Platforms we work with
We work with the platforms you already use or help you choose the right one.
Let's Build an Email Programme Your Audience Actually Looks Forward To.
