What Are The Best Online Marketing Platforms In Nigeria?
As a Nigerian marketer, finding marketing platforms online for your clients’ products and services is difficult. Many online marketing platforms in Nigeria have certain weaknesses that can cripple the stability of the product in the market. With this lingering problem, marketers face serious confusion. Research Gates quotes Sheth and Sisodia (1999) who have classified marketing’s lawlike generalizations into four key categories as location-centric, time-centric, market-centric, and competition-centric. While Location-centric focuses on the physical separation between buyers and sellers, time-centric focuses on modeling the same or similar patterns of product and market evolution. Market-centric focuses on dividing the consumer market into well-defined and relatively homogeneous markets. And competition-centric ones focus on competitors and intensive competition. Hence, there are many markets, and there are key strategies to employ when you want to enter any market with your client’s product or service. So, while this article will x-ray the best online marketing platforms in Nigeria, it will help you build a better understanding of the Nigerian market. The Evolution of Online Marketing in Nigeria Marketing never used to be this way. The normal pattern was always newspapers, magazines, billboards, television – which is still popular, etc. But since the evolution of digital devices, marketing took a new turn as more people adopted these devices and consistently used them. According to Invoice, digital marketing got visible around 2012. With the entry of eCommerce platforms like Jumia and Konga, the digital marketing arena picked. The industry growth between 2012 and 2018 has been tremendous, with these companies steadily increasing their reach. In the future, more businesses and marketing platforms will spring up and with growth hacking strategies in place, their user numbers can proliferate. However, before you can decide to leverage any online marketing platform, you must know if it fits your target market. What To Do Before Choosing an Online Marketing Platform In Nigeria Social media has influenced the way online marketing works. A lot of platforms have tilted their operations to fit the pace of social media environments. So, before you choose an online marketing platform, you must ensure you follow certain steps. These steps include: Research – Researching a platform is very important. Because of the large number of internet users, certain platforms have a select audience. When you can identify these platforms, then you can make informed decisions regarding them, especially if they fit your target market. Follow-Up Conversations – If I were to say check reviews, then I would only limit your investigation. You need to follow different conversations regarding the platform. Most times, do this on the platform. When you follow up on these conversations, it will help you identify the entry points and how you can move in with your product or service. Search For Progress Reports – If you want to know how fast a platform can grow, then you need to ensure you find progress reports regarding the platform. This progress report can come in form of testimonials from users and some collaborators as well. If you duly execute your research on an online marketing platform in Nigeria or any part of the world, you would make fewer mistakes with your advertising, as you will optimize for the best results on your campaigns. Checking each platform’s Google My Business Presence can be a splendid start for you. Choosing an online marketing platform doesn’t have to be your decision. Instead of spending enormous time on research, let professionals who understand the market help you. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started. What Are The Best Online Marketing Platforms In Nigeria? When you try to consider the best online marketing platforms in Nigeria, you would need to put into account certain important factors such as their history, market share, type of audience, and their number of visitors. And the following platforms you will read about all have received great recommendations from users over the years. Hence, these platforms include: #10. Jumia & Konga (E-commerce Platforms) Jumia and Konga are two of Nigeria’s largest and most popular e-commerce platforms, offering online shopping for a wide range of products, including electronics, fashion, beauty products, groceries, and more. As a business owner, listing your products on these platforms can help you tap into a large, already engaged audience. These platforms have built-in payment systems, logistics networks, and customer trust, making it easier to sell to Nigerian consumers without the need to manage an entire e-commerce website. Additionally, Jumia and Konga offer various promotional opportunities, such as discounts and campaigns, to increase visibility and sales for sellers. #9. Nairaland & Other Local Forums Nairaland is Nigeria’s largest online forum, with millions of members discussing various topics ranging from news to business and personal interests. Businesses can market their products or services on Nairaland by participating in discussions, creating threads, or using paid advertisements within the forum. These platforms offer a unique way to target local audiences based on shared interests. Many businesses use these forums for affiliate marketing, driving traffic to their websites, or advertising their services directly. #8. Google Ads Google Ads is a powerful online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Display Network. Also, Google Ads offers pay-per-click (PPC) advertising, where you only pay when a user clicks on your ad. With Google Ads, businesses can target users based on specific keywords they search for, making it highly effective for lead generation and increasing website traffic. Advertisers can create search ads, display ads, shopping ads, or even video ads (on YouTube), depending on their goals. #7. Twitter (X) Ads Twitter, now known as X, is a popular social media platform in Nigeria, where users share real-time information and engage in conversations on a wide range of topics. Hence, Twitter Ads allow businesses to create promoted tweets, trends, or accounts to reach specific demographics and increase engagement. With its