What is Curated Content And How Does It Improve Your Business?
There is a lot of online content out there, making it difficult to narrow down what to read, listen to, or learn next. It’s near impossible sometimes. Curated content helps you to understand the constant stream of information. According to Shaw Academy, curation of content helps to become a trusted referrer of valuable information. Curation helps us to extract the best content. Finding, organising and sharing online content have become conventional and well-practised by mainstream marketers. Hence, if you’ve wanted to make curated content part of your content marketing strategy, then this blog post will offer you a great guide. What is Curated Content? Creating curated content, which you share with your audience, involves sourcing content from others. If you think your audience will appreciate and enjoy something other than an article from a company in your field, or expert advice from a thought leader, this is a powerful approach. As a curator, you are responsible for choosing only the most relevant content to share with your followers, much like a museum curator chooses the most important objects to display. It’s not difficult to define curated content. A retweet actually makes up a very basic form of content curation. However, you’ll need to bring your game up to maximize your content curation efforts. Why is Content Curation Important? Content curation is vital in helping to build a great content structure. Some of the reasons it plays a key role include: 1. Fill gaps in your content calendar Your content marketing strategy should include posting content to more than one social network each week. A large portion of this content will probably be created in-house. Curated content is a great solution for social media content gaps. Maintaining a regular posting schedule by sharing others’ content is a low-budget strategy. 2. Provide value to your followers There’s a reason why everyone follows you. Your field of expertise is important to them. You’re trying to improve your own life or skills by teaching them something. Nevertheless, not all the wisdom you share must originate from you. There are other authorities in your field than you, and you shouldn’t assume that you are the only one. Your followers gain additional value by accessing multiple perspectives when you carefully pick the content you share with them. Keeping your followers as customers can’t only be a transaction. You must provide value. You can create curated content so that people learn and feel educated about your business rather than just build your list and make sales. 3. Establish yourself as a thought leader Sharing other people’s content can help you establish yourself as a thought leader, but how do you do that? Straightforward. You’ll increase your followers’ trust by sharing only the best content out there, so they’ll know they’re getting something valuable when they discover a resource on your feed. In addition to sharing curated content, you can (and should) also add your own insight. It’s always important to state your opinion clearly. Even just a few sentences at the beginning can make a vast difference. Additionally, incorporating a unique perspective will help you build your reputation as someone who understands the issues in your field. 4. Build your network You can get on other people’s radar by sharing their content, especially if the traffic you send them goes up. Be sure to tell someone you appreciate their content if you find it valuable. Be sure to mention their content when you share it with your followers. Nevertheless, do not expect anything back. Rather than telling them what you enjoyed most, mention that you will follow their work in the future. You will be able to build organic relationships with other industry leaders through this. You will gain far more value from these relationships than from a transactional link trade with someone who feels obligated to reciprocate. What’s the Right Process For Content Curation? Before you share a piece of content with your audience, ask yourself the following questions: Who should I share this with? Why would this help them? Is this a trustworthy source? Is this unique and worthy of sharing? However, while you’re asking these questions, you should: Understand Your Audience An effective content marketing strategy begins with audience research. Content curation begins with this step. You must know who you’re targeting before you share valuable content. It is important to create audience personas to determine what your audience wants. Your audience will be more aware of their needs and interests when you continue to think of them as actual people. Rather than sharing content, curate it. As the curator, it’s your responsibility to share only the most valuable content. Select carefully. Understand your audience’s needs. Please make sure you are clear about how to help them before you share content. After that, you should be attentive. You should monitor how many people engage with the curated posts. By creating engaging content for your followers, you’ll learn what works. Include Your Perspective You’re followed because you’re interesting. Sharing without a comment isn’t very helpful to your followers when you are just retweeting or sharing. Your response to the resource you shared is important to them. Explicit explanations aren’t necessary. It would be excellent if you could explain why you believe the content to be valuable in a few short sentences. Adding your own unique perspective would be ideal. Link and Tag Original Source Sharing content is at the heart of content curation. It’s not theft. There is no such thing as content scraping in content curation. The work is not plagiarized. The two things you listed are both wrong. In the best-case scenario, they are unprofessional, in the worst-case scenario, they are illegal. Please cite the source of any content you share and tag the social media accounts of the original authors. Use brief excerpts and links to the source to share content from others on your blog, as Pocket does in this selection of great dinosaur stories. Our previous paragraph discussed how