How to use Linkedin Ads for Business Growth in 2023
How To Use Linkedin Ads For Business Growth In 2021 What are Linkedin Ads? LinkedIn is a social network specifically designed for career and business professionals to connect. LinkedIn is ideal for building connections for freelance work, a customer base, potential partners, or simply to keep your job prospects open. LinkedIn is the world’s largest professional networking website. A significance Linkedin has over other social media platforms is the ability to connect individuals to job/internship opportunities, build connections in your industry, and stay in touch with past and present colleagues anywhere in the world. However, with LinkedIn powering over 760 million users and finding opportunities that are tailored to your expertise. So, you would need to rely strongly on LinkedIn ads to help you get your brand, business, or qualifications a boost. To effectively use Linkedin ads, you must understand the steps and processes involved in starting and finishing a successful Linkedin advertising campaign. LinkedIn has diverse advertising formats that interact differently with users. Each Ads format has a structure that it follows, and this determines how every ad will run on Linkedin. It is important to learn how to advertise on LinkedIn with the platform’s varieties of self-serve ad formats. LinkedIn divided this structure into five key aspects that include: Types of Linkedin Ads Sponsored Content Sponsored content is content that appears on the news feed of your targeted LinkedIn users. This content appears as singular images, videos, or even carousels. Sponsored content has some advantages that make it a preferable option to many users. Some of the advantages of Sponsored Content include: Sponsored Inmail Sponsored InMail is a Linkedin ad format that delivers messages targeted to LinkedIn-member inboxes. According to LinkedIn, these ads are more successful at driving conversions than emails. Keep in mind that LinkedIn members can opt-out of receiving InMail ads. Sponsored Inmail has some peculiar advantages that make it a preferable option to many Linkedin users. Some of these advantages include: Message Linkedin Ads Message Linkedin Ads are unique forms of LinkedIn ads that directly connect to your audience via inbox, and this is very similar to email marketing. With message ads, you can personalize certain aspects of your message to draw user appeal. Some of these advantages include: Dynamic Linkedin Ads Dynamic Linkedin Ads also appear on the right rail and look similar except for an important difference. Each ad can uniquely target its viewer with their profile photo and address them by name. Dynamic ad formats include follower, job, content, and company spotlight ads. To create a Dynamic content ad, you’ll need to contact a LinkedIn representative. Pushing engagement with this ad type is pretty easy because of the personalization option. Of course, personalization is one of the emerging digital trends to look out for. So, you utilize dynamic ads in categories such as: Text Linkedin Ads Linkedin Text Ads are simple but interesting pay-per-click (PPC) or cost-per-impression (CPM) ads. LinkedIn text ads appear on the right rail and the top banner on the desktop. They include a short headline, blurb, and a small square image. These ads are measured by pay-per-click or cost-per-impression. Using Text Ads, you can achieve the following: How to use Linkedin Ads for business growth In 2021? LinkedIn ads can help your business reach its professional audiences who have up to two times the buying power compared to other platforms. Yet, so many advertisers fail to crack this channel and make it work to keep their business growing on autopilot. How to advertise on LinkedIn: a step-by-step guide Here are the following step-by-step guides on how to advertise on Linkedin in 2021. 1. Sign in to Campaign Manager or create an account. The next thing is to click Create Campaign. LinkedIn suggests including these details in the name: 2. Select your ad objective. 3. Set up your audience targeting parameters. 4. Select the ad format you would be using. Most formats require you to enter your Company or Show Company’s Page before the next stage. 5. If available, consider activating the LinkedIn Audience Network. 6. Set your budget and campaign schedule. 7. Create a conversion. This allows you to monitor, track and measure actions people take on your website after seeing your LinkedIn ad. You can choose to install a site-wide Insight Tag, which is what LinkedIn recommends, or use an event-specific pixel to track conversions. 8. Set up your ad. As you create your ad, you’ll be able to preview what it will look like. For Sponsored InMail, you can send yourself a test message. 9. Launch & review your campaign. Before they go live, LinkedIn will review your ads to ensure they meet the platform’s standards. This usually takes around 24 hours but can take longer. Check the status column in Campaign Manager to see if your ads have been approved. 10. Optimize performance. Once you’ve started your campaign, use Campaign Manager’s Performance Chart to track its metrics and make necessary changes. 4 Major Reasons Why People Fail with Linkedin Ads There are a lot of reasons why things aren’t working out with your ads. These are the most common mistakes I have seen performance/growth marketers make. They don’t know: 1. Which metrics to look for when optimizing campaigns. 2. Don’t know how to create winning ads using the AMO (Audience, Message, and Offer) framework. 3. Target the same exact audience as everybody else. 4. There are no clear sales and marketing alignment with a clear nurturing program. Notice how these things have really nothing to do with LinkedIn? You are right. Because these are actually not platform-related problems. It’s why performance marketers fail in general on a daily basis with social ads. Yet, before we dive into the advantages and disadvantages are of LinkedIn Ads, I want to make sure you understand the following difference. The Advantages of LinkedIn Ads Data is up to date- Looking at most ad platforms, you’ll notice that most of them are interest-based because they are gathering