10 Effective SEO Techniques to Drive Organic Traffic in 2021
When you want to drive traffic, search engine marketing can help set you on top of your competitors for a while, but nothing beats SEO in the long run. For this reason, search engine optimization remains the one true efficient strategy that businesses utilize to draw traffic away from their competition and to themselves. But SEO is so broad. It has many intricacies, so mastering and implementing all the SEO techniques will take you years of practice. Well, with search engines updating their algorithms from time to time, so much will still change. However, some SEO techniques will never burn out as the importance of quality content still carries the same value. Conclusively, let’s look at some key SEO techniques that can help you pull organic traffic easier and faster to your blog from search engines. These techniques will contain practical insights, which will show you how to get it all done while drawing examples from blogs that have practiced these techniques consistently. Setting Up Your Site For Optimal Performance A lot of websites possess quality content that can make them show up on the top of SERPs, however, poor site structure and optimization can crumble their chances. Testing your page ranking using Keyword Rank Checker is a very important step. When you input your URL, you can have access to see certain keywords where you’re ranking. If you truly seek to sit on top of the result pages, then you have to start with understanding the keywords you have and what other keywords you need to rank for. For checking the overall health of your site, simply head over to GTMetrix, where you get real-time analysis on your site speed, bounce rate, and a lot more. 10 Effective SEO Techniques to Drive Organic Traffic in 2021 There are a lot of techniques that can help you draw organic traffic from the search engines to your blog. However, these we are about to list here are the best and easiest strategies to implement that will give you the highest results in less time. So, the strategies include: 10. Invest in Long-Form Content According to Neil Patel, long-form content offers you a higher number of backlinks than short-form content. Now, this doesn’t mean that writing long-form content is the best strategy every time, however, it simply acts as a signal to a lot of individuals that long-form content means the writer has a firm knowledge of the subject. Long-form content isn’t perfect for all forms of content. Certain contents require an immediate response or a well-outlined set of directives. These directives can lead any user to their goal, and this is vital, as satisfying user intent has greater importance compared to pleasing search engine robots. For example, when a user makes a search query on “how to drive”, the user isn’t looking for well-detailed content that analyzes all the key aspects of a vehicle. The user isn’t completely interested in knowing about the different car engines, transmission processes, and even characteristics. As a blogger, you might think that writing exhaustively on this topic will make you rank for the keyword. Well, I hate to break it to you that a set of clear directives on how to start and move a vehicle well will trump all your hard work. On the other hand, a topic like this one you’re reading demands a stronger level of detail, hence, you can address it as a long form content. And long form contents can help you target over one keyword, which is an age old SEO technique. But when you need to use bullet points, use them as search engine easily pick them off. Optimizing Older Posts When you probably don’t want to write another 2,000 words for an article, an excellent strategy would be to check if you have anything similar to what you want to write on your blog. When you find something with a high level of similarity, you only need to edit it and expand on the content with your new train of thought. In choosing a content to update, you must ensure it has enough authority – people have constantly read it and found it interesting. Of course, the content needs to be in line with your current research. You would need to use a tool like Google Search Console to check the behaviour of the content and apply the vital changes immediately. 9. Utilize YouTube SEO YouTube remains the platform with the second biggest traffic in the world. When you have a video, that solves a certain problem, uploading it on YouTube will make it reach a wider audience and build you a strong list of subscribers that can help you build your brand and fan base. YouTube results show up on search engines as much as results from other normal articles. So, you must ensure you can optimize to show up for results that demand the presence of a video before any sort of article. To get visible on search engines, you need to: Create Playlists Playlists help users find videos that are closely related. For example, you can create a playlist for copywriting videos that will outline subjects such as “6 Copyrighting Hacks For Any Beginner” and “How To Start Your Copywriting Career” instead of leaving them as stand-alone videos. Optimize Your Video For Search Engines When your videos cannot show up on search engines, then you’re losing a lot of traffic and money. So, you must do better for yourself by ensuring you optimize your videos to rank for select search engine queries in your specific niche or area of interest. A good way to optimize your videos would be to use the right hashtags, keywords, and other SEO techniques that are peculiar to the platform alone. Use Custom Thumbnails Picking up videos without copyright can get you a serious ban from the platform. So, I’m sure you know about that and wouldn’t want to dabble into such practice. Creating original videos that will