How to Create the Ultimate Marketing Funnel
Taking someone that showed interest in your product or service from the place of interest to the place of purchase is difficult. For this reason, vast companies hire marketers and diverse creatives to help them create a marketing funnel that will convert their leads to customers. If you’re still starting off in business, you wouldn’t want to incur those huge agency fees. You would seek an easier and straightforward process that will ensure you get the right results. And that’s what I’ll show you in this article; a quick and outstanding way to create a strong marketing funnel that converts automatically. Of course, we will critically go through all the steps involved in this process, which I have made easier and clearer to read. Each step clearly describes the process and leaves you with a valid call to action. But before we go into this, let’s identify the meaning and importance of a marketing funnel. What is a Marketing Funnel? A marketing funnel is simply a process that helps a visitor understand the services of the business while ensuring they get to make a purchase decision. In other words, a marketing funnel must teach the individual to understand the business and also make a purchase decision. Creating a marketing funnel usually starts withdrawing traffic to either your blog or website. Commanding expert knowledge of the best SEO practices and processes can help you effectively achieve this goal. You might want to stick to traditional marketing because it’s worked for you. Well, building a marketing funnel will save you a lot of money you would waste on outdated marketing systems. So, if you’re still unconvinced about the value of a funnel, let me treat you to some knowledge regarding its importance. What’s the Importance of A Marketing Funnel? A marketing funnel is very important if you’re running any type of business. Because as advertising costs keep rising, you must ensure you’re utilizing every traffic coming to your page or website. A funnel helps you achieve so much, some of which include: In summary, a marketing funnel is a chart that represents the customer’s journey and it has to be crafted expertly for it to bring in any conversions. If you don’t know how to start this process, you’ll find the steps below. All funnels don’t deliver the same level of conversions. If you want to get a funnel that will deliver about 75% of your leads, then you need to work with us at Socialander. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s turn your leads to repeated paying customers. Creating a Marketing Funnel | 5 Simple Steps Creating a funnel requires experience, discipline, and a depth of creativity. People can smell a funnel that is not original, and you know the implication of this for your brand. Although you might draw up some patterns from working funnels, you must ensure you add your spark of creativity and personalization. So, if you’re ready to create your marketing funnel, here are the six steps you must follow. They include: 1. Identifying The Problem This is usually the biggest problem so many marketers and business owners make. They try to extinguish flames in the restroom while the kitchen is on fire. However, the most important thing is understanding that there is actually fire and it can damage a lot. For every problem, identification is key. When you identify the problem, you’ve done a large part of the job. And few problems are similar in every line of business. For example, when you run an e-commerce business, poor website loading speed is a tremendous problem, unlike a laundry business where fewer washing machines are a deterrent. Contents That Communicate An Understanding of A Problem When your customers feel you don’t understand them, they’ll switch to a brand wherein they can communicate their pain. So, you must ensure you bridge this gap. And a great way to reach out to them would be with your content. Hence, your content should focus on a few things which include: 2. Seeking a Solution Immediately you’ve identified a problem, seeking a solution is a direct means. Choosing a strategy completely depends on the type of problem you want to solve. For example, when you need a health center on you, you can easily run a quick Google search for health centers within your community and you will get a large range of options from which you can choose. Just imagine you needed to call thousands of people just to get this information; downright stressful. According to SEO Tribunal, Google receives over 63,000 searches per second on any day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. So, you can become the go-to expert in your field whenever people encounter any sort of problems at all. With simple blog content, video, etc, you can win the trust of folks searching for solutions within your field. As a business consultant, you can create content around problems people usually face in their business with their corresponding solutions. However, before you begin, ensure you do complete keyword research in order to target the right keywords and input the correct queries. Contents That Communicate Seeking a Solution When it comes to seeking a solution, using PPC and content marketing is vital, especially when you want to reach many people with your solution. When you cannot utilize these tactics, you will find possible customers visiting your competitor’s sites for solutions, and that is bad for business! So, while utilizing this aspect, you still need to be creating content for people at this stage and your content makes up: 3. Screening All Solutions Now the truth remains; people might find you as the best possible result, however, they might not choose you. And the