The Best Time to Post on Social Media for Highest Engagement
When you have a social media page for your business, many times your posts gain great engagement while they flop other times. A lot of social media managers still can’t get a hand at this, probably because they don’t know the best to post on social media for strong engagement. Considering that social media platforms have over 3.2 billion users, you also consider that these users operate in different time zones and are scattered all over the globe. While a user is on the platform by 9 am in the U.S, another user would be on the platform by 2 pm in the United Kingdom. If you were to gather all the data to make a proper analysis, you would hang in there for weeks making no headway. So, let me quickly give you the hacks that will let you know the best time to post on social media for the highest engagement across all platforms. What is Social Media Engagement? Social media engagement is a serious keyword that has garnered a lot of attention from both social media users and marketers. But the interesting fact is few people don’t know what it means or how it applies to any social media channel. Hootsuite gave a refined definition of this concept. They believe social media engagement is the measurement of comments, likes, and shares. Of course, you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one. Now you understand this concept, it’s obvious your focus shouldn’t rest on building followership, but on building followers that will actively engage with the brand. To be honest, this is the troublesome part of the job and if you can scale through it, then you can build a lasting engagement. Building engagement on social media is easy when you know the right processes. At Socialander, we will help you build an engaging and vibrant platform on social media. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started What Spurs Social Media Engagement? Social media platforms have billions of users, however, at certain times the number of individuals actively using the platform spike. During this period, you can safely understand that something on the internet going viral is influencing the sudden heavy user presence. Creating viral content is difficult. Most times, you might believe content has potential for virality until you put it online and you have little or no engagement at all. However, if you’re to follow the right digital marketing trends, you might just get lucky. Generally, people get engaged with social media when there’s something really interesting to view. And if you can do your best to continually create engaging content, use the right promotion strategies, then you can rest assured that your content can go viral soon enough. Best Time to Post on Social Media for Highest Engagement There are a plethora of social media channels. And all of them have different modes of operation. Although Facebook and Instagram share a lot of similarities, using the two platforms provides a unique user experience. So, we will consider each social media channel and the best time to post on each platform. Best Time To Post on Facebook Facebook remains the biggest social media platform with the highest number of users. However, their algorithms keep reducing the effect of organic traffic. Because of this, it forces more people to use paid advertising when they want to build engagement for any content. Hootsuite gathered data from over 250 brands and discovered these to be the best times to post on Facebook: When it is B2B brands, they draw this time frame from understanding that many businesses open up from 9 am to 2 pm daily. And Mondays are the beginning of the week, so a lot of eyes are on projects uncompleted by Friday. Concurrently, Fridays are the end of the week, so it hinges a lot of attention on hitting deadlines. In the B2C end, posting at noon is a great time, as many people are on break at their offices. Furthermore, countries with good time differences like the U.K and the United States have their citizens actively working. Monday is the start of the week, so people are looking for products they should get after a long weekend. Hitting them with your strongest offerings on Monday will do the magic. Further Reading: 10 Tips For Powerful Advertising on Facebook In Nigeria Best Time To Post on Twitter Twitter remains an exceptional place for direct relations with your customers or audiences through direct mentions, threads, and even trends that put your brand in the spotlight. Considering how much interest people have developed in Twitter recently, you must pay attention to this unique social media platform. A lot of Twitter users love being updated with the latest information, trends, and news. Hence, most users are active on the platform from Monday to Friday between 9 am and 12 pm. After they’ve gotten their updates, they’ll get active again from 7 pm to 10 pm. Because of the ease of accessing company pages on Twitter, the social media platform has become a key tool for customers with inquiries about a product or service. For this reason, companies have invested seriously in their social media and customer care team to take care of these inquiries. Owing to the fact that these inquiries strongly come on Sundays between 2 pm to 9 pm, it’s a good time to post on a social media platform like Twitter. And of course, you can create FAQs and other steps to ensure you don’t answer the same questions always. Best Time To Post on Instagram Instagram follows a structure similar to Facebook, however, its user experience is unique. Because of Instagram’s framework, a lot of businesses command a strong online presence on Instagram. And the platform keeps creating channels through which communication between businesses and their customers gets
What Are The Best Online Marketing Platforms In Nigeria?
As a Nigerian marketer, finding marketing platforms online for your clients’ products and services is difficult. Many online marketing platforms in Nigeria have certain weaknesses that can cripple the stability of the product in the market. With this lingering problem, marketers face serious confusion. Research Gates quotes Sheth and Sisodia (1999) who have classified marketing’s lawlike generalizations into four key categories as location-centric, time-centric, market-centric, and competition-centric. While Location-centric focuses on the physical separation between buyers and sellers, time-centric focuses on modeling the same or similar patterns of product and market evolution. Market-centric focuses on dividing the consumer market into well-defined and relatively homogeneous markets. And competition-centric ones focus on competitors and intensive competition. Hence, there are many markets, and there are key strategies to employ when you want to enter any market with your client’s product or service. So, while this article will x-ray the best online marketing platforms in Nigeria, it will help you build a better understanding of the Nigerian market. The Evolution of Online Marketing in Nigeria Marketing never used to be this way. The normal pattern was always newspapers, magazines, billboards, television – which is still popular, etc. But since the evolution of digital devices, marketing took a new turn as more people adopted these devices and consistently used them. According to Invoice, digital marketing got visible around 2012. With the entry of eCommerce platforms like Jumia and Konga, the digital marketing arena picked. The industry growth between 2012 and 2018 has been tremendous, with these companies steadily increasing their reach. In the future, more businesses and marketing platforms will spring up and with growth hacking strategies in place, their user numbers can proliferate. However, before you can decide to leverage any online marketing platform, you must know if it fits your target market. What To Do Before Choosing an Online Marketing Platform In Nigeria Social media has influenced the way online marketing works. A lot of platforms have tilted their operations to fit the pace of social media environments. So, before you choose an online marketing platform, you must ensure you follow certain steps. These steps include: Research – Researching a platform is very important. Because of the large number of internet users, certain platforms have a select audience. When you can identify these platforms, then you can make informed decisions regarding them, especially if they fit your target market. Follow-Up Conversations – If I were to say check reviews, then I would only limit your investigation. You need to follow different conversations regarding the platform. Most times, do this on the platform. When you follow up on these conversations, it will help you identify the entry points and how you can move in with your product or service. Search For Progress Reports – If you want to know how fast a platform can grow, then you need to ensure you find progress reports regarding the platform. This progress report can come in form of testimonials from users and some collaborators as well. If you duly execute your research on an online marketing platform in Nigeria or any part of the world, you would make fewer mistakes with your advertising, as you will optimize for the best results on your campaigns. Checking each platform’s Google My Business Presence can be a splendid start for you. Choosing an online marketing platform doesn’t have to be your decision. Instead of spending enormous time on research, let professionals who understand the market help you. Book a Free Marketing Consultation with our team by clicking “I want a Free Consultation Session” and let’s get started. What Are The Best Online Marketing Platforms In Nigeria? When you try to consider the best online marketing platforms in Nigeria, you would need to put into account certain important factors such as their history, market share, type of audience, and their number of visitors. And the following platforms you will read about all have received great recommendations from users over the years. Hence, these platforms include: 5. Adverture.net Adverture provides a uniquely seamless experience for users and customers. With a strong emphasis on safety and customer satisfaction, you also get to save time on your journey and get quick delivery for your orders. On adverture, you can perform a vast range of tasks from taxi booking, ordering of food, down to listing. Additionally, you can also make reservations at hotels and other accommodation homes when you’re new in a town. If you’re looking for a job, you can find one on adverture. On the other hand, if you’re looking to hire, you can list too on this platform. Adverture gives you an opportunity to sell your brand to its high visitor numbers and remains one of the best online marketing platforms in Nigeria. 4. Mobofree Nigeria When you desire a platform that gives you a wide range of options in products, the Mobofree is just what you need. Since their inception, they’ve connected manufacturers and consumers uniquely. Each product on the platform has a category that displays every piece of information about the product. More so, this product listing has a lot of details that any interested customer can cover in just a few minutes. On Mobofree, you will definitely find an offer that interests you, so please I think you should start shopping immediately. 3. Cheki.com Cheki is also known as Autochek Africa. This is an online environment where you can buy cars, get quality car maintenance services, and even buy an enormous truck for your business. On this platform, you get some of the best deals for exceptional prices within select African countries. The user experience on this platform is seamless. For any car you wish to purchase, you only need to search the name and model through the search bar. After making the search, you will see a wide range of your choice vehicle with different colours and prices. A unique selling proposition that Autochek Africa possesses is that they make their customers do less. For example, when