Category: Digital Marketing

Your business needs to grow! That’s the only way it can survive trying times like a pandemic. And to grow your business, you need to ensure you’re working with the right people and following the right steps. In a growing world replete with digitalization, working with a good digital marketing agency can put you ahead […]

Marketing has a true essence; finding people with an interest in your product or service in order to communicate your value to them. Finding these people requires the expertise of digital marketing specialists. With a long line of these professionals available, you need to know the right metrics to help you choose the best digital […]

If you were to converse about machine learning and how artificial intelligence would be a strong determinant in making business decisions years ago, you might be regarded as overly ambitious and being too forward. However, today we can see how artificial intelligence, voice search optimization, and even blockchain technology have continued to affect marketing and […]

In marketing, using the right channels is key to maximizing your advertising budget, however, identifying that channel doesn’t come easy. For example, the raving app Tiktok has garnered over 1.5 billion downloads and this number keeps increasing. Recently, Snapchat users have pushed on to higher numbers reducing the gap between them and Twitter. With all […]